THE HIDDEN TRAPS IN DECISION MAKING
- 2. Research reveals a number of
traps that affect how we make
business decisions.
Though we can’t get rid of them, we can
become more aware of them, monitoring
our decision making.
- 3. Traps of Decision Making
• Anchoring
• Status Quo
• Sunk Cost
• Confirming Evidence
• Framing
• Overconfidence
• Prudence
• Recallability
- 4. Anchoring
1
What we see or hear
first feels most important.
Which gives disproportionate
weight to the information
received.
- 5. WHAT TO DO ABOUT IT
The Anchoring
Trap
• Take a different
perspective
• Think before asking
• Seek input
• Avoid anchoring others
- 7. WHAT TO DO ABOUT IT
The Status
Quo Trap
• Consider your objectives
• Know you have options
• Don’t exaggerate
switching costs
• Don’t settle
- 8. Sunk Cost
3
We make decisions that
justify past choices even
when they no longer seem
valid.
- 9. WHAT TO DO ABOUT IT
The Sunk
Cost Trap
• Involve outsiders
• Accept that mistakes
happen
• Allow room for failure
- 11. • Consider all
evidence
• Find a devil’s advocate
• Avoid people who
don’t agree with you
WHAT TO DO ABOUT IT
The Confirming
Evidence Trap
- 12. Framing
5
The way we state the
problem influences what
we decide. We misstate a
problem by defining a choice
as a gain or a loss, even
when it’s really neither one.
- 13. WHAT TO DO ABOUT IT
The Framing
Trap
• Always reframe
• Think in neutral
terms
• Challenge other’s
frames
- 15. • Look at the extremes
• Challenge those
extremes
• Question estimates
WHAT TO DO ABOUT IT
The Confirming
Evidence Trap
- 17. WHAT TO DO ABOUT IT
The Prudence
Trap
• Aim for accuracy
• Ask others to do
the same
- 20. Awareness Your Best Weapon
The best protection against
all psychological traps is
awareness.
- 21. YOU CAN CONTACT US AT
ThankYou
00966 56 100 4748
info@dtechsystems.co
www.dtechsystems.co