Hyatt Talk: How Big Companies Can Be More Like Startups (Without the 'going out of business' part)
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Zac Cohn's presentation for the European Hyatt Fair 2015. I was flown out to Amsterdam to give a talk about the startup spirit and innovation to a collection of Hyatt General Managers, Hyatt staff, and Hyatt clients.
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Hyatt Talk: How Big Companies Can Be More Like Startups (Without the 'going out of business' part)
- 1. How Big Companies Can Be More Like Startups (Except without the going out of business part) @ZacharyCohn Wonful Consulting
- 3. What is a startup?
- 4. “A startup is an organization formed to search for a repeatable and scalable business model.” -Steve Blank
- 8. “A corporation is an organization that has found, and is executing, a repeatable and scalable business model.”
- 11. What are the implications of executing on a working model?
- 12. Company policies are the white blood cells of anti-innovation
- 13. Start Small. What do you already have the power to do?
- 14. The Top 3.5 Things You MUST Learn From Startups (you won’t believe #1.5!)
- 15. 1: Talk To Customers 1.5: Everyone talks to customers! 2: Experimentation 3: Creativity
- 16. 1: Talk To Customers 1.5 Everyone talks to Customers 2: Experimentation 3: Creativity
- 18. 1: Talk To Customers 1.5: Everyone talks to customers! 2: Experimentation 3: Creativity
- 20. 4 Customer Interview Rules Pull, Don’t Push Actual Self vs Ideal Self Past Behavior Future Behavior Stories are better than Statements
- 21. Customer Interview Techniques The Five Why’s
- 22. Customer Interview Techniques The Five Why’s “Tell me more…”
- 23. Practice Time!
- 24. 5 Customer Interview Techniques The Five Why’s “Tell me more…” “Tell me about the last time…”
- 25. 5 Customer Interview Techniques The Five Why’s “Tell me more…” “Tell me about the last time…” “What do you mean by…?”
- 26. 5 Customer Interview Techniques The Five Why’s “Tell me more…” “Tell me about the last time…” “What do you mean by…?” What are they doing today?
- 27. Recommendation! Every single person at a company should interact with at least one customer every two weeks.
- 28. 1: Talk To Customers 1.5: Everyone talks to customers! 2: Experimentation 3: Creativity
- 29. “Fail Fast” Glorification of Failure
- 31. “Don’t glorify failure. But if it’s going to happen, make it fast.” Glorification of Experimentation
- 32. “Business plans rarely survive first contact with customers.” – Steve Blank
- 35. 1: Talk To Customers 1.5: Everyone talks to customers! 2: Experimentation 3: Creativity
- 36. “Creativity is just Terrible Ideas + Iteration”
- 37. Creativity is best with: Constraints No Judgment Fast Cycles, Many Iterations
- 38. Half Baked
Editor's Notes
- WABOS project. Don’t assume they knew what the problems were – went out and talk to customers before they built the thing. Brought us back, merging the 3 IT orgs together. Treat it like a product – go talk to customer agencies and find out what their challenges are. Build the new org around those.
- Building their Innovation Lab. History of Nordstrom. Developers don’t come from floor. Never talked to, BEEN TO, a Nordstrom before! Innovation Bootcamp +morale, +connection to customers, +remembering why you took the job.
- Customer Interview questions
- Customer Interview questions
- Customer Interview questions
- Customer Interview questions
- Customer Interview questions
- Customer Interview questions
- Customer Interview questions
- Customer Interview questions
- “Everybody has a plan until they get punched in the face.” – Mike Tyson
- Whole team that runs, manages, and coaches people through pilots. Smoothie signs