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Ah…so many reasons &
rationalizations
Anticipate the typical rationalizations
given for ethically questionable
behavior and identify
counterarguments. These
rationalizations are predictable and
vulnerable to reasoned response.
A reminder: in preparing to voice your
values, some questions to ask:
--What is the action/ decision we are promoting?
--What’s at stake for the key parties? For us?
--What are the main arguments against this course of
action? What are the reasons & rationalizations we will
need to address?
--What are our most powerful & persuasive responses
to these reasons/ rationalizations? To whom should the
argument be made? When? In what context?
The Most Common Arguments
• Expected or Standard Practice: “Everyone
does this, so it’s really standard practice. It’s even
expected.”
• Materiality: “The impact of this action is not
material. It doesn’t really hurt anyone.”
• Locus of Responsibility: “This is not my
responsibility; I’m just following orders here.”
• Locus of Loyalty: “I know this isn’t quite fair to the
customer but I don’t want to hurt my reports/ team/
boss/ company.”
False Dichotomies
• Truth versus Loyalty
• Individual versus Community
• Short term versus Long term
• Justice versus Mercy
Source: Rushworth Kidder, Moral Courage. New York: William
Morrow, 2005, p89.
Levers for response
• Recognize false dichotomies
• Think long run + short run
• Consider the group and firm’s wider purpose
• Question assumed definition of “competitive advantage”
• Be agents of “continuous improvement” & alternatives vs.
sources of complaints or “thou shalt not’s”
• Watch out for addictive cycles
• Know limitations of the game metaphor in business
• Identify costs to each affected party & how to mitigate/ reduce
• Target audience = pragmatists. Help them do the right thing.
• Be able to counter commonly held assumptions of unethical
behavior
Examples of Approaches
• A Learning Stance: “Help me to understand how you thinking about this…”
• Dialogue: “Can we keep this decision open for a while longer, so that we can
consider other perspectives?”
• Persuasion: “I have done a lot of thinking about this situation and I have
concluded… I would really appreciate the opportunity to share my
perspective with you”
• Adversarial: “I have done a lot of thinking about this situation and I have
concluded…I am sorry if you disagree but I cannot pursue this course of
action”
• One-size-fits-all versus tailored arguments: “It’s not honest” versus “Our
firm’s reputation for honesty is its greatest asset. Remember how our
customers stood by us when we discovered that data-theft last year? That
was because they believed we would never deceive them about their risks”
• Problem-solving: “I see what’s at stake here and why you are suggesting
this course of action, but I am confident we can find another solution if we
bring all our talents to bear here.”
• Other approaches?

More Related Content

Reasons and rationalizations

  • 1. Ah…so many reasons & rationalizations Anticipate the typical rationalizations given for ethically questionable behavior and identify counterarguments. These rationalizations are predictable and vulnerable to reasoned response.
  • 2. A reminder: in preparing to voice your values, some questions to ask: --What is the action/ decision we are promoting? --What’s at stake for the key parties? For us? --What are the main arguments against this course of action? What are the reasons & rationalizations we will need to address? --What are our most powerful & persuasive responses to these reasons/ rationalizations? To whom should the argument be made? When? In what context?
  • 3. The Most Common Arguments • Expected or Standard Practice: “Everyone does this, so it’s really standard practice. It’s even expected.” • Materiality: “The impact of this action is not material. It doesn’t really hurt anyone.” • Locus of Responsibility: “This is not my responsibility; I’m just following orders here.” • Locus of Loyalty: “I know this isn’t quite fair to the customer but I don’t want to hurt my reports/ team/ boss/ company.”
  • 4. False Dichotomies • Truth versus Loyalty • Individual versus Community • Short term versus Long term • Justice versus Mercy Source: Rushworth Kidder, Moral Courage. New York: William Morrow, 2005, p89.
  • 5. Levers for response • Recognize false dichotomies • Think long run + short run • Consider the group and firm’s wider purpose • Question assumed definition of “competitive advantage” • Be agents of “continuous improvement” & alternatives vs. sources of complaints or “thou shalt not’s” • Watch out for addictive cycles • Know limitations of the game metaphor in business • Identify costs to each affected party & how to mitigate/ reduce • Target audience = pragmatists. Help them do the right thing. • Be able to counter commonly held assumptions of unethical behavior
  • 6. Examples of Approaches • A Learning Stance: “Help me to understand how you thinking about this…” • Dialogue: “Can we keep this decision open for a while longer, so that we can consider other perspectives?” • Persuasion: “I have done a lot of thinking about this situation and I have concluded… I would really appreciate the opportunity to share my perspective with you” • Adversarial: “I have done a lot of thinking about this situation and I have concluded…I am sorry if you disagree but I cannot pursue this course of action” • One-size-fits-all versus tailored arguments: “It’s not honest” versus “Our firm’s reputation for honesty is its greatest asset. Remember how our customers stood by us when we discovered that data-theft last year? That was because they believed we would never deceive them about their risks” • Problem-solving: “I see what’s at stake here and why you are suggesting this course of action, but I am confident we can find another solution if we bring all our talents to bear here.” • Other approaches?