This document discusses common rationalizations used to justify ethically questionable behavior and strategies for addressing them. It identifies the most common rationalizations as expected or standard practice, issues of materiality, locus of responsibility, and locus of loyalty. It also discusses addressing false dichotomies and using levers like long-term thinking and consideration of wider purposes to have persuasive responses. Examples of approaches discussed are using dialogue, persuasion, and problem-solving stances rather than adversarial approaches.
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Reasons and rationalizations
1. Ah…so many reasons &
rationalizations
Anticipate the typical rationalizations
given for ethically questionable
behavior and identify
counterarguments. These
rationalizations are predictable and
vulnerable to reasoned response.
2. A reminder: in preparing to voice your
values, some questions to ask:
--What is the action/ decision we are promoting?
--What’s at stake for the key parties? For us?
--What are the main arguments against this course of
action? What are the reasons & rationalizations we will
need to address?
--What are our most powerful & persuasive responses
to these reasons/ rationalizations? To whom should the
argument be made? When? In what context?
3. The Most Common Arguments
• Expected or Standard Practice: “Everyone
does this, so it’s really standard practice. It’s even
expected.”
• Materiality: “The impact of this action is not
material. It doesn’t really hurt anyone.”
• Locus of Responsibility: “This is not my
responsibility; I’m just following orders here.”
• Locus of Loyalty: “I know this isn’t quite fair to the
customer but I don’t want to hurt my reports/ team/
boss/ company.”
4. False Dichotomies
• Truth versus Loyalty
• Individual versus Community
• Short term versus Long term
• Justice versus Mercy
Source: Rushworth Kidder, Moral Courage. New York: William
Morrow, 2005, p89.
5. Levers for response
• Recognize false dichotomies
• Think long run + short run
• Consider the group and firm’s wider purpose
• Question assumed definition of “competitive advantage”
• Be agents of “continuous improvement” & alternatives vs.
sources of complaints or “thou shalt not’s”
• Watch out for addictive cycles
• Know limitations of the game metaphor in business
• Identify costs to each affected party & how to mitigate/ reduce
• Target audience = pragmatists. Help them do the right thing.
• Be able to counter commonly held assumptions of unethical
behavior
6. Examples of Approaches
• A Learning Stance: “Help me to understand how you thinking about this…”
• Dialogue: “Can we keep this decision open for a while longer, so that we can
consider other perspectives?”
• Persuasion: “I have done a lot of thinking about this situation and I have
concluded… I would really appreciate the opportunity to share my
perspective with you”
• Adversarial: “I have done a lot of thinking about this situation and I have
concluded…I am sorry if you disagree but I cannot pursue this course of
action”
• One-size-fits-all versus tailored arguments: “It’s not honest” versus “Our
firm’s reputation for honesty is its greatest asset. Remember how our
customers stood by us when we discovered that data-theft last year? That
was because they believed we would never deceive them about their risks”
• Problem-solving: “I see what’s at stake here and why you are suggesting
this course of action, but I am confident we can find another solution if we
bring all our talents to bear here.”
• Other approaches?