The document discusses how big data and new technologies are creating a "perfect storm" that could potentially harm businesses that do not utilize analytics to gain insights from customer data. It provides examples of how retailers can use big data to gain advantages over competitors by personalizing the customer experience through predictive recommendations and dynamic pricing. The author argues that data science capabilities are needed for mainstream businesses to compete against companies that leverage big data analytics.
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Big datacamp2013 share
1. Big Data could be the
death of you
Guy Harrison
Executive Director, Information Management
R&D
@guyharrison
guy.Harrison@software.dell.com
6. 6 Software Group
Prevelance of Showrooming
0 10 20 30 40 50 60 70
Consumer Electronics
Home Improvement
Pct
Garter Research G00249458
Survey Analysis: Focus on Customer Basics to Challenge Amazon, as 'Showrooming' Is Universal but Not Unbeatable
Published: 12 February 2013
14. 14 Software GroupConfidential
Buying choices:
Amazon softcover: $45.99
Oracle Performance
Survival Guide
Amazon Kindle: $39.99
Say “screw you bookseller” to
buy kindle version
17. 17 Software Group
First mover
advantage
• The First vendor to offer
you a product at a good
price has the advantage
• It is totally insufficient to
lay a bunch of products
on a table in a building
• Only big data analytics
can provide this first
mover advantage
18. 18 Software Group
There’s a similar story in every
industry
Web
Transport
Power Grid
Dating
Retail
Security
FinanceGovernment
Science
Healthcare
Insurance
Telecom
Advertising
19. 19 Software Group
Data Science is
hard
• Machine
learning, collective
intelligence, Hadoop, pred
ictive
analytics, R, Weka, Mahout,
are HARD
• Small-medium businesses
need help to compete
• Data scientists to the
rescue?
23. 23 Software Group
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