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5 key ingredients in
successful mobile projects
Can!na 2016
#mobile5ingredients
The mobile world has matured,
especially for developers
Mobile Development Tools
But a!aining mobile success
is s"ll proving to be a challenge

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Mobile Success Rates
84%of users’ !me is spent in just 5 apps
25% of apps are used only once a"er they’ve been downloaded
25%of apps have 100,000+ downloads
5%of apps have 1M+ downloads
If apps are easier than ever to develop,
why are they so rarely successful?
Common Challenges
• Low user a#en!on spans
• Iden!fying user contexts
• User onboarding
• Feature creep
• Restric!ve rules
• Android fragmenta!on
• App performance
• Debugging
• Device tes!ng
• Mul!ple code-bases
“How much will it cost
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software developmentinnovationproduct design
It’s not just an app
It’s not just a one-off project.
Even if it’s internal.
Even if it’s temporary.
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“What will it take to build
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Every project is based on a number of assumptions. Assumptions about our users and assumptions that our team has a shared vision of what we are building and why we are building it. The longer we hold onto these assumptions, the greater we increase the risk of not meeting our users needs and ultimately, our project fails. This talk will be about how we ensure we are meeting our users needs. In addition to learning project workflow, we will cover specific techniques that you can use to ensure that the user is at the center of our design and that you create a shared understanding among your team.

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experience
thinking
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ocess
5 key ingredients
in successful
mobile projects
Process
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for holis"c product development
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Product Development Process
Vision Define Design Deliver Measure
Big ideas
Shippable
product
Tested features
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KPIs & success metrics
Solu!on idea!on
Define
Feature valida!on
Feature priori!za!on
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will start your team in using a product
mindset
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d
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will unlock new opportunities
for your product
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users excited. User Experience Design with no
Product Management produces deligh#ul products
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Melissa Perri
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Thinking
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Your people are the difference
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Thank you
About cantina
• Boston-based digital design and development agency
• Founded in 2007, 60+ employees
• We help clients like Putnam Investments, John
Hancock, CUNA Mutual Group, Epsilon, and Pearson
deliver be#er digital products for their customers
• Can!na’s people turn great ideas into digital reality,
execu!ng with the best design and development
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