Radical Product: The global movement that’s building vision-driven products
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UX Fest 2018 Radhika Dutt, Co-Founder at Radical Product Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk. Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
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Radical Product: The global movement that’s building vision-driven products
- 1. Radical Product: The Global Movement Building Vision-Driven Products
- 2. A Practical, Big Idea
- 3. 1. Every one of us is in a product organization (whether or not we realize it)
- 4. 2. Every one of us can own the product vision to build products with purpose
- 5. 3. Until now the path to building vision- driven products wasn’t clear. We’re changing that.
- 6. Who are we? Radhika Dutt Product Management @RadhikaDutt Nidhi Aggarwal Business Strategy @AggarwalNidhi Geordie Kaytes Product Design @didgeoridoo
- 7. What are “product diseases” ?
- 8. They’re common (but avoidable!) problems that occur in the absence of clear product vision and strategy.
- 9. (...and boy, have we caught them a few times ourselves)
- 10. Time for a checkup ?
- 11. Obsessive Sales Disorder (OSD) Features delivered for individual customers Fragmented product, distracted engineers “This big prospect won’t buy unless we add this one new feature. Don’t worry, we’ll only turn it on for them.”
- 12. Pivotitis Rapid, frequent changes in product direction Confused customers, confused product team “Doing POS integration was too hard, so we pivoted into B2C restaurant recommendations instead.”
- 13. Strategic Swelling Product tries to do too much for too many users Unfocused efforts, weak value proposition “These eighteen features are table stakes for the industry. We’ll decide how to differentiate after these get built.”
- 14. Lean Agileand Why can’t we just our way out of trouble?
- 15. Lean Agileand ...are risk-mitigating execution techniques, not value-creating product strategy tools ...are helpful, but not sufficient, for creating vision-driven products
- 16. What is RADICAL PRODUCT ?
- 17. It’s a movement of leaders creating vision-driven products ...based on a shared language for product vision and strategy
- 18. Lean and Agile help you execute, learn and iterate under uncertainty How does it fit in my product organization? Vision Strategy Execution Radical Product helps you define and communicate what you’re building and why
- 19. The free and open-source Radical Product Toolkit helps you... Define your vision Develop your strategy Execute against metrics Set your priorities ...and communicate these across your team and within your organization
- 20. The Toolkit makes Radical Product thinking practical and accessible So, let’s get started.
- 23. “To be the go-to platform for wine education and purchasing.”
- 24. “To be the go-to platform for wine education and purchasing.” NOT A GOOD VISION
- 25. “To make buying and learning about wine less intimidating and more enjoyable for people who want to drink good wine but don’t have the time to become experts.” MUCH BETTER!
- 26. What is a “good” vision ? Hint: it’s not about you
- 27. A “good” vision... ...is centered on the problem ...can be shared by both your team and your customers ...and visualizes a concrete end state
- 28. Use the Radical Vision Worksheet to iterate on your vision until you’re happy with it Today, when identified group want to desirable outcome , they have to current activity/solution(s) . This is unacceptable, because shortcomings of current solution . We envision a world where shortcomings are resolved . We’re bringing this world about through broad technology/approach .
- 29. A Vision is not a Mission! VisionMission Why we work Where we’re going (Actionable)(Aspirational)
- 30. But decisions need to factor in the pesky problem of survival
- 31. Personnel Risk Stakeholder Risk Technology & Ops Risk Legal & Regulatory Risk Financial Risk What could kill your product tomorrow?
- 33. Likelii Sustainability Statement Currently, the greatest risk to our product’s existence is that greatest risk If this happens, we won’t be able to continue operating because consequence(s) of risk This risk will most likely come true if factors that increase/amplify risk Some factors that could help us mitigate the risk are factors that decrease/mitigate risk
- 35. D: Build wine education programs and content L: Automate integration with stores so recommendations are in sync with inventory C: Understand taste preferences without intimidating users L: Deliver wine “learning kits” as a subscription model C: Generate actionable recommendations, quick gratification D: Use Robert Parker point ratings in checkout process R: Don’t overpay for wine I don’t even like
- 36. Artwork by William Joel / The Verge Snapchat
- 37. 1. Moving friends’ Stories out of Discover 2. Mixing Stories and Chats 3. Algorithmic sorting
- 38. How do we plug this in to what we’re doing today?
- 39. What’s next? ● Download toolkit: Free and open source ○ Craft and communicate your RDCL Strategy ○ Build a cross-functional Strategic Roadmap ○ Develop your Execution and Measurement model: ● Blog: Accessible from www.radicalproduct.com
- 40. Spread the word on the Radical Product movement Join the cure!