People Over Process: Turning Assumptions into Shared Understanding
- 1. PEOPLE OVER PROCESSES: TURNING ASSUMPTIONS INTO SHARED UNDERSTANDING MICHAEL JOVEL - @MJOVEL JAVIER RIOS - @JAVIERIOS
- 7. AFPIMS American Forces Public Information Management System
- 8. 3 Years + $$$ = ???
- 10. 2008 2010
- 13. Waterfall Document Design Develop Test Launch
- 15. History of the World Part I
- 17. That Is Not What They Wanted
- 18. Everyone has a plan 'till they get punched in the mouth. Iron Mike Tyson
- 21. MVP Minimum Viable Product
- 22. MVP The version of a product that brings the maximum amount of validated learning about customers with the least effort.
- 23. MVP Minimum Valuable Product
- 24. M P Minimum Lovable Product
- 25. LDP Least Dreadful Product
- 26. ITERATION
- 27. Where Do We Start?
- 28. Focus On The Problem
- 29. The Answer Is Yes. Now What Is The Question?
- 30. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” - Theodore Levitt
- 31. Instead of: Create A Sign-Up Form Outcome Increase User Subscriptions
- 32. Instead of: Redesign Report A Problem Page Outcome Reduce the amount of time it takes for a user to report an adverse event with medical products
- 33. Hypothesis
- 34. A Tentative Assumption Made In Order To Draw Out And Test Its Logical Or Empirical Consequences merriam-webster
- 35. Why Hypothesis • Rather than make assertions it puts forth a question which must be validated • Engages Team Creativity
- 36. Risk • What assumptions do you have that if proven false will cause your solution to fail?
- 37. Basic Hypothesis We Believe ___________ and if this is true we should see __________
- 38. Prioritize
- 39. Get Out Of The Building
- 41. Low Inventory
- 43. Design Idea Inventory • high number of unvalidated design ideas leads to large deliverables • leads to lag in production as team awaits deliverables • maximizes the risk as there more time between creation and validation
- 45. Pattern Library • Library of UI Patterns that developers can use (i.e. buttons, fields, etc. • Library of UI Components composed of multiple patterns (i.e. forms, video player, etc.)
- 47. Focus On Experience Instead Of Just UI
- 48. Helps Developers When Prototyping
- 51. Design Studio
- 53. Supplies • Butcher paper, painters tape, sharpies and stop watch, grid template sheets • Build small 3-4 person teams composed of designer, developers and business team. • Give each team a persona to focus on
- 55. Sketch • 8-10 minutes to sketch individually • Could be flow diagrams, wireframes, etc.
- 56. Individual Pitch • 3 minutes to pitch team
- 57. Critique • Each member lists 1 or 2 ways in which sketch achieves goal • Each member Lists 1 or 2 ways in which sketch fails to achieve goal
- 58. Team Sketching • Team takes 10 minutes to iterate on best aspecs of Sketch
- 59. Team Pitch • Team selects one member to pitch teams solution to larger team
- 61. That Is Great But We Are A Distributed Team
- 63. http://popapp.in
- 65. Ux Is Not A Department, Agency Or Team Role
- 66. Raise Unicorns
- 68. Unicorn? Mythical user experience designer with an advanced and adaptive skill range. Outstanding skills in graphic design, rapid prototyping, front end development, user testing, technical specifications, marketing and branding. It does not have an opinion, it has a process, and will harmonize with any environment. http://uxunicorn.com/
- 70. Literacy Is Not Fluency
- 72. The days of designers simply pushing pixels are long gone. Leading design means building a design culture, designing for the future, and adapting constantly.
- 73. Designers need to help build a company culture that values design by not only producing a well designed product but by helping other team members understand and respect design.
- 74. “The designers that actively seek out opportunities to contribute and influence other areas of the company become the leaders regardless of title. They are the people that others look to when problems arise or if an expert opinion is required” –Stewart Scott-Curran, Creative Mornings
- 76. Designers need to get better at articulating their ideas through direct business communication. We need to show that our thinking is grounded in logic and produces results.
- 77. Learn to quickly absorb and synthesize feedback should push us to take action. We need to learn to fail fast and make adjustments
- 78. Pair Designing
- 79. Benefits Of Pair Design • Make sure designers and developers spend time working together • saves time on implementation • promotes ownership
- 82. Validation • send multi-disciplined team to meet with customer • take a copy of the MVP to visit customers • have one members lead the interview while the others observe and record
- 83. Where Lean UX Has Struggled
- 84. The Traditional Agency/ Consultancy Model Won’t Survive
- 85. Great products require investment across many different parts of a business, so we put a bigger effort on collaborating with our customers.
- 86. It doesn't change the organizational dynamics or shift the way people think about building great products.
- 87. Death To Agencies/ Consultants?
- 88. Invest clients into the work and focus on smaller deliverables to create momentum. Dedicate a small group across the entire product development cycle, thus providing value beyond just wireframe flows.
- 89. WORKFLOW UX Design Development
- 90. WORKFLOW UX Design Development
- 92. EXCHANGE AREA UX Design Development
- 93. TAPERING UX Design Development
- 94. DIVERGENCE UX Design Development concept by Daniel Mall
- 95. DIVERGENCE
- 96. Don’t Get Caught Up On Process
- 97. “It’s easier to ask forgiveness than it is to get permission” - U.S. Navy Rear Admiral Grace Hopper
- 99. THANK YOU! Questions? MICHAEL JOVEL - @MJOVEL