Redesign design V2.0
- 1. Redesign design UX Salon, Tel Aviv, 6 May 2018 Version 2.0
- 2. somebody has an idea… “the business”
- 3. let’s assign it to a PM “the business” Project Manager
- 4. we need design! “the business” Project Manager Design
- 5. design is done! “the business” Project Manager Design Specs!
- 6. we’re an agile team “the business” Project Manager Design Dev Team Specs!
- 7. when we’ll see the changes online? “the business” Project Manager Design Dev Team Specs! Production
- 8. deploy’d, let’s move on “the business” Project Manager Design Dev Team Specs! ProductionUsers
- 9. the water-scrum-fall “the business” Project Manager Design Dev Team Specs! ProductionUsers
- 10. From plan-driven activities to adaptive, people first mindset.
- 11. 11 _ A process nerd! _ Variegated professional background. _ Previously: ThoughtWorks, Edenspiekermann _ Helped people working in automotive, retail, large online marketplaces, high-growing start- ups and public sector. Matteo Cavucci @matteomced
- 12. 12 design as a service design infrastructure Product Team Production Environment Users co-creation of value driven by experiments Strategy feedback feedback high-level intents “design enablers” feedback
- 13. stand up if you develop products through experiments.
- 14. stand up run more than 10 experiments per team at the same time.
- 15. stand up if you can create and deploy experiments at will.
- 16. A different idea of design.
- 17. Frame Ideate Specifications DistributionProduction linear process
- 18. digital products have less friction
- 19. physical digital
- 20. markets are hard to predict
- 21. rethink how we ideate and create digital products
- 22. design as a continuous conversation designOps
- 23. designOps 23 A cultural shift in the practice of design and a related set of practices that allows people across an organisation to continuously improve the design of products without compromising on quality, service coherency, or team autonomy.
- 24. designOps ENABLE OTHERS TO DESIGN Minimise the effort required by designers - and non designers - to produce high quality design artefacts. DESIGN FOR LEARNING Explore uncertainty through rapid experimentation and a strategy based on optionality. CONNECT USERS AND TEAMS Allow users to guide the ideation process through robust feedback loops after the product is launched.
- 25. warning
- 27. A large online marketplace, a new opportunity to assess, a new service to explore, a lot of uncertainty.
- 28. let’s explore!
- 29. running a single experiment is easy
- 30. continuously running experiments is hard
- 32. Experiment B Design generation Weak design are eliminated or combined. Strong design are further developed. Experiment A
- 33. Design generation Weak design are eliminated or combined. Strong design are further developed. Further narrowing and integration Experiment B Experiment A
- 34. The agility of your product depend on the agility of your infrastructure.
- 35. enable others to design
- 36. A global automotive brand, multiple teams, floating designers, unhappy customers.
- 38. how much design do you need to create a landing page?
- 40. _ build a shared understanding of the whole product. _ avoid detailed specifications. _ communicate as much high-level intent is needed to create a stable version. _ free people to make decisions aligned with the intent. _ design the developer experience. _ automate the design process as more as possibile.
- 43. connect users and teams
- 44. An online product, a cross-functional team, a long backlog of features, small impact on users.
- 47. looking for the behavioural change
- 49. _ We created a feedback form at the end of the funnel. _ we printed out all the messages every day, and we put them on a wall. _ The whole team read them after the morning stand-up meeting. _ We sorted the messages by topic. _ We tracked how many times a specific topic appeared and we measured the trend.
- 51. 51 design as a service design infrastructure Product Team Production Environment Users co-creation of value driven by experiments Strategy feedback feedback high-level intents “design enablers” feedback
- 52. a digital product is never done.
- 53. design is not a phase in the process, but a widespread ability.
- 55. Thank you Matteo Cavucci Tel Aviv, 06 May 2018 Matteo Cavucci | +49 1514 1298316 | matteo@mced.it Do you want to know more? matteo@mced.it @matteomced