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Design /o:
Creating Visual Interfaces 

for Digital Systems
Sam Moore
Senior Design Consultant
Visual & Interac"on Design,

User Experience



sam.moore@can"na.co
Agenda
• Atomic Design & Systems Thinking
• Design i/o Framework
• Inputs
• Outputs
• Lean UX Principles
• Example Project
• Ques"ons
Atomic Design & 

Systems thinking

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Design i/o - Creating Visual Interfaces for Digital Systems

  • 1. Design /o: Creating Visual Interfaces 
 for Digital Systems
  • 2. Sam Moore Senior Design Consultant Visual & Interac"on Design,
 User Experience
 
 sam.moore@can"na.co
  • 3. Agenda • Atomic Design & Systems Thinking • Design i/o Framework • Inputs • Outputs • Lean UX Principles • Example Project • Ques"ons
  • 4. Atomic Design & 
 Systems thinking
  • 5. Atomic design by brad frost atomicdesign.bradfrost.com
  • 19. Atomic Design Process Tips • Iden"fy the endpoints • Consider costs and business impacts • Focus on component rela"onships
  • 21. Visual Design Process Inputs Outputs Design i/o Component Audit Design Preference Test Mood Boards Brand Analysis Metaphor Questions Flows Prototype Interaction Prototype Full HTML Prototype Pattern Library Comps/Page Views
  • 23. Metaphor questions If your website was a car, what brand would it be? If your product had a celebrity spokesperson, who would it be and why?
  • 24. Metaphor questions • Use familiar brands as guideposts • Generate descriptors and perceived brand values • Can uncover differences in opinion between various stakeholders • Help get a discussion started about look and feel
  • 26. Brand analysis • Iden"fy reusable elements and uncover the backstory • Understand what guidelines currently exist, and how much they are adhered to • Discover opportuni"es to be!er differen"ate from compe"tors
  • 28. component audit • Iden"fy the types digital components needed • Uncover inconsistencies amidst the UI • Find gaps and pa!erns
  • 30. design preference test • Compara"ve either/or survey of styled UI components • O$en helpful following a Components Audit • Helps establish data-based decision making • Good for ge%ng feedback from a large group of stakeholders
  • 32. Mood Boards • Focused on gathering inspira"on from other sources • Good for exploring diverse direc"ons • Quick to create, lots of tools available
  • 33. Visual Design Process Inputs Outputs Design i/o Component Audit Design Preference Test Mood Boards Brand Analysis Metaphor Questions Flows Prototype Interaction Prototype Full HTML Prototype Pattern Library Comps/Page Views
  • 35. comps/page views • Show how atomic components add up to template layouts • Important for seeing the overall look and feel on broad device types
  • 36. pattern library/style guide • Explains all the components and their various states and modes • Provides the building blocks for future layouts and features • Helps promote common understanding of UI and visual style for teams
  • 37. flows prototype • Sta"c screens synced together with clickable hotspots • Very quick and easily editable • Helps uncover user flow issues • InVision, Marvel
  • 38. interaction prototype • Specific anima"ons and micro-interac"ons • Helps demonstrate final visual polish • Flashy, but focused • Atomic, Principle
  • 39. full html prototype • The real thing, built right in the browser • Helps to avoid risk, by working directly in the final medium • Especially important for complex or unproven func"onality
  • 40. Visual Design Process Inputs Outputs Design i/o Component Audit Design Preference Test Mood Boards Brand Analysis Metaphor Questions Flows Prototype Interaction Prototype Full HTML Prototype Pattern Library Comps/Page Views
  • 42. Lean UX Principles • Frame the vision, be explicit about assump"ons • Select lightweight, appropriate tools • Work collabora"vely, bringing everyone into the design process • Share progress earlier, explain thinking and direc"on • Test and validate quickly, ensure that the user is the focus
  • 43. Lean Process Tips • Work in a war room, at least part "me • Setup regular checkins - not presenta"ons of deliverables • Give context, be clear which problems you’re trying to solve
  • 45. Multi-Level Assessment App Flows Prototype Version 1.0 Product Metaphor Questions Brand Analysis Design Preference Test Style Guide Component Audit
  • 46. KEy Takeaways • Clearly define the design problem to solve • Select and execute the appropriate input exercises • Emphasis Lean UX principles and Atomic Design methods • Always be thinking about the system of components • Focus on gathering user feedback
  • 47. About cantina • Boston-based digital design and development agency • Founded in 2007, 60+ employees • We help clients like Putnam Investments, John Hancock, CUNA Mutual Group, Epsilon, and Pearson deliver be!er digital products for their customers • Can"na’s people turn great ideas into digital reality, execu"ng with the best design and development techniques available