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Lean product design
at Amplify
Scaling from 6 to 60
Natalie Hollier and Joe McLean
What do we mean by
Lean Product design?
• Continuously changing & evolving the product
• Prototyping, testing & feedback
• Pivoting based on learnings

#ScalingLean
Lean has different challenges at different
project phases and team sizes.

6

• finding a starting point
• moving fast
• lots of uncertainty & unknowns

60

• pressure to plan
• many potential features
• changing is hard
• many more decision makers

#ScalingLean
AMBITIOUS MISSION

#ScalingLean
When we were small...
When we were small...

SKETCH-TO-CODE
DESIGNER-DEV PAIRING
LIGHT VISUAL DESIGN
TIGHT COLLABORATION
DESIGN WALL

10 PEOPLE

1 PRODUCT 1 SCHOOL
Lean Process

#ScalingLean
Sketch-to-code, design-dev pairing

#ScalingLean
Tight collaboration

#ScalingLean
Design Wall

#ScalingLean
As we grew...
As we grew...

FLAT UI
STYLE TILES
ICON FONT
LIVE STYLES
STYLE GEM

25 PEOPLE

2 PRODUCTS 2 SCHOOLS
Lean Tools

#ScalingLean
Flat UI, Style Tiles

#ScalingLean
*example from Font Awesome

Custom Icon Font

#ScalingLean
Live Styles

#ScalingLean
*code sample from personal project, not Amplify

Style Gem

#ScalingLean
As we became a large team...
As we became a large team...

GOAL-ORIENTED TEAMS
EMBEDDED DESIGNERS
PROBLEM DEFINITION
ORGANIZATION MINDSET

3 PRODUCTS
Lean Mindset

60 PEOPLE

10+ SCHOOLS
#ScalingLean
Problem Definition Workshop

#ScalingLean
Doing Lean » Being Lean

MINDSET

TOOLS

PROCESS
#ScalingLean
TRUST
HUMILITY
COURAGE
#ScalingLean
Think big.
Start small.
Move fast.

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Lean Product Design: Scaling from 6 to 60