The document discusses team personas, which involve understanding users' team dynamics, mapping teams with colleagues, and using measurable principles. It provides steps for creating team personas, which include interviewing target users and teams, synthesizing data into team maps, combining maps, discussing insights with colleagues, developing need statements and principles, and continuously validating against principles. Lessons learned include basing personas on goals/dynamics not attributes, demonstrating analysis processes, and repeating evaluations around principles.
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Team personas: A new look at personas for the enterprise context