Scaling UX in Organizations
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Based on his experience at Airbnb and research with companies like Pinterest and Gusto, Jason offers a clear framework for scaling UX quality, processes, and teams.
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Scaling UX in Organizations
- 1. Scaling UX in Organizations AUG 24, 2016
- 2. About UXPin COLLABORATIVE DESIGN FOR PRODUCT TEAMS ● Wireframe, prototype, user test, & more. ● Get feedback & co-design in real time. ● Import and scale your design system. ● Create visual specs for developer handoff.
- 3. Jason Culbertson Design Manager, Airbnb @jculbertson
- 4. PART 1 The Age of UX Design
- 5. YouTube Vimeo Flickr Android Fab LevelMoney Polar Ultravisual WillCall Beats Readmill Simple Sold Tumblr Pulse Mailbox Foodspotting Forrst Behance Acrylic Software Sparrow Mail Slideshare Instagram OMGPOP Posterous Gowalla Hunch Push Pop Press Daytum About.me Songza Mint 27 Startups that were cofounded by designers have been acquired since 2010. From John Maeda, Design in Tech Report 2015
- 6. From John Maeda, Design in Tech Report 2015
- 7. QUESTION How do we scale design? The Age of UX Design
- 9. Create a UX design playbook
- 10. PART 2 The UX Hierarchy So...how do you build a UX team while managing quality? Let’s start by defining a UX design framework or hierarchy.
- 11. What makes UX so hard to scale?
- 12. Design structures have breaking points
- 13. Abraham Maslow Hierarchy of Needs
- 17. TIER 1 UX Tools UX Hierarchy
- 23. TIER 2 Team Structure UX Hierarchy
- 24. Team structure inflection points 1-10 10-25 25-50 50-100
- 25. Davey Nguyen Design Lead, Gusto
- 27. Design Language Team Production Design Team Outcome1 Outcome2 Outcome3 Outcome4 Outcome5 Outcome6 Outcome7 Outcome8
- 29. “Every time a design team doubles in size you have to relearn how to communicate.” Joel Califa, Product Design Lead @ Digital Ocean
- 30. Design Meetings ● Standup / daily scrum ● Outcome leads (weekly) ● Design leads (monthly) ● Demo w/engineering (weekly) ● Outcome design crits (weekly) ● Design team share (bi-weekly) ● One-on-ones (bi-weekly)
- 31. Design Meetings 1-10 10-25 25-50 Standup/dailyscrum Standup/dailyscrum Outcomeleads Designleads Demo Outcomecrit Designteamcrit Standup/dailyscrum Outcomeleads Demo Outcomecrit Demo Outcomecrit
- 32. TIER 4 Design Culture UX Hierarchy
- 33. Design Culture ● Design led companies or design simply at the table. ● Physical space that you work in ● Design preached and shared across the company ● Celebrate success ● Team offsite quarterly
- 34. Alex Schleifer VP Design, Airbnb
- 37. Thanks!