Transcripts In Action - UserTesting Webinar Presentation Slides
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The new Transcripts feature from UserTesting enables you to extract insights from videos faster and more easily than ever before. In this webinar, Mike Mace, VP of Product Marketing, and Janelle Estes, VP of Solutions Consulting, describe how they’re using Transcripts to work more efficiently. Topics include: - What you should expect from transcripts and how they fit in your workflow - How to create clips using transcripts - Navigating videos with transcripts
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Transcripts In Action - UserTesting Webinar Presentation Slides
- 1. Transcripts in Action #UTwebinar @UserTesting Mike Mace VP Product Marketing, UserTesting Janelle Estes VP Solutions Consulting, UserTesting
- 2. UserTesting’s on demand customer insights platform enables companies to create powerful products and exceptional customer experiences. #UTwebinar
- 3. We Partner With Thousands Of Customers #UTwebinar
- 4. Across All Platforms, At All Stages Of Development Watch customers interact with: DESKTOP SMARTPHONE TABLET WEBSITES APPS & PROGRAMS PROTOTYPES & WIREFRAMES SURVEYS PHYSICAL PRODUCTS Anywhere people interact with your brand: AT HOME AT A STORE ON THE GO On any pla6orm or device: #UTwebinar
- 5. 8 Mike Mace VP Product Marketing, UserTesting Mike Mace is VP of Product Marketing at UserTesting. A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms. @michaelmace #UTwebinar Janelle Estes VP Solutions Consulting, UserTesting Janelle Estes has over 10 years experience in using research to inform design decisions and create great experiences. As UserTesting's Vice President of Solutions Consulting, she helps enterprise companies strategize and develop research plans utilizing UserTesting's platform. @janelle_estes
- 6. Transcripts in Action Shortening your path from videos to insights
- 7. Summary • Transcripts are a powerful tool for extracMng insights and making clips • They’re more about navigaMng than reading • The results vary depending on what you’re trying to accomplish • SomeMmes the best workflow combines different tools
- 8. Contents • About Transcripts • AcMon story #1 • AcMon story #2 • Q&A
- 10. How it works • Audio track from video is sent to a third-party transcripMon service – Takes about a minute and is done automaMcally for every video – Machine-transcribed; accuracy about 80% under normal condiMons • Transcript is linked to the video track – They scroll together and you can click in the transcript to make clips • Text is searchable using the browser’s find funcMon
- 12. Contents • About transcripts • Transcripts in acMon #1 • Transcripts in acMon #2 • Q&A
- 18. Contents • About transcripts • Transcripts in acMon #1 • Transcripts in acMon #2 • Q&A
- 19. The situaMon • PresentaMon for a retail conference • Evaluate the online purchase journey • Standard tasks – Find a blouse, choose the size and color, put it in the shopping cart, etc • (This is not a customer-confidenMal test)
- 20. The challenge • Very liZle Mme • How can I find meaningful results quickly? • Two techniques…
- 27. Q&A