2nd Wind Exercise Equipment Company is a Midwest fitness equipment retailer experiencing rapid growth. They have over 300 employees, 100 retail stores, and 4 distribution centers. Their outdated IT infrastructure with an archaic POS system and inconsistent financial and operational data was struggling to support the company's growth. They were looking for a cloud-based ERP solution to help align tactics with strategy, consolidate information, and provide key performance indicators to various departments to help them make better decisions. 2nd Wind ultimately selected NetSuite due to its perfect fit with the company's needs, ease of adoption, ability to deliver all data cost-effectively to decision makers, and strategic alignment.
2. 2nd Wind Exercise Equipment Company Background Company Structure Headquarters: Minneapolis, MN Revenue Growth: $58MM to Over $100MM in Past Three Years 5 Revenue Segments +300 Employees 4 Distribution Centers 4 Commercial Locations +100 Retail Stores Company Focus The Midwest’s Largest Specialty Fitness Dealer of Retail & Commercial Equipment
3. 2nd Wind Exercise Equipment Business Challenges Absorbing Rapid Growth 72% Revenue Growth 40% Headcount Growth 39% Store Count Growth Archaic IT Infrastructure POS Built in the late 1990’s Peachtree Exchange Server/Software Outdated Inconsistent Information Financial Data Operational Data
5. No DSL, Cable Modems, or High Speed Bandwidth in Homes 56K Dial-Up in Hotels Simple HTML Interfaces No SmartPhones or MP3/MP4 Players No Digital Cameras, USB Keys, or Flash Memory No Google… The World in 1999 Bubble, What Bubble?
21. Traditional Software On-Demand Software The Future of Business Apps On-Demand Time Consuming Expensive High Risk Complex Old Technology Plug-and-play Pay-as-you-go Try-before-you-buy Easier to implement New Technology
22. Pass the MS Office Please Alternatives are Vast… eProject Now Daptiv
24. Dwellings Single Tenant vs. Multi-Tenant… NetSuite.com: Multi-Tenant Shared Spend Resources on Innovation Business Model Based on Customer Success, Adoption and Service! Microsoft/SAP: Single Tenant Isolated Spend Resources on Individual Maintenance and System Changes Business Model Based on Upgrades
25. Reliability Mirrored Redundant Diverse Network 99.9% Reliability Security SAS 70 Type II SystTrust Certified Secure Data, Network, Facilities Performance Redundant Carrier-Neutral Highly Scalable < 300 ms/transaction Transparency Open & Trusted Accountable Real-time updates Real-time uptime reporting Production Main Disk Shadow Disk Back Up Main Disk Shadow Disk http://trust.me.com Trusted Secure, Reliable Performance…
26. The Only Thing To Fear… Familiar Analogies… Mattress ATM Online Banking
27. World-class performance & scalability for any-size business Same Features Same Performance SOHO SMB Enterprise Same Scalability Same Reliability Same Global Solution Democratization… An Application for Every Garage!
29. 2nd Wind’s Challenge The Business Alignment Model - Linked Goal Setting Company Goal Strategic Objectives Set by Exec Team Set by Exec Team Set by Mgmt Leads And Team Leads Vision/Mission: Clear map to achieving success (BAM) Strategies: pathway to realizing our vision and mission Initiatives: steps to realizing strategies Department Projects Set by Mgmt Leads And Team Leads Tactics: steps to realizing Initiatives Broad Initiatives
30. Target Opportunities How to accurately quantify and prioritize revenue opportunities Motivate People How to provide a measurement system that drives the desired behavior Justify Investment How to quantify and evaluate return on investment 2nd Wind’s Challenge Align Tactics with Strategy
32. 2nd Wind’s Challenge The Process - Remember the BAM…Carnac? Need to Consolidate Information Need to Send Out KPI Data Daily… Manual Re-entry Finance Understand Impact of Campaign & Advertising We Can’t Afford Stand Alone BI Solutions Marketing Make Decisions Based on KPI’s – Can’t Access All Data in One Place Executive Need to Know Status of Current Project and Their Budgets No Affordable Solution Operations Management Wants KPIs – on Sales Activities Sales
34. 2nd Wind’s Challenge Simplicity and Diligence I N F R A S T R U C T U R E Google Apps ADP/Other SaaS NetSuite ERP Adaptive Planning Google Apps ADP/Other SaaS Simplistic Diligent Adaptive Planning
35. The Path to Greatness Simplicity and Diligence!
36. 2nd Wind’s Challenge Why Did 2nd Wind Choose NetSuite? Perfect Fit Price Easy Adoption - Functionality and UI All Data Cost Effectively Delivered to Decision Makers All Data Cost Effectively in One Place Strategic Fit Benefits I - H - A - V - G - I Minimal Training Required to Get Started Now We Understand the Levers of the Business - Daily!! With Accuracy Comes Solid Fact Based Business Decisions