How to Win Big with E-Signatures in Quote-to-Cash
- 3. Nancy Nardin,
FOUNDER,
SMART SELLING
TOOLS INC.
“Give salespeople the time and tools they
need or don’t be surprised by sub-optimal
sales performance”
• Launched Smart Selling Tools in 2009. 30 year career includes
sales at analyst firms such as Gartner Group and selling to the
largest high-tech, and telecom firms in the country.
• Listed as top 50 Retweeted by B2B Marketers, Top 25 Sales
Bloggers in the world, and Top 30 Social Sales Influencers in the
world.
@sellingtools
- 6. Hierarchy of Revenue Needs
Likewise, it doesn’t
matter if you nail the
first 3 levels if you
can’t close.
Who to Sell to
How to Engage
Communicate Value
Close!
Repeat
You can’t close deals
without nailing the first
three levels in the
hierarchy
- 7. Why E-Signatures for Quote-to-Cash?
Ave. close in < 1 week… … in 1 to 4 weeks… … in more than 4 weeks!
26% 45% 30%
E-signing can remove weeks of risk and uncertainty from the time to revenue.
Data from CSO Insights: “Optimizing the Quote to Close Process”, 2015
- 10. Perceived Benefit and Actual Satisfaction
Sales
Technology
Ranking: Perceived
Benefit by those who
use the tool
Ranking: Over-all
Satisfaction (Very
Satisfied + Satisfied)
E-signing 1 2
- 11. 1. Benefits are under-rated (by non-users)
To the respondents detriment. The jump from #13 among
non-users to #1 among users is the biggest leap in the survey.
That’s a huge change!
2. Tops for satisfaction
#1 for “highly satisfied” #2 for “overall satisfaction”
3. The missing piece?
Those with e-signatures average 6-7 tools in their sales stack.
Those without it average 5 tools. Do they stop just short?
3 Key Findings About E-Signatures From The Survey
- 14. “We can complete contracts in minutes and meet
deadlines that would have been impossible without
leveraging this type of technology”
“Adobe Sign, integrated with the Apttus application that sits on top of Salesforce, significantly boosts
performance and productivity.”
- Connie Brenton, Director of Operations and Chief of Staff in the Legal Department, NetApp
CHALLENGES
• Workflows and signature
processes were slow,
cumbersome, and costly
• Needed a way to make signatures
and authorizations more efficient
for customers and employees
OUTCOMES
• Reduced average contract
processing time by 93%
• Sales contract turnaround times
went from 19 to 5 days
• Calculated savings of $200 per
contract
SOLUTIONS
- 15. “With Apttus and Adobe Sign, we can develop faster
and smoother sales cycles that boost staff productivity
by reducing administrative work and errors.”
“By integrating Apttus with Adobe Sign we can manage customers, create contracts, and send them for
signature from a single interface, making it much easier to provide a seamless customer journey.”
- Amy Roy, Vice President of Sales Operations, Ceridian
CHALLENGES
• Signature, reviews, and
approvals were manual with a
lot of scanning and emailing
• Needed to centralize customer
information for sales
representatives to effectively
manage accounts during sales
cycles
OUTCOMES
• Decreased sales quote cycle time by
80%
• Increased quote volumes 40%
without adding resources
• Improved cost margins by 15%
• Provided greater visibility and
standardization to reduce errors,
gained insight into workloads
SOLUTIONS
- 16. 3 Quick Demos on Creating Great E-Signing Experiences
• For Senders
• For Signers
• The power of Adobe Sign
Agreement Templates
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- 43. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Editor's Notes
- Some of the risks in longer closing cycles include: changes in decision makers, changes in budget priorities,
- Some of the risks in longer closing cycles include: changes in decision makers, changes in budget priorities,
- And e-signatures can be a very cost-effective and easy-to-implement solution that can make an immediate impact that extends to improving customer experiences.
- Let’s start with Jonathan. A rep that needs to generate an Master Service Agreement and get it signed by his customer.
Jonathan’s company has just implimented Apttus and integrated Adobe eSign.
- Jonathan kicks off the Apttus “Create Agreement” and moves the process through Apttus’s Request phase.
- At the authoring phase, Apttus dynamically generates the document to meet the business requirements of this process.
- Jonathan is now in the Signature phase. But what happens now? How will he send the document to the customer to sign?
Mail?
Email?
Fax?
How will he get the document back? Any visibility into the process? Good thing Jonathan’s company integrated Apttus with Adobe eSign.
- He selects “eSignature”
- At this phase in Apttus, Jonathan aligns the Apttus template with the coresponding Adobe eSign Agreement template.
The Adobe eSign Agreement template, setup with zero coding, all in the SFDC UI, defines the routing rules, signer selection, authentication method, and other parameters of the Adobe eSign experience.
After this use-case demo, we'll dive a little deeper into building an Adobe Sign SFDC Agreement Template For now, we're ready to click and move to the send page.
- This is the Adobe Sign send screen, which can be bipassed, as an option in the Agreement Template.
but for the demo, we show you that Jonathan can confirm the routing of the document, authentication methods, etc before the document is sent.
When the user is ready, they click "Send for Signature"
- Right from within Salesforce, confirmation is given that the document is sent.
- The document is showing “Out For Signature”
- Let’s follow the signer’s experience
- Sara receives an email.
Available on any device, anywhere.
- Sara clicks a link in the email
- And is presented the document right in the browser
No Software or account required by the signer.
She can scroll to review, or click the yellow next to guide her through the document.
- She clicks the signature field
- A scripted font is offered as her signature, or she can draw her own
- She clicks to sign, submitting the completed form
- And is taken to a custom landing page, allowing Globalcorp to deliver a compelling post signing experience to the user.
Adobe is all about the experience our customers deliver to their users and customers, not about gorilla marketing our products or services.
- Back at Globalcorp, Jonathan has visibility into the process.
- He can check the signature status.
Oh look, it’s signed!
- Jonathan may now move from the signature phase of the Apttus Contract Management system
- to complete, “In Effect”
- So let's double back. Let's dive a little deeper into an Adobe Sign agreement Template within SFDC.
Adobe keeps saying "no coding required" but we've all heard that before, it can't be true, it can't be that easy.
Well.. it is.
- Remember this screen?
Here's the Apttus dynamically generated MSA,
And it alligns to the Adobe Sign Agreement Template
Let's click on the Adobe Sign Agreement template, and see under the covers, how it's built.
- The agreement template is fully configured in the Salesforce UI. As simple as form fields, and check boxes.
Here, is where we can easily define the URL the signer goes to after signing.
And scrolling down, here's where we define the routing, in this case to the opportunities primary contact role.
Let's look at the merge settings
- Again, there's no coding.
We enter the form field name, as it appears in the document.
And here we indicate where to pull that data from in Salesforce.
It's that easy.