Superior customer experiences are the real coin: relevance drives results - Rene Van Der Laan

Day-to-day life of a consumer is busy and only when conversations with suppliers are relevant, people are willing to free up some of their valuable time to listen and act. Especially the omni-channels challenge is what companies are often trying to address but fail to overcome. During this session Rene will provide you insights on how organizations have been enabled to apply the context of a customer into real-time omni-channel interactions – interactions that increasingly move towards digital channels but need to be in sync and consistent with the traditional channels. Being able to use context, the conversations will become relevant; relevance in conversations will lead to measurable value. Read less