The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?

The document discusses using automated text summarization techniques to generate quality content at scale from user-generated content like online product reviews. It proposes a technical plan to download Amazon reviews, remove duplicate sentences using neural semantic textual similarity, and then generate frequently asked questions and corresponding FAQ schema by feeding the review text into a neural question generation model. The goal is to leverage user content and machine learning to automatically create helpful content for websites.

This document summarizes how Google search results are evolving to include more semantic data through direct answers, structured snippets, and rich snippets. It provides examples of direct answers being extracted from authoritative sources using natural language queries and intent templates. It also discusses how including structured data like tables, schemas, and markup can help search engines understand and display page content in a more standardized way. While knowledge-based trust is an interesting concept, current search ranking still primarily relies on link analysis and does not consider factual correctness.

A look at search-related patents from Google that people who do SEO may be interested in learning about

The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses: - Using NLTK to generate n-grams from product names to cluster related products - Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data - Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million - Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.

What percentage of an Inbound marketer's day doesn't involve working with spreadsheets? How much of this work is time-consuming and repetitive? In this interactive session, you will learn how to manipulate Google Sheets to automate common data analysis workflows using Python, a very easy to use programming language.

1) Knowledge graphs are structured databases that represent real-world entities and their relationships to each other. They help search engines like Google understand topics at a deeper level. 2) Entities (topics) are becoming more important than keywords for search engines to understand content. Google's entity understanding can be checked using their natural language processing tool. 3) Semantic SEO techniques like tightly linking topics both internally and to relevant external pages can help improve how search engines understand and represent the entities within a website through their knowledge graphs.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

This document provides SEO metrics and comparisons for the website hangikredi.com over several time periods between April 2019 and September 2019. It shows substantial increases in key metrics like organic traffic, clicks, impressions, and average position after Google algorithm updates in May, June, July, and September. However, it also shows significant drops in these metrics during a server outage in early August. Overall the data demonstrates the site's strong SEO performance and organic growth over the 6-month period analyzed.

This document discusses internal linking strategies and techniques. It begins by explaining the benefits of connecting entities within content, rather than just words, and translating those connections into internal links. It then provides an overview of technologies like PageRank, the reasonable surfer algorithm, topical PageRank, chunking, and natural language processing that search engines use to understand contexts and how those ideas can be applied to internal linking at scale. Specific options for approaches to internal linking existing pages are also outlined.

The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.

This document discusses SEO testing and experimentation. It provides examples of types of SEO tests that could be done, such as pre-post testing, A/B testing, and combining different measurement approaches. Specific cases are also mentioned, like testing the impact of internal linking, HTML sitemaps, and changes to page titles and meta descriptions. The document emphasizes that SEO testing takes work to set up properly and find meaningful results, but it is important for identifying what strategies are truly effective.

BrightonSEO 2022: presentation by Verbolia's CEO on how to automate a long tail SEO strategy for ecommerce.

Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!

1) Google uses various techniques to extract structured information like entities, relationships, and properties from unstructured text on the web and databases. This extracted information is then used to generate knowledge graphs and provide augmented responses to user queries. 2) One key technique is to identify patterns in which tuples of information are stored in databases, and then extract additional tuples by repeating the process and utilizing the identified patterns. 3) Google also extracts entities from user queries and may generate a knowledge graph to answer questions by providing information about the entities from sources like its own knowledge graph and information extracted from the web.

My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

This document discusses the value and uses of hyperlinks. It explains that hyperlinks can help understand a person's influence, interests, and peers. Hyperlinks also allow you to find influencers around a topic or identify the authors of a news site. The key takeaway is that having access to true link data and understanding how to analyze link information can provide new insights.

The search sun shifted in March 2011 when Google started rolling out the beginning of the Panda update. Instead of using the famous PageRank, a link-based relevance calculation, Panda rests on a machine interpretation of user experience to decide which sites are most relevant to a searchers quest for knowledge. This means that IA and UX practitioners need to start thinking about the machine implications of the way they structure information on the web, and think ahead about the human implications for how search engines present their sites in response to searcher queries. Bearish SEO will present real, actionable methods for content providers, information architects and user experience designers to directly influence search engine discoverability. Need is an experience. It is a state of being. The goal for this presentation is to ensure that user experience professionals become an integral part of designing search experience.

The document summarizes Bill Slawski's presentation on search and social media patents from 2012 and beyond. It discusses various patents Google has acquired related to search, social media, hardware, fiber optic networks, and more. It also outlines patents for phrase-based indexing, concept-based indexing, ranking pages based on user interactions, building a knowledge graph, and developing a planet-scale distributed search index. Slawski suggests Google may expand into hardware, entertainment, internet service provision, and more based on its patent portfolio.

This document discusses search engine optimization and the development of search systems. It notes that computer science has directed search system development with a focus on results relevance, while neglecting user experience. The intent is to inspire deeper engagement in designing search experiences that do more than just sell products. It also discusses challenges like the volume of online information, differences in language and perception, and the limitations of current search systems.

1. The document discusses the importance of search engine optimization (SEO) strategies for businesses, including keyword research, on-page optimization, link building, local SEO, structured data, mobile SEO, and blogging. 2. It emphasizes that domain authority, keyword usage, on-page factors, web design, and social media impact SEO rankings to varying degrees, with domain authority and keyword usage being most important. 3. The document provides tips for each SEO strategy and explains how implementing all of the strategies can maximize a business's search visibility.

With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content. You’ll learn: - How to combine SEO data with AI technology - Examples of unconventional uses of AI for content - Case studies of how AI has enhanced SEO and content strategies With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.

The document discusses search engines and how they have evolved over time. It explains that early search engines ranked results based mainly on content, while modern engines also consider factors like page structure, popularity, and reputation. The document provides definitions of key search-related terms and outlines some of the main components and processes involved in how search engines work, such as crawling websites, indexing pages, and ranking results. It also discusses different types of search tools and how to choose the best one depending on your information needs.

This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.

The document provides an overview of search engine optimization (SEO) concepts, including: 1) The importance of SEO for driving online and offline sales. 2) How search engines work and are composed of web crawlers and databases to index web pages. 3) Key factors search engines use to evaluate and rank pages, such as relevance, importance, links, and content. 4) Techniques for improving rankings, like optimizing titles, meta tags, and adding relevant and quality backlinks.

1) Semantic search relies on understanding the conceptual relationships between keywords rather than exact matches, so SEOs must conduct more thorough semantic keyword research. 2) Tools like KNIME allow SEOs to automate data collection from sources like search engines and social media, analyze the data using techniques like TF-IDF and LDA to group keywords semantically, and visualize relationships to guide on-page optimization. 3) By understanding conceptual topics and how consumer language is used, SEOs can better optimize websites for searcher intent to perform well in semantic search.

From a workshop presented at MinneWebCon 2018. Keywords are the life’s blood of a marketing enterprise. Most marketing organizations struggle to find the right keywords for their teams. At IBM we built a keyword ontology, which is a fancy name for a set of taxonomies related to the keywords our target audiences most often use in their search queries. We use the ontology to ensure that new pages are built with the language of the customer. This workshop discusses the use of AI-enhanced processes to drive keyword management, as well as practical methods for search and IA success.

The document discusses issues with how computer science has directed the development of search systems, focusing on efficiency over user experience. It argues search systems have paid minimal attention to the user experience beyond results relevance and ad-matching. The goal of the plenary is to inspire designing search experiences that do more than just sell products well.

This document discusses search engine optimization (SEO) and why it is important for findability. It begins by providing a brief history of search and how Google works to index websites and rank pages. It explains that findability, or how easily information can be found on a website, is important for readership and discovery. The document outlines some prerequisites for findability, including how Google needs to be able to find content and value it. It stresses the importance of using keywords that match a site's audience's search terms and language. Finally, it discusses tactics like using descriptive microcontent and titles to help search engines and humans understand what the page is about at a glance. The overall message is that SEO is about optimizing content

Why is SEO still important to content marketing and content creation professionals? Because search engines are getting better at optimizing for humans!

This document provides guidance on how to effectively research topics online. It discusses the importance of using reliable sources like purchased databases, library books, and teacher-approved websites. It also notes the challenges of finding quality information on the open web. The document offers tips for crafting effective search queries, carefully examining search results, and evaluating websites based on factors like the author, date, content quality, and domain extension. It promotes the "triangle method" of cross-referencing information from multiple sources. Key strategies presented include using domain extensions to identify source types, checking for author information and site currency, and looking for inconsistencies or errors.

High level view of what SEO is; Keyword optimisation; building websites optimally for search; Social Media search and the Future of Search

The document summarizes a presentation about semantic search and semantic networks. It defines semantic search as utilizing an understanding of word meanings and relationships to provide more precise and complete search results. It then explains that a semantic network maps associations and meanings of words, including definitions, relationships, and enables both high precision and recall in search results. The presentation demonstrates how a semantic disambiguator and automated question answering system utilizing semantics can analyze language more accurately than traditional keyword searches.

This document discusses how search engine optimization has evolved from focusing on keywords to focusing more on concepts, questions, themes, and understanding entities and their relationships. It provides tips for tracking rankings taking into account different devices, locations, and other factors. It also discusses developing content around topics and themes, using tools to understand topics and entities, and using question-focused content and schema markup to help search engines understand the content.

This document provides information on advanced Google searching techniques. It discusses how search engines work and user expectations. Various search operators and strategies are described, such as phrase searches, Boolean operators, title searches, URL searches, and site-limited searches. The document recommends beginning with a title field search using Boolean expressions that is limited to a top-level domain or specific website to find the most relevant information.

This document discusses how AI/ML can be used for SEO purposes. It describes WordLift, a semantic platform for SEO that uses NLP, ANNs and other techniques. It demonstrates how WordLift can be used to improve image alt text through image captioning, build knowledge graphs from URLs to enrich structured data, and analyze semantic similarity between titles and queries to boost click-through rates. The document also discusses challenges around data and the need for subject matter experts, and how the ML/AI stack is evolving to become simpler.

It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development. One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements​ ​. Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses​. APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance. ​​SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready​ ​. Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers​​.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

GTM Proposal for a Female Condom Brand Launch In India

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.

Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus. Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

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Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

factsheet

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/