Coronavirus and Future of SEO: Digital Marketing and Remote Culture

A look at search-related patents from Google that people who do SEO may be interested in learning about

This document discusses digital marketing strategies focused on establishing authority through valuable, timeless content. It recommends creating content such as articles, videos, and academic papers on topics that will remain relevant for years to establish expertise. Creating a steady stream of high-quality content over time builds an online presence and credibility without major risks of losses, and may lead to job offers, clients, or other opportunities. It provides examples of interactive dashboards and open-source software that gained popularity and users by continuously publishing improvements and documentation without needing to rely on things like resumes or company profiles.

What percentage of an Inbound marketer's day doesn't involve working with spreadsheets? How much of this work is time-consuming and repetitive? In this interactive session, you will learn how to manipulate Google Sheets to automate common data analysis workflows using Python, a very easy to use programming language.

Bill Slawski presented a webinar on analyzing patents related to search engines and SEO. He discussed 12 Google patents covering topics like PageRank, Google's news ranking algorithm, analyzing images to detect brand penetration, and building user location history. The patents described Google's work in building knowledge graphs from web pages, ranking entities in search results, question answering, and determining quality visits to local businesses.

Google has moved from Search to Knowledge, and Focusing on Answering questions with knowledge graph entity information provides has led to answering queries with Knowledge graphs for those questions, with confidence scores between entities and other entities or attributes of entities, based upon freshness, reliabilillity, popularity, and proximity between an entity and another entity or an attribute.

The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses: - Using NLTK to generate n-grams from product names to cluster related products - Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data - Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million - Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.

Google Lighthouse is super valuable but it only checks one page at a time. Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests. He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.

This document provides SEO metrics and comparisons for the website hangikredi.com over several time periods between April 2019 and September 2019. It shows substantial increases in key metrics like organic traffic, clicks, impressions, and average position after Google algorithm updates in May, June, July, and September. However, it also shows significant drops in these metrics during a server outage in early August. Overall the data demonstrates the site's strong SEO performance and organic growth over the 6-month period analyzed.

My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.

1) Knowledge graphs are structured databases that represent real-world entities and their relationships to each other. They help search engines like Google understand topics at a deeper level. 2) Entities (topics) are becoming more important than keywords for search engines to understand content. Google's entity understanding can be checked using their natural language processing tool. 3) Semantic SEO techniques like tightly linking topics both internally and to relevant external pages can help improve how search engines understand and represent the entities within a website through their knowledge graphs.

The document discusses using Python for SEO applications such as data extraction, preparation, analysis, machine learning and deep learning. It provides an agenda and examples of using Python to solve challenging SEO problems from site migrations and traffic losses. Methods demonstrated include pulling data from Google Analytics, storing in DataFrames, regular expression grouping, and training machine learning models on page features to classify page groups and identify losses. Later sections discuss using deep learning with computer vision models to classify web pages from screenshots.

A Two Person Panel Discussion/Presentation by Bill Slawski and Barbara Starr On June 23, 2015 The Lotico Semantic Web of San Diego The SEO San Diego Meetup The SEM San Diego Meetup http://www.meetup.com/InternetMarketingSanDiego/events/222788495/ User experience drives search engines, and hence their results. Search Engine Result Presentation/Placements naturally follow that route. This means that search results are no longer exclusively based on just ranking criteria. Amongst other critical factors is understanding the notion of 'ordering vs ranking', the impact of context and many others.

The document discusses Google's ML APIs versus OpenAI's APIs and their applications for SEO and digital marketing tasks. It provides examples of how natural language processing APIs from Google and OpenAI can be used for tasks like text analysis, sentiment analysis, document classification, translation and content transformation. While both Google and OpenAI APIs are useful, the document recommends choosing the right API for each specific task based on its capabilities and limitations in order to get the best results.

Google's search results now include entities and concepts. Entities refer to people, places, things, and 20-30% of queries are for name entities. Google uses meta data like Freebase to build a taxonomy of entities and their relationships. This supports features like the Knowledge Graph, which provides information panels, and allows querying of nearby entities which may soon be available in search results.

The document summarizes a presentation given by Bill Slawski at the Semantic Technology & Business Conference in San Jose. The presentation discussed how adding semantic information and structuring content around entities can help websites better optimize for search engines and provide more relevant experiences for users. It also provided several examples of how search engines are using entities and knowledge graphs to enhance search results and anticipate related queries.

Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance

This document provides an overview of entity SEO, including: - What an entity is and why entity SEO is important as search engines have evolved from information engines to knowledge engines - How search algorithms like Panda, Penguin, and Hummingbird helped drive this transition by prioritizing high-quality content over low-quality sites - Techniques for entity SEO including entity research, topical maps, schema, internal linking, and case studies - Tools like Google's Knowledge Graph that can help with entity research and understanding how entities are ranked

Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like. Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!

A survey found that people now spend about 14 hours per week online, which is the same amount of time spent watching TV. This shows the large influence of the internet. It was noted that the internet now has as much influence as TV used to have. Local businesses are now asking how to get their message in front of potential customers online. Local search is very important as 80% of spending is within 5 miles of home but many local businesses don't have a website. This company offers affordable website and video solutions to help local businesses get online and get found through local search engines. They also are seeking sales professionals to help spread the word to local businesses.

This document provides an overview of Google's operations in China, including: 1) It describes Google's team working on marketing in China and the integrated marketing communication plan they developed. 2) It provides an overview of Google as a company, including its mission, finances, and product line. 3) It discusses Google's history in China and some of the cultural differences it faced when entering the Chinese market.

1. The document discusses digital marketing and search engine optimization (SEO) strategies for businesses in the new normal post-COVID-19. 2. It covers understanding the new business landscape, the importance of digital marketing and SEO, and trends that will influence digital marketing and SEO going forward. 3. The discussion includes how the pandemic has impacted businesses, the meaning of operating in the new normal, an introduction to digital marketing and SEO, and strategies for SEO like understanding search engine spiders and ranking high in search engines.

Many of us use Google every day, but do you know why it's important to consider the impact that Google can have on your website?

Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.

This document provides a summary of the key chapters in "The Definitive Guide to SEO in 2020". It discusses optimizing for domains authority by focusing on expertise, authoritativeness, and trustworthiness. Other chapters cover the rise of visual search, optimizing video content, voice search, featured snippets, understanding search intent, and combating decreasing click-through rates. The guide provides strategies for SEO success in 2020.

In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.

In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.

“The Big 4" Technology Trends Your Business Cannot Afford to Ignore. They include (1) how the web user experience is changing, (2) Google's 500+ changes in 2013, (3) steps on how to do business-to-business social media, and (4) the future of mobile.

This document provides an overview and summary of a presentation on social media marketing trends and tactics. The presentation discusses major global trends in 2013 such as the growth of Facebook, rising popularity of video content, and increasing importance of mobile. It then analyzes research on how people use these platforms and provides examples of tactics like amplification and attribution that speakers from various social media classes emphasize. The goal is to help attendees understand opportunities in social media, commit to learning more tactics, and prioritize focus and budget to capitalize on these industry changes.

Google & Facebook ads are rebounding. But what does this mean for your campaigns? How should you respond? Get the answers to these questions and more in our webinar. Our in-house expert, Mark Irvine, will cover: • The current state of online advertising & how to respond. • Unique changes you can implement in your campaigns. • What the future holds for your Google & Facebook ads. • The numbers are looking up, but the game as changed. Use the trends and insights from this webinar to make sure you're getting your campaigns back on track the right way.

Talk given on 11/2/2014 at Manchester Metropolitan uni business school introducing students to Google analytics. Manuel da Costa is a web analytics and conversion rate optimisation consultant. He runs Digital Tonic, a consultancy based in Manchester, UK

The document provides an overview of Dominic Boull't's keynote presentation on digital marketing strategies for businesses. It discusses five areas businesses should focus on for their online footprint: location, location, location in a digital world. It then outlines four digital marketing strategies to help businesses grow: optimizing their Google Business Profile, generating and responding to reviews, search engine optimization, and utilizing paid ads. Specific tactics are provided for each channel and industry examples of effective social media use.

Crunch is a digital recruitment marketing agency that is a Google Premier Partner. They have expertise in optimizing clients for Google for Jobs, which is Google's new job search tool. Crunch offers a Google for Jobs audit that assesses how ready a client's jobs listings are to be displayed and ranked in Google for Jobs search results. The audit provides an optimization score and plan to help clients improve their performance on Google for Jobs.

Google's vision is to organize the world's information and make it universally accessible and useful. Its mission focuses on innovation and the user experience. Google identifies its primary competitors as Microsoft and Yahoo, and aims to gain a major share of the worldwide web. It generates most of its revenue from search and advertising, such as AdWords and AdSense. To maintain dominance, Google needs to continuously innovate, find new revenue sources, focus on growing markets like BRIC nations, and potentially make more acquisitions in areas like social networking and video.

This document discusses how agencies can future proof their search visibility as search marketing continues to change. It notes that search is becoming more personalized through voice, personal assistants, virtual reality and location-based searches. To prepare, the document recommends adopting a user-first, context-centric, answer-based strategy focused on understanding consumer needs through research, providing relevant content to answer questions, and building connections through social media and local links. It also stresses the need for holistic, omnichannel measurement beyond web analytics.

If there's one constant in search marketing, it's change. But by adopting a future-proof strategy, you can continue to see returns, even as search evolves in new and unrecognizable ways.

This document provides information about a Google Analytics training seminar to be held on September 3rd, 2014 from 10:00am to 12:00pm. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover using Google Analytics to gain insights from website data, including traffic sources, user behavior, and conversions. The document also includes details about the presenter and contact information for Vorian Agency.

Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.

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Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems. Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity. Key Takeaways: What ABM really is, what it can and can't do. How to do ABM more effectively. What you need to do high performance ABM and what you should expect from it.