The Python Cheat Sheet for the Busy Marketer

This document summarizes several patents related to query parsing and semantic search. It describes patents for multi-stage query processing, query breadth, query analysis, midpage query refinements (search suggestions), context vectors, and categorical quality (re-ranking search results based on the category of the query). Each patent is briefly described, including inventors, filing dates, and some technical details. The document aims to provide an overview of the evolution of semantic search and query understanding technologies at Google.

I have attended a great SEO and Digital Marketing webinar with Founder of Stradiji and SEMRush Turkey Lead Mr. Mert Erkal and My Dearest Friend and SEO Consultant Atakan Erdoğan. Small Note: After I uploaded the presentation, Google launched a new Covid-19 news address like Bing/covid-19. You may want to look at it -> https://www.google.com/covid-19 I have prepared a Presentation about Coronavirus's Effects on Search Engine Optimization (SEO). You will find Coronavirus's changing effects on Digital Marketing and psychology of global society while using Search Engines. I also have focused on Search Engine's and Social Media Brands, E-commerce Site's reflexes against Coronavirus Pandemic. You will see the web sites and categories who earn more traffic and lose traffic. You will also see conversion rate differences because of Coronavirus. Also, I have told about Search Engine's differences and their attitude against the Coronavirus Pandemic, their future, their updates during the pandemic. In the last part, you will see some new 2020 Web Technology and Design Trends with AI. There are also Google Researches for better Search Engine technologies. Questions: 1- What are the differences between Yandex, Google, Bing, and Duckduckgo for Coronavirus Pandemic? 2- Twitter, Instagram, Amazon or Apple, what are they doing? 3- What do people search most for during the Coronavirus Crisis? 4- What changes from country to country? 5- What are the future technologies of Web and App? 6- How and why do Search Engines improve AI, what is the last events? 7- Which sites loose traffic and which earn more? 8- Lots of quotes from International SEOs about the pandemic. And more... I am Koray Tuğberk GÜBÜR and a Holistic SEO Expert. I sincerely thank you for my Dearest Friend Atakan Erdoğan and Mr. Mert Erkal for this awesome webinar opportunity and experience. To watch the webinar, please visit Stradiji's Official Youtube Channel. https://www.youtube.com/watch?v=V4sJTNcRqaM&t=100s

A look at search-related patents from Google that people who do SEO may be interested in learning about

This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results. In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results. Semantic SEO: Going Beyond Keywords Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content. Topical Authority: Establishing Expertise and Trustworthiness Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility. PageRank: Measuring the Importance of Webpages PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results. The Interrelation of Semantic SEO, Topical Authority, and PageRank Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility. The Benefits of Semantic SEO for Search Engines Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience. In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.

This is a guide for machine learning for beginners, tailored to the SEO industry, aimed at breaking down the challenges that hold us back from experimenting, the breakdown of machine learning's main characteristics to help us understand how to implement it a bit better, and the ways we can embed advanced technology into our daily practice.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

Crawl budget refers to the number of pages a site is allowed to request that Google crawls on a daily basis. It is important because exceeding the crawl budget can lead to pages not being indexed. The document provides tips on how to identify a site's current crawl rate, issues impacting crawl budget like errors and duplicate content, and strategies for optimizing demand and capacity such as improving site speed and creating fresh content regularly. The goal is identifying any crawl issues and optimizing the crawl budget to have the most important pages indexed.

Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.

Google Lighthouse is super valuable but it only checks one page at a time. Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests. He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.