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Need for Speed:
                Website Edition




Presented by Devin Walker
About Me - @wordimpress
    ● WordPress-focused Developer
    ● Enjoy Web Design, Blogging and Golf
v
    ● http://imdev.in
    ● http://wordimpress.com
    ● http://soundpress.com
Website Optimization - What does this mean?
How Fast is your website?

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In this presentation, I have shown how a webpage is loaded on your viewport after you request for the same. The process is simple. Once you click on the URL, the browser makes a request to the webserver. The request is processed by the webserver. Web server files the response to the request and sends it to the browser. The requested page is sent to the web browser. The browser then loads and renders the page content. The requested page is then shown on the viewport.

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Life in the Fast Lane: Speed, Usability & Search Engine Optimization
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In 2010, Google announced that site speed was a ranking factor and the reaction was a collective shrug. When you load your site in Chrome, it’s quick, right? So why worry? Mobile. We know that you bought the iPhone 5 as soon as it came out, but what about the poor sucker who’s still on a Blackberry? Did you know that every added second on load time on a mobile device causes 20% of your audience to bail? You can be #1 on Google, but if your site takes 10 seconds to load, you might as well be #10,000. And responsive design won’t save you. In this seminar, learn tactics to make your WordPress site blazing fast, including responsive designs. It’s speed, usability and SEO, mashed together in delicious harmony.

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Web performance
Web performanceWeb performance
Web performance

1. Definition of Web performance. 2. Why Important. 3. Webpage Rendering. 4. Browsers render. 5. Web Performance Rules. 6. Web Performance Tools. 7. Research

html css jsperformanceperformance tools
Why is Website Performance Important?
It requires 50% more concentration when
using badly performing websites
http://goo.gl/nDIQj
The Faster the Website, the Lower the
Bounce Rate and the Higher the
Conversions (more leads, sales... money)
Milliseconds are Money



● Google: 500ms slower = 20% drop in traffic

● Amazon: 100ms slower = 1% drop in sales

● Facebook: 500ms slower = 3% traffic drop



 http://www.carbon60.com/milliseconds-are-money-how-much-performance-matters-in-the-cloud/
 http://www.guypo.com/business/17-statistics-to-sell-web-performance-optimization/

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Speed! presentation given at the CMS Expo on May 2011. Presentation talks about why it is important to speed up a website and how to do it.

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This presentation is made for how to optimize the performance of the website, different tools used and future trends in website development

web designwebsiteweb2.0
Decrease costs, improve visitor satisfaction
Matt Cutts
Head of Google Web Spam
"Google is incorporating site speed as one
  of the over 200 signals that we use in
      determining search rankings"
                 - Matt Cutts

       http://www.mattcutts.com/blog/site-speed/
A faster website can improve your
      search engine visibility

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HTTP/2 and Service Works are becoming more established, yet the SEO community lacks awareness of what they are what they may mean for us. A lot of us know we need to know about them but we manage to keep putting it off. However, for both of these technologies, the next 12 months are going to be the turning point where we really can't avoid learning more about them. Tom will provide and accessible introduction to both, with a focus on what they are, how they work and what SEOs need to know. If you have been scared of jumping in to them until now, this session will help get you up to speed.

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Webpage Test - http://webpagetest.org



 ● Detailed Speed Report

 ● Nice A-F Grading System

 ● Ability to Change Browser and
   Location of Server
Pingdom Tools - http://tools.pingdom.com/fpt/
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 ● Detailed test history

 ● Default tests are public*

 ● Commercial company

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   only 3-locations
Google Analytics - http://www.google.com/analytics/

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hether you run a high traffic WordPress installation or a small blog on a low cost shared host, you should optimize WordPress and your server to run as efficiently as possible. This article provides a broad overview of WordPress optimization with specific recommended approaches. However, it's not a detailed technical explanation of each aspect.

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Is your website's speed letting you down?
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The document discusses page speed and provides tips for optimizing website page speed. It introduces tools like Google Page Speed and Yahoo YSlow for measuring page speed. It then provides steps on how to use these tools and makes recommendations for improving page speed through image optimization, CSS and JavaScript minification, reducing errors, caching assets, and reducing the number of HTTP requests and third party widgets.

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Google Analytics - http://www.google.com/analytics/

 ● Measure across entire site

 ● Content: which pages are slowest?

 ● Traffic Sources: which campaign corresponds
   to faster page loads?

 ● Geographies: where in the world is my site
   slowest/fastest?

 ● Technology: how fast does my site load in
   different browsers?
Additional Tools


 ● Google Page Speed Tools
   https://developers.google.com/speed/pagespeed/


 ● YSlow (Yahoo)
   http://developer.yahoo.com/yslow/


 ● Which Loads Faster?
   http://whichloadsfaster.com/


 ● ShowSlow
   http://www.showslow.com/
How to Improve Website Speed
#1 Hosting Provider
Who is hosting your website and how are they hosting it?

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This document provides tips to improve website loading speed in order to increase traffic. It recommends optimizing images by compressing file sizes and using appropriate formats. Other tips include minimizing HTTP requests, placing stylesheets and JavaScript files strategically, reducing cookie sizes, minifying code, avoiding unnecessary redirects, optimizing DNS lookups and DOM elements. The document offers for a free site health check from PixelCrayons to analyze loading speed and suggest improvements. Contact details are provided to get help optimizing a website for faster loading.

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#2 Utilize Caching
Page Cache, Database Cache, Object Cache, Browser Cache, Reverse Proxy
#3 Combine CSS and JS files
Load JS in the footer whenever possible
#4 Use a CDN
A Content Delivery Network (CDN) will 'put a rocket behind your static content'
#5 Reduce and Optimize Images
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                                                  http://www.smushit.com/ysmush.it/

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#6 Use Compression
 Save bandwidth and speed up your website




https://developers.google.com/speed/articles/use-compression
#7 Use Sprites
One image, fewer HTTP-Requests and faster image loading
#8 Monitor Your Website
It is always good to know how well your server is performing
#9 Optimize your Database Regularly
Optimizing database tables regularly will help improve website performance

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#10 Mobile and Tablet Optimization
Use CSS3 Media Queries, JS and server-side technology to speed up devices
More Ways to Make Websites Faster
Optimization is addictive; after one boost in speed, you'll want more...




   ● Redirects are expensive; reduce them

   ● Use a fast DNS web service
   ● Responsive image replacement

   ● Minimize CSS bloat
   ● Optimize server-side code and
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        https://developers.google.com/speed/articles/
Optimization for WordPress
WordPress-specific tips to make your website faster




   ● Deactivate and delete unused plugins
     (and themes)
   ● Use the Latest Version of WordPress

   ● Delete post revisions (and deactivate)

   ● Delete Spam Comments
    http://yoast.com/40-wordpress-optimisation-tips/
Website Optimization is
 like Losing Weight

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    Thank You!
                   Questions?
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Need for Speed: Website Edition – Website Optimization Tools and Techniques Presentation

  • 1. Need for Speed: Website Edition Presented by Devin Walker
  • 2. About Me - @wordimpress ● WordPress-focused Developer ● Enjoy Web Design, Blogging and Golf v ● http://imdev.in ● http://wordimpress.com ● http://soundpress.com
  • 3. Website Optimization - What does this mean?
  • 4. How Fast is your website?
  • 5. Why is Website Performance Important?
  • 6. It requires 50% more concentration when using badly performing websites http://goo.gl/nDIQj
  • 7. The Faster the Website, the Lower the Bounce Rate and the Higher the Conversions (more leads, sales... money)
  • 8. Milliseconds are Money ● Google: 500ms slower = 20% drop in traffic ● Amazon: 100ms slower = 1% drop in sales ● Facebook: 500ms slower = 3% traffic drop http://www.carbon60.com/milliseconds-are-money-how-much-performance-matters-in-the-cloud/ http://www.guypo.com/business/17-statistics-to-sell-web-performance-optimization/
  • 9. Decrease costs, improve visitor satisfaction
  • 10. Matt Cutts Head of Google Web Spam
  • 11. "Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings" - Matt Cutts http://www.mattcutts.com/blog/site-speed/
  • 12. A faster website can improve your search engine visibility
  • 13. How to Gauge a Website's Speed
  • 16. Webpage Test - http://webpagetest.org
  • 17. Webpage Test - http://webpagetest.org ● Detailed Speed Report ● Nice A-F Grading System ● Ability to Change Browser and Location of Server
  • 18. Pingdom Tools - http://tools.pingdom.com/fpt/
  • 19. Pingdom Tools - http://tools.pingdom.com/fpt/ ● Detailed test history ● Default tests are public* ● Commercial company ● No ability to change browser and only 3-locations
  • 20. Google Analytics - http://www.google.com/analytics/
  • 21. Google Analytics - http://www.google.com/analytics/ ● Measure across entire site ● Content: which pages are slowest? ● Traffic Sources: which campaign corresponds to faster page loads? ● Geographies: where in the world is my site slowest/fastest? ● Technology: how fast does my site load in different browsers?
  • 22. Additional Tools ● Google Page Speed Tools https://developers.google.com/speed/pagespeed/ ● YSlow (Yahoo) http://developer.yahoo.com/yslow/ ● Which Loads Faster? http://whichloadsfaster.com/ ● ShowSlow http://www.showslow.com/
  • 23. How to Improve Website Speed
  • 24. #1 Hosting Provider Who is hosting your website and how are they hosting it?
  • 25. #2 Utilize Caching Page Cache, Database Cache, Object Cache, Browser Cache, Reverse Proxy
  • 26. #3 Combine CSS and JS files Load JS in the footer whenever possible
  • 27. #4 Use a CDN A Content Delivery Network (CDN) will 'put a rocket behind your static content'
  • 28. #5 Reduce and Optimize Images Use CSS3 whenever and wherever possible, save images for web http://tinypng.com http://kraken.io/ http://www.smushit.com/ysmush.it/
  • 29. #6 Use Compression Save bandwidth and speed up your website https://developers.google.com/speed/articles/use-compression
  • 30. #7 Use Sprites One image, fewer HTTP-Requests and faster image loading
  • 31. #8 Monitor Your Website It is always good to know how well your server is performing
  • 32. #9 Optimize your Database Regularly Optimizing database tables regularly will help improve website performance
  • 33. #10 Mobile and Tablet Optimization Use CSS3 Media Queries, JS and server-side technology to speed up devices
  • 34. More Ways to Make Websites Faster Optimization is addictive; after one boost in speed, you'll want more... ● Redirects are expensive; reduce them ● Use a fast DNS web service ● Responsive image replacement ● Minimize CSS bloat ● Optimize server-side code and intensive database queries https://developers.google.com/speed/articles/
  • 35. Optimization for WordPress WordPress-specific tips to make your website faster ● Deactivate and delete unused plugins (and themes) ● Use the Latest Version of WordPress ● Delete post revisions (and deactivate) ● Delete Spam Comments http://yoast.com/40-wordpress-optimisation-tips/
  • 36. Website Optimization is like Losing Weight
  • 37. v Thank You! Questions? This presentation is available at: http://goo.gl/4jhy0