The document discusses the importance of mobile-friendly websites from an advertiser's perspective. It provides statistics showing the rise of mobile internet usage and decreasing attention spans. Slow page load times can significantly reduce conversion rates and increase bounce rates. The document recommends using plugins like AMP and caching, as well as content delivery networks, minification, and performance testing tools to optimize websites for speed on mobile.
This document discusses how small design factors can influence conversion rates on websites. It provides examples of how websites like Walmart, Staples, and Intuit improved their conversion rates by 1-14% by reducing load times by 1-2 seconds. The document also discusses an experiment by Fanatics where reducing median page load times by 2 seconds nearly doubled mobile conversions. It identifies issues like inefficient images, blocking page loads, and unoptimized CSS/JavaScript that can impact performance. The key takeaways are that user expectations change, performance issues are unpredictable, you need to measure factors, optimizations can create new problems, and small improvements can make a big difference.
It's no longer enough to simply do your job; to keep clients happy and coming back for more work, you need to delight them. This is an overview of the things we do before, during and after launching a WordPress website that help make the entire experience delightful for our clients.
If your site were one second slower, how many of your visitors would bounce? If your site were one second faster, how many additional orders would you receive? Bottom line: Do you know what one second of latency is worth to your business? Traditional approaches to performance monitoring are fatally flawed. They measure performance only in a silo, telling you how long key actions took but not putting that information into a context you can use to improve the one metric that ultimately matters: revenue. Bridging this gap requires the collection of performance and business data together, and then analyzing this data using the proper analytic methods. Using modern Real User Monitoring (RUM) techniques, Buddy Brewer will show you how to quantify the impact even one second of latency has on key business metrics like bounce and conversion rate.
This document discusses how slow page load times can hurt a website's bottom line. It notes that a 2% increase in conversions is seen for every 1 second improvement in load times. Examples are given of companies that cut load times in half and increased conversions by 9% and increased downloads by 15.4%. The document outlines two main causes of slow performance: pages being too big in size and pages being too complex. It provides tips on how to address these issues, such as compressing assets, lazy loading images, consolidating resources, and optimizing third-party scripts.
Get practical advice from technical SEO experts: Paul Lovell from Always Evolving SEO, Franco Valentino of Narrative SEO and Serena Pearson, the SEO/ASO Manager at Kaizen. In this short ~20 minute talk they present bite-sized actionable SEO advice for improving the technical optimisation of your website in a way which delights users and search engines! These expert talks are offered free to the SEO community working from home during the coronavirus pandemic. Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=5BXOkBXvfvU
‘Tis the Season – Holiday 2014 eCommerce Quality Checklist Past Webinar Archived (originally presented June 26th, 2014) This year, your holiday traffic will increase 15% or more, and 50% of the users will be mobile. Recent research shows 71% of your revenue comes from multi-channel users, so if you haven’t started planning, you’re already behind. Leading retailers are preparing for Holiday “14 and testing their production sites for multi-channel access to 115% capacity, or beyond! If you’re not one of them, your plans are incomplete. Cover your risks. Join Tenzing and SOASTA experts as they discuss the must-do checklist for peak performance. In this webinar you’ll learn: Align your Marketing and Quality plans Cover the multichannel user experience Test early in the lab and fully in production Optimize end-to-end site speed and performance When to freeze for the winter Don’t miss this opportunity to “shop early” and see how the leading retailers are already beating the odds with cloud testing.
This document discusses ways to improve web performance and boost conversion rates. It begins by explaining how slow page loads can negatively impact businesses, costing Amazon $1.6 billion per year for every second of slowdown. The document then discusses various metrics that impact performance like page size, number of HTTP requests and JavaScript size. It provides tips for testing and improving performance, such as optimizing images, minifying files, leveraging caching and CDNs. The document stresses that web performance optimization is an ongoing process of testing, setting budgets and refactoring code over time.
Project Management is often taken as a very complex job. While it is one, it can be simplified to meet needs as well and what else would be better than WordPress to give that flexibility? Alina will be talking about how her company uses WordPress to manage projects and how even the company as big as Automattic uses WordPress for the same and keep things simple.
WooCommerce is an eCommerce plugin for WordPress that was created in 2011 as a fork of the Jigoshop plugin. It aims to make it easy for non-developers to build an online store through WordPress' simple installation and by providing a theme and extensive plugin library. While it offers a low barrier to entry, WooCommerce stores may experience conflicts between plugins and themes and have potential security issues due to the frequent updates required of a WordPress site.
This document summarizes a human-first approach to SEO and web design. It emphasizes focusing on users rather than search engines, with collaboration between teams like UX, content, and development. Key points include designing for performance by optimizing images and removing unnecessary JavaScript, as well as creating well-structured content. The overall message is that a human-first approach prioritizes the user experience over search engine optimization tricks.
The document discusses using Google Lighthouse to create custom audits for web performance metrics. It provides examples of defining metrics like time to hero image, adding custom gathers and audits, and generating reports. Creating custom Lighthouse audits allows measuring important metrics outside the default categories and correlating them with business metrics. The document also discusses tools for custom metrics, Lighthouse variability, and automating measurements with Lighthouse CI.
Are you looking for creating your own website? If so, then you must be aware with the principles of creating an effective website design. Make sure your website is responsive, creative and does not hold unnecessary details.
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings. You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
This document discusses how website speed and page load times directly impact user behavior and business metrics. It notes that even small increases in load times (100-500 milliseconds) can negatively impact key metrics like searches performed, pages visited, and sales conversions. The document then introduces Yottaa's Site Speed Optimizer product as a way to cut page load times in half with no software to install by leveraging their global cloud infrastructure and patented routing technologies to automatically apply web performance optimization techniques.
An overview of the areas where we are focusing our efforts on front end performance on Shopify.com. Presented at the Toronto Web Performance Group's meetup on September 23, 2015.
The document discusses content management systems (CMS) and bespoke website solutions. It provides information on what a CMS is and when they are needed. It then discusses bespoke CMS solutions, how they work, example websites, and factors to consider like costs and choosing a supplier. The document also summarizes open source CMS options, what open source means, common pros and cons, and how to choose the right open source solution.
Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email
In this presentation we review website performance and how it impacts ecommerce sites, specifically those using Magento. We define website performance and give tips on how to speed up websites.
Accelerated Mobile Pages (AMP) is a framework for building web pages that are optimized for mobile devices. It addresses issues like slow load times and poor user experiences on mobile by simplifying pages and parallelizing resource loading. AMP pages use HTML, CSS and JavaScript to load quickly. They are cached globally through Google's AMP Cache for fast delivery. Publishers can easily implement AMP pages and monetize them while embracing an open web.
Learn about the following: What Are Core Web Vitals Why They Are Important Today Why They Will Be Critical Next Year How to Improve Them Now The Secret Advantage That No One Is Talking About Why This Is All Good News For Your Website
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The document discusses strategies for building a successful software as a service (SaaS) company, including focusing on predictable compounding growth through subscription business models, prioritizing customer acquisition by optimizing marketing, sales, and customer success functions, and maintaining low customer churn rates which are key to high valuation multiples. Specific metrics and examples from surveys of public SaaS companies are provided around revenue, growth rates, sales team structures and productivity, commission rates, and customer retention.
Our President, Patrick Collins, presented at eTail East 2013 in Philadelphia, PA, on 5 Simple Actions to Make a Measurable Impact on Your Responsive Site. Listen to what he had to say, and contact him with any questions or comments at patrick.collins@5thfinger.com.
The document provides an overview of responding to the mobile web challenge. It discusses: 1) A quick history of mobile web usage from 1999 to today, noting how the introduction of the iPhone in 2007 changed expectations and usage. 2) How the mobile web has evolved since then, with variable connection speeds, various screen sizes, and people expecting mobile-friendly websites from major sites. 3) An analysis of the RSPB website's mobile traffic, which exceeds 1% and includes key pages. This suggests the need to prioritize a responsive mobile site. 4) Recommendations to embrace standardization, redesign the site to be responsive, test on various devices, and view mobile as integral