The document summarizes strategies for optimizing local search engine results. It discusses using structured data to provide location and contact information, gathering reviews and testimonials, creating geo-sitemap files, and mobilizing websites. Plugins and tools are recommended for implementing structured data, collecting testimonials, and creating responsive mobile designs. The presentation provides specific techniques for local businesses to improve their search engine visibility and customer interactions.
Hiphop-PHP is a virtual machine created by Facebook that executes PHP code at speeds comparable to C++. The presenter demonstrated Hiphop-PHP by installing it via YUM on a server and running it as a daemon. He then took questions and provided his contact information for further discussion.
This document discusses optimizing website performance and speed. It notes that slow page speeds can negatively impact key metrics like conversion rates. It then outlines several standard optimization methods like reducing HTTP requests, using content delivery networks, caching files, and image/file compression. The document introduces HTTP/2 and its benefits over HTTP/1.1. It proposes automating performance optimization with a proxy server that intercepts requests, applies optimizations like payload reduction and caching, and returns optimized content to users. Results show the proxy reduced page sizes by 70% and load times by over 30%.
This document provides an introduction and overview of HTML, CSS, and JavaScript for web development. It covers the basics of each language, including common tags and elements in HTML, syntax and selectors in CSS, and how to incorporate JavaScript in HTML pages. It also discusses tools used for web development and lists learning resources for further studying HTML, CSS, and JavaScript.
What makes a WordPress site feel slow? Why does it matter? We'll discuss a few plugins and technical advice on how you can ensure that your site loads quickly so your visitors aren't kept waiting. Presented at: Dayton WordPress Meetup (August 2017), Cincinnati WordPress Meetup (March 2017)
This document discusses how caching can improve website speed. It begins by explaining how websites load files sequentially and sets a goal of under 2 seconds. It recommends getting a fast web host as the first step, then optimizing images, code minification/concatenation, and lazy loading. There are different types of caches like browser, server, and memcache caches that store content to reduce load times. Common caching plugins like WP Super Cache and W3 Total Cache are recommended, or paying for WP Rocket for e-commerce sites. The key steps are to get a fast host, optimize the site, then cache it to improve performance.
Front-end performance optimizing involves optimizing a website's HTML, CSS, JavaScript, and image files to achieve the fastest possible loading speed. This includes minimizing HTTP requests by combining files, compressing files, optimizing code by removing unused code and errors, leveraging browser caching, and parallelizing downloads across domains. The document outlines nine techniques for front-end optimization, such as optimizing file sizes, reducing download size through compression and caching, and minimizing HTTP requests through file combining and CSS sprites.
Front end optimization is important because 80% of end-user response time is spent on the front-end and front-end optimization can cut page load times by 25-50%. Page load times significantly impact user experience and business metrics. Tools like Yslow and Google PageSpeed can help identify optimization opportunities. Image optimization, minimizing HTTP requests by combining files, and reducing payload sizes are some techniques that should be applied from the start of a project. Progressive page loading, splitting components across domains, browser caching, and preloading components can further improve performance.
This document summarizes Andy Melichar's presentation at WordCamp Omaha about optimizing WordPress performance. He began with introductions and explained his background in web development. He then discussed common performance issues hosting companies see and why performance matters for user experience and revenue. Andy outlined key areas to optimize like WordPress plugins/themes, web server configuration, and using content delivery networks. He demonstrated the significant impact of enabling caching, compression, browser caching and switching to Nginx on a test site's performance. In the end, Andy emphasized there are many options to try and the WordPress community can help with configurations.
WordPress Performance 101 provides tips to optimize WordPress site performance in 3 sentences: It discusses how poor performance can negatively impact users, money and SEO, and outlines steps to diagnose a site using tools to measure speed before and after installing caching plugins like W3 Total Cache and a CDN like Cloudflare. Proper server configuration, hosting, plugin usage, image optimization and caching are emphasized as ways to boost speed for a better user and search engine experience.
Yahoo has developed the de facto standard for building fast front-ends for websites. The bad news: you have to follow 34 rules to get there. The good news: I'll take a subset of those rules, explain them, and show how you can implement those rules in an automated fashion to minimize impact on developers and designers for your high-traffic website.
Learning how to speed up your website is one of the most important things you can do as fast loading speed is necessary for website success.
This document provides an introduction to WordPress security. It outlines why security is important to protect websites and investments. It then gives basic security tips, such as keeping WordPress, themes, and plugins updated, using strong passwords, installing security plugins, and backing up websites. The document also discusses common ways websites can be compromised and provides additional resources for learning about WordPress security.
Basic Wordpress ppt talks about the basic wordpress session. It includes an overview on wordpress, themes in wordpress, finding the right host, use of plugins and all about basics in Wordpress.
This document provides tips for making websites load faster, which can improve user experience and business metrics like conversion rates and revenue. It discusses how front-end performance impacts load times more than back-end performance. Specific recommendations include gzipping files, stripping unnecessary content from files, optimizing images, using a content delivery network, reducing HTTP requests by combining files, and leveraging browser caching with far future expires headers and cache-busting filenames. Mobile performance can also be improved by leveraging the browser localStorage API to cache static resources.
Speed! presentation given at the CMS Expo on May 2011. Presentation talks about why it is important to speed up a website and how to do it.
This document discusses the power of including video content on websites. It provides statistics that show video helps convey emotion to customers, drive traffic and sales. It recommends including types of video like product demonstrations, instructions and testimonials. It also discusses tools for creating a video library like self-hosting or using third parties, and video gallery plugins that can display videos. It provides best practices like using keywords and catchy titles to optimize videos, and tips for promoting videos through email, landing pages and social media.
While the principles of responsive web design can make sites look better on mobile devices, they don’t necessarily load faster than a site designed for desktops. And as more and more sophisticated WordPress themes emerge, with their multiple options and fancy sliders, websites just keep getting more and more bloated. This presentation will help cut out the junk that’s larding up your sites so you can better meet the demand of users wanting fast-loading user experiences–no matter the device or connection. Presented at WordCamp Salt Lake City 2013 (http://2013.slc.wordcamp.org/)
Over 100 tips and tricks from BabichMedia.com on digital marketing in 2019. Influencer Marketing, Facebook ADS, Mobility Scoring, Google Ads, Google My Business, and more...learn more at http://babichmedia.com/ 1-602-497-1011
An orientation to internet based marketing for small business owners. Topics addressed include building a website, good website design practices, website search engine optimization, use of google SEO, and social media marketing. This is the first of a series of 5 workshops. Contact b2bplanner for more information.
School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.
A comprehensive overview of digital marketing, including SEO, PPC, marketing automation, analytics, and dashboarding.
From WordCamp Phoenix 2014, I shared a series of helpful tips for business-minded WordPress users so they can improve their marketing and sales performance with their WordPress sites.
This presentation was given in June of 2014 to a group of business owners, and includes my "four pillars of search" info - good beginner stuff.
The document provides tips on building SEO compliant websites. It discusses various technical aspects of websites that impact SEO, such as domain structure, hosting, website architecture, URLs, internal links, page speed, and keyword targeting. The presenter aims to help businesses, marketers, web developers, and consultants understand important technical SEO concepts and best practices to build search-friendly websites.
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
This webinar covered advanced onsite local SEO techniques for both single location and multi-location businesses. For single location businesses, the presentation focused on optimizing title tags, meta descriptions, headlines, content, schema markup and reviews. For multi-location businesses, topics included keyword research, URL structures, using local landing pages with Google Places listings, optimizing titles and descriptions for each location, and ensuring proper schema markup and reviews for locations. The webinar provided examples and best practices for implementing these advanced onsite optimization techniques to improve local SEO and rankings.
This presentation gives you the process to build a website that will convert traffic into qualified leads. The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience. We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
SMX Advanced presentation on : Rich Snippets, Schema & Microformats / RDFa - presentation by Stephan Spencer
A Comprehensive look at Web Marketing from conversions on your website through to creating a virtuous circle of performing ads with AdWords.
Writing a great blog post or having a productive blog doesn't just happen. It takes planning and valuable content. This presentation covered that.
I reupload this from Dennis Seymour's Presentation, just for save it on my file and share on my personal collage, thanks Dennis .. https://www.slideshare.net/denseymour/peepcon-schema-presentation
This is my Peepcon presentation about schema. Enjoy! Hit me up on social media Google+, Twitter, Instagram (or whatever) @denseymour http://leapfroggr.com/peepconplugin (currently for Peepcon attendees only) I hope this turns out right because Slideshare wont let me upload Keynote files. Sorry guys.
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
Optimization is an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible. Website optimization is a technique to designing and developing a website in such a way that it should be capable to satisfy some key points. Optimizing website, you can attract relevant customers who are searching for your service using search engines like Google and Yahoo. In other words SEO means finding ways to increase your site's appearance in web visitors' search results. Web Site Optimization include 1. Serving websites faster and uptime of the site 2. Search engine optimization (SEO) 3. Website design 4. Usability
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
This document discusses search engine marketing and optimization. It covers organic search, paid search, local search, and Google Analytics. It provides an overview of the consultant's background and experience in search engine marketing. It also lists current clients and the services provided, which include search engine optimization, paid search, local search optimization, social media marketing, and tracking/reporting.
Search Smart Marketing Overview to SEO, Paid Search and Local Search. Westport CT Library, October, 2014
This presentation was given at Pubcon Pro, in Las Vegas NV on October 17, 2018. In the presentation I explain the steps I took to protect myself and become compliant with a WordPress website.
A beginners look at Google Tag Manager, as precented by shown by Scott Hendison at Pubcon Las Vegas, on November 8th, 2017.
The document discusses Google's AMP (Accelerated Mobile Pages) project. It provides an overview of what AMP is, including its history and timeline, key components like AMP HTML and the AMP JavaScript library. It also discusses how AMP aims to improve page load speeds and user experience on mobile, as well as tracking conversions on AMP pages and implementing AMP on WordPress sites.
What is it, where does it come from, and how do you stop it? I showed people how in this Google Spamalytics" presentation last week.
This is a lot of slides, but covers pretty much every area of the free Yoast SEO plugin, and the redirects area in premium.
Yoast's WordPress SEO plugin provides many features for optimizing websites for search engines. The plugin has good default settings but often needs tweaking to individual sites' needs. Key areas the plugin addresses include titles and metas, variables, XML sitemaps, permalinks, and on-page SEO elements. The plugin saves significant time through features like importing/exporting settings and editing files. Proper configuration requires understanding different sections, uniquely identifying pages, and applying "noindex, follow" appropriately.
Presented at last weeks Travel Portland event, geared towards local travel and tourism businesses, like hotels, restaurants, car services, etc. Good basic info with an invaluable and downloadable "business worksheet" that I created myself.
This document summarizes a presentation about improving WordPress performance and security. It provides tips for optimizing WordPress like avoiding unnecessary plugins, caching, image optimization techniques like sprites, and setting expiration headers. It warns that WordPress is a major target for hackers due to its popularity and that web hosts are restricting plugins for security. It emphasizes monitoring the site for changes to protect it.
Scott Hendisons slides, an overview of why mobilization is necessary, and some specifics about how to get it done.
Tonight I'm speaking to a group of non IM folks, just brick and mortar business owners, most of them members of the East Portland Chamber of Commerce. It's SUPER basic, and even includes instructions on how to copy& paste and how to make a secure password. It's not to be considered "SEO education" by any means, but I worked hard on it so thought I'd share.
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