PRWD Reveal Online 2015: The Creativity Behind a Successful Optimisation Programme - Nicole Prior

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These are Nicole Prior's slides from the first ever PRWD Reveal Online. In this presentation, Senior Optimisation Strategist Nicole analyses the four key points your business needs to get right in order for conversion optimisation to be successful for your business. This involves a variety of collaboration techniques to get all arms of the business involved and bought in on the project, how to reduce cognitive load for your team and your customers, how to get really creative with your A/B testing and much more. PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.

THE CREATIVITY
BEHIND A
SUCCESSFUL
OPTIMISATION
PROGRAMME
NICOLE PRIOR
Optimisation Strategist
@nic_ole #PRWDReveal

#PRWDReveal
@nic_ole
o CREATIVITY
o SIMPLICITY
o COLLABORATION
o COMMUNICATION

PRWD Reveal Online 2015: The Creativity Behind a Successful Optimisation Programme - Nicole Prior

#PRWDReveal
@nic_ole
INSTEAD WE WANT THIS…

DEFINITION OF
COGNITIVE LOAD
In cognitive psychology, cognitive
load refers to the total amount of
mental effort being used in
the working memory.

#PRWDReveal
@nic_ole
The Tibetan language doesn’t have
a word for creative.
The closest thing is natural.
Creative Confidence, Tom Kelley & David Kelley

#PRWDReveal
@nic_oleDon’t fear the reaper failure

#PRWDReveal
@nic_ole
toolbox.hyperisland.com

#PRWDReveal
@nic_ole
CREATIVE COMMUNICATION

#PRWDReveal
@nic_ole
CREATIVE ENGAGEMENT

#PRWDReveal
@nic_ole
o CREATIVITY
Promote Creativity
o SIMPLICITY
Simplify wherever possible
o COLLABORATION
Collaborate don’t segregate
o COMMUNICATION
Creative communication = greater engagement

THANK YOU FOR
LISTENING
QUESTIONS?
NICOLE PRIOR
Senior Optimisation
Strategist
#PRWDReveal
@nic_ole

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