Why Customer Centricity is your Biggest Competitive Advantage

The document provides an overview of developing a Net Promoter Score (NPS) program for client XYZ. It discusses the pros and cons of using NPS as a metric, as well as potential pitfalls to avoid. Key recommendations include building a more comprehensive customer feedback program, gaining organization-wide commitment, implementing timely follow-up processes, and clearly communicating goals, lessons learned, and actions taken.

The document outlines an agenda for a LaunchWeekend workshop to help entrepreneurs start successful companies. It discusses concepts like lean startup, customer development, and product-market fit. The workshop teaches techniques like conducting customer interviews to identify problems, testing problem hypotheses through experiments, and iterating business ideas based on results. Attendees will participate in an activity called "HalfBaked.com" where they create business plans for random product ideas in a short time. The objective is for entrepreneurs to learn how to find problems customers will pay to solve and build products with a clear product-market fit.

This document provides an overview of Scrum and the role of the Product Owner in Agile product management. It discusses key Scrum terms like sprint and Scrum Master. It describes the responsibilities of the Product Owner in maintaining the product backlog, prioritizing items, and collaborating with the team. It provides tips for the Product Owner on creating a product vision, grooming the backlog, planning releases, and transitioning into the role.

PT Toronto #21: Mitchell Gillespie (Director of Product Management at Wave HQ) shares his talk “Get out of the way! The Product Manager's Identity Crisis."

The document discusses leadership principles for guiding organizations through uncertain times. It outlines approaches taken at Amazon and Salesforce that focus on customer obsession, establishing clear principles and metrics, empowering experimentation, and learning from failures. Teams are given autonomy within established frameworks, there is tolerance for risk as long as lessons are learned, and feedback is gained from customers early through prototypes to build high-value products. The key is establishing principles for decision making, prioritizing the customer perspective, allowing autonomy balanced with accountability, and creating a culture of learning from experiments and mistakes.

Must Be Games is seeking £70,000 for a Bollywood-themed Trivial Pursuit game. The founder has an MBA from Stanford and has self-funded the startup so far. However, investors may question whether the business model and financial projections are realistic given the niche market and lack of traction or sales to date.

Case studies are an extremely important part of marketing communication, if right ingredients are added in your recipe. It should be noted that the purpose of case study is to demonstrate how customer concern is addressed and not how your product performs. Many suppliers miss out key action items in their case study presentation in over enthusiasm.

Customer Success Summit 2016 Breakout Session: Presented by: Matt Oxley, Co-Founder & VP Customer Success, Opal

The Internet has made lives simpler and task execution efficient. Listening to the voice of customers is not a Herculean task, thanks to the plethora of ways in which a business can reach out to a customer. Let's have a quick look at the most popular VoC methodologies in vogue. Read more: https://surveysparrow.com/voice-of-customer/voice-of-customer-tools/