Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conference UK 2015

Featuring speakers from Blu Dot, Village Roadshow, Clearhead Mike Wodtke, eCommerce Director, Blu Dot Jon Satterley, Group Director, Digital Development, Village Roadshow Matty Wishnow, CEO , Clearhead Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.

Featuring speakers from AdRoll, The Clymb, Blue Apron Mike Norland, Senior Marketing Strategist, AdRoll Tyler Bullen, Personalization Program Manager, The Clymb Catherine Pao, Growth Product Manager, Blue Apron Time: 11:25 - 12:10 | Location: Golden Gate Room We'll take a look at lessons derived from early progress in personalization, informed by work being done at the cutting edge. Get practical advice, rooted in experience, how to evolve into a fully personalized program, to plan for complexity, and to avoid potential pitfalls. See how personalization is already being used for marketers and retailers alike, and leave confident in how you can get there.

Find out how to develop a balance between UX design and business objectives to ultimately create websites that are a pleasure to use but are also profitable. From in-depth user research to persuasion and psychology, PRWD's Senior UX Designer Phil and Senior Optimisation Strategist Emma provide insight into their successful methodology with real life case studies and actionable takeaways to help you optimise your design processes.

Presentation delivered at the Digital Marketing Show 2015 by Raja Saggi, Head of B2B Marketing at Google.

The document consists of a series of tweets by @ConversionSci discussing concepts in conversion optimization and behavioral science, including how to design landing pages, ask the right questions to gain insights, test different elements on websites, and use data to continually improve conversions. Many of the tweets provide examples or tips related to testing headlines, calls-to-action, page designs, and incorporating user feedback.

Producing content is a challenge for businesses of all sizes – but most especially for large organizations. With so many moving parts, enterprises should find a way to streamline the content management process while ensuring quality output. So how can content teams achieve success and make their content stand out in a crowded marketplace? In this presentation, learn best practices to manage and maximize your content creation process on a large scale. Discover: – How Autodesk and ScribbleLive work together to automate project management, simplify workflow, and increase collaboration. – Examples and best practices for streamlining content creation, management, and usage across a large organization.

In this webinar, WiderFunnel Optimization Strategist, James Flory and George Fang from Heap (ex-Google, Zynga), show you how to leverage all of your customer data to analyze and then optimize the customer journey, and design a growth-driving experimentation program that will ultimately increase your bottom line.

Multi-channel Attribution Modeling isn't necessary complex to implement. Find here a framework and a methodology to start moving away from last-click vision

Three ROI criteria can provide competitive advantage when used together: 1. Efficiency goals like reducing time-to-market increase digital performance. 2. Customer satisfaction targets consider both exceeding expectations and meeting minimums. 3. Financial metrics like real options valuation that account for changing conditions outperform static analyses. Together these criteria drive better decisions about digital investments, with efficiency and satisfaction mutually reinforcing each other and real options allowing for a flexible portfolio. Leaders use all three to start, sustain, and structure smart digital initiatives.

A/B Testing 
 You Might Be Driving in the Wrong Direction TOMASZ BORYS @Kissmetrics #KissWebinar @thuelmadsen Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to automate everything around him, you can find him hiking in the Sierras. THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen Tomasz loves dipping his feet in the river while fishing, injuring his thumb while gaming, hacking away at a golf club, and driving demand at Kissmetrics. He’s also the biggest fan of gummy bears. TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali @Kissmetrics #KissWebinar @tbcali 1 The optimum strategies for A/B testing 2 How we A/B Test at KISSmetrics 3 A/B Testing beyond click conversions - having a pulse on the entire funnel and why it’s important TABLE OF CONTENTS 4 The influence social traffic has in the funnel • Set a Goal • Baby Steps • Aim for Statistical Significance • Never Lose Sight THE OPTIMUM STRATEGIES FOR A/B TESTING Baby Steps People want to move the needle and see results fast, by implementing multiple changes at once. But how can you be sure what element had an impact? Aim for Statistical Significance SET A GOAL Aim for Statistical Significance getdatadriven.com Never Lose Sight We can caught up on what we think is best to optimize conversions or traffic…but data doesn’t lie • 4,000 and above sample size • 99% Statistical Confidence • Blind Eye for 1 Week HOW WE A/B TEST AT KISSMETRICS 4,000 and Above Sample Size Significant or decent amount of data is needed 
 when you’re testing beyond click conversions 4,000 and Above Sample Size significant or decent amount of data is needed when you’re testing beyond click conversions 99% Statistical Confidence Police Blind Eye for 1 Week Data can be very erratic the first several days, so it’s easy to hit the panic button A/B Testing Beyond Click Conversions ORIGINAL VARIANT SIGNUPS Signups Install JS Custom Data Custom Data Opportunities Created SOCIAL AD FUNNEL TOMASZ BORYS Director of Marketing, Kissmetrics @tbcali tborys@kissmetrics.com THUE MADSEN Marketing Operations Manager, Kissmetrics @ThueLMadsen tmadsen@kissmetrics.com Questions?

14:20 Conversie optimalisatie: De stand van zaken in de markt (Google - Jorden Lentze) Het gedrag van mensen verandert continue en er bestaan veel mythes over wat wel en niet zou werken voor een website. Dit maakt conversie optimalisatie nog relevanter. In deze presentatie staat Jorden ook stil bij een recent onderzoek onder 150 Europese klanten van Google over de volwassenheid van conversie optimalisatie. Op basis hiervan geeft Jorden zijn beeld over waar volgend jaar de kansen liggen.

So you’ve read the book and you know everything there is to know about CRO but nobody is listening! It doesn’t matter how good you are because without buy in and a data-driven testing culture embedded across your digital organisation you will never reach your full potential. I’ll show you how one of the oldest banks in the world went from a standing start all the way through to testing and optimisation Superstars.

v. Christina Høimark Evnen til at målrette det rette tilbud til den rette person og situation er altafgørende i dag, hvor kunderne konstant bevæger sig på tværs af forskellige kanaler og platforme. Med udgangspunkt i deres indsigtsgivende visualiseringsværktøjer viser SAS, hvordan man kan konvertere webadfærd til salg.

For every $92 marketers spend to drive traffic to their website, only $1 is spent on optimizing the experiences visitors encounter when they get there. But with the proven benefits of testing, why aren’t more companies spending on optimization? We’ve compiled a list of common objections to testing and asked digital marketers what they have to say about them.

The document discusses key performance indicators (KPIs) for mobile app marketing and provides examples of KPIs to measure across different areas like campaigns, in-app events, screen flows, conversion funnels, user testing, demographics, bug tracking, and app store analytics. It emphasizes that mobile is different and recommends using a HEART framework to define goals, identify signals, and select metrics to measure progress towards goals. The framework focuses on Happiness, Engagement, Adoption, Retention, and Task Success.

Learn the basics of “agile marketing” and how to create a lean, analytical marketing team so that you can move fast while having a measurable impact.

This document discusses trends in Facebook advertising, including the rise of mobile and video. It notes that most video views are now on smartphones, and video is becoming the dominant format for mobile ads. The document also discusses measuring offline conversions from Facebook ads, including attributing offline purchases to ad clicks and views. It provides an example of using a marketing partner called ROI Hunter to connect offline transaction data to Facebook to optimize ad campaigns and measure true ROI, including a case study of a retailer that saw a 26x ROI using this approach.

Having worked for one of the UK's largest retailers, Optimisation Strategist Chris McCormick has vast experience when it comes to conversion optimisation. In this talk, Chris shares discusses some of the most common pitfalls that come with conversion optimisation, with tips on how to overcome them and help you build your own data driven culture.

Here are the slides for Paul's talk at Figaro Digital. With substantial budgets going to acquisition, digital marketers are neglecting a vital part of their marketing strategy: Conversion Optimisation. On-site optimisation can deliver the best return on investment of any marketing activity. In this presentation Paul reveals the crucial elements you need to get the 541% ROI that we deliver on average during an optimisation programme. Figaro Digital is a full-day event dedicated to the issues shaping digital marketing in 2015. Featuring speakers from the UK's smartest brands, agencies and technology providers, the event explores customer experience, omni-channel strategies, content, technology and more.

These are the slides from Paul Rouke's impromptu talk at Conversion World 2015 'The 4 Critical Areas for Successful CRO'. In this talk, Paul Rouke outlines the 4 critical areas a business needs to get right, in order to generate exceptional growth from a data driven culture full of continuous testing and learning. It provides insights formed from experiences delivering Conversion Optimisation programmes for brands such as Trend Micro, The North Face, The Student Room, Schuh, Vans and Speedo. Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD. Conversion World is the world's 1st online CRO conference, with 30 global conversion experts providing insights and valuable takeaways over the course of 3 days.

The document provides three tips for boosting Christmas conversion rates online: 1) Focus on persuasive copy and content using scarcity/urgency messaging and a festive tone of voice. 2) Test strengths intelligently by focusing on strengths rather than weaknesses and learning insights rather than just revenue. Christmas online behavior is different with more visitors, intent driven by availability/pricing, and larger orders/cart sizes. 3) Ensure guest checkout is enabled to avoid losing sales at the last step. Additional tips include delivering on promises and utilizing customer feedback tools.

Planned your CRO strategy for 2017 yet? In this presentation Paul Rouke (CEO and Founder, PRWD) and Sushant Sharma (Marketing Manager, VWO) share what are the essential elements for successful CRO and business growth in the new year.

Matt Lacey, Head of Optimization at PRWD, gave a presentation at #SASCon about exploring the full range of A/B testing opportunities. He discussed how conversion optimization is an essential element that goes beyond just testing, and provided examples of tests his company ran for clients that increased subscriptions by 12.5% by highlighting a savings and 77% by changing a subscription format. Lacey emphasized that A/B testing should serve the purpose of clearly testing business hypotheses.

This is Matt Lacey's talk from the first ever PRWD Reveal Online. In this talk, Head of Optimisation Matt shares tips to help you get buy-in for a conversion optimisation programme from your senior stakeholders. Areas covered include tackling objections and myth busting, using data to make your case and using the fear of loss in competitive markets to your advantage. If you're struggling to convince senior stakeholders (or even other arms of the business) about the validity of conversion optimisation, this presentation for you. PRWD Reveal is a one day conference that shows you how to implement a robust growth strategy which can deliver major uplifts in sales revenue and profitability, as well as changing the way you develop your brand, innovate your offering and redesign your website.