The Four Steps to Digital Transformation - PRWD Founder & CEO Paul Rouke

This document discusses how using video can speed up sales by engaging prospects and clients. It notes that including video in emails increases click-through rates by 96% and that 59% of executives prefer video to text. Companies using video see 2x higher revenue growth, 14% shorter sales cycles, and 30% larger deals. Creating custom videos does not have to be expensive if done with webcam and easy-to-use software rather than a professional studio. Personalizing videos for each prospect helps build stronger relationships and move deals through the sales funnel faster.

This document outlines Shell Commercial Fleet's strategy to improve their customer experience (CX). It discusses: 1) Understanding the current poor state of CX through customer research and journey mapping which found CX impacts customer value. 2) Agreeing their intent to transform CX in 2015 with a leadership session defining priorities like improving expectations and outcomes. 3) Creating a CX strategy with principles like continuous improvement and making commitments through customer-engaged design. 4) Initial results showing improved customer satisfaction indexes since implementing the CX focus.

Main takeaways: -PMs don't need a lot of data points to prioritize the features for the upcoming sprint. They just need to identify the relevant one's. -PMs should be skilled to strike the balance between agility in making decisions and accuracy of perceived outcomes -PMs should be able to prioritize the feature requests with minimum data points available and optimum techniques

Business approaches to change can be complex and chaotic. Here however we take a different view - if there is one thing that could change everything what would that be? And yes there is! Review the short deck and gain access to a complimentary book, The Process Tactics Playbook (value $200 on Amazon).

Have you ever wondered what it takes to aggressively grow a company ahead of institutional fundraising? Join Christina Cacioppo, Co-Founder and CEO of Vanta, as she shares the steps taken to achieve 400% YoY growth, and lessons learned throughout Vanta's pre-Series A journey.

On the 26 August 2014, Tim Loo, Strategy Director at Foolproof, presented "What is Experience Strategy?" at special event organised by DesignSingapore Council and hosted at the National Design Centre, Singapore. This is a shareable version on that presentation.

This document discusses assessing the success of customer relationship management (CRM) projects and systems. It reports failure rates of CRM projects from various analyst reports ranging from 18% to 70% over time. CRM projects often fail due to poor implementation, overcomplex configurations, or requiring data re-entry into other systems. The document outlines three stages of CRM adoption - pilot, expected, and required - and provides questions to evaluate where a project is at in gaining user, management, and leadership buy-in and commitment. It emphasizes the importance of continuous improvement, training, and governance to maximize the value and success of a CRM investment over time.

Med en verden fuld af websites, e-butikker, kampagner, apps og sociale medier kan det være svært at vide, hvilke kanaler man skal satse på og hvor meget – uanset om man er en B2C- eller B2B-virksomhed. Ofte skyder man med spredehagl og får lagt en masse indhold ud i samtlige kanaler. Hør hvordan Creuna arbejder med digital strategi og få indsigt i, hvordan du selv kommer i gang med at skabe indsigt, formulere og eksekvere jeres egen digitale strategi. Oplev også, hvordan et strategisk roadmap giver dig mulighed for at prioritere og målrette dine indsatser over tid, så du kan ramme de rigtige mål på de rigtige tidspunkter.

Paul Rouke shares insights on the different cultures that exist within organisations that PRWD work with on their conversion optimisation programme, and shares what it takes to become a top conversion optimiser. Paul then talks through the hypotheses, results and learnings from 13 A/B tests that PRWD have run for clients, including radical homepage redesigns, form redesigns, sitewide proposition test, pop-up tests and button wording tests

In this presentation: -Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities -The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount -A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products

This document summarizes how a marketing organization applied Python and data analytics (PyData) to improve their marketing efforts. Some key results included tripling marketing efforts while reducing ad creation time by 90% and launching in 7 new markets without growing their team. The document outlines their approach, including setting up infrastructure to retrieve and store marketing data, then analyzing and automating processes. Examples provided include customer segmentation, estimating new market sizes, and using machine learning for tasks like sentiment analysis and forecasting sales. The overall message is that applying a data-driven approach using Python tools can significantly impact marketing results.

This is the workshop presentation from WebVisions BCN 2014 presented by Tim Loo, Strategy Director at Foolproof. In an increasingly complex and digitally centric world, consumers are quickly evolving their thinking and behaviour. Many organisations are struggling to keep up, often failing to coherently live up to their brand and service promises. In this workshop, we’ll explore the role of the experience strategist creating wider business change, and the challenges and opportunities for the strategist in “redesigning” organisational attitudes and thinking around the customer.

As organization's adopt Agile in the engineering organiztion it creates challenges for the rest of the organization. This talk introduces ways to up-level your product process to support agile teams. It introduces a framework for committing to dates and $$ for new features yet preserve the team agility.

This deck helps you to communicate what you do, how you do it, and how you could use ProdPad to make everyone’s lives easier! * Pick the slides you need and remove the ones you don’t! * Change the content if you need to * Make the slides specific to your needs * We hope it helps!

Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product. Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?” We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space. It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.

The document discusses continuous delivery and automation in software development. It promotes automating the entire delivery process from development to deployment to allow for reliable and rapid deployment of new features and fixes with just a single button push. Examples are given of companies deploying many times a day or hourly and seeing significant increases in revenues and user traffic through continuous delivery.

The document discusses Creditas' digital platform architecture, which leverages a microservices approach. The platform consists of autonomous microservices that enable experimentation and rapid creation of new products. It includes microservices for key processes like risk analysis, pricing, and documents. The platform is treated as a product in itself, with squads focused on different parts of the platform. An inner source culture is used to unblock teams. Risk rules are defined through a domain-specific language for simplicity.

This document outlines Sairam Vedam's presentation on building a brand for Cigniti Technologies through 360 degree marketing efforts from 2012-2015. It discusses developing employer branding, leveraging analyst relations, events, digital marketing, content creation, and partnerships to transform Cigniti from an unknown startup to a global leader in independent software testing. The presentation highlights successes like developing an automated test migration tool, filing patents, and a corporate social responsibility project reaching over 6 million students.

In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset

The document discusses Moss Bros.' journey to building an optimisation culture through conversion rate optimisation (CRO). It summarizes that Moss Bros. initially took an unstrategic approach to testing that lacked user insights and produced limited results. Moss Bros. then invested in user research, advanced analytics skills, and front-end development resources to support more sophisticated, insight-driven hypothesis testing. This strategic, people-powered approach led to a 25% increase in desktop conversion rate and 36% increase in mobile conversion rate. The document advocates that people and culture are more important than technology for successful CRO.

This document discusses considerations for transforming a communications business into a digital organization. It covers rethinking the business model, accelerating transformation by looking at trends and disruption, the four pillars of digital transformation being data, insight, ideas, and expression. It also discusses business model canvassing, goals and challenges of the transformation, possible new business lines, organizational structure, and ensuring audience connection during the change process.

This document discusses transforming customer experience through digital transformation. It notes that while 84% of companies see digital transformation as important, only 3% have fully implemented it. The document then covers researching customer experience, what customer experience entails, developing a customer experience strategy in a digital world. It proposes a four step process: discover through research, ideate new experiences, create prototypes, deliver and evolve experiences. Finally, it notes that exceptional customer experiences can increase company revenues and brand loyalty while poor experiences can be costly.

Discover the best practices and considerations for engagement marketing success! For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy. This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.

This is a full explanation of the Customer-Centricity Maturity Audit delivered by Paul Rouke and Paul Postance of Become Customer-Centric. It explains how the audit was developed, what it covers, how the audit is carried out, what the deliverables are and what investment options there are

User experience is a huge buzzword in the design world right now, but what does it really mean? The truth is it means lots of things, and can best be thought of as a philosophy for creating engaging experiences for digital points-of-contact. In my talk, I’ll introduce you to tools, best practices, and approaches to design that leverage user goals and needs to build better products of all stripes. Guiseppe Getto, Ph.D. is a college professor based in North Carolina and is President and Co-Founder of Content Garden, Inc., a digital marketing and UX consulting firm. He consults with a broad range of organizations who want to develop better customer experiences, better writing, better content, better SEO, better designs, and better reach for their target audience. He has taught at the college level for over ten years. During that time, he has also consulted and formed service-learning partnerships with many non-profits and businesses, from technical writing firms to homeless shelters to startups.

Dr. Guiseppe Getto discusses the importance of user experience (UX) for digital products and services. He outlines how to create a UX strategy blueprint with sections for challenges, aspirations, focus areas, guiding principles, activities, and measurements. The strategy aims to achieve high customer satisfaction through an ongoing process of designing prototypes, testing them with users, and refining based on feedback. Regular design, test, and refine sessions should continue post-launch to maintain satisfaction. Tools mentioned include services for usability testing, rapid prototyping, and content strategy.

The ROIG Group provides management consulting services focused on helping clients identify and create value through a singular focus on the customer. They were formed by experienced practitioners with expertise in retail, commercial products, and services. Their services include improving the customer experience, driving growth, understanding connectivity strategies, and transforming organizations.