Paul Rouke, Founder of CRO Agency PRWD, shared what have been his 12 biggest lessons since he started working for himself back in 2004. Useful learnings for anyone who is considering working for themselves, going out as a freelancer, consultant or business owner
Show Students an After Photo: A Glimpse into their Future (if they work hard)Diane Gibbs
This slide presentation explains how when professors give students examples of industry leaders who possess amazing work ethic, drive, determination, craftsmanship, and skill along with hard work, the student can achieve great things. I focused on designers and hand lettering artists who have practiced and achieved goals faster than others. These designers serve as an inspiration to students and act as a role model of behavior to emulate.
Wanna learn how to capture leads with Twitter? How to use hashtags for your marketing advantages? Or how about how to locate the important influencers you sometimes need for your campaigns to succeed. Here are the 3 major takeaways:
The basic how to’s of Twitter
How to be good at Twitter for business
Tips to develop leads through the use of Twitter
This document provides tips for staying motivated while job hunting. It discusses the importance of emotional intelligence and lists 20 tips for maintaining positivity. The tips include joining a job search group, spending time with supportive people, expanding your network daily, helping others, setting goals, and taking one day a week to not focus on the job search. Maintaining motivation is key to being successful in the job hunting process.
Julia Boggio of Boggio Photography shares simple-to-understand photography tips and lighting advice for bloggers -- great for portraits and food photos
Ultrasonic humidifiers use a piezo-electric transducer to create a high ... Impeller and ultrasonic humidifiers do not selectively put water in the air, they also add
This document provides tips on what not to share on social media as well as how to recover from social media disasters. It advises against overposting, selling too much, and going quiet on social media. It also recommends tracking social media, planning for issues, being an active admin, addressing problems quickly and openly, and giving users engaging reasons to follow beyond just advertising.
The document discusses finding unique party ideas through YouTube videos. It notes that YouTube is a great source for unusual party suggestions through searching terms like "party suggestions", but watching all the videos takes a lot of time. The document then shares a specific video link as an example of a video with some crazy party ideas and encourages watching YouTube for ideas to use at upcoming events.
What I Have Learnt About Imposter Syndrome - MeasureCamp Manchester 2019PRWD
Everyone has their own deep-rooted fears. Some people have much bigger fears than others. Our fears can hold us back from achieving our full potential. In this short, frank talk I share my experiences and learnings about imposter syndrome
Customer Centricity - It Starts With 1-1 User ResearchPRWD
In this talk, PRWD CEO Paul Rouke shares why speaking to 10 customers 1-1 in user research is the start of becoming a customer-centric organisation. The talk explains why 1-1 user research uncovers the truth, why 1-1 user research uncovers game-changing business ideas, and how video clips from user research can change decision-makers mindsets.
Paul Rouke 2019 Number 1 Recommendation - Start Speaking 1-1 With Your CustomersPRWD
In this 3 minute talk PRWD Founder and CEO Paul Rouke shares his number 1 recommendation in Digital Marketing in 2019. This was shared on the livestream hosted by Digital Marketing Radio.
Why Customer Centricity is your Biggest Competitive AdvantagePRWD
The document discusses the importance of becoming customer-centric and investing in user research. It argues that focusing on customers, rather than products or opinions, provides the biggest competitive advantage. Conducting one-on-one user research is the most influential way to help companies change their mindset and better understand customer needs. The document provides tips for moderating user research sessions, emphasizing listening to users and asking open-ended questions to gain valuable insights.
PRWD - Be The Change - 8 Client Stories, 8 Lessons in Conversion Optimisation...PRWD
In this presentation at BrightonCRO, PRWD Founder and Director of Optimisation Paul Rouke shares 8 client stories and 8 lessons in Conversion Optimisation, where PRWD's core purpose of "Be The Change" has helped change the mindset within some of the worlds leading brands in the drinks, travel, retail and finance industry.
AutoTrader - The Power of UX Research - James Barley at PRWD Research Lab LaunchPRWD
At PRWD's User Research Lab launch event on 12th July 2018, James Barley, the Head of UX Research at AutoTrader (the 12th biggest website in the UK) delivered a keynote presentation on the power and business impact of 1-1 moderated user research. The talk provides insights in to how 2 of the UK's biggest businesses, AutoTrader and Shop Direct, have developed their experimental and customer centric culture
The Power Of UX Research - PRWD User Research Lab LaunchPRWD
On 12th Jult 2018 PRWD officially launched their new User Research lab and training facility at 22 Lever Street, Manchester. Over 50 people spanning various sectors, in mid to senior level roles, attended the invite only event, which included this presentation from PRWD Founder Paul Rouke, and AutoTrader Head of UX Research James Barley.
The theme of the event was The Power of UX Research, a theme which as Paul described in this talk, is absolutely timeless
What We Have Learnt About Imposter Syndrome - MeasureCamp 2018PRWD
At MeasureCamp Manchester 2018, 2 agency CEO's Russell McAthy and Paul Rouke share their experiences of imposter syndrome, "the fear of being found out", what they have learnt about it and ways in which they are now able to not let it suffocate them as they spend time outside of their comfort zone.
Maturing from Conversion Optimisation to Business Optimisation - Paul Rouke f...PRWD
In this presentation at Measurefest 2017, PRWD Founder Paul Rouke explains why PRWD 1st created a Maturity Model for Conversion Optimisation, followed by demonstrated a case study of how the Maturity Model has being integral in helping a business mature from simple A/B testing to having an experimentation and customer centric mindset
From Conversion Optimisation to Business Optimisation - Suntransfers Client C...PRWD
In this presentation Suntransfers.com Marketing Director Nathan Timmins and PRWD Founder Paul Rouke present a case study of what it took to go from starting A/B testing to establishing a mindset of experimentation and customer centricity within 12 months - using PRWD's Maturity Model
People Power - How Moss Bros built their optimisation culture - Paul Rouke at...PRWD
The document discusses Moss Bros.' journey to building an optimisation culture through conversion rate optimisation (CRO). It summarizes that Moss Bros. initially took an unstrategic approach to testing that lacked user insights and produced limited results. Moss Bros. then invested in user research, advanced analytics skills, and front-end development resources to support more sophisticated, insight-driven hypothesis testing. This strategic, people-powered approach led to a 25% increase in desktop conversion rate and 36% increase in mobile conversion rate. The document advocates that people and culture are more important than technology for successful CRO.
Planning Your Conversion Optimisation for 2017 PRWD
Planned your CRO strategy for 2017 yet?
In this presentation Paul Rouke (CEO and Founder, PRWD) and Sushant Sharma (Marketing Manager, VWO) share what are the essential elements for successful CRO and business growth in the new year.
The document provides three tips for boosting Christmas conversion rates online: 1) Focus on persuasive copy and content using scarcity/urgency messaging and a festive tone of voice. 2) Test strengths intelligently by focusing on strengths rather than weaknesses and learning insights rather than just revenue. Christmas online behavior is different with more visitors, intent driven by availability/pricing, and larger orders/cart sizes. 3) Ensure guest checkout is enabled to avoid losing sales at the last step. Additional tips include delivering on promises and utilizing customer feedback tools.
The Four Steps to Digital Transformation - PRWD Founder & CEO Paul RoukePRWD
At Integrated Live 2016 PRWD Founder & CEO presented the Four steps to digital transformation. Paul has worked in digital transformation since his 1st role in the digital industry in 1999, were he became the 1st web designer at Shop Direct, now a multi-billion UK retailer. In this presentation Paul shares client stories in digital transformation from brands Schuh, Skyscanner, Moss Bros, AO.com and Wilko
Find out how to develop a balance between UX design and business objectives to ultimately create websites that are a pleasure to use but are also profitable.
From in-depth user research to persuasion and psychology, PRWD's Senior UX Designer Phil and Senior Optimisation Strategist Emma provide insight into their successful methodology with real life case studies and actionable takeaways to help you optimise your design processes.
Conversion Optimisation - Create The Foundations For Your Growth & SuccessPRWD
At Gpec Summit 2016, the most important e-commerce event in Central and Eastern Europe, Paul Rouke delivered a keynote presentation explaining what are the four foundational pillars that every business needs to understand and develop. They are foundations which the worlds leading brands have established, including Booking.com, Amazon and ASOS.
Why is all this important? If businesses want to truly succeed in becoming customer centric and using conversion optimisation to grow their business and take market share, it simply will not happen without the right foundations in place.
How To Avoid a Website Redesign Disaster - Paul Rouke at Digital Marketing Sh...PRWD
These are Paul Rouke's slides from the Digital Marketing Show 2015.
This talk shows you how a data driven approach to website redesigns is helping marketers avoid the dreaded redesign disaster. Paul provides shows you how you can implement this within a business and the benefits you’ll gain by doing so.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
Top Optimisation Pitfalls & How To Learn From Them - Chris McCormick at Conve...PRWD
Having worked for one of the UK's largest retailers, Optimisation Strategist Chris McCormick has vast experience when it comes to conversion optimisation.
In this talk, Chris shares discusses some of the most common pitfalls that come with conversion optimisation, with tips on how to overcome them and help you build your own data driven culture.
Why Are We Doing Cro? What Are We Doing Here? - Paul Rouke at Conversion Conf...PRWD
This presentation deals with the big question facing our industry: why are we doing CRO?
In this thought provoking talk Paul will share a wide range of insights and tips so you can significantly improve your decision making and impact optimisation is having on your business, as well as discussing whether it is time to ditch the CRO acronym altogether.
Conversion Conference is the UK's leading dedicated conference to all things conversion optimisation.
PRWD Reveal Online 2015: The Psychology of Shopping Online - Emma TravisPRWD
This document outlines a presentation on incorporating psychology into online shopping optimization. It discusses how consumer decision making is driven more by subconscious influences than conscious reasoning. To optimize websites, the presenter recommends drawing on user research to understand customers, and testing how psychological principles like social proof, choice paralysis, and scarcity can influence decisions. The key message is that while usability is important, subtle psychological triggers can also affect purchasing behavior, so these triggers should be tested to fully grasp their impact on a particular user base.
SEO Audit Checklist for SEO ProfessionalMohamed Askaf
Making sure your website performs well and is easy to find on search engines can be challenging. That's why having a clear and complete SEO plan is crucial. A great tool to help with this is the "Comprehensive Free SEO Audit Checklist" downloadable template. This resource is carefully designed to guide you step-by-step through the process of checking your website's SEO. It covers all the important parts that affect how your site ranks on search engines and its overall performance.
https://askaf.in/free-seo-audit-checklist/
Guide for a Winning Interview - July 8, 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Certified Quality Engineer.PREVIEW .pdfGAFM ACADEMY
The Certified Quality Engineer (CQE) is a gold-standard certification for an experienced individual who has earned the accredited credential from The Global Academy of Finance and Management ®. Earning the CQE designation demonstrates that you have experience in quality engineering that includes monitoring and testing the quality of manufacturing products, ensuring compliance with quality standards, identifying quality issues, recommending solutions, and creating quality documentations.
It forms the basis of the assessment that candidates must pass to gain the Certified Quality Engineer status and inclusion in the Directory of Certified Professionals of The Global Academy of Finance and Management ®.
https://gafm.com.my/digital-certification/gafm-book-shop/
https://gafm.com.my/digital-certification/application-for-certification/
Curriculam vitae/Biodata of Dr.C.P.Prince 2024.DR.PRINCE C P
Dr. C. P Prince.,M.Sc PhD is presently working as HOD and Associate Professor,
Department of Microbiology, Mother Theresa Post Graduate and Research Institute of
Health Sciences (Government of Puducherry Institution) .Hailing from Kunnamkulam,
Thrissur, Kerala. Did his Schooling at Ponnani, Under graduation at Guruvayoor Sree
Krishna College , Post graduation at Kasturba medical college, Manipal. And PhD from
Kalinga University.
Started his career as Lecturer of Microbiology at SRM Dental College, Chennai in the
year 1999. Apart from research articles he has authored 4 text books in Microbiology
and 2 patents . Member of various academic and research committees in Universities
and institutions across India.
Also translated and published Tamil poet Erode Tamilanban's 2 books into Malayalam.
In the social and cultural field, Served as General secretary of Pondicherry Kerala
Samajam, President of Intercultural Association of Puducherry; played pivotal role in
establishing All India Malayalee Association state unit in Pondicherry; President of
MTIHS Staff Welfare Association; Trustee member of Pondicherry Sree Muthappan
Seva Samithi, Convener of Sahodaran Ayyappan Memorial Narayana Guru Samithi,
Convener of Puducherry Sri Guruvayoorappan Kshethra Samithi, Member of Puduvai
Natya Mantram, Member of Indian red cross society, Convener of Red Ribbon Club etc.
Received following Awards: 1. Best Associate Professor in Microbiology-2017(Instituted
by Pearl Foundation, Madurai, Tamilnadu) 2. “Har Gobind Khorana Best Scientist Award”
for Microbiology -202 by Bose Science Society Established under the Charter of
Tamilnadu Scientific Research Organisation. 3. “Gurudeva Seva Puraskaram” award for
the excellence in the field of Education and social service during the Guru Dakshina-
2024 instituted by Dharma Probhodhanam Trust, Kerala.
Address:
Dr. C. P Prince.,M.Sc PhD
HOD and Associate Professor,
Department of Microbiology,
Mother Theresa Post Graduate and Research Institute of Health Sciences (Government
of Puducherry Institution)
Gorimedu
Pondicherry
India 605008
Phone:9345413279
Email. cpprincepni@gmail.com
The Chartered Facilities Manager.PREVIEW.pdfGAFM ACADEMY
The Chartered Facilities Manager (ChFM) is a gold-standard certification exclusively from the Global Academy of Finance and Management ®. Earning this certification demonstrates that you have skills and experience in facilities management which include the maintenance of buildings, road maintenance, manufacturing plants, tools and machineries, heating, ventilation and air-conditioning systems, ensuring that the facilities meet statutory requirements and comply with occupational health and safety standards.
It forms the basis of the assessment that individuals must pass to earn the Chartered Facilities Manager status and inclusion in the Directory of The GAFM Academy of Finance and Management Certified Professionals. Individuals with several years of experience in facilities management are encouraged to acquire this certification.
https://gafm.com.my/digital-certification/gafm-book-shop/
https://gafm.com.my/digital-certification/application-for-certification/
Rissa May at 19_ A Rising Star in Entertainment and Environmental Activism.pptxashishkumarrana9
Fresh talent is usually sought for in the entertainment business, and Rissa May Age 19, surely drew its attention. This young actress and model is rapidly making herself a force to be reckoned with with her mesmerizing screen presence and varied acting range. But it’s not just her skill in front of the camera that’s drawing attention—May’s fervent environmental campaigning and dedication to sustainable development are also getting her much praise.
SSC CGL 2024 Notification Released: Apply Now For 17,727 Vacancies.pptxVijay Kumar
The Staff Selection Commission (SSC) has announced a huge number of vacancies for Group ‘B’ and Group ‘C’ posts, around 17727. The number of vacancies has doubled since last year, making it a great opportunity. Don’t hesitate, apply online for the SSC CGL 2024 exam today!
You have been assigned to manage a project but have no clue how and where to begin. It sounds like an opportunity but it can also turn out to be a disaster if you do not possess the knowledge and skills.
You must have come across a book called The Project Management Body of Knowledge which is most commonly called PMBOK. PMBOK is about processes, tools, and techniques to manage a project. It does not talk about the art and science of executing a project from the initial phase to the end of the project life cycle. PMBOK introduces you to a bunch of processes that you may use in managing a project, initiation processes for the project initiation phase, planning group of processes that you may apply during the planning phase, and the list goes on. After reading the PMBOK guide, you still have no idea where to begin. If you do not have the time then what you need is a book that will provide a birds-eye view and content that is sufficient enough to assist you in kicking off a project. Get this book now and begin to kick off a project like a pro.
To purchase, visit: https://gafm.com.my/gafm-book-shop/
The Chartered Project Engineer.PREVIEW.pdfGAFM ACADEMY
The Chartered Project Engineer ™ (Ch.PE) is a gold-standard certification issued by The American Academy of Project Management ®. Earning the Ch.PE credential demonstrates that you have skills and experience in engineering and technical disciplines needed to complete a project which include planning the project, establishing project plan, monitoring and controlling the project, and ensuring the projects are delivered within the scope, cost, schedule, and meet the project quality requirements.
https://gafm.com.my/digital-certification/gafm-book-shop/
https://gafm.com.my/digital-certification/application-for-certification/
The Certified Quality Engineer ™ (CQE) is a gold-standard certification issued by The American Academy of Project Management ®. Earning the CQE credential demonstrates that you have skills and experience in quality engineering and technical disciplines which includes monitoring and testing the quality of manufacturing products, ensuring compliance with quality standards, identifying issues, recommending solutions, ensuring compliance with quality management processes, and developing quality documentation.
2. What I Would Tell Myself On Day 1 of PRWD
1. Its going to be incredibly hard work
2. Discover your “Imposter Chimp”
3. Never lose your humility
4. Seek out other freelancers & entrepreneurs
5. Focus on what you are passionate about
6. Develop your personal brand values
7. Aim to become visible & respected
8. Be prepared to adapt & continuously learn
9. Maintain your perspective
10.Be true to yourself
@paulrouke#MeasureCampMCR
http://bit.ly/12yearsPRWD