The Biggest Growth Opportunity is Right Under Your Nose

1. The document discusses how sustaining growth requires marketing teams to become more agile to quickly seize new opportunities, but keeping a large team agile as it grows is difficult. 2. It recommends companies make growth a company-wide effort by creating a cross-functional growth team. 3. The key to growth is finding leverage by analyzing your growth model and testing high-impact opportunities related to acquisition, activation, retention, and referral.

This presentation, from the Conversion Conference in Chicago, highlights seven ways that conversion rate optimization (CRO) helps online businesses growth, including actionable tips to get the most out of your CRO efforts.

Retention isn't a one off tactic or even a series of tactics; it's a core aspect of grinding through a framework with a completely aligned team. David Cancel, CEO of Driftt, walks through how they think about aligning the entire team around specific values to ensure that retention (and frankly the rest of the SaaS business) can come out on top.

The document discusses improving user retention through constant product improvements, onboarding and education, emails, notifications, customer service, new platforms and products. It emphasizes focusing on reducing friction in the core product over adding new features. It provides examples from Pinterest and Grubhub of how they improved retention through localizing recommendations, lowering fees, and optimizing the multi-platform experience. The document advises testing engagement strategies like promotions carefully and designing loyalty programs to drive profits rather than costs. Overall it stresses the importance of understanding what causes users to reject a product and embracing that feedback to enhance retention.

We had the immense pleasure to welcome @SeanEllis, the CEO and co-founder of GrowthHackers.com, at TheFamily. Sean is an entrepreneur, angel investor, and startup advisor. He's also known for popularizing the term product/market fit, and coining the term "growth hacking" in 2010. The event was packed and he gave us tons of good tips. 

This document discusses growth hacking strategies and tactics. It defines growth hacking as using psychology, engineering, and testing to drive repeatable and measurable results. Some key growth hacking tactics discussed include A/B testing important tasks or functions, writing hypotheses for tests, ensuring a control group, focusing on product, content, personal interaction, on-site promotion, and technical touches. The document provides examples for each category and emphasizes testing everything, learning from failures, and starting with high impact areas.

Balancing the connection between product, support, and development can be hard enough. Yet, communicating those changes to existing customers for adoption can be even harder. Sonciary Honnoll takes us through how Promoboxx bridges this gap to ensure feature development coincides with real retention improvement in their product.

Everyone's talking about being data-driven conversion optimization, but what does it actually mean? How do you actually do it? ConversionXL Founder Peep Laja delivers the ultimate framework and how-to guide. Visit: http://tractionconf.io

The document discusses growth hacking, which is an experimental approach to marketing technology startups. It focuses on testing all available growth levers like user-get-user programs, leveraging massive platforms, optimizing onboarding, and using product features to drive growth. The key aspects of growth hacking are running experiments to understand what drives growth, prioritizing tests, analyzing results, and optimizing based on insights. Dropbox is given as an example of a company that used growth hacking techniques like a referral program to grow to 300 million users without traditional marketing.

Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.

Atlassian CMO Paul Willard presents some of his growth hacking philosophy to the San Francisco Agile Marketing Meetup in November, 2012.

Email is central to Airbnb's business and has made a significant impact on their growth and bottom line. Growth PM Rebecca Rosenfelt discusses tips and tricks learned in going from a manual one-off program to a robust, automated, global program. Visit: http://tractionconf.io