What Made WhatsApp Worth $19 Billion?

Moritz Wolff - Country Manager LATAM, Insider Saiba mais em https://eventos.ecommercebrasil.com.br/future-ecommerce-martech/

This marketing plan proposes an app-based online grocery delivery service. It aims to provide high quality groceries at lower prices than local stores and deliver them within 5 minutes. The plan is to acquire local stores by making them partners and cover all of a city or town. The zero-budget marketing plan involves collaborating with local stores, developing an app, conducting door-to-door publicity, and then starting sales on the app. The goal is to become the main marketplace for groceries and establish nationwide by targeting customers' daily needs.

The post-regulation airline industry era in America saw labor unrest, price wars, and fluctuating fuel prices. While People Express offered single-price tickets based on historical demand, American Airlines' superior data technology and predictive models allowed it to ensure that only a small percentage of tickets on a given flight were deeply discounted, while business and leisure travelers paid higher, differentiated rates. This predictive demand modeling helped American gain market share.

WeChat is providing unique insight into the future of social CRM. WeChat brings mobile-first capabilities (online-to-offline linkages), together with detailed audience profiles and mobile payments - into a comprehensive view of audience activities. Imagine being able to unify the user data from Facebook, Google, Amazon, brand websites and mobile apps - into a singular view of the customer - that’s WeChat right now. Add to this, the dominance of WeChat in China - with 900million users spending on average 34% of mobile time on the app - and it’s clear to see why brands have been rushing to setup CRM systems in coordination with their account operations on WeChat. Social CRM systems on WeChat could offer some important insights for Global marketers into how omni-channel, social-mobile marketing will evolve.

The document discusses potential avenues for Mint.com to generate revenue while maintaining customer trust and a positive user experience. It proposes: 1. Leveraging Mint's large user base and transaction data to provide personalized recommendations and suggestions to users, with Mint earning commissions from financial institutions for qualified leads. 2. Segmenting and profiling users to target recommendations for high-value products like health insurance, mutual funds, and home loans to high-income users. 3. Integrating real estate search and home listing content to suggest suitable housing options to users predicted to be in the market for a home based on financial patterns. Revenue would come from real estate listing services. Maintaining user permission and anonymity would be important for

Our latest presentation at the Total Digital Experience conference in August. Includes suggestions on executing Precision Marketing efforts based on a solid CX strategy. Features a client case study with examples of a successful contact strategy.

Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL. Presented by Jeff Klein, President of Power Play Marketing Mobile Marketing Topics Include: Why Mobile? What is Mobile Marketing? Mobile Websites Responsive Websites Mobile Apps Geo-Fencing iBeacons Text Message Marketing (SMS) QR Codes

The process involved, Learning, the Pro's & Cons & Story behind the Deck here http://bit.ly/FrontAppDeck

About Swiggy-Swiggy is a food ordering and delivery company based out of Bangalore, India. Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighbourhood restaurants to the urban foodie. A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers . About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.

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The document discusses solutions to improve the checkout experience at supermarkets. It notes that checkout lines are often long, stressful, and frustrating for customers (paragraph 1). The main problem is crowds at checkout during busy times (paragraph 2). Several causes of this problem are identified, including inefficient cashiers, inadequate checkout counters and queue management (paragraph 4). Solutions proposed include self-checkout using mobile scanning, smart shopping carts that automatically scan and bill items, and contactless stores like Amazon Go that use sensors and AI to bill customers without checkout lines (paragraphs 5-6). The Amazon Go solution is highlighted as the most advanced technology but also initially faced challenges identifying customers that have now been addressed (paragraph 7).

DraftKings is a daily fantasy sports company that allows users to create lineups of players and win prizes based on how those players perform statistically. It grew rapidly through aggressive marketing, spending $156 million on TV ads in 2015, but faced legal issues over whether daily fantasy constitutes gambling. After struggles with perception and funding, DraftKings merged with FanDuel and is shifting its message to focus more on fun while pursuing regulated legalization and new partnerships for long term success.