This document discusses how experiments can help small and medium sized brands build their content strategy through constant testing. It asserts that experiments are not just for user experience, email, search engine optimization, and paid media, but can also be applied to content creation and distribution. The document provides examples of how to validate different types of experiments by testing various channels, approaches, and topics. It also presents Coca-Cola's 70:20:10 model for balancing low, innovative, and high risk content experiments. The overall message is that embracing a little chaos through regular experimentation can help brands discover what resonates best with their audience.
The document provides an agenda and overview for a two-day TiE workshop on best practices and principles for startups. Day 1 focuses on developing business models, including exercises on creating business model canvases (BMCs) and minimum viable products (MVPs). Day 2 involves customer investigation in the field and a retrospective. The workshop teaches entrepreneurs to validate assumptions and learn quickly by talking to customers, developing BMCs and MVPs, and iterating based on customer feedback.
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
Rewiring Your Organization for Customer EngagementThoughtworks
The pace of change and customer expectation is moving companies into cardiac arrest - what are the symptoms, what is the cure?
Our world and future business opportunities are continuously emerging through advances in design and technology, and wider social and economic change. Organisations must continually revisit the question, “What business are we in, and where should we be?”. This session will discuss how to embrace business model and product innovation by building a culture of continuous experimentation and learning, to transform your organisation to an adaptable, resilient Lean Enterprise.
This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
What is it that Dollar Shave Club has that Gillette has lost? Serial Entrepreneur Bruce McCarthy will lead an interactive discussion on how successful product-focused organizations think and act differently every day in the networked age.
Product culture is fundamentally different than execution culture. Product Culture is not a process or a tool. It is a shared mindset about why we are in business and how we go about things. Rather than focus on design thinking, agile methodologies, DevOps, or Lean, product-focused organizations focus on continuously developing, testing, and delivering products of value to customers using whatever tools work best for them.
Competitors and employees alike are leaving companies without it behind. Bruce will tell some horror stories and also some hopeful ones that show change is possible. He’ll ask you for your stories, too. Let’s stop talking about process and tools and start talking about culture.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
This document discusses effective modeling when developing domain-driven designs (DDD). It emphasizes that the environment models are created in influences how they are developed. Effective modeling requires access to domain expertise, analysis and design, communication, and knowledge crunching. The document provides an example of modeling the appointment scheduling process for a hospital, starting from a naive view and refining the model through iterations as more questions are asked about the domain.
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
UX STRAT USA 2017: Ruth Buchanan, "Co-Designing Dropbox Innovations with Cust...UX STRAT
This document summarizes Dropbox's approach to participatory design research. It involves co-creating with customers to identify opportunities, develop concepts, ensure mutual benefit, and apply learnings. Key aspects include workshops to highlight user difficulties, brainstorming solutions informed by user needs and goals, and creating artifacts for synthesis. Benefits are better understanding users and giving them a voice in product development. The approach aims to minimize risk and create more valuable solutions through direct customer involvement.
Research Rebooted: Market Research is Broken, How Lean Can Help Fix It #leand...The Difference Engine
The presentation from my talk at #LeanDayWest, September 17, 2013 in Portland, OR. Research Rebooted: Market Research is Broken, How Lean Can Help Fix It.
My talk from Lean Day London, hosted by Made by Many & Neo, March 25-26, 2014, on how Lean approaches to qualitative research make it more useful and scalable.
10 Easy Productive Things to Do to Increase CreativityBusiness Glory
When it comes to creativity, everything is about productivity and efficiency. Your productivity will affect how much money you will be able to make at the end of the month.
Maria Giudice, VP of Experience Design at Autodesk, outlines her vision for remaking the company by focusing on customers, shipping quality experiences, building community, and connecting products. She acknowledges the need for change given evolving industries and customer needs. Giudice advocates for mature directness, treating problems as design problems, and empowering everyone to be designers. Her goal is to create products and services that people will love.
UX STRAT USA: Ben Babcock, "Blending Big Data and Little Data to Build Amazin...UX STRAT
Ben Babcock discusses how Jet.com uses a blend of big and small data to better understand customers. They conduct frequent field studies and in-person shopalongs with real customers to gain insights. These findings are categorized into areas for immediate launch, cautious testing, or more research. Insights directly inform rapid iteration through A/B testing and allowing small autonomous teams to push changes live from customer feedback. The goal is to consistently learn from customers and improve their experience.
Data informed design - UX Australia august 2015 Alastair Simpson
Alastair Simpson discusses using data-informed design to improve products' time to value (TTV). He explains how Atlassian analyzed usage data showing new users spent little time with their products. Combining this data with qualitative customer insights, they identified engagement and conversion as key metrics. Experiments informed by both data and empathy increased conversion by 22%, helping new users realize value faster. Data and testing help optimize, but clear decision-making remains important for product success.
UX STRAT 2014: Jon Kolko, "Well Designed: Bringing Design Thinking to Product...UX STRAT
The document discusses the process of product management. It provides insights from various product managers on what makes a good product manager, including the ability to tell stories about the future, make sense of customer signals, passion for listening to people, curiosity about other disciplines, and being able to work with others. The document also outlines the typical roles and responsibilities of a product manager, such as establishing vision, shipping products, driving consensus, conducting research, synthesizing insights, defining features, and measuring metrics. Overall, the document explores what skills and activities are important for product managers to successfully develop new products.
How to Raise a Unicorn (And Take a Great Idea to The Next Level)Ruperta Daher
Airtasker is a marketplace that allows people and businesses to outsource tasks and jobs. It discusses how users can post tasks they need completed or work as contractors to make money completing tasks. The document provides tips on how to grow a business through risk-taking, experimentation, and data-driven marketing. It highlights Airtasker's success in increasing app downloads, signups, and tasks posted through brand campaigns that saw a 5x increase in search queries.
I'm a dynamic, goal-oriented problem solver with a passion for helping individuals and organizations unleash their big ideas through effective communication, strategic content planning, and superb execution.
Send an email to jackieo4221@gmail.com to learn more. I'd love to connect!
This document discusses moving from product-focused "stuff" to customer-focused "stories". It suggests that organizations shift from transactional to relational relationships by co-creating value with customers. The document uses a bicycle manufacturer as an example and lists potential new services like bike sharing, repairs, and coaching programs. It outlines a framework for moving from products to servitized products to productized services to full service ecosystems. The document concludes with a panel discussion on practical tools, capabilities, value assessment, and partnership strategies for making the transition.
UX STRAT 2013: Jill Hewitt, Journey to a Customer Experience MapUX STRAT
This document outlines the process taken by Jill Hewitt to develop a customer experience map for an entertainment loyalty program. It describes conducting member research through online bulletin boards and workshops, analyzing responses by segmenting members into groups like newbies and renewers. It discusses identifying touchpoints and triggers across a member's journey. The final sections provide lessons learned, including asking the right research questions to encourage storytelling, understanding audience segments, using client time wisely, and allowing emotions to guide customized communications for each member phase.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
The document discusses avoiding vague buzzwords in LinkedIn profiles. It provides a list of the top 10 most common buzzwords of 2016 such as "leadership", "passionate", and "successful". The document recommends standing out by showing experiences and results through examples rather than just stating buzzwords. It also suggests uploading projects, sharing views in posts and groups, and writing recommendations to demonstrate qualities like creativity and expertise in a more meaningful way.
The document provides information about the Zika virus outbreak, including how it spreads and symptoms. It notes that Zika virus is mainly spread by Aedes mosquitoes and infected mothers can pass it to fetuses. While there is no vaccine currently, people can protect themselves by preventing mosquito bites, using repellent and eliminating standing water where mosquitoes breed. The most important advice is to stay informed but remain calm.
35 Things I Wish I Knew Before I Quit My Job (3yrs later)Ross Simmonds
The document provides 35 tips for things the author wishes someone had told him before quitting his job. Some of the key tips include: learn to say no to opportunities that will not help you focus; build relationships before quitting; read entrepreneurship books while still employed; expect things to go wrong and be prepared; maximize revenue while minimizing costs; and save money both before and after quitting your job. The tips cover a range of business advice focused on preparing to transition from full-time employment to self-employment or entrepreneurship.
Marketing to marketers is easy. Marketing to end users is easy. Marketing to developers is hard. Really hard.
Developers are the worst customers, and the best evangelists. If they love your product, they'll tell all of their developer friends.
If they don't like your product, they'll bombard you with emails and support requests for things they think should exist.
Developers are difficult, marketing to them shouldn't be.
The document discusses how startups should focus on creating useful content from the beginning, rather than just thinking of content as a secondary "marketing" activity. It provides examples of startups that failed and succeeded at content marketing. Successful startups like Dollar Shave Club, WePay, and BufferApp focused on producing popular, shareable content that drove search traffic and links to their sites. The document outlines steps startups can take to create valuable content, such as focusing on their audience, researching competitors, prioritizing content topics, and using interns to produce difficult content.
The Biggest Growth Opportunity is Right Under Your NoseSean Ellis
These slides were used for a webinar about driving growth by improving the conversion performance of your website. The slides focus on identifying why someone visits your website and uncovering the key issues that prevent conversions. The webinar was presented by Qualaroo CEO Sean Ellis and UserTesting CEO Darrell Benatar about
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
Growth Hacking and Full Stack Marketing for Startups
Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe:
- Wayra (Madrid)
- NDRC (Ireland)
- Rainmaking Loft (London)
- Rockstart (Amsterdam)
- Hub:raum (Berlin)
- Werk1 (Munich)
- Sektor5 (Vienna)
- Design Terminal (Budapest)
- Beta-i (Lisbon)
We broke the events into the following 6 sections:
- What is growth hacking vs. marketing? And why is that important?
- Psychology
- Partnerships
- Search Engine Optimization
- Paid Marketing
- Growth Hacking Examples
A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior.
If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).
How exactly did Buzzfeed managed to accumulate 1 million subscribers in 2014 alone? We have unpacked 20 steps the media news company took to reach this staggering number which looks set to be far higher in 2015.
[500DISTRO] Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails 500 Startups
The document summarizes 5 guerrilla tactics for growth when traditional marketing fails: 1) Talk to potential users directly through events and local advertising. 2) Launch products all at once with stunts, parties and press. 3) Find influencers among existing users to invite friends. 4) Study user data to gain insights on effective demographics. 5) Continuously analyze data from different growth experiments, both successful and unsuccessful.
SaaS Metrics: The Secret to Subscription SuccessEd Shelley
This document discusses key metrics for Software as a Service (SaaS) businesses including Monthly Recurring Revenue (MRR), churn rate, customer lifetime value (LTV), and others. It defines each metric, how it is calculated, and why it is important to measure. The document advocates measuring these metrics to better understand customer acquisition, retention, and revenue over time in order to improve the business. It provides examples of how leading SaaS companies use these metrics to manage and grow their subscriptions.
The document outlines six principles for sustainable growth:
1) Growth is a methodical process that requires testing different growth levers, not "silver bullets."
2) Growth involves optimizing the entire customer funnel, from acquisition to activation to retention and revenue. Companies need an advantage in other parts of the funnel besides just acquisition.
3) Sustainable growth comes from optimizing the long-term retention and lifetime value of customers, not just short-term gains.
4) All users have a cost, whether direct acquisition costs or indirect costs of employees' time, so companies must understand costs and benefits.
5) Companies need to know if they are in the traction stage, focusing on product-
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.
Product Ideation and Customer DevelopmentHiten Shah
This document discusses the importance of product/market fit and customer development for startups. It recommends focusing on building a minimum viable product (MVP) to test hypotheses and pivot if needed, using tools like landing pages, surveys, and analytics to gather customer feedback and validate ideas before fully developing the product. The goal is to achieve product/market fit with low costs through a series of MVPs and customer input.
Keynote I Love You (But You're Bringing Me Down)Emiland
I love Keynote. It’s a wonderful presentation software. But its default theme sucks.
So I created Keynude. It’s a naked Keynote theme. Grey shapes, flat charts, no yucky fills.
Visit www.keynude.com to download it.
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
This document provides a summary of the analytics available through SlideShare for monitoring the performance of presentations. It outlines the key metrics that can be viewed such as total views, actions, and traffic sources over different time periods. The analytics help users identify topics and presentation styles that resonate best with audiences based on view and engagement numbers. They also allow users to calculate important metrics like view-to-contact conversion rates. Regular review of the analytics insights helps users improve future presentations and marketing strategies.
1) When first starting a company, the team is one of the most important things for investors. It's important to have the right co-founders and hire people who are capable of handling adversity.
2) An ideal early founding team configuration is a CEO plus 4-5 engineers. It's also important to have diversity in skills and backgrounds on the founding team.
3) As the company grows, functional roles like VP of Engineering, Product, Sales, and Marketing should be established to better divide work and make people accountable. An office manager can also provide important administrative support.
Fail Well, Pivot Fast: Product Experimentation for Continuous DiscoveryAggregage
This presentation will explore the basics of the scientific method and examine how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and lead to validated insights. You'll leave the webinar with a new understanding of how to experiment in a way that generates real insights, not just noise.
Would you use this? UX South Africa 2016Phil Barrett
if you're an innovator, "Would you use this" is a question you really want to answer. But you can't ask it in a usability test. Usability tests can evaluate comprehension and ease of use, but test respondents can't reliably predict their own future behaviour. If you base your strategic choices on experiments where you ask them to do that, you can cause serious damage to your company.
But using the JTBD change making forces, and the MAO model, you can start to explore the factors that influence people's actions systematically . You can find out *when* and *why* people will use your new product idea, which is enough to work out whether your product is on the right track.
This document provides a summary of 50+ lean validation experiments that can be used to test business ideas quickly and at low cost. It discusses the lean experimentation methodology, including assumption mapping to identify risks and assumptions, experiment design to select the right validation methods, running experiments, learning from the results, and iterating. A number of specific validation experiments are then described, providing details on what each tests, the type of data generated, speed, reliability, relevant business aspects validated, and typical cost. The goal is to help reduce risks and accelerate bringing value to customers through validated learning.
Experimentation Excellence Webinar Series: Time to scale upOptimizely
Good to great: Time to scale up
If you have already started to transform your digital customer experiences. Now is the time to move on from A/B testing and start experimenting efficiently and at real scale, maximizing ROI. Do you know the ideal number of experiments for this stage of your journey? Answer: 111 per year.
If you’re ready to up your experimentation game, you’re in the right place. This webinar will help you plan an effective experimentation pipeline to dial up the number of experiments you run - based on overall business objectives and ROI.
What you'll learn:
- How to scale the number, depth and quality of experiments
- Why you need to shed legacy technology – and how to build your own technology stack.
- How to build a culture of experimentation that drives buy-in across the board.
Overview of upcoming training sessions on Sept 30 and Oct 6. We talk of storytelling, perks strategy, the empty restaurant effect, the 80|20 rule, social media, and much much more. To reserve your seat: https://crowdfundingmontreal.eventbrite.com
12 Months of Failure: Lessons Learned in Year One of Bromford LabBromford Lab
This is a brief overview of the lessons learned in the first year of Bromford Lab. It includes our successes, our costs and our improvement targets for next year.
SES Chicago 2010: Andrew Goodman's slide deck from the ADVANCED PAID SEARCH TACTICS session. This session covered campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns that can divert traffic away from the legitimate brand site and increase campaign costs.
Hook Point provides a guide to creating viral content through science rather than luck. Their viral content model uses qualitative research of top performing formats to inform the ideation process. This ensures content grabs and holds attention as desired by social media algorithms. The communication algorithm also helps balance content across different communication styles to engage more of the target audience. Case studies demonstrate how the model has helped clients generate billions of views and millions of followers through understanding what makes content appealing to algorithms and people.
The document discusses how business models must adapt to changing market conditions in the digital age. Key points discussed include the decreasing lifespan of companies requiring faster adaptation, the unbundling of products and services allowing for new opportunities, and the rise of growth platforms that can scale faster by leveraging network effects. It suggests business models will need to shift from a focus on proprietary assets and control to learning faster and leveraging networks in order to maintain competitive advantage in this new environment. Recommendations are provided for platforms that can help businesses and individuals scale and adapt.
Using email and social media marketing along with a responsive website to generate more leads and sales. Tips and tricks to make your website stand out, your email marketing work, and social media to support your overall marketing.
The New Rules of Early-Stage Product Development (MassChallenge / Skolkovo)Rishi Dean
Slides from my workshop delivered in Moscow to Skolkovo Super League companies, as part of the MassChallenge entrepreneurship "bootcamp". "The New Rules of Early-Stage Product Development" introduces a framework called the "Product / Market Fit Matrix", which is used by early stage companies to help them find product / market fit, based on their starting point of how strong their initial hypotheses of the market are.
Communication Tools: How to make your idea credible and understandable - Entr...MaRS Discovery District
This lecture presents tips, examples, techniques and tools for building the five essential communication documents for entrepreneurs including:
* The Elevator Pitch
* Executive Summary
* Company Presentation
* Technical White Paper
* Business Plan
Learn how to create these communication tools and how to use them effectively to grow your business from an idea to a funded business.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
Ready to extract a Research Sample? Setting practical, wise criteria can make all the difference in ensuring an efficient, effective research process. Practical tips on Sample criteria that are clear, complete and practical!
Keynote Ton Wesseling at Superweek 2020: How an analyst can add value!Ton Wesseling
The document discusses the role of a data analyst within an A/B testing culture. It outlines that the analyst's tasks involve: 1) Ensuring high quality data is collected, 2) Prioritizing tests that have the highest potential for effectiveness, and 3) Performing business case calculations to assess financial impacts. The analyst is responsible for determining which experiments to run based on statistical power, prioritizing experiments with the largest predicted minimum detectable effects, and calculating returns on investment from successful experiments to optimize company growth within budget constraints.
Testing the unknown: the art and science of working with hypothesisArdita Karaj
Testing what we know, or have a clear understanding of, is relatively straight forward, as is making decisions based on the expected result. But today’s world is presenting us with the Unknown and the Ambiguous, which can only be approached by hypothesizing and experimenting - a lot! This requires intentional thinking, and a different strategy to observe in context.
This session will uncover how testers are helping their teams and product owners, by basing their testing on the science behind creating hypotheses and running experiments. A testing mindset and probing the context around use cases are some of the most valuable competencies testers bring to the team in order to enable decisions based on data.
Predicting the Next News Trends: The Advent of Intelligent Media AnalysisVMS
This document discusses methods for measuring public relations efforts through integrated competitive analysis of news, advertising, and social media. It emphasizes the importance of measuring PR outputs and outcomes quantitatively and qualitatively against competitors using metrics like share of discussion, voice, and social media. Key aspects include developing scoring systems to assess tone, messages, and prominence of coverage; weighting media costs or impressions; and analyzing how PR impacts advertising effectiveness. Taking an integrated view by comparing messaging and competitive shares across all communication mediums can provide valuable business intelligence to improve forecasting and strategy.
This presentation outlines what crowdsourcing is, examines how it has effected the advertising and marketing industry and examines whether or not it offers up a new model for creativity.
Similar to Content Chaos: Building Brand Through Content Experiments (20)
This document provides an overview and analysis of the B2B tech marketing landscape. It introduces the BRICK methodology for measuring marketing excellence, which evaluates companies based on their performance in the areas of Brand, Rich Content, Interactions, Commerce, and Karma. The report analyzed over 442 companies using over 50 data points for each. Key findings include the major role of Google in the industry through organic search, the importance of developing an "SEO moat" through valuable keyword targeting, and the relationship between various marketing activities like blog publishing and organic traffic generation. The top section of the report frames the current state of the B2B tech industry amid economic uncertainty.
How To Find Content Opportunities | SearchLove SD 2019Ross Simmonds
This document provides a step-by-step guide for coming up with great content ideas. It recommends researching popular topics, domains, and content on sites like Reddit, Facebook groups, and Quora to find ideas that resonate with audiences. The guide also suggests analyzing keywords, shared articles, and linked content across industries to find opportunities. It advocates experimenting with different content types and formats, and iterating based on audience engagement metrics to refine content over time. The goal is to develop high-performing content that attracts and serves target audiences well.
This document discusses Slideshare's trending and featured sections, noting that while only one presentation has changed in the trending section since January, the featured presentations have remained exactly the same since January 9th, despite it being June. This suggests that Slideshare is not regularly updating its featured content.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
The document discusses strategies for distributing content to discoverable communities in order to expand reach. It provides tips on using Facebook audience insights and groups, exporting LinkedIn connections, distributing content on Reddit, Quora and Slack, contributing to Medium publications, and using alerts and advertising tools to share relevant messages and build relationships. The overall message is that content creators must prepare for the future by strategically distributing their content where their target audiences are actively engaging online.
20 Instagram Posts That Will Inspire Your Life & ContentRoss Simmonds
In this Slideshare, we higlight some of the best Instagram posts from @HustleGrindCo that have helped them grow an account of more than 40,000 followers. Use these visuals for inspiration in your life, your content and Instagram approach.
Six Business Lessons From 10 Years Of Fantasy FootballRoss Simmonds
The document outlines 6 business lessons that can be learned from playing fantasy football for over 8 years. The lessons are: 1) Know when to hold onto players/investments and know when to cut losses; 2) Never bench star players and reward/invest in top talent; 3) Remove personal bias when making decisions; 4) Identify potential issues before they arise to avoid surprises; 5) Treat every week as a new opportunity and don't get complacent; 6) Be willing to take risks and try new strategies instead of playing it safe. The document provides examples of how each lesson can be applied in both fantasy football and business contexts.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names.
When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.
How To Promote Your Business Like A HeavyweightRoss Simmonds
Wondering how to promote and generate buzz around your business? Instead of settling for the small ideas, take a few of these lessons from Fortune 100 brands and start implementing strategies and tactics that will help you achieve success. Small budget? No problem. Here are a few marketing ideas made for small & medium sized businesses.
Why Content Really Isn't King And What Actually IsRoss Simmonds
Do you think Content is King? I have news for you. Content isn't king and in this Slideshare, I'm going to show you exactly what is. It's less about the content you create and more about the channels in which you strive to distribute the content. www.rosssimmonds.com
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
14 Things Every Young Pro Should Know About Life & BusinessRoss Simmonds
Young Professionals today have a bad rep. People call them lazy, unprofessional, entitled and 100s of other negative associations. At the end of the day, young professionals have to take control of their own lives and create their own rules. In this deck, I highlight 14 things that every young professional should know about life and business.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
How do you give great presentations? How do you captivate an audience? How to you tell a story on a stage? This deck is filled with a handful of insights that answer these questions using inspiration from studying a handful of successful comedians.
Have you ever thought about starting your own business? Have you ever thought about turning your passion into a profit? A side business or what I like to call, a side hustle, is a great way to grow, make money and escape the 9 to 5.
Content Marketing Hacks That Will Help You Stand OutRoss Simmonds
Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
This document discusses 11 ingredients that can make Facebook posts go viral. It provides examples of viral Facebook posts from various brands that utilized ingredients like call to actions, sharing shareable content, reactive storytelling, targeting fun content to specific audiences, using emotion, extreme images, stating opinions, thinking outside the box, appealing to human truths, sex appeal, and offering prizes. The document advocates testing different ingredients to see what makes content stand out and be shared for any given target audience. It was created by Ross Simmonds to provide tips on crafting memorable viral Facebook posts.
Research Methodology, Objectives, Types and Significance of Researchindumathi967565
Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge. research is integral to every aspect of business operations. It supports informed decision-making, identifies opportunities and threats, enhances customer understanding, improves efficiency, fosters innovation, aids in strategic planning, refines marketing strategies, manages risk, boosts employee satisfaction, enhances financial performance, and informs policy formulation. This comprehensive understanding and application of research allow businesses to operate more effectively and sustainably in a competitive environment. Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It encompasses the principles, procedures, and techniques used by researchers to collect, analyze, and interpret data. Essentially, research methodology provides the blueprint for the entire research process, ensuring that the study is carried out in a structured, reliable, and valid manner.
The AI-Powered Side Hustle Transforming Lives: A Dad's Journey to Financial S...SOFTTECHHUB
Finding a balance between work, family, and personal well-being can be a daunting challenge. For Micah Johnny, a fitness instructor and father of four, this balance became even more precarious when he lost a significant contract that threatened his family's financial stability. However, through resilience and innovation, Johnny discovered a flexible, AI-powered side hustle that not only stabilized his income but also allowed him to maintain his hectic schedule. This article explores how this side hustle works, its benefits, and how others can leverage similar opportunities.
Discover who your target audience is and reach themQuibble
This presentation goes through a number of elements you need to consider when going through the process of identifying your target audience in order to enable to you be able to reach them and sell to them. I go through the importance of customer profiling, along with a number of ways you can discover what they really want, and where they are.
Guide to Obtaining a Money Changer License in SingaporeEnterslice
Obtaining a Money Changer License in Singapore involves thorough preparation and adherence to regulatory guidelines. Applicants must submit a detailed business plan, demonstrate financial stability, and fulfill stringent anti-money laundering requirements. The Monetary Authority of Singapore (MAS) carefully evaluates each application to ensure compliance with regulatory standards before granting the license.
More Information:- https://enterslice.com/sg/money-changer-license-in-singapore
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesAishwaryaDoiphode3
The global family/indoor entertainment centers market is valued at US$ 41 Bn in 2022 and is projected to exhibit growth at a CAGR of 12.2% and reach US$ 130 Bn by the end of 2032.
With their ubiquitous presence in everyday transactions, credit card payment solution not only facilitate seamless payments but also shape global economic landscapes and consumer behaviors. Visit us at: https://webpays.com/credit-card-payment-solution.html
Innovative Full Stack Developer Crafting Seamless Web SolutionsHarwinder Singh
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
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Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Lynch Creek Farm
Transform your home into a festive wonderland this Christmas with our guide to small Christmas trees, elegant candle centerpieces, and unique wreaths for your front door. Discover the perfect small Christmas tree for limited spaces, learn how to create stunning candle centerpieces, and find the best unique wreaths for your front door to welcome guests. Embrace sustainable decorating ideas, personalize your decor, and achieve a cohesive holiday look that spreads joy throughout your home.
Staffan Canback - The 18 Rays of Project ManagementTellusant, Inc.
A while back I created this training material for project managers in 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴. I am now sharing it widely since it is useful to a broader audience.
A central theme is that project management is much more than putting together presentations. It covers all kinds of high-level cognitive efforts, which is why it is exciting (at first).
It is also important to note that you do not improvise your way into project management. It is a well-developed craft that is far down its experience curve.
I started my career at McKinsey & Company in 1984 and was an Engagement Manager between 1986 and 1989. I then became a partner. So my project management days are long gone, but I have interacted with and trained countless young consultants since.
The document is not a manual. If you follow it 100% you would not have time to do your project management job. But I trust there is always an idea or two that is useful on any project.
To me, the most difficult part of this document was to create the 18 rays with the grey contours. It involves some trigonometry. Getting this right was fun.
Game Product Manager VS Product Manager.pdfshohreesmaili1
Hi guys!
To do the first things first, I have to introduce myself and my background, and we need an explanation for the reason and incentive behind this summary presentation and the series of articles that may follow for more details. I am a game designer with a focus on economy design. After some years of working in game design, I felt the most inspiring thing for me is seeing an increase in a graph (of course, not the churn graph). The combination of this with a focus on features and their results and the needs of the game led me toward becoming a product manager.
At first, I started reading about product managers' roles, responsibilities, daily routines, and most importantly, the methods they use for fulfilling their responsibilities. Initially, I tried to implement these methods in our structure, but the deeper I delved into gaming product management, the more methods I found that needed to change to achieve the best results. After some time, I realized that having knowledge of how product managers in application products operate is necessary but not sufficient to call oneself a game product manager.
Of course, they invented the wheel, special thanks to them, but the fact is that we do not have a car; we have bicycles or airplanes! So, the same wheel does not work for us! In this series of articles, I want to describe how things are different when playing the role of a PM or GPM, what you need to know, and what are not our primary challenges. How to become a GPM after discussing the pros and cons of being a PM or GPM. If you are going to choose between one of them, you can stop reading this and choose PM! But if you are passionate about becoming a GPM, I suggest you read these, then take a deep breath, make your final decision, take your sword, and be ready to face dragons, without knowing how to use the sword!
Content Chaos: Building Brand Through Content Experiments
1. C r a t e @ T h e C o o l e s t C o o l
C o n t e n t C h a o s : B u i l d i n g Y o u r B r a n d
t h r o u g h C o n s t a n t E x p e r i m e n t s
2. WHAT IS AN EXPERIMENT:
A scientific procedure undertaken to make a discovery,
test a hypothesis, or demonstrate a known fact.
35. The 70:20:10 Model from Coca-Cola
70%
Low Risk
Content
Achieves all qualifiers.
20%
Innovative
Content
Accomplishes 1 or 2 of the
qualifiers.
10%
High Risk
Content
Achieves 0 of the qualifiers.
Create a visual that shows that these three things are connected..
37. All life is an experiment. The more
experiments you make the better.
- Ralph Waldo Emerson
38. R O S S S I M M O N D S
C r a t e @ T h e C o o l e s t C o o l
Editor's Notes
Experiments have offered us some of the greatest inventions of our time.
Experiments have helped us find cures to diseases.
Experiments have helped us understand our world.
Experiments have given us things like Velcro and Pumpkin Spice Lattes.
In marketing, experiments offer us the ability to test a tactic, channel or assumption and determine whether it’s something that should be repeated.
For years, I’ve been doing experiments…
These experiments tend to follow a simple formula:
Build.
Ship.
Learn.
Decide.
And yes… I know what some of you science people are thinking.
Bro.
Do You Even Science?
By keeping this process simple. It has armed me with the ability to embrace experimentation without fear. It’s a model I’ve used with clients. It’s a model I’ve used for myself. It’s a model that forces you to ship things quickly. And kill them even quicker…
Build. Ship. Learn. Decide.
It’s a simple process that I’ve used to figure out what works on Slideshare…
What works on Instagram…
What works on Reddit…
And what works in some of the most interesting & boring industries you can think of…
Build. Ship. Learn. Decide.
I started with this philosophy many years ago…
It 1994…
And Little Ross That Guy Right there.. Born in raised in a little place called Preston..
Was Curious…
He wanted to learn whether or not worms could survive the freezer…
So…
I went back to that process..
Build.
I put the worms in the ice tray w/ water.
Second..
I shipped it.
I placed it in the Freezer.
And then one day… After I forgot all about the worms..
I heard my mom scream from the Kitchen….
At that moment, I learned….
Two things.
One: That the worms died.
Two..
That Momma Simmonds was not pleased…
And with that.. I decided I’d never do it again.
Build. Ship. Learn. Decide.
One of the biggest myths I’ve encountered in talking to business owners – primarily small and medium sized businesses is the idea that experiments are too expensive for them to run and that they should spend their time and energy elsewhere….
While I understand the importance of placing your energy where you will get the best bang for your buck. Experiments arm you with the ability to better understand where you should be placing that energy.
----- Meeting Notes (16-09-08 22:00) -----
Finish this line
You just have to do them right.
And in today, it’s my goal to show you how…
Don’t get me wrong though…
Experimentation in marketing comes with risks.
Whether it’s something that costs millions of dollars like Heinz and their purple ketchup or my own first attempt at Medium.com…
The key is to realize that while failure is likely…
So is success…
You just have to trust the data and be committed to learning and deciding quickly.
Build. Ship. Learn. Decide.
There’s this idea amongst the marketing community that experimentation is only for a few industries. You can only experiment with things like color palletes, button placement, subject lines, landing pages and call to actions…
But content experiments work too…
Content experiments test things like topics, distribution channels, content upsells, new networks, types of content and bigger experiments like creating content for an audience that others say you should avoid.
Build. Ship. Learn. Decide.
If you stick to that process, content experiments can work for you too. But…You have to realize that with this approach – you need to be willing to embrace…
A little bit of chaos.
Now I’m not saying everyone on the team should be running around crazy like they just saw a rare Pokemon outside… No… I’m saying… You have to embrace chaos because content experiments might feel uncomfortable.
You need to stay committed to the process even when you face failure…
And I’ve seen failure.
You see, a few years back, I wanted to prove a point that you can drive success through Reddit. So I took my model…
Build. Ship. Learn. Decide.
And I decided to upload a bunch of my content to a Subreddit about technology for people to see…
The results…
You’re banned!
You’re done!
Bye FELICIA.
I was kicked off…. I failed.
Now I could’ve said I done with this… I quit.
But instead I started to study the game.
What I realized is that most marketers thought that Reddit was just a place for memes and uploading links.
To be honest, I thought that too…
In this example, a marketer put up a *meme* and the top comment said a million words..
This sucks. You suck. Pen Sucks. OP Sucks.
Then I did some digging…
I sorted the content on Reddit by the top posts.
In doing so, I started to see a trend. I started to see that certain Subreddits wanted to certain types of content.
For example. Entrepreneur – Wanted people to deliver content that was very similar to what you would find on an entrepreneurs blog. In-Depth. External links. Visuals. The works….
If anything… I realized that the majority of the communities were just like..
Medium or LinkedIn…
Except people could be anonymous…
So I had my goal…
I wanted to figure out how to crack Reddit.
It was time to Build. Ship. Learn. Decide.
Luckily, I already built a bunch of content. So, I took a blog post that I already wrote and republished it on Reddit to see how the community would respond to a long form piece filled with links, graphics and your typical marketing think piece.
So I Shipped It….
And very quickly, I learned that quality content works on Reddit the same way it does anywhere else.
People often say that you can’t crack Reddit.
That it’s impossible. I say you can, you just have to be willing to experiment. From this, I decided to go deeper.
Today, I’ve seen the front page multiple times… I’ve landed clients using Reddit..
Helped my own clients generate 70k, 40k views…
And essentially, understand the channel in a way that allows me to add value and succeed there…
Now, I’d consider this to be a successful experiment. I went on to run experiments on different topics.. Using different formats and I even used reddit to conduct outreach for a few pieces of work…But not all experiments are successful.
Quora.. Oh Quora.
My first love.
I had a goal – I wanted to be considered by people on Quora as a marketing genius…
I wanted to close clients through Quora. Drive traffic Quora. Build relationships through Quora.
Build. Ship. Decide. Learn.
My build was simple.. I had to answer questions.. So whenever I saw a question that was relevant.
I shipped by answering it.
I answered tons of questions throughout the site.
Yet… The traffic…
Was horrible….
That’s the referral traffic during my peak using Quora.
I quickly decided that Quora wasn’t the best tool for me when it came to driving traffic…
But… I also learned something else…
I learned that Quora had relationships with the media.
And if you wrote something that was timely and topical…
The media would take notice…
For example, when the Grand Theft Auto came out, I wrote about in from a business perspective on Quora and Forbes picked it up… I did the same with Jay-Z when he released his album and a variety of other pop culture references…
So I had another decision….
I decided – When it came to building links from these top tier websites and generating credibility by being featured in Forbes… I could rely on Quora… But for everything… I had to tell Quora…
Bye Bye Bye….
That’s the value of using a framework like Build. Ship. Learn. Decide.
One of my most recent experiments was with Instagram marketing.
I’ve been experimenting on Instagram for the past year or so...
It started with an account for my ecommerce site Hustle & Grind.
One of the first things we did for this experiment was build a library of high quality content. We knew that the majority of the inspirational/motivational accounts on Instagram all looked the same so we wanted to stand out.
We stood out by creating custom designs.
People immediately took notice and we were able to grow our account quickly…
In less than 6 months we hit 50,000 followers.
But our biggest spike came a bit unexpectedly… You see, one of our Instagram posts were reposted to Reddit. Once there, someone reposted it to a site called 9Gag. Once on 9Gag, the community manager for the 9gags Instagram account decided to share it on Instagram and tag us in the process.
Within seconds, our Instagram grew by thousands…
At this point, it became clear that having other accounts talk about your account was a HUGE opportunity.
So we doubled down on influencers and shout outs.
Build. Ship. Learn. Decide.
We learned that this was a tactic used very frequently on Instagram. Whether it’s a tea company sponsoring a model or an account like us sharing one brands inspirational quote in exchange for them sharing ours.
So, we decided that we would make this a part of our marketing mix.
We created a small shout out group on WhatsApp added 7 different accounts that shared content about entrepreneurship and motivation – And each day, one of the members of the group would get shouted out by the others.
It worked to perfection. In a couple months, we were growing our following by the thousands without spending a dime.
I used this same strategy for clients. Helped generate thousands of dollars worth of sales. Generate press.
It was all good.
Until…
The dreaded algorithm…
You can run all the experiments in the world but one algorithm change can throw everything a curveball.
Since Instagram started changing their algorithm, reducing the reach of content with text and introducing the pay to play model – Our results on Instagram tanked… But similar to my first failure on Reddit…
That’s not going to push me to right the channel off entirely.
Build. Ship. Learn. Decide….
Now I’m giving Instagram Stories a go…
Our average story is generating about 5,000 views.. And while the ratio isn’t great.
I’m going to use the Build. Ship. Learn. Decide. Model to figure out whether or not its worth the effort.
From an experimentation perspective – Instagram stories isn’t that scary.
The channel is validated. The approach is validated. The topic is validated.
It’s a similar to the same situation I was in with Slideshare when I took that on as an experiment…
"Throughout this session you may have heard me talk about the value of VALIDATING channels, approaches, topics.."
That's the checklist for measuring how risky a channel is.
When you test the riskiness of an experiment.. Consider the time/energy that goes into it the execution and then look at whether or not the channel, approach and topic have been validated.
My first Slideshare deck was all about Content Marketing lessons from Obamas campaign.
The channel itself was new territory. You see, it was 2012 when I made this deck…
And Slideshare wasn’t much of a marketing channel. It was a place to upload your decks. It hadn’t been bought by LinkedIn at this point and while some people were having success, it wasn’t breakthrough.
So when I rolled this out, self-designed deck and it generated 7000 views.
I thought NOT BAD.
The approach I took was kinda risky but not really… And the topic was something everyone was talking about.
But I wondered, what if I did invest in design and treated these decks more like blog posts by telling a story?
Would I be able to double maybe triple that 7k views to something more?
Build. Ship. Learn. Decide.
The decks took off.
I continued with the approach of creating TOPICAL decks.
I enhanced the content by bringing in a real designer.
And the decks began generating anywhere from 100k views to 500k views…
Slideshare officially went from an unknown experiment to something I knew would work.
And some of you might be thinking… Cool. So you got some views.
I’m with you. The experiments need to drive results beyond vanity metrics.
Like Wu-Tang says: Cash Rules Everything Around Me…
So while the views were great… It was when I started to experiment with Call To Actions when the decks really started to pay dividends.
I started to generate highly qualified leads.
Each deck had a different call to action – Some driving people to get in touch if they want to learn how to use a certain channel… Some driving people to download a piece of content..
And these are just a few of the many campaigns…
Build. Ship. Learn. Decide.
Recognize that not all experiments are treated equally…
Some experiments cost more time. Some experiments cost more money.
You always have to start by understanding the cost to run your experiments…
From there…
You need to determine:
How risky is the channel?
How risky is the approach?
How risky is the topic?
And once you gauge that – Categorize your experiments into categories.
What is high risk? What is low risk? What is innovative?
From there, determine which experiments are worth implementing so you can determine which experiments…
Will actually work for you..
The more you experiment, the more you will learn about your customers and the best ways to connect with them.
From channels like Reddit & Slideshare to Instagram and Quora – the possibilities are there…
And if I could live you with one more model to try…
It would be the 70:20:10 model from Coca-Cola…
They commit to creating content that falls into these three categories.
Low Risk. Think content efforts that you know will work…
Innovative. Think experiments like many of those we talked about today….
High Risk. Think unchartered territories and topics and channels that you’re avoiding…
And remember - As you run these high risk experiments and learn more about the different channels…
The High risk content will become innovative content and the innovative can become low risk…
And that’s when you find breakthroughs…
That’s when the CHAOS…
Can lead to something special…
So, folks I push you to try running your own experiments.
Experiment with topics, channels and beyond that…
Because that’s what life is all about…
That’s what pushing an industry forward is all about.
The more we tinker. The more we experiment. The better we can serve our brands and clients…
The better we can serve each other… Because sure… We could sit back and stick with only what we know will work.
We could sit on the sidelines and wait…
But in that case, we mayswell be as dead as a worm..
In my parents freezer.
Thank you.