This document discusses growth hacking strategies and examples. It defines growth hacking as leveraging non-traditional marketing tactics to unlock exponential growth. Examples discussed include Airbnb integrating with Craigslist, BranchOut using Facebook integration, and LivingSocial growing their Facebook app virally. The document advocates obsessing over data, thinking creatively, being curious, and getting hands-on with product and code. It provides categories of growth hacks like platform integrations, viral growth, and analytics-driven insights.
Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.
The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products.
One part of the presntation shows the key formulae behind viral marketing.
Suitable for marketers or for product designers.
This document discusses the concept of a growth hacker and strategies for sustainable growth. A growth hacker focuses on scalable growth through experiments and data analysis. Their goal is viral and repeat growth through word of mouth, embedded social features, paid advertising, and recurring use. The document provides examples of how companies achieve growth through these channels and outlines psychological factors that influence word-of-mouth sharing. It emphasizes thinking like a growth hacker by constantly considering growth opportunities across communication platforms.
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Asia
The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
Growth Tribe Academy - Europe's 1st Growth Hacking Academy Growth Tribe
This document summarizes a presentation on growth hacking. It discusses why growth hacking is important due to expensive traditional marketing channels and startups' focus on products over distribution. Growth hacking uses low-cost experiments and data-driven approaches. The presentation covers growth hacking skills and frameworks like the pirate funnel and BJ Fogg model. It emphasizes acquiring, activating, retaining and generating revenue from customers through techniques like onboarding, habit-forming hooks, and improving the user experience.
Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.
HubSpot is an inbound marketing software company with over 700 customers. Mike Volpe, VP of Marketing at HubSpot, gave a presentation on inbound vs outbound marketing. He explained that inbound marketing focuses on attracting and engaging customers through content like blogging, social media, and SEO rather than interruptive tactics like cold calling. Volpe then provided three tips for marketing and discussed how HubSpot helps over 450,000 companies with their inbound reports.
The document discusses social media marketing and provides an agenda for the topics covered. It begins with an overview of social media and its role in marketing strategy. It then explains technical aspects like Facebook ad campaigns, metrics, best practices, and trends in Facebook advertising. It also covers other major social media platforms and how to choose which ones to use for a business. The document provides examples, explanations, and resources for each topic.
From Zero to a Million Users - Dropbox and Xobni lessons learnedAdam Smith
Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.
Growth Hackers have ushered in a new era
of data and product-driven growth.
Growth Hackers are a mix of product, data and marketing.
Growth Hacking is a skillset and a mindset.
Growth Hackers are in high demand by employers but in low supply.
Growth Hacking is a skill of the future.
What is Growth Hacking? You will learn 3 key things about growth hacking as well as famous examples of growth hacking ideas and techniques.
This slides were presented during Barcelona Growth Hacking Meetup on 21.10.2013.
This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.
Time to Wow! and Buyer-centric Funnel DesignDavid Skok
The document provides guidance on optimizing a company's sales funnel by taking a buyer-centric approach. It recommends mapping the buyer's decision process and addressing all their decision criteria and concerns at each step. Key strategies include removing friction points, adding motivators, and testing for problems through the lens of the buyer's experience. The goal is to design a funnel that delights buyers and keeps them motivated to continue engaging with the sales process.
You're Too Focused on Product/Market Fit - Brian Balfour at SaaSFest 2016Price Intelligently
Over the past ten years, software gurus have been preaching the notion that you need to find product/market fit. Balfour presents an extremely cogent argument that because of the speed of technology now, this advice is no longer valid. In reality, you need to find market, product, channel, model fit (in that order). Balfour lays out his argument in this presentation at Price Intelligently's SaaSFest 2016 by cataloging his experience over his career and view of the market.
[500DISTRO] The Scientific Method: How to Design & Track Viral Growth Experim...500 Startups
The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.
Schmooze optimization: How it increases views, improves engagement, and boost...Greg Jarboe
Greg Jarboe discusses strategies for optimizing engagement with influencers, which he calls "schmooze optimization". He outlines tools for identifying the right influencers for creators, marketers and brands based on reach, resonance and relevance. Jarboe also discusses tactics for engaging with influencers genuinely, including providing value through embargoes and doing research, as well as measuring the performance of programs using metrics like views, engagement and earnings for creators, and goals and conversions for marketers. Finally, he introduces Octoly, a marketplace connecting brands with micro-influencers to offer product reviews at scale in an authentic way.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
Stop spending thousands of dollars on paid advertising and start implementing viral growth mechanisms within your product to acquire more users. Here are some good examples :)
- Slides from a talk given at Station F
31 growth hacking resources for startup marketers covering newsletters, podcasts, books, communities, and blogs. Bonus Twitter list of growth hackers to follow included.
BTO 2015 Side TWO | Giovedì 3 dicembre
#2 Focus Hall
Facebook
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/facebook/
La maniera in cui oggi le persone prenotano le proprie vacanze non soltanto è cambiata profondamente rispetto al passato, ma continua a cambiare notevolemente ad in maniera estremamente veloce.
Stiamo infatti assistendo ad un cambiamento epocale delle abitudini di consumo online delle persone. Internet sta diventando sempre piu’mobile ed il comportamento delle persone segue sempre piu’ delle logiche che sono always on e cross device.
All’interno di quella che viene comunemente chiamata “mobile revolution”, Facebook ed Instagram svolgono un ruolo di primaria importanza.
Oggi Facebook e Instagram rappresentano delle piattaforme di marketing a 360 gradi che forniscono alle aziende che operano nel travel delle soluzioni capaci di generare dei risultati ad ogni livello del marketing funnel e di spostare velocemente la propria clientela dal livello della consideration al livello dell’acquisto.
Keynote Speaker
Andrea Lai – Sales Manager Facebook
Presentazione tenuta presso la sede dell'Unicom di Milano. Dalla lead generation al lead nurturing. Come misurare il valore dei lead: lead scoring. I fondamenti della marketing automation.
A major convergence is happening on the web that could disrupt the traditional rules of business and it's no surprise it's being driven by data. With cloud hosting available for pennies on the dollar, over 10,000+ APIs in 2015 available to the public and an estimated 60% of internet traffic compromised of bots, getting data is easier (and cheaper) than ever before. This environment is an ideal opportunity for savvy startups, agencies and businesses looking to take advantage of the wealth of data available. The barrier to entry has been removed and those who act quickly will capitalize, compete and even disrupt in ways we can only imagine. In this presentation, find out the best APIs, processes and technology that you can leverage to get an unfair advantage over your competition in 2015 and beyond.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Vincent provides growth marketing services and has experience growing websites and apps organically. He has expertise in content marketing, social media, and user acquisition channels. In the document, Vincent outlines growth hacking strategies for various digital marketing channels like Facebook, Instagram, Twitter, YouTube and others. He emphasizes the importance of defining the ideal user, testing content, and focusing acquisition efforts on the most effective channels.
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
Unlocking Growth: Building a sustainable growth engine with the new rules of...Sean Ellis
As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
“Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES
WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS
HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX
Distribution Hacks
Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff
Integrations
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome
Work Emails HTTP://PODIO.COM
Work Emails HTTP://YAMMER.COM
How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions
Embeds HTTP://KISS.LY/YTEMBED
Embeds HTTP://KISS.LY/SSEMBEDS
How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess
Powered By
How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness
Free Stuff HTTP://GRADER.COM
Free Stuff HTTP://NEWRELIC.COM/ASI
Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.
Busting the Myth of Growth Hacking MagicSean Ellis
These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
This document provides an introduction to growth hacking, which is acquiring and retaining customers by discovering repeatable and scalable growth levers starting from the product and guided by data. It discusses the rise of the growth hacker role and analyzes growth hacking trends on Google. It explores how growth hacking differs from traditional marketing and focuses on product-channel fit over coverage and control. The document outlines the growth hacking process of guided experimentation and importance of actionable goals. It provides case studies on acquisition, activation, retention and revenue hacks from companies like Hotmail, Skype, Dropbox, Spotify, AirBnB, Foursquare, LinkedIn, Zappos, Groupon and Booking.com. It concludes with advice
Xebia provides Agile consulting and training services to help organizations transform to Agile. Their vision is to be a preferred partner for customers undergoing Agile transformations by 2015. They offer solutions like transformation consulting, Agile trainings, and coaching services to help organizations adopt Agile practices in areas such as software development, banking, retail, and other industries. Their transformation approach involves evaluating an organization's needs, suggesting workshops, piloting solutions, and mainstreaming Agile practices.
Carine nous présente les commerces du future et les principales transformations à venir dans la relation marchante que nous connaissons.
UX-Republic
Agence de design d'interfaces et centre de formation
www.ux-republic.com
Growth hacking focuses on non-traditional marketing tactics to achieve rapid growth. It involves testing experiments to optimize user acquisition, activation, retention and referral metrics. The document discusses redefining products for the internet age, the growth hacking process of defining goals, implementing analytics, leveraging strengths and optimizing experiments. It also covers segmentation, lead generation funnels, acquiring visitors through content "pull" strategies and paid "push" strategies. Activating visitors involves optimizing landing pages, copywriting and calls to action. Nurturing leads uses automated email sequences and personalized content. Retention relies on reducing time to an "aha moment" and using notifications.
The document summarizes 6 secrets to social media ROI based on 166 case studies. The secrets are: 1) Building social media presence organically is better than paying for followers/likes. 2) Passionate belief in your brand leads to success. 3) People like doing business with people they know. 4) Social media and customer service are the same. 5) Leverage your community for innovation. 6) Focusing on success leads to strong results. Each secret is illustrated by a case study example of a company that achieved ROI through social media following these principles.
The document provides advice for building a successful web or mobile startup, covering key areas like assembling a founding team, developing a minimum viable product to achieve product-market fit, acquiring and engaging users through testing and optimization, establishing barriers to entry to protect the business, and guidance on when and how to raise money as the startup grows. Metrics, testing, and pivoting based on data are emphasized as essential to refining the product and business model.
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
The document provides an overview of a digital marketing strategy course. It discusses developing an integrated digital strategy with elements like assessment, branding, online environment, and media marketing. It emphasizes creating value for customers through engaging content and calls to action across social and digital platforms. The strategy should be regularly evaluated and fine tuned based on monitoring key metrics like user interactions, traffic sources, and company mentions.
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile social networking, and potential monetization of virtual gifts. Authentic engagement is important, and businesses should avoid spamming fans or ignoring feedback.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Facebook provides many tools for businesses to connect with fans, including brand pages, applications, sharing tools, and advertising. An effective Facebook strategy involves engaging existing fans, driving action like contests and offers, and adding scale through advertising and offline events. Success should be measured by metrics like fan growth, engagement, and actions taken. Key trends to watch include Facebook Connect, mobile usage, and virtual gifts. Authenticity is important, so businesses should avoid spamming fans or filtering negative feedback.
Social networking has become a major online activity but traditional social marketing lacks metrics and return on investment; SocialToaster is a social marketing automation platform that allows companies to leverage brand ambassadors on social media networks to easily create and track targeted social media campaigns and generate real-time analytics on traffic, leads and conversions.
Social media how to make it work for your business south west growersGet up to Speed
The document provides information on using social media effectively for businesses. It discusses why businesses should use social media, how to engage audiences, the importance of listening, creating and sharing visual content like images and video, developing a content strategy and social media plan, and connecting with influencers. Key tips include engaging with others, showing authenticity, creating different types of content, and using tools to schedule and analyze social media activities.
Digital marketing trends final plymouth Chamber 06.08Get up to Speed
This document discusses eight mega trends in digital marketing: 1) increased customer focus and expectations of transparency, 2) the rise of mobile-first marketing, 3) the decline of Google+ and Google's shift towards standalone social products, 4) the growth of location-based and proximity marketing using tools like geofencing and beacons, 5) the rise of influencer marketing and user-generated recommendations, 6) the growth of cause marketing campaigns on social media like the ALS Ice Bucket Challenge, 7) programmatic advertising targeting users based on location and app usage, and 8) the importance of building trust through cause alignment and campaigns that demonstrate impact.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
This document discusses marketing sins commonly committed by nonprofits and how social media can help address them. It outlines five sins of nonprofit marketing: 1) lack of market research to understand audiences, 2) ignoring basic marketing principles, 3) communications not focused on consumers, 4) undervaluing content development, and 5) treating marketing as a cost rather than investment. The document then explains how social media can help nonprofits with marketing by allowing two-way communication with stakeholders and easier content distribution. It provides statistics on the reach of key social media platforms like Google, Twitter, and Facebook and argues that nonprofits need to utilize these channels for leads, sales, and engagement.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
Feb 2009 - These slides are from a presentation I gave to the Home Builders Association of Maryland, helping the attendees to identify and be aware of what shifts they should be making in their marketing focus.
How to Drive Breakout Growth: Patterns of Fast-Growing StartupsMorgan Brown
The document provides patterns for driving breakout growth from fast-growing startups. It discusses organizing teams for growth, prioritizing ideas for testing to learn quickly, and continuously optimizing processes based on data and outcomes. The key is to establish a clear growth goal, move fast through testing ideas, and relentlessly focus on high-impact opportunities.
This document outlines 5 phases of startup growth:
1. Get Lean - Focus on problem/solution fit and building a minimum viable product through customer interviews and testing.
2. MVP - Learn what customers want through an MVP to prove demand while keeping costs low.
3. Head for PMF - Achieve product/market fit by reaching must-have scores and metrics like NPS above 40%.
4. Scale - Hire growth specialists to ramp up experimentation and identify high-impact opportunities while monitoring core metrics.
5. Maturity - Pursue horizontal and vertical expansion through new channels, specialization, and acquisitions to drive incremental wins.
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
Growth Hacking: Marketing that Moves the Bottom LineMorgan Brown
Growth Hacking: Marketing that Moves the Bottom Line. My talk on growth hacking for B2C and B2B companies from Search Engine Journal's 3 Takeaways Summit in Santa Monica.
Mobile Growth Hacking - How to Grow Your Mobile AppMorgan Brown
The document discusses strategies for building a mobile growth engine. It emphasizes that growth is essential for startups and outlines a process for growth that involves constantly generating new ideas, prioritizing tests, analyzing results, and optimizing based on learnings. Key organic growth strategies discussed include app store optimization, mobile SEO, virality through referrals, leveraging inflection points, and relentlessly executing on the growth process.
Ten Things Learned from the World’s Fastest Growing CompaniesMorgan Brown
As presented at the Growth Hacking Conference 2014 in London.
What do today's fastest growing companies know that no one else does? It's that growth is about so much more than marketing. After researching dozens of the world's fastest growing startups, here are my ten key takeaways.
This presentation covers how startups can gain traction and find sustainable growth by navigating through Sean Ellis's Startup Pyramid framework. With a focus on product/market fit, product instrumentation, and early-stage acquisition channels, the goal is to give entrepreneurs a framework to manage against with their early stage growth efforts.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Video Search Engine Optimization VSEO FTW!Morgan Brown
My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.
How to build a personal brand using social mediaMorgan Brown
The document provides advice on personal branding and building an online presence. It discusses finding your passion and voice, connecting with others in your field, using tools like blogs and social media to share what you care about, and maintaining your online presence through consistency over time. The key is to focus on your character and commitments while creating valuable content and connections with others.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
Online Video - Great Ads For The Little GuyMorgan Brown
This document outlines 25 things that have been learned about using small business video. Some of the key points include:
1) Online video represents a great opportunity for small business growth and higher margins as print advertising declines.
2) Small businesses are seeing good results from online video advertising, driving more adoption.
3) Custom video productions that feature the business owner engaging with customers create more engagement and action than stock videos.
4) Online video reduces customer uncertainty and helps create trust in a brand. As more people and businesses utilize online video, it is becoming a core component of online marketing strategies.
Social Media Why Your Business Needed it YesterdayMorgan Brown
A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesAishwaryaDoiphode3
The global family/indoor entertainment centers market is valued at US$ 41 Bn in 2022 and is projected to exhibit growth at a CAGR of 12.2% and reach US$ 130 Bn by the end of 2032.
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The Strengths and Weaknesses of Each Zodiac Signmy Pandit
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
Analyze the idea behind Binance KYC Bypass and compare it to the KYC policies of other cryptocurrency exchanges. Find out about the dangers of trying to bypass KYC and the verification procedure.
Game Product Manager VS Product Manager.pdfshohreesmaili1
Hi guys!
To do the first things first, I have to introduce myself and my background, and we need an explanation for the reason and incentive behind this summary presentation and the series of articles that may follow for more details. I am a game designer with a focus on economy design. After some years of working in game design, I felt the most inspiring thing for me is seeing an increase in a graph (of course, not the churn graph). The combination of this with a focus on features and their results and the needs of the game led me toward becoming a product manager.
At first, I started reading about product managers' roles, responsibilities, daily routines, and most importantly, the methods they use for fulfilling their responsibilities. Initially, I tried to implement these methods in our structure, but the deeper I delved into gaming product management, the more methods I found that needed to change to achieve the best results. After some time, I realized that having knowledge of how product managers in application products operate is necessary but not sufficient to call oneself a game product manager.
Of course, they invented the wheel, special thanks to them, but the fact is that we do not have a car; we have bicycles or airplanes! So, the same wheel does not work for us! In this series of articles, I want to describe how things are different when playing the role of a PM or GPM, what you need to know, and what are not our primary challenges. How to become a GPM after discussing the pros and cons of being a PM or GPM. If you are going to choose between one of them, you can stop reading this and choose PM! But if you are passionate about becoming a GPM, I suggest you read these, then take a deep breath, make your final decision, take your sword, and be ready to face dragons, without knowing how to use the sword!
Christmas Decorations_ A Guide to Small Christmas Trees, Candle Centerpieces,...Lynch Creek Farm
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2. ABOUT ME
• 12+ years of user acquisition, social and
product marketing for startups.
• Grown companies from 0 – 100k+ users in
months 3 times.
• Get geeked out about viral growth and
product-oriented hacks.
• 2nd time here at OCPM – hoping to earn a 3rd.
3. WHAT IS GROWTH HACKING?
• A methodology that leverages strategies
aimed at unlocking growth at scale.
• Growth by being smarter, not spending more,
than the other guy.
• The practice of finding exponential upside to
marketing investment.
4. WHAT IS A GROWTH HACKER?
• Hybrid skill set of marketing, product &
engineering.
• Ability to optimize for user acquisition at
scale.
• Ability to drive exponential growth from
efforts.
5. WHY GROWTH HACKING?
• Traditional marketing and growth channels
are expensive and hyper-competitive.
• Companies that are resource constrained
can’t compete effectively in crowded spaces.
• It’s about creating an unfair advantage by
leveraging asymmetries in the market.
6. TENENTS OF GROWTH HACKING
• OBSESS OVER DATA
– Know your customer exceptionally well.
– Measure everything.
• CREATIVITY
– Think different.
– Push the limits.
• CURIOSITY
– Learn early, learn often.
– Poke around.
• DIRTY HANDS
– Get in at the code & product level.
– Make, launch and break stuff.
7. CATEGORIES OF GROWTH HACKS
• Platform integrations
• Viral Growth
• Analytics
• Grab bag
9. AIRBNB & CRAIGSLIST
• Insight:
– Craigslist is where people were looking for rooms to rent, short
& long term.
– They could cross-post to Craigslist and tap a huge traffic
source.
• Hack:
– Even without an API the AirBnB team figured out a way to
hack the Craigslist submission process.
• Result:
– AirBnB drove more bookings (making customers happy) &
created new users at the same time.
12. BRANCH OUT & FACEBOOK
• Insight:
– People maintained a professional network on Facebook that was
often more engaged than on LinkedIn.
– They could leverage the size of Facebook and its Open Graph
permissions to drive growth.
• Hack:
– One click invite send and account creation with Facebook
Connect.
– Which friend would you rather work with mechanic.
• Result:
– Doubled size in a month. Went from 1MM to 10MM users in 3
months. Raised $24MM.
– BranchOut mostly irrelevant now. Why?
13. BRANCH OUT DOUBLES IN 1 MONTH
http://www.quora.com/How-did-BranchOut-double-within-a-month
14. YOUTUBE & MYSPACE
• Insight:
– MySpace was where fans connected with musicians, but bands
couldn’t post video.
– If YouTube could make it easy to share video on MySpace
they’d instantly scale.
• Hack:
– One click, Flash-based embeddable widget for video. Bands
and fans could finally watch and share music videos.
– Which friend would you rather work with mechanic.
• Result:
– By 2006 YouTube’s reach grew past MySpace. The rest is
history.
15. TAKEAWAYS
• Integrations should make both products
better
• Study (and ask about) user behavior to
determine promising integrations
• Test and discover valuable use cases
• Measure conversions and revenue
17. DROPBOX
• Insight:
– Traditional marketing wasn’t working. Were spending $300+ to
acquire customers for a $99 service.
– Activating customers was the key to paying accounts.
– Their asset had a very low marginal cost to give away.
• Hack:
– Giving away free space in exchange for word of mouth referrals.
– Giving away free space in exchange for activation.
• Result:
– Users sent 2.8 million direct referral invites in April 2010.
– In Sept. 2008 the service had 100,000 registered users.
– In Jan 2010 (15 mos.) the service had 4,000,000.
– No traditional ad spend.
http://www.quora.com/What-are-the-dos-donts-of-referral-invite-programs
18. DROPBOX MAKES INVITES FUN
http://www.quora.com/What-are-the-dos-donts-of-referral-invite-programs
19. LIVINGSOCIAL
• Insight:
– Building an audience can be outside of the core product
experience.
– The cost of giving away a deal is shared by the merchant, giving
away deals cheaper than giving away cash.
• Hack:
– Building a purely viral Facebook app called Pick Your 5, and
growing virally until pivoting to daily deals.
– A new twist on refer-a-friend with the 3-and-free dynamic.
• Result:
– 10’s of millions of Facebook app installs
– 70MM users as of 11/12
21. TAKEAWAYS
• Viral growth doesn’t exist for every product.
• Viral growth comes from value being created
for the existing and new user.
• Viral growth doesn’t have to come from your
core product.
• So many people use refer-a-friend. A twist is
required to stand out.
23. AIRBNB
• Insight:
– Listings with better photos get more bookings.
• Hack:
– Hacked product and customer experience to drive professional
photos for listings.
– Saw that listings with pro photos received 2-3x more bookings.
• Result:
– Went from 20 photographers in the field in 2011 to doing 5,000
shoots per month.
– Traffic takes off.
Source: Analytics Lessons Learned
25. CIRCLE OF MOMS
• Insight:
– Not all users are created equal.
• Hack:
– Discovered that moms on Circle of Friends were far more
active than other users:
– Pivoted entire company from Circle of Friends to Circle of
Moms.
• Result:
– Grew from 2MM monthly active users to 4.5MM
– Sold to Sugar Inc.
Source: Analytics Lessons Learned
26. HOW MUCH BETTER WERE MOMS?
• Their messages to one another were on average 50% longer.
• They were 115% more likely to attach a picture to a post.
• They were 110% more likely to engage in a threaded (i.e. deep)
conversation.
• They had friends who, once invited, were 50% more likely to
become engaged users themselves.
• They were 75% more likely to click on Facebook notifications.
• They were 180% more likely to click on Facebook news feed items
• They were 60% more likely to accept invitations to the app.
Source: Analytics Lessons Learned
27. TWITTER
• Insight:
– It’s not how many Tweets you send. It’s how many people you
follow that determines success.
– When users follow 5-10 people they are far more likely to
remain an active user.
• Hack:
– Drive product onboarding not around publishing or building an
audience, but following the right people.
• Result:
– 40% of Twitter’s users use Twitter without publishing.
– 4x number of monthly visitors who don’t login, just read the
stream.
http://www.avc.com/a_vc/2011/09/the-logged-out-user-continued.html
29. TAKEAWAYS
• Sometimes growth doesn’t come from where you expect it.
• Leverage data to identify unique insights and opportunities.
• If you think you have a worthwhile idea, test it quickly and
with the least effort possible.
• Have a game plan of what to do if the idea succeeds and
how to scale it.
• Iterate the product to solve for that use case that drives
growth.
• Engagement is the rocket fuel to give you escape velocity
and long-term sustainable growth.
31. HACK GRAB BAG
• Embeds
– YouTube, SlideShare, Vimeo
– Keys are: remove friction, optimize for SEO
• Powered By
– Freemium with branding, CTAs & backlinks: MailChimp, UserVoice
– Keys are: identify what you “power”, track and test CTAs
• Free Stuff
– Viral tools that play to vanity/exclusivity: Klout, Twitter Grader
– Keys are: Identify value/desire, provide reward or currency
Source: Hiten Shah’s Growth Presentation (see notes)
32. WALL STREET JOURNAL
• Insight:
– Busy business people are constantly searching for ways to
connect to the Web.
• Hack:
– Offer free WiFi at popular spots across New York City.
– Create email capture and activation funnel as part of
connecting to the Web.
• Result:
– Every user an opportunity to build their email marketing lists.
Source: GrowHack.com
33. DOLLAR SHAVE CLUB
• Insight:
– In a massive CPG category traditional advertising will never work,
you need to build a cult following.
– The big players are actually terrible at branding and marketing.
• Hack:
– Upend the business model for razors.
– Use viral video to acquire customers at low cost and create that
cult following.
• Result:
– DSC video viewed 5MM+ times
– 30,000 subscribers in first week
– Raised $10MM to take on men’s category
34. ZAPPOS
• Insight:
– With items that are hard to shop for online, superior service, not
price, will win.
– Removing friction from online shopping is more important than
price.
• Hack:
– Reinvent what customer service means.
– Bake cost of incredible service into product, position as free.
• Result:
– World renowned brand built on service.
– Charge a premium on every item sold.
– $800 million exit to Amazon.
35. TAKEAWAYS
• Growth Hacking isn’t just for consumer companies. B2B and
physical product manufacturers can hack growth.
• Physical product hacks are harder, but not impossible. They
just require creativity and insight on how to reach users.
• Hacks that make use of digital networks eliminate overhead
costs and find scale.
• Same rules apply: creativity, data, curiosity, dirty hands.
37. YOU NEED A TEAM & A HYPOTHESIS
• Create a growth team.
– Marketer
– Product person
– Engineer
– Sales
• Create hypotheses about growth.
– What changes do you think will move the needle?
– What types of customers do you need to sustain growth?
– What types of habits and behaviors do you need to engineer?
– Map to customer decision making.
Source: Adam Nash http://blog.adamnash.com/2012/04/04/user-acquisition-viral-factor-basics/
38. GET DOWN IN THE DATA
• Know your customers inside and out.
• Go where your early adopters are.
• Go niche first, the world second.
– Hipsters
– Moms
– Geeks
• Look for insights and patterns that represent
opportunities.
Source: Zero to a Million Users: http://www.slideshare.net/adamsmith1/from-zero-to-a-million-
users-dropbox-and-xobni-lessons-learned
39. ID HACKING OPPORTUNITIES
• What platforms could I integrate into that would
bring instant scale?
– Don’t depend on just one.
– Don’t just think Facebook.
• What are the core features of my product?
• Which ones drive growth? How can I optimize
those?
• How can I build distribution into inherent actions?
40. ID HACKING OPPORTUNITIES
• What is the value to the user for reaching out to
non-users?
• How does a hack align with my value proposition?
• How does this hack improve the experience of
the user?
• How can my product help others while gaining
distribution?
41. LEARN EARLY, LEARN OFTEN
• Test and measure ideas on the cheap.
• Build MVP versions, concierge versions.
• What’s the easiest and fastest way to ship an
idea?
• Numbers are your guide to everything.
• Iterate like your life depends on it.
43. GIDDY UP!
• Review product and marketing opportunities.
• Build your team.
• Read and learn.
• Become a growth beginner.
• Celebrate growth in your organization.
• Make 2013 the year of growth!
45. DESIGNING FOR VIRAL GROWTH
• Get the inside scoop on designing for viral growth with this
infographic from Digital Telepathy:
• http://www.dtelepathy.com/blog/design/design-viral-
growth
46. GET IN TOUCH
Morgan Brown
morgan@digital-telepathy.com
@morganb
Digital Telepathy
www.dtelepathy.com
@dtelepathy
47. REFERENCES // RESOURCES
• Taking your site from One to One Million Users – Kevin Rose
• Hacking Growth at SlideShare
• Growth – Hiten Shah
• From Zero to One Million Users – DropBox and Xobni
Lessons – Adam Smith
• Growth Hacking 101 – Your First 500,000 Users – Yong Fook
• Lean Analytics – Alistair Croll & Benjamin Yoskovitz
• Andrew Chen’s Blog
Editor's Notes
IntroBackgroundWhat we’re going to cover tonight:What is Growth Hacking?Why it’s important.Different types of hacksHow to become a growth hackerHow to get started hacking“Great companies take growth seriously” - Adam Nash
The problem with a new term is that there is a lot of disagreement about what is and isn’t growth hacking and who is and isn’t a growth hacker. Some people say it requires code-level execution to be considered a hack, some say it can be anything that hacks a convention, code driven or not.But at it’s core, growth hacking is the practice for finding asymmetrical upside to marketing investment. It’s growth by being smarter, not spending more, than the other guy.Growth is not a handful of one-off tactics. It’s a methodology that leverages marketing and product strategies aimed at unlocking scalable user and/or revenue growth. Growth hacking is not always viral
Hacked post to Craigslist feature in the site even though there is no official API to do so. Tapped into massive marketplace which drove tons of new users to their services.
Facebook integration removed friction in sign up processInvitations were one-clickViral mechanics - vote which friend you’d rather work with and post it to their wallIt’s about reducing friction!!
Started with a hypothesis “Hosts w/professional photos will get more business.”Built a concierge MVP, no automation, just manually operating the test.Found that listings with pro photos got 2-3x more bookings than average.Began to build out product around photos:Added watermarks for authenticityOffered pro photos via customer service callsUpped photo quality requirements for non-pro shot listings20 photographers -> 5,000 shoots per month
Circle of Friends leverages Facebook platform to go viral to 10 million users. Became a ghost town. Only 20% of circles were active. Roughly 2MM monthly active users.