Using Your Growth Model to Drive Smarter High Tempo Testing

This document outlines steps to find product-market fit, including defining early adopters and determining the best segments to target. It introduces the FOCUS framework, which provides concrete steps to validate goals through product delivery at scale. These steps include finding early adopters, offering tests, currency tests, utility tests, and scaling. The document also describes exercises to declare validation victories, generate new product ideas, role-play customer segments, and score segments to determine which to initially target. The overall aim is to provide a clear path and tools to efficiently test ideas and reach product-market fit.

Growth hacking is a set of tactics and best practices used to optimize user growth and movement through the user lifecycle stages of acquisition, activation, retention, referral, and revenue. The document outlines Hotmail's viral growth strategy of adding "PS: I love you" messages to emails, discusses mapping the user journey and measuring conversions at each stage, and provides examples of growth hacking tactics like incentivizing referrals and optimizing landing pages through A/B testing.

Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.

Slides from #BrightonSEO Sept 2015 and #Mozinar October 2015 Practical thinking skills and brainstorming techniques that will drastically improve your idea generation for content. Get the free ebook here: http://www.content101.com/ebooks/how-to-have-ideas/

A big part of what we do is in the story we tell and how it’s presented. You’re probably thinking… decks, decks, and more decks. We hate em’, yet we love the good ones. There’s a certain formula that is used for every impactful story, speech, slide, and keynote. In this presentation we take a step back and really try to look at the elements of an impactful presentation. We've codified all of what goes into making a great deck, starting with the origins, the why, and ending with few tips to help elevate yours for whatever purposes they serve.

This document provides steps to create a minimum viable product (MVP): 1. Build a prototype (e.g. landing page, video, basic app) to test hypotheses and ideas with minimal effort. Tools include Google Forms, Balsamiq, LaunchRock, WordPress. 2. Expose the prototype to customers and measure behaviors and data using tools like Google Analytics, Mixpanel, KissMetrics. Track metrics regularly to determine if the idea is worth pursuing. 3. Analyze customer data and behaviors to develop new hypotheses and ideas. Prioritize next steps and features using tools like Google Sheets and Trello. Determine if raising money to build the next iteration is needed.

This document discusses omnichannel and how to plan for omnichannel success with Magento 2. It defines omnichannel as providing customers a seamless shopping experience across channels like online, mobile, in-store, and telephone. To develop an omnichannel strategy, it recommends defining customer personas, brand identity, and channels. It also discusses devising an omnichannel solution by integrating systems like ERP, CRM, POS, payments and analytics to get a single customer view across all touchpoints. Magento 2 is presented as a platform that can power omnichannel experiences across websites, in-store, and telephone interactions through its modern architecture.

This document discusses key concepts of lean startups including minimum viable product, product/market fit, continuous deployment, freemium business models, the five whys technique, and A/B testing. It provides a case study comparing two startups - BoxCloud and CloudFire - that used different lean startup techniques. The document emphasizes that startups should focus on getting customer feedback, rapidly iterating their product, measuring the right metrics like acquisition and activation, and optimizing for product/market fit above all else.

This is part of the deck I used in the Lean Startup Workshop here in the Philippines. Know how to start up a company in a lean, cost-efficient way.

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)

This document outlines the steps of a Design Sprint process to boost creativity and manage a design project. It includes: 1) Understanding the problem through stakeholder presentations on goals, technology, and user needs. Mapping the project scope and outcomes. 2) Defining the focus by identifying the business opportunity, customer, problem, and value proposition. Researching through user data collection. 3) Diverging through individual idea sketching to generate solutions regardless of feasibility. Translating learnings into opportunities. 4) Prototyping key moments like screens, interactions, and use cases to test ideas without large investments. 5) Validating ideas through feedback from showing prototypes and discussing different design

LinkedIn's Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking. He shares insights from growing LinkedIn to 380 million professionals that can help you create the right Growth culture, team and processes. Visit: http://tractionconf.io

Everything you need to know about Startup Product Metrics. This is a slideshare exclusive. The full 8hour workshop deck. #iCatapult Workshop - 2013-08-12 Links: http://klinger.io/ http://icatapult.co/

New York Bestseller Jake Knapp’s book, Sprint, explores how companies and teams can replicate Google’s sprint process to solve a problem within five days. So how does a design sprint actually work, and how can you use a sprint to devise effective solutions in such a short period of time? Enhance your productivity through design sprints, you’ll learn: - What is a Design Sprint - Design sprint case studies and success stories - How you can run a design sprint effectively

The document provides a training manual on customer development with 14 rules or guidelines. Some of the key points covered in the rules include: conducting customer development outside the company by talking to potential customers to learn facts; pairing customer development with agile development to iterate based on customer feedback; embracing failure as part of the learning process through experiments and pivots; using a business model canvas to track hypotheses and iterate based on customer validation or rejection; and focusing on passion and speed in decision making. The overall message is that customer development is about turning hypotheses into facts through customer validation, which requires getting outside the building to interact with potential customers.

The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.

The document discusses key concepts in lean startup methodology, including building business models focused on customer development rather than business plans, developing minimum viable products to test hypotheses, and using an iterative build-measure-learn process. It provides examples of how startups should focus on building products that solve customer pains and create gains rather than features, and emphasizes conducting customer interviews to gather evidence and test hypotheses about the business model.

Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like: 1) Setting up campaigns with clear objectives like awareness, consideration, or conversions. 2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting. 3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended. 4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised. 5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting

Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.

Technical marketers are in high demand and low supply. Being able to dive into data on your own, with no help from engineering, makes you a much better marketer. This is why SQL is so powerful - it allows you to see any data you want about anything your customers do. Knowing how to use SQL is literally a marketing superpower. In this SQL tutorial specifically for marketers, I've pulled together SQL query basics that any marketer or data analyst will need to dig into their customer analytics. This course is the best resource for marketers, growth hackers and product managers who want to get more technical and learn SQL. It's what I wish existed when I was going through tutorial after tutorial, sifting through lots of information that didn't apply to me and trying to learn on my own. SQL is simple enough that - just by learning a few concepts I cover above - you'll be able to use it for any kind of data analysis, cohort analysis or campaign breakdown. Want more information? Check out resources on my blog - http://justinmares.com/sql

Wireframes provide guidance for product development by extracting ideas from concepts and generating discussion. They keep designs loose enough for revisions while managing risks. There are two main types: low-fidelity sketches created with paper/pencil, and high-fidelity digital prototypes. Lo-fi wireframes aid brainstorming and guidance, while hi-fi are suited to explaining details to clients. Both should avoid unnecessary images or colors to focus on functionality. Effective wireframing breaks tasks into individual flows that can then be prototyped using tools like POP to test designs iteratively at low cost.