Startup Content Marketing - Distilled Meetup

Rob Ousbey of Distilled will share insights, tactics and common mistakes of Search Engine Optimization (SEO). Find out about the latest trends and hear what to expect next, at the cutting edge of search marketing.

This document provides an overview of 360 degree SEO tactics that can be effective, including keyword research, website speed optimization, link building, authorship markup, schema markup, avoiding duplicate content, and redirection. It discusses how SEO has evolved with Google's frequent algorithm updates, emphasizing user intent-based keyword strategies, landing page optimization, and quality over quantity for link building. Methods for implementing authorship, schema markup, and redirections are also outlined.

SEO (search engine optimization) involves optimizing a website to increase its visibility in search engine results. It has two major components: on-page optimization of elements like keywords, images, and code; and off-page optimization through links from other authoritative sites. SEO is important for businesses because most potential customers now use the internet and search engines to find products and services. While SEO takes time and money to see results, it is necessary to reach customers online through white hat SEO practices rather than risky black hat techniques.

This document discusses how user experience (UX) has become an important ranking factor for search engines like Google. It notes that early SEO advice focused only on search engines, but Google has increasingly prioritized user signals through updates like Panda that target low-quality sites. The document suggests tracking user metrics from Google Analytics to identify problematic pages, replicating Google's quality surveys, and improving UX through schema markup and authorship to build brand weight. Overall it argues that UX should be the primary product focus rather than solely optimizing for search algorithms.

1) The document discusses an alternative approach to SEO that focuses on consistent, high-quality content creation rather than viral content. 2) It proposes a playbook for businesses to generate 5-9 links per piece of content on an ongoing basis through targeted outreach. 3) This sustained approach of content generation and link building is argued to be more effective for business growth than relying on viral content spikes.

Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time. Here are a few of the things you’ll discover: - An efficient method for creating up to 4 months of high-quality content in one day. - How to share content the ‘right way’ and earn quality backlinks. - Where most SEOs go wrong and why Google penalize them. - How to use data to amplify only your best content. - A holistic approach to successful online marketing. You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/

This document provides tips for getting to the top of Google search results in 2012. It discusses the importance of links, content, and social media as well as behaving like a trusted brand rather than a "thin affiliate." It emphasizes focusing on quality, relevance and understanding how users search in order to best match searches and rank highly.

This is the No Bull Sh*t SEO presentation from CO+HOOTS Mid-Week Mind Tweak, given by Ryan Knoll on November 13th, 2019. Ryan holds nothing back and shares many tips and tricks learned from 10+ years in digital marketing and SEO. Covering the basics of whether or not SEO is a good fit for your business to how to run a link building campaign using the same tools the professionals do. Check out the complete SEO resource guide here: https://pixelsoda.com/mwmt/

A brief history of the web, browser capabilities and semantic HTML - from Geocities to Microformats, Schema and beyond, and how this affects SEO; both today and in the future.

Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today. Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.

This document outlines checklists and best practices for SEO at different stages of a website project from pre-launch to post-launch monitoring. It discusses the importance of technical SEO checks like page speed, canonicals, redirects and metadata, as well as content, analytics and link building. Monthly monitoring essentials are also highlighted like crawl issues, speed, rankings and backlinks to ensure sites remain optimized over time. The presenter advocates creating customized checklists to systematically optimize websites and keep SEO efforts evolving.

This document provides information about hiring Adward jonson as a backlink and SEO expert. It lists their social media profiles and links to their Fiverr page where they offer to build backlinks, social shares, and a "juice pyramid" to help websites rank. The document emphasizes sharing content widely and having an effective blog to build links through guest posting and uploading useful templates. Contact information is provided to hire Adward for SEO and backlink services.

Google+ is a Homerun for recruiters, and, on May 23, Brian and , Michael Glenn, technical sourcing and recruiting consultant for Avanade will share how they use the social network. This Webinar will cover the main features of Google+, as well as what works and what doesn't. You will learn how to: Build and share Circle Build a recruiter profile Share job links Organize the stream Search externally Save search strings Use RSS feed Use video chat Tap into tools to capture profiles Inbound Recruiter, Inbound Headhunter, Inbound Headhunter Trainer, Inbound Recruiter Trainer Find out how Google+ equals candidates. Don't miss this webinar! Your Inbound Recruiter, Brian-

Alignment of Usability, SEO &; CRO in Site Architecture SMX Sydney 2015 Presentation Benj Arriola, Internet Marketing Inc. Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015

The document discusses strategies for generating ROI from social media. It outlines that Pinterest is a popular platform growing rapidly, especially among women aged 25-44. It also discusses how businesses can leverage Yelp by claiming their business page and optimizing their listing to drive reviews. Finally, it explains how content marketing can improve search engine rankings by baiting social shares on sites like Facebook and driving traffic from social networks.

This document provides SEO tips for small businesses. It discusses the importance of on-site optimization including navigation, keywords, images, headings and page titles. Off-site factors like links, social media, and local search are also covered. The document emphasizes consistency across listings, using directories to build citations, and tools like Google Map Maker to fix incorrect business information.

A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.

These slides were used for a webinar about driving growth by improving the conversion performance of your website. The slides focus on identifying why someone visits your website and uncovering the key issues that prevent conversions. The webinar was presented by Qualaroo CEO Sean Ellis and UserTesting CEO Darrell Benatar about

This document discusses the importance of product/market fit and customer development for startups. It recommends focusing on building a minimum viable product (MVP) to test hypotheses and pivot if needed, using tools like landing pages, surveys, and analytics to gather customer feedback and validate ideas before fully developing the product. The goal is to achieve product/market fit with low costs through a series of MVPs and customer input.

Marketing to marketers is easy. Marketing to end users is easy. Marketing to developers is hard. Really hard. Developers are the worst customers, and the best evangelists. If they love your product, they'll tell all of their developer friends. If they don't like your product, they'll bombard you with emails and support requests for things they think should exist. Developers are difficult, marketing to them shouldn't be.

Growth Hacking and Full Stack Marketing for Startups Here are the slides for the growth hacking and full stack marketing events that Patrick Vlaskovits and I hosted across Europe: - Wayra (Madrid) - NDRC (Ireland) - Rainmaking Loft (London) - Rockstart (Amsterdam) - Hub:raum (Berlin) - Werk1 (Munich) - Sektor5 (Vienna) - Design Terminal (Budapest) - Beta-i (Lisbon) We broke the events into the following 6 sections: - What is growth hacking vs. marketing? And why is that important? - Psychology - Partnerships - Search Engine Optimization - Paid Marketing - Growth Hacking Examples A majority of our examples throughout the day came from personal experiences that we had not written about nor spoke about prior. If you have any questions, please contact me (@CaseyA) or Patrick (@Pv).

How exactly did Buzzfeed managed to accumulate 1 million subscribers in 2014 alone? We have unpacked 20 steps the media news company took to reach this staggering number which looks set to be far higher in 2015.

The document summarizes 5 guerrilla tactics for growth when traditional marketing fails: 1) Talk to potential users directly through events and local advertising. 2) Launch products all at once with stunts, parties and press. 3) Find influencers among existing users to invite friends. 4) Study user data to gain insights on effective demographics. 5) Continuously analyze data from different growth experiments, both successful and unsuccessful.

This document discusses key metrics for Software as a Service (SaaS) businesses including Monthly Recurring Revenue (MRR), churn rate, customer lifetime value (LTV), and others. It defines each metric, how it is calculated, and why it is important to measure. The document advocates measuring these metrics to better understand customer acquisition, retention, and revenue over time in order to improve the business. It provides examples of how leading SaaS companies use these metrics to manage and grow their subscriptions.

The document outlines six principles for sustainable growth: 1) Growth is a methodical process that requires testing different growth levers, not "silver bullets." 2) Growth involves optimizing the entire customer funnel, from acquisition to activation to retention and revenue. Companies need an advantage in other parts of the funnel besides just acquisition. 3) Sustainable growth comes from optimizing the long-term retention and lifetime value of customers, not just short-term gains. 4) All users have a cost, whether direct acquisition costs or indirect costs of employees' time, so companies must understand costs and benefits. 5) Companies need to know if they are in the traction stage, focusing on product-

When WhatsApp sold to Facebook for $19 Billion people were stunned. What makes this messaging app worth $19 billion? We dove deep into WhatsApp's growth engine to understand how its grown so fast and what makes it so valuable to Facebook.

This document discusses how experiments can help small and medium sized brands build their content strategy through constant testing. It asserts that experiments are not just for user experience, email, search engine optimization, and paid media, but can also be applied to content creation and distribution. The document provides examples of how to validate different types of experiments by testing various channels, approaches, and topics. It also presents Coca-Cola's 70:20:10 model for balancing low, innovative, and high risk content experiments. The overall message is that embracing a little chaos through regular experimentation can help brands discover what resonates best with their audience.

1) When first starting a company, the team is one of the most important things for investors. It's important to have the right co-founders and hire people who are capable of handling adversity. 2) An ideal early founding team configuration is a CEO plus 4-5 engineers. It's also important to have diversity in skills and backgrounds on the founding team. 3) As the company grows, functional roles like VP of Engineering, Product, Sales, and Marketing should be established to better divide work and make people accountable. An office manager can also provide important administrative support.

This document summarizes key points about running SEO split tests and the scientific method. It discusses how to generate hypotheses, run controlled experiments, and analyze results using statistical methods to determine if changes lead to significant traffic increases. Specific tests mentioned include adding structured data, improving meta descriptions, making sites mobile-friendly, testing tabbed versus flat content layouts, and keyword targeting. Challenges discussed include not assuming traffic equality between test groups and accounting for seasonality.

The document discusses customer lifetime value (CLV), including: 1. CLV is the predicted net profit attributed to the entire future relationship with a customer. 2. CLV is an important metric because the best customers account for the majority of sales, and retaining existing customers is often cheaper than acquiring new ones. 3. Companies can use CLV to inform customer acquisition and relationship management strategies, such as spending more to acquire or retain the most valuable customers.

GROWTH HACKING Neil Patel Join the KISSmetrics team! kissmetrics.com/careers @neilpatel “Growth is important, and most great companies take it seriously.” Adam Nash HTTP://KISS.LY/ANASHNOTES WHO ARE YOUR Customers? HTTP://KISS.LY/SMBANALYSIS HOW DO YOU REACH YOUR Customers? HTTP://KISS.LY/KISSBLUEGLASSLA2012 CHANNELS GET CROWDED Fast! Google AdWords Cost per acquisition: $233$388 For a $99 product. Fail. HTTP://KISS.LY/DREWDROPBOX Distribution Hacks Five strategies for distribution: Integrations, Work Emails, Embeds, Powered By, Free Stuff Integrations Shopify has 30,000+ businesses Salesforce has 100,000+ businesses Box has 120,000+ businesses 37signals has 150,000+ businesses Yammer has 200,000+ businesses Constant Contact has 400,000+ businesses Github has 1,900,000+ people MailChimp has 2,000,000+ people Google Apps has 4,000,000+ businesses FreshBooks has 4,500,000+ people Google Analytics has 30,000,000+ accounts Evernote has 30,000,000+ people Dropbox has 50,000,000+ people How to optimize integrations. Integrations make your product better. Measure your conversions and revenue. Discover valuable integrations. Ask users about integrations. Make your partner pages awesome Work Emails HTTP://PODIO.COM Work Emails HTTP://YAMMER.COM How to optimize “Work Emails” Optimize on-boarding Show people who they should follow Utilize invitations during on-boarding Measure # of people in every company Discover the engaging interactions Embeds HTTP://KISS.LY/YTEMBED Embeds HTTP://KISS.LY/SSEMBEDS How to optimize embeds Why should people embed? Make it as easy as possible to embed. Track how well your embeds convert. Test relevant call to actions. Optimize for search but don’t obsess Powered By How to optimize “Powered By” What are you Powering? Test the copy of your call to action. Test and optimize your landing pages. Track views, clicks, conversions and LTV Measure individual effectiveness Free Stuff HTTP://GRADER.COM Free Stuff HTTP://NEWRELIC.COM/ASI Free Stuff HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/ How to optimize free tools. Map to customer decision making. Think about what you can repurpose. Educate your prospects. Test your ideas minimally (ghetto). Measure and optimize revenue FIGURE OUT WHAT’S BEST FOR Your Product YOU HAVE No Excuses We’re hiring. Join our team! kissmetrics.com/careers Neil Patel npatel@kissmetrics.com

This document discusses growth hacking strategies and examples. It defines growth hacking as leveraging non-traditional marketing tactics to unlock exponential growth. Examples discussed include Airbnb integrating with Craigslist, BranchOut using Facebook integration, and LivingSocial growing their Facebook app virally. The document advocates obsessing over data, thinking creatively, being curious, and getting hands-on with product and code. It provides categories of growth hacks like platform integrations, viral growth, and analytics-driven insights.

The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.

A Deck by Drew Houston from Dropbox explaining how Dropbox incorporated Lean Startup Principles in building their company. A great primer on how dropbox executed their startup.

Account-based marketing (ABM) is quickly becoming the next big thing in B2B marketing. In fact, the ITSMA says that “ABM delivers the highest Return on Investment of any B2B marketing strategy or tactic. Period.” If you support sales teams selling six- and seven-figure deals, then this is the presentation for you! Download this presentation to see why ABM is generating so much buzz, and to get practical tips for launching or scaling your ABM programs. 1. How ABM is different from traditional demand generation (fishing with nets) 2. Best practices for understanding target accounts, orchestrating integrated account plans, and measuring the impact of your ABM efforts 3. The right ways to market to current customers for cross-sell and retention Key takeaways include: Account-based marketing coordinates personalized marketing and sales efforts to land and expand specific accounts ABM = focus = zero waste, better results ABM delivers the highest ROI of any B2B marketing strategy or tactic Great ABM requires great account knowledge Create content that the right people in your target companies actually like to read and share There is no magic campaign; success comes from a mix of integrated tactics The “law of large numbers” breaks down in account-based marketing; measure ABM success via engagement and lift

Second edition of our Startup Sales Tool Guide! Bowery Capital is a VC based in NYC & SF investing in early-stage business software startups. We accelerate our portfolio companies' growth by focusing squarely on support around early customer acquisition. We've helped many B2B startups build & scale sales teams and know that sometimes you need the right tools to win. So we thought it would be helpful to aggregate some of our team's & founders' learnings around early-stage sales tools that work. We hope startups will find this resulting guide to be helpful and encourage everyone to reach out via Twitter, LinkedIn or email with any feedback so we can update & improve it over time!