How to fix a chaotic historical data in Google Analytics with Data Studio
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Have you ever wished you could adjust or entirely fix the dreadful historical data of a poorly implemented Google Analytics property? Here are some tips, and a few examples of how to correct, enhance, and even add missing information to GA historical data using Data Studio.
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How to fix a chaotic historical data in Google Analytics with Data Studio
- 1. by Carlos Escalera Alonso How to fix chaotic historical data in Google Analytics with Data Studio
- 3. Haveyou everwishedyou could adjustorentirelyfix thedreadfulhistoricaldata ofapoorlyimplemented GoogleAnalyticsproperty?
- 5. ● Comprehensive Filtering ● BestpracticesforUTMparameters ● FullGoals/Conversion information ● Consolidated URLs ● Consistenteventnaming ● Sourcescorrectly attributed ● … A GOODGA IMPLEMENTATION
- 6. A GOODGA IMPLEMENTATION Inotherwordsyourdata isorganized andeasytofind
- 7. THEREALITY -HOWGADATAFREQUENTLYLOOKS ● QueryparametersinURLS ● Sourcesplit ● Lower/uppercase ● Terriblecampaignnaming ● ... ● NovalueforGoals
- 9. THE PROBLEM OnceDataisstoredintheGAserversyoucan't modifyitinanyway. Atleastthatwasupuntil~2016-17
- 11. CALCULATEDFIELDSLETYOUENHANCEYOURDATANO MATTERHOWOLDITIS Thisfunctionsaregrouped in: https://support.google.com/datastudio/table/6379764 Datastudioprovides many functions tofix,enhance, and evenadd moreinformation toyourdata. Aggregation calculationsovermultiplerows Arithmetic mathematicalcalculations Date manipulateandtransformtime Geo transformgeographiclocation Text manipulatetext/strings 50+ functions
- 12. Show full URLs Consolidate URLs Consolidate Languages Consolidate sources Rename/consolidate Campaigns Merge dimensions Add Missing Information Content Group ie.groupproductcategories(shirts,pants) Order your data ie.sortweekdays(monday,tuesday,…) Add value to Goals HOWCALCULATEDFIELDSHELPYOUIMPROVEYOURDATA
- 13. Some Examples
- 14. CONSOLIDATE SOURCES How it looks in thecalculated field window Messy data Fixed data Copy/Paste code ThisfunctionconsolidatesallFacebook,Instagram, andPinterestsources CASE WHEN REGEXP_MATCH(Source, "(.*)?facebook.com") THEN "facebook.com" WHEN REGEXP_MATCH(source, "(.*)?instagram.com") THEN "instagram.com" WHEN REGEXP_MATCH(Source, "(.*)?pinterest.(.*)") THEN "pinterest.com" ELSE Source END
- 15. SORTWEEKDAYS How it looks in thecalculated field window Copy/Paste code Thisisasimplefunctiontosorttheweekdays fromMondaytoSunday CASE WHEN Day of Week Name IN ("Monday") THEN "1 Monday" WHEN Day of Week Name IN ("Tuesday") THEN "2 Tuesday" WHEN Day of Week Name IN ("Wednesday") THEN "3 Wednesday" WHEN Day of Week Name IN ("Thursday") THEN "4 Thursday" WHEN Day of Week Name IN ("Friday") THEN "5 Friday" WHEN Day of Week Name IN ("Saturday") THEN "6 Saturday" ELSE "7 Sunday" END Unsorted days Sorted days
- 16. How it looks in thecalculated field window Messy data Fixed data REMOVEQUERYPARAMETERSFROMURL Copy/Paste code Thisfunctionremovesallqueries andlowercasetheURL LOWER(REGEXP_REPLACE(Page, '?.*', ''))
- 17. How it looks in thecalculated field window ADDVALUETOGOALS Copy/Paste code * ThisfunctionaddsvaluetoGoals *youhaveto change thegoal names andadjust thevalues (Contact point (Goal 1 Completions) * 15) + (Ebook download (Goal 2 Completions) * 10) + (Newsletter sub (Goal 3 Completions) * 5) + (Registrations (Goal 4 Completions) * 25) Missing value Added value
- 18. FIXPOORCAMPAIGNNAMING Messy data Fixed data This functionsetsallcampaignnamesto lowercase. Thisfunctionfindsallfacebooksource/medium andthenconsolidatesthem *youhaveto adjust thenamings with yours How it looks in thecalculated field window LOWER(Campaign test) Copy/Paste code CASE WHEN REGEXP_MATCH(Source / Medium test, "facebook / social_cpc|FB / social_cpc|fb / (not set)|facebook / (not set)") THEN "facebook / social_cpc" ELSE Source / Medium test END 2 1 1 2
- 20. UsefulResources DSDOCUMENTATION 50+Function list support.google.com/datastudio/table/6379764 - Complete list of functions MEASURESCHOOL byJulian Juenemann youtube.com/watch?v=LE6om-srsAE - Calculated field examples BOUNTEUOS.COM byAbigailMatchett bounteous.com/insights/2018/04/20/enhancing-your-data-studio-report-calculated-fields/ - Calculated field examples MOZ.COM byDanaDiTomaso moz.com/blog/calculated-fields-in-google-data-studio - Calculated field examples ONLINE-METRICS.COM byPaulKoks online-metrics.com/regular-expressions/ - Basic REGEX terminology. Very powerful in combination with calculated fields CARLOSEO.COM byme carloseo.com/fixing-google-analytics-data-with-calculated-fields/ - COMING SOON ;) Justforfun WHEREISWALDO/WALLY bymrvankil cratch.mit.edu/projects/45677626/fullscreen/ Find Waldo/Wally and other famous characters. Click on the Beatles for a special treat :D ENJOY!
- 21. THANK YOU Stay in touch: linkedin.com/in/carlosea/ @carlosesal slideshare.net/carloseo carloseo.com