Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy

Who is Lazarina Stoy?
● I’m a Technical SEO & Innovation Manager
● I’m also a Freelancer in Growth & Analytics
● I dabble in Data Science more frequently now than
ever
● I work with clients from different niches, with
different site size, and different problems
● Working with data helps recognizing patterns (and I
love it!)
@lazarinastoy | lazarinastoy.com

Fun fact about Lazarina
● Loves animals and plants (living with 🐶🐱🐱)
● Practiced karate for more than 10 years
● Loves swimming and yoga
● Worked in Hospitality in 3 countries (over 7 years!)
● Used to collect mugs (had to abandon my
collection)

● Data Studio Beneﬁts & Limitations
● Reporting Automation Tips & Tricks
● How to Turn Spreadsheets into Beautiful
Reports
● Templates You Should Add To Your Arsenal

5
Are you guilty of any of these?
“I’m not really that good with
data.” “Not really an analytics
person, myself.”
“I wish I have more time for fun
automation and advanced tech
projects… but I’m too busy.”
“I manually report on data in
spreadsheets, or slides each
week/month”

Meet Data
Studio.
Your New Best Friend
https://datastudio.google.com/gallery

Beneﬁts
Why even bother?
● Visualise data any way you want, easily
● Pull data from multiple sources.
● Blending data sources for enhanced
understanding.
● Share & export Data Studio reports easily.
● Easy-to-read & pretty to look at
● Dynamic reporting
● Fresh data, at the tip of your fingers
● Build interactive experiences.
● Use free Data Studio templates
● Very easy to learn with free Google Data
Studio tutorials.
https://www.webfx.com/blog/marketing/what-is-google-data-studio/

● No more than 5 data sources for blending, all of which
should share a joining key.
An alternative would be to blend data offline and use
automation tools to ease the process.
● Incorporating many data sources will likely cause
reports to break.
● Beware of sampling
● Errors when copying filters
● The useability of connectors highly depends on their
internal database schema.
An alternative would be to use APIs, instead of connectors,
whenever possible (learn how here 🔗 ).
● Data Blending uses left outer join.
As a workaround, perform complex data augmentations in
GSheets or Big Query, depending on the size and complexity
of the data and your infrastructure capacity.
● Data Blending uses left outer join.
As a workaround, perform complex data augmentations in
GSheets or Big Query, depending on the size and complexity
of the data and your infrastructure capacity.
Limitations
Things you need to know about
https://lazarinastoy.com/data-studio-limitations/

📢 Update
Yesterday, Data Studio
Announced 4 new blending
Options 🔥
(also, follow this DS wizard:
Mehdi Oudjida
@wissi_analytics)
https://medium.com/@lazarinastoy/data-studio-introduces-new-dat
a-blending-options-a-game-changer-for-data-visualisation-627c725
d98c3

Quick Wins
Tips and tricks for a ﬂying start 🔥
https://www.lazarinastoy.com/

Quick Wins
(1)
Extract Brand Name
from URL
Use cases:
● SERP Analysis
● Competitor Analysis

Quick Wins
(2)
Bucket Position Results into
Groups
Use cases:
● SERP Analysis
● GSC Analysis
● Competitor Analysis

Quick Wins
(3)
https://lazarinastoy.com/
Extract URL Top-Level
Directory
Use cases:
● SERP Analysis
● Competitor Research

Quick Wins
(4)
https://lazarinastoy.com/google-search-console-url-inspection-api-in-
data-studio-free-dashboard-template/
Page Section Segmentation
Use cases:
● GSC Analysis
● URL Inspection
● Website Analytics

Quick Wins
(5)
https://lazarinastoy.com/google-search-console-url-inspection-api-in-
data-studio-free-dashboard-template/
Clicks / No-click Pages
Use cases:
● GSC Analysis
● URL Inspection

Quick Wins
(6)
URL Language Filter
Use cases:
● GSC Analysis
● SERP Analysis
● Competitor Research

Quick Wins
(7)
https://lazarinastoy.com/supercharge-your-keyword-research-proces
s-by-incorporating-search-intent-classiﬁcation/
Search Intent Classiﬁcation
Use cases:
● SERP Analysis
● GSC Analysis
● Keyword Research
● Content Creation

Quick Wins
(8)
Branded Vs Non-branded
Keywords Split
Use cases:
● GSC Analysis
● Keyword Research…

Turning
spreadsheets
into
dashboards
🛠
(or otherwise)
(from)
(to)

Turning Spreadsheets into dashboards🛠
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Now let’s get to the fun part.
🚀

Website &
Search
Analytics?
Visualise it.

URL
Inspection
API Data?
Visualise it.
Image / Details
//
Image & Details
Get this template & tutorial on lazarinastoy.com

Search
Intent
Keyword
Research?
Visualise it.

Google Ads
data?
Visualise it.
Get this template.

Site Crawl?
Visualise it.
Shout out to @aaliceroussel
Get this template.

Site Crawl?
Visualise it (and automate the
data pulls, easy! ⭐)
Shout out to @screamingfrog
🐸
Get this template.

Core Web
Vitals?
Visualise it.

Core Web
Vitals?
Deep dive.
Shout out to @TonyMcCreath
Get this template.

31
We are, really, just
scratching the
surface.

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Weekly
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Data Studio for SEOs: Reporting Automation Tips - Weekly SEO with Lazarina Stoy

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