I reupload this from Dennis Seymour's Presentation, just for save it on my file and share on my personal collage, thanks Dennis ..
https://www.slideshare.net/denseymour/peepcon-schema-presentation
This document provides a template and examples for a strategy presentation. It includes sections for an executive summary, industry research, current state, competitive ecosystem, SWOT analysis, recommendations, prioritized action items, timeline, and next steps. Visualizations like tables, charts, screenshots, and maps are recommended to summarize findings. The document emphasizes concisely outlining problems, opportunities, and proposed solutions across each section to clearly present strategic recommendations.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
How to Optimise your website with SEO - Simple SEO guide updated for 2014Louis Slabbert
Easy Introductory Guide on How to Optimise your website to show up better in Search Engines. Touches on Social Media Marketing and Content Marketing from a Designers perspective. Basic HTML knowledge is useful to follow the examples.
Entreprenuer’S Guide To Doing Business Online Part2Sherry DaRosa
This is a 3-part presentation by Sherry DaRosa on an entrepreneur's guide to doing business online. Part 2 focuses on search engine strategies and having a search engine friendly website. Key recommendations include optimizing the site for audiences and not search engines, researching keywords, designing navigation and categorization based on keywords, using descriptive link and image text, writing compelling page content incorporating keywords, and ensuring the site is worth linking to by others. The goal is to properly prepare web pages for search engine indexing through things like keywords, tags, and simple design rather than tricking search engines.
Insidelocal - Advanced Onsite Local SEO Techniques - July 31st 2013Myles Anderson
This webinar covered advanced onsite local SEO techniques for both single location and multi-location businesses. For single location businesses, the presentation focused on optimizing title tags, meta descriptions, headlines, content, schema markup and reviews. For multi-location businesses, topics included keyword research, URL structures, using local landing pages with Google Places listings, optimizing titles and descriptions for each location, and ensuring proper schema markup and reviews for locations. The webinar provided examples and best practices for implementing these advanced onsite optimization techniques to improve local SEO and rankings.
Be a Google Analytics Ninja – Advanced Google AnalyticsChris Edwards
Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to setup Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, Gravity Forms AJAX funnel tracking, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.
Presented at WordCamp Jacksonville 2016, WordCamp Minneapolis 2016 and Growth Hackers Orlando Meetup Group
Mergers acquisition and SEO | Brighton SEO Deck 2021 Alice Logan
The SEO considerations involved in business mergers, where they add value versus where they bring challenges and how to handle site migrations to capitalise on the SEO of your acquired brands.
Demand quest SEO training Session 1 May 2017Nate Plaunt
The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
Computers might already be better at your job than you are. Are you ready to partner with them to keep your job?
This presentation shows you how hard our jobs have become, gives you the results of some of our testing, and outlines a plan to keep our jobs.
Tools and coding tricks to enhance the mobile web user experience and optimize conversion... Star Wars Jedi-style! (Originally presented at SMX Advanced.)
8 Keys to Ranking Well in Google Search ResultsBrad Smith
This document provides an 8-step plan for staffing companies to improve their search engine optimization and online presence. The steps include: 1) adjusting existing website content, 2) consistently adding quality blog content, 3) leveraging social media, 4) optimizing job postings, 5) claiming the Google+ Local listing, 6) paying attention to review sites, 7) using analytics to track results, and 8) continually updating content. The document provides details on each step and emphasizes that search engine optimization is an ongoing process rather than a single event.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
The document summarizes how a year of SEO split testing changed the author's understanding of how SEO works. Some of the key findings from the split tests included: (1) Title tests often changed traffic 5-15% but 56% were negative, (2) Structured data sometimes increased traffic over 10% but most changes had no effect, and (3) The same changes often had different or no effects on different sites, highlighting there are no universal "best practices". Split testing improved relationships by making arguments less necessary.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
The document summarizes strategies for optimizing local search engine results. It discusses using structured data to provide location and contact information, gathering reviews and testimonials, creating geo-sitemap files, and mobilizing websites. Plugins and tools are recommended for implementing structured data, collecting testimonials, and creating responsive mobile designs. The presentation provides specific techniques for local businesses to improve their search engine visibility and customer interactions.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
SERPs to Markup: How to Increase Your Earned TrafficKaizen
As Search Engines & Social Networks continually shift towards using personalised data and reduce organic results, this presentation runs through the latest structured data trends and how you can use markup, plugins and code that you can use to increase your earnt traffic & CTR from Organic & Social Channels.
The Web Design Business with Josh Hall podcast discusses using YouTube to grow a design business, covering concepts like SEO, PPC, and link building. The Launchers podcast talks about building a successful web design business, touching on topics like keyword research and analytics. The Responsive Web Design podcast examines building responsive websites using CSS Grid and Flexbox.
Google+ Local Optimization focuses on dominating local search engine results. The document discusses principles of local SEO like having accurate business data, relevant content, high online visibility, and authentic endorsements. It provides strategies for local SEO projects including claiming a business listing, optimizing a website, getting listed elsewhere, and gaining reviews. Tactics covered include verifying listings, encouraging check-ins, diversifying reviews, and using tools like Google Maps and Google+ Local.
This document provides an overview of search engine optimization (SEO) and pay-per-click (PPC) advertising. It discusses the purpose of SEO as driving targeted traffic to increase sales. SEO involves influencing organic search rankings, while PPC involves paid placement in search results. The document then covers keyword research, building links and PageRank to improve SEO, and how to track SEO metrics. It warns against spammy SEO practices and provides examples of PPC through Google AdWords.
This document provides an overview of search engine optimization (SEO) strategies. It discusses what SEO is, why it is important given user behavior trends, and common barriers to implementing SEO. It then outlines potential benefits of doing SEO, such as increased traffic and brand awareness. The document also covers key on-page and off-page optimization techniques, how to research competitors, and tips for developing landing pages and backlinks. Overall, the document serves as a basic guide to SEO best practices for improving search engine rankings.
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
Search engine optimization (SEO) involves designing web pages to maximize the chance they appear at the top of search engine results for selected keywords. It is an iterative process that requires understanding how search engines work and using both technical and content-based methods to improve rankings. Key factors for SEO success include optimizing a site for crawlability, focusing on relevant and popular keywords, building internal and external links, and creating high-quality, keyword-rich content. Proper SEO implementation requires ongoing measurement and adjustment to a dynamic search engine environment.
Search Engine Optimisation and Growth Hacking| John Caldwell | CreatorSEOEnterprise Ireland
This document discusses search engine optimization (SEO) and growth hacking techniques for growing an international business online. It covers the search landscape, how search engines work, keywords, Google algorithms, international SEO best practices, and using data to guide growth strategies. The key aspects of SEO discussed are developing a digital marketing strategy, focusing on relevant keywords and content, optimizing websites for findability and conversions, and analyzing data to improve performance over time through testing and experimentation.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
Search-Friendly Web Development @ Lone Star Ruby Conference 2010Luigi Montanez
This document discusses search engine optimization (SEO). It provides the following key points:
1. Google accounts for over 65% of search engine market share, followed by Bing and Yahoo. Good SEO practices like optimizing page titles, using headings appropriately, and submitting sitemaps can help sites rank higher organically in search results.
2. SEO is about usability, not tricks. The document recommends following Google's guidelines and conventions, using user-centric design principles, and prioritizing page speed.
3. Key elements of the search engine pipeline that SEO affects include crawling pages through links and sitemaps, indexing page content and metadata, and ranking pages based on best matching
Demand quest seo training session 2 5.2018Nate Plaunt
The document provides an agenda for an SEO training session. The agenda includes a 30-minute SEO checkup check-in, real-time SEO checkups, discussions on intermediate and advanced SEO topics, and a Q&A session. Intermediate SEO topics cover common SEO myths, CMS options, dealing with duplicate content, and SEO tools. Advanced topics include link building, website migrations, Google algorithm updates, recovering from penalties, and international SEO. The document also provides information on building a crawlable website, accelerated mobile pages, and schema.
The document discusses technical SEO best practices for improving a website's performance and visibility in search engines. It provides tips for conducting a technical audit to identify and resolve issues, optimizing site speed, ensuring search engines have full access to content, and building good SEO practices into development processes. The document also outlines common technical SEO risks and solutions for working with large volumes of content.
Book dating , international dating phgrathomaskurtha9
International dating programhttps: please register here and start to meet new people todayhttps://www.digistore24.com/redir/384521/godtim/.
get started. https://www.digistore24.com/redir/384521/godtim/
The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
Jan Koum and Brian Acton co-founded WhatsApp in 2009, aiming to create a simple, reliable..
seo proposal | Kiyado Innovations LLP pdfdiyakiyado
Crafting a compelling SEO proposal? Learn how to structure a winning SEO proposal template with essential elements and tips for client engagement. Elevate your SEO strategy with expert insights and examples
Jarren Duran Fuck EM T shirts Jarren Duran Fuck EM T shirtsexgf28
Jarren Duran Fuck EM T shirts
https://www.pinterest.com/youngtshirt/jarren-duran-fuck-em-t-shirts/
Happy to Pay Fine for Expletive shirt,Happy to Pay Fine for Expletive T shirts,Jarren Duran Fuck EM T shirts Grabs yours today. tag and share who loves it.
Megalive99 Situs Betting Online Gacor TerpercayaMegalive99
Megalive99 telah menetapkan standar tinggi untuk platform taruhan online. Berbagai macam permainan, desain ramah pengguna, dan transaksi aman menjadikannya pilihan utama para petaruh.
2. QUICK LOOK
• Search Engines Agreed…
• It’s a Way to “Structure”
data
• Organize Information
• Understand the Content
• Add glitter to search results
3. – Some Guy at Google
“Google’s main focus is to make
sure it’s users are getting more
value.”
4. EXAMPLES
Recipe
s
………………
Product Reviews
Event Information
Concert Details
Critic Reviews
Product Details
Official Logo
Official Social Profiles
Google Authorship
Movie Trailers
Video Snippets
Location Specific
A LOT of Contact Number Types
Answer Box?
Galleries
Q&A
Knowledge Graph?
9. – Some Guy at Google (but they deleted this)
“Marking up your data for rich snippets won’t
affect your page’s ranking in search results, and
Google doesn’t guarantee to use your markup.”
11. THEN WHY DO IT?
• Google values organized information
• It values user engagement
• Which brings us to relevancy
12. • Pogo Sticking
• CTR (Click Through Rate)
• Time on Site
SOME “POSSIBLE”
FACTORS
(Debunked by Google… LOL)
• Bounce Rate
• Page Views
• Conversions?
19. OPTIMIZE FOR LOCAL SEO
• Geo-Sitemaps
• NAP (Name, Address, Phone Number)
• Multiple Branches? Put together in one page
if you want
• One page per branch + NAP + Maps
20. OPTIMIZE FOR LOCAL SEO
• Usual On-page SEO work (+ Set Up Webmaster
Tools)
• Here’s my fav right now for UX - UserTesting.com
• Want a free version? peek.Usertesting.com
• Off-page factorsGoogle MyBusiness + Citations + Links + Mentio
21. SCHEMA: THE PROCESS
• Identify which schema types will fit your
needs
• Generate/Create the scripts
• Use them on the site
• Test them
• Tweak!
29. GENERATE THE SCRIPTS
Official Logo
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"url": "http://seophilippines.company",
"logo": "http://seophilippines.company/wp-
content/uploads/2015/03/seo-philippines-company.png"
}
</script>
Change This Later
30. GENERATE THE SCRIPTS
Official Social Profiles
<script type="application/ld+json">
{ "@context" : "http://schema.org",
"@type" : "LocalBusiness",
"name" : "SEO Philippines Company",
"url" : "http://seophilippines.company",
"sameAs" : [
"http://www.facebook.com/seophilippinescompany",
"http://www.twitter.com/seophilippinescompany",
"http://plus.google.com/+
seophilippinescompany"]
}
</script>
Facebook
Twitter
Google+
Instagram
YouTube
LinkedIn
Myspace
Business Name
35. TWEAK IT• Combine the code so it’s more efficient
• Tweak type so that it’s more specific!
• YOU don’t want to be another
“LocalBusiness”
• https://www.LeapFroggr.com/localbusiness-
types
39. YOU'RE IN
LUCK
I have a gift for you
• Still in Alpha
• Never released before
• Actively Being
Developed I have no better
name for it at the
moment…
40. HOW TO GET IT?
• https://www.LeapFroggr.com/PeepconPlugin
• Sign up - Follow instructions…
• That’s it!
• Oh, you can share the link if you like it. Who
doesn’t like freebies?
41. LIKED THIS?
• Slides will be on Slideshare.net/denseymour
• Follow me on Google+, Twitter and
Instagram @denseymour
• Use other social networks? @denseymour
• https://www.leapfroggr.com/schedule