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How to Use Spatial Data
Science in Your Site Planning
Process
FOLLOW @CARTO ON TWITTER
The Sum of Our Parts
Today’s Speakers
Giulia Carella Steve Isaac
Data Scientist Content Marketing Manager
CARTO — Turn Location Data into Business Outcomes
CARTO is the platform to build
powerful Location Intelligence apps
with the best data streams available.
CARTO
Customers
Pioneers in Location Intelligence
1,200 End-users
300K Team members
100+

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CARTO — Turn Location Data into Business Outcomes
The Complete Journey
1. Data Ingestion & Management
2. Enrichment
3. Analysis
4. Solutions & Visualization
5. Integration
CARTO — Turn Location Data into Business Outcomes
The Complete Journey
1. Data Ingestion & Management
2. Enrichment
3. Analysis
4. Solutions & Visualization
5. Integration
Enrichment
● Save time in gathering spatial data,
augmenting your existing data with
demographics from across the globe
● Create locations from addresses and
understand travel time all from within
CARTO
● Develop robust ETL processes and update
mechanisms so your data is always enriched
● Premium data to understand and analyze
deeper trends and behavior
Data
Observatory
ETL
Processing
CARTO
Grid
Data Services
API
Routing &
Traffic
Geocoding
Analysis
● Bring maps and data into your Data Science
workflows and the Python data science
ecosystem with CARTOframes
● Machine learning embedded in CARTO as
simple SQL calls for clustering, outliers analysis,
time series predictions, and geospatial
weighted regression
● Use the power of PostGIS and our APIs to
productionalize analysis workflows in your
CARTO platform
CARTO Frames Analysis
API
SQL
API
Python
SDK

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This document provides an overview of databases and WebGIS. It discusses different types of databases including MySQL, PostgreSQL, and spatially-enabled databases. It compares MySQL and PostgreSQL, covering when each would be used. It also covers database data conversions between formats like JSON, GeoJSON, CSV, SHP, and KML/KMZ. For WebGIS, it defines it as a distributed information system comprising a server and client, where the server is a GIS server and client a web browser. It discusses purposes, technologies, languages/frameworks like Python, JavaScript, GeoDjango, and case studies for building WebGIS systems.

Spatial Data Science for Site Planning
Financial
Housing
Human Mobility
Road Traffic Points of Interest
Demographics
Merchant and ATM transaction
data from leading banks and
credit card companies
Mobile device and GPS data
provide insight into human
movement patterns
The most recent census data
including: age, income, household
types and more
Property statistics, prices, and
history to drive decisions in
investment portfolios
Data from routing apps and GPS
to analyse traffic patterns and
commuter behaviour
Location data for business
establishments, restaurants,
schools, attractions, and more
CARTO — Turn Location Data into Business Outcomes
The Age of Data Abundance?
AND ITS HIDDEN PITFALLS
Sampling Bias
Data may not be collected using
random samples, e.g. need
extrapolation to the total
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This document discusses geospatial digital twins. It begins by introducing the vision of digital earth and digital twins. It then discusses how digital twin technology can disrupt and improve geospatial business processes like data acquisition, storage, processing, and presentation. Examples of digital twins for healthcare and aircraft simulations are provided. The document also discusses VirtualSingapore, a 3D digital twin of Singapore used for urban planning, disaster management and tourism. It explores how technologies like crowdsourced data, augmented reality, and 3D geospatial analytics can enhance geospatial digital twins. In the end, the document envisions how digital twins could allow users to interactively explore and zoom in on high resolution geospatial data from space down to individual objects.

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Introduction of super map gis 10i(2020) (1)
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SuperMap Software Co., Ltd provides distributed, cross-platform, 3D, and big data GIS solutions. Their flagship product is SuperMap GIS 10i, which offers more effective, elastic, stable and real-time functionality. The solution includes cloud, edge, and terminal components that allow for distributed processing and analysis of vector, raster, imagery and other geospatial data across multiple platforms including web, mobile, and desktop.

AND ITS HIDDEN PITFALLS
Sampling Bias
Data may not be collected using
random samples, e.g. need
extrapolation to the total
population
Anonymisation
Data needs to be anonymised
to meet regulations, and
vendors have different
approaches for that
AND ITS HIDDEN PITFALLS
Sampling Bias
Data may not be collected using
random samples, e.g. need
extrapolation to the total
population
Anonymisation
Data need to be anonymised to
meet regulations, and vendors
have different approaches for
that
Different Aggregations
Data comes in different spatial
aggregations such as grid cells
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administrative boundaries
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Which spatial scale is correct?
How do we change from one spatial scale to another?
THE CHANGE OF SUPPORT PROBLEM
Statistical downscale/upscale model to
DISAGGREGATE/AGGREGATE
the data at different spatial resolutions
A PRELIMINARY SOLUTION
AREA WEIGHTENING
Which spatial scale is correct?
How do we change from one spatial scale to another?
Exploring the available data:
CARTO DATA OBSERVATORY
Viz using vector maps
Connector to CARTO platform
WHAT IS CARTOframes?
● Python package
● To be used in Jupyter Notebooks
● Built for Data Scientists
● Part of CARTO Analysis stack
CARTOFrames Analysis API SQL API Python SDK

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Defining Similarity
for Site Planning
CARTO — Turn Location Data into Business Outcomes
WITH SOME CAVEATS:
1. Different variances?
2. Correlated variables?
3. Missing data?
4. When is a distance small enough? Or how to define
similarity?
TWIN AREA MODEL
DIFFERENT VARIANCES

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CORRELATED VARIABLES
CORRELATED VARIABLES
1. Eigen-decomposition of the sample covariance matrix
2. Rearrange the columns in the eigenvector matrix in order of decreasing eigenvalue
3. Keep only the eigenvectors that correspond to the p-largest eigenvalues
4. Compute the principal components (PC)
5. Reconstruct the original data
How many PCs? Let’s use an ensemble!
MISSING DATA

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The traditional approach to insurance pricing involves fitting a generalized linear model (GLM) to data collected on historical claims payments and premiums received. The explosive growth in data availability and increasing competitiveness in the marketplace are challenging actuaries to find new insights in their data and make predictions with more granularity, improved speed and efficiency, and with tighter integration among business units to support strategic decisions. In this session we will share our experience implementing deep hierarchical neural networks using TensorFlow and PySpark on Databricks. We will discuss the benefits of the ML Runtime, our experience using the goofys mount, our process for hyperparameter tuning, specific considerations for the large dataset size and extreme volatility present in insurance data, among other topics. Authors: Bryn Clark, Krish Rajaram

1. PCA can also be described as the ML solution of a probabilistic latent variable model (PPCA)
2. Find the ML estimate for the model parameters using the EM algorithm
2.1. E-step:
2.2. M-step
Similarity Score
HOW TO DEFINE SIMILARITY
So far we have only computed distances in the variable space
0 1
Actually since we are computing an K-ensemble of distances...
Let’s compare instead the score for each target location to the score from the mean vector data
Takeaways
CARTO Data Observatory
(DO) for data enrichment
CARTOframes as a connector
to the DO and for powerful
vector visualizations
Site-planning applications
require various sources of
location data streams
Easily derive data-driven
insights when opening,
relocating or consolidating
location sites
Thanks for listening! Any
questions?
Request a demo at CARTO.COM
Giulia Carella
Data Scientist // giulia@carto.com
Steve Isaac
Content Marketing Manager // sisaac@carto.com

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- Location data from sources like social media, sensors, and smart devices is increasingly important for improving city services, security, and operations in smart cities (paragraph 1, 2) - Oracle provides tools for managing and analyzing large volumes of spatial and location data using big data technologies like Hadoop and streaming data platforms to enable use cases like predictive analytics (paragraph 3, 4, 5, 19) - Oracle's spatial capabilities allow for indexing, visualization, and analysis of geospatial vector and raster data at scale, including tools for data preparation, spatial queries, and analyzing streaming location data (paragraph 10, 13, 14, 20)

Market pulse
Market pulseMarket pulse
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How to Use Spatial Data Science in your Site Planning Process? [CARTOframes]

  • 1. How to Use Spatial Data Science in Your Site Planning Process FOLLOW @CARTO ON TWITTER
  • 2. The Sum of Our Parts Today’s Speakers Giulia Carella Steve Isaac Data Scientist Content Marketing Manager
  • 3. CARTO — Turn Location Data into Business Outcomes CARTO is the platform to build powerful Location Intelligence apps with the best data streams available.
  • 4. CARTO Customers Pioneers in Location Intelligence 1,200 End-users 300K Team members 100+
  • 5. CARTO — Turn Location Data into Business Outcomes The Complete Journey 1. Data Ingestion & Management 2. Enrichment 3. Analysis 4. Solutions & Visualization 5. Integration
  • 6. CARTO — Turn Location Data into Business Outcomes The Complete Journey 1. Data Ingestion & Management 2. Enrichment 3. Analysis 4. Solutions & Visualization 5. Integration
  • 7. Enrichment ● Save time in gathering spatial data, augmenting your existing data with demographics from across the globe ● Create locations from addresses and understand travel time all from within CARTO ● Develop robust ETL processes and update mechanisms so your data is always enriched ● Premium data to understand and analyze deeper trends and behavior Data Observatory ETL Processing CARTO Grid Data Services API Routing & Traffic Geocoding
  • 8. Analysis ● Bring maps and data into your Data Science workflows and the Python data science ecosystem with CARTOframes ● Machine learning embedded in CARTO as simple SQL calls for clustering, outliers analysis, time series predictions, and geospatial weighted regression ● Use the power of PostGIS and our APIs to productionalize analysis workflows in your CARTO platform CARTO Frames Analysis API SQL API Python SDK
  • 9. Spatial Data Science for Site Planning
  • 10. Financial Housing Human Mobility Road Traffic Points of Interest Demographics Merchant and ATM transaction data from leading banks and credit card companies Mobile device and GPS data provide insight into human movement patterns The most recent census data including: age, income, household types and more Property statistics, prices, and history to drive decisions in investment portfolios Data from routing apps and GPS to analyse traffic patterns and commuter behaviour Location data for business establishments, restaurants, schools, attractions, and more
  • 11. CARTO — Turn Location Data into Business Outcomes The Age of Data Abundance?
  • 12. AND ITS HIDDEN PITFALLS Sampling Bias Data may not be collected using random samples, e.g. need extrapolation to the total population
  • 13. AND ITS HIDDEN PITFALLS Sampling Bias Data may not be collected using random samples, e.g. need extrapolation to the total population Anonymisation Data needs to be anonymised to meet regulations, and vendors have different approaches for that
  • 14. AND ITS HIDDEN PITFALLS Sampling Bias Data may not be collected using random samples, e.g. need extrapolation to the total population Anonymisation Data need to be anonymised to meet regulations, and vendors have different approaches for that Different Aggregations Data comes in different spatial aggregations such as grid cells of different sizes or administrative boundaries
  • 15. Financial Grid 110x110m POI Points aggregated on a 70x70m grid Demographics Census tracts
  • 17. Which spatial scale is correct? How do we change from one spatial scale to another? THE CHANGE OF SUPPORT PROBLEM Statistical downscale/upscale model to DISAGGREGATE/AGGREGATE the data at different spatial resolutions
  • 18. A PRELIMINARY SOLUTION AREA WEIGHTENING Which spatial scale is correct? How do we change from one spatial scale to another?
  • 19. Exploring the available data: CARTO DATA OBSERVATORY
  • 20. Viz using vector maps Connector to CARTO platform WHAT IS CARTOframes? ● Python package ● To be used in Jupyter Notebooks ● Built for Data Scientists ● Part of CARTO Analysis stack CARTOFrames Analysis API SQL API Python SDK
  • 27. CARTO — Turn Location Data into Business Outcomes WITH SOME CAVEATS: 1. Different variances? 2. Correlated variables? 3. Missing data? 4. When is a distance small enough? Or how to define similarity? TWIN AREA MODEL
  • 31. 1. Eigen-decomposition of the sample covariance matrix 2. Rearrange the columns in the eigenvector matrix in order of decreasing eigenvalue 3. Keep only the eigenvectors that correspond to the p-largest eigenvalues 4. Compute the principal components (PC) 5. Reconstruct the original data How many PCs? Let’s use an ensemble!
  • 33. 1. PCA can also be described as the ML solution of a probabilistic latent variable model (PPCA) 2. Find the ML estimate for the model parameters using the EM algorithm 2.1. E-step: 2.2. M-step
  • 34. Similarity Score HOW TO DEFINE SIMILARITY So far we have only computed distances in the variable space 0 1 Actually since we are computing an K-ensemble of distances... Let’s compare instead the score for each target location to the score from the mean vector data
  • 35. Takeaways CARTO Data Observatory (DO) for data enrichment CARTOframes as a connector to the DO and for powerful vector visualizations Site-planning applications require various sources of location data streams Easily derive data-driven insights when opening, relocating or consolidating location sites
  • 36. Thanks for listening! Any questions? Request a demo at CARTO.COM Giulia Carella Data Scientist // giulia@carto.com Steve Isaac Content Marketing Manager // sisaac@carto.com