Website Migration SEO: Advanced Migration Strategy & Analysis

The document discusses developing a SEO-friendly content management system (CMS) from the ground up. It recommends starting with an autonomous full-stack SEO team and constantly redefining what features are handled by the platform versus users. The document also recommends investing in features to improve publishing operations, building monitoring into the platform, and leveraging APIs to scale operations.

The document discusses Google's ML APIs versus OpenAI's APIs and their applications for SEO and digital marketing tasks. It provides examples of how natural language processing APIs from Google and OpenAI can be used for tasks like text analysis, sentiment analysis, document classification, translation and content transformation. While both Google and OpenAI APIs are useful, the document recommends choosing the right API for each specific task based on its capabilities and limitations in order to get the best results.

Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.

A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.

Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects

The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.

This document provides information about Google Search Console tools and features, including a sneak peek at experimental URL Inspection and Sitemaps tools, the announcement of Domain-wide Data in Search, and focus on the new Search Console interface. It also includes links to blog posts and support pages about Search Console and canonical consolidation.

This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.

The takeaway: 1. Why/What/How of hreflang 2. Some examples of practical application 3. Canonical VS hreflang 4. Common hreflang mistakes 5. Is hreflang a ranking factor?

Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.

In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well. My website - https://marketingsyrup.com/ Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/ eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/ Tech SEO Pro course - https://techseo.pro/

The document describes a Python script that can automatically generate new subcategories for an ecommerce website based on clustering product names. It discusses: - Using NLTK to generate n-grams from product names to cluster related products - Filtering the n-grams to keep only those with commercial value by checking for search volume and CPC data - Running the script on a large home improvement site to identify over 1,650 new subcategory opportunities with a total search volume of over 13 million - Sharing the script so others can automate subcategory identification for their own sites to scale up an important SEO tactic.

Crawl budget refers to the number of pages a site is allowed to request that Google crawls on a daily basis. It is important because exceeding the crawl budget can lead to pages not being indexed. The document provides tips on how to identify a site's current crawl rate, issues impacting crawl budget like errors and duplicate content, and strategies for optimizing demand and capacity such as improving site speed and creating fresh content regularly. The goal is identifying any crawl issues and optimizing the crawl budget to have the most important pages indexed.

This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.

1) The document summarizes Patrick Stox's presentation on international SEO and technical aspects of implementing hreflang. 2) It addresses common misconceptions about hreflang and what can cause issues like underscores instead of dashes in codes. 3) It provides troubleshooting tips for hreflang such as checking Google Search Console for canonicalization and international targeting reports.

This document provides tips for knowledge service businesses to have profitable client projects even during an economic recession. It emphasizes focusing on fundamentals like tracking billable time to ensure at least 75% utilization, creating processes to scale the business, leading a team effectively, and overcommunicating with clients. Mastering these areas through attitude and the right tools can help a founder navigate difficult times, as an individual cannot achieve everything and needs systems in place.

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

The document discusses a strategic plan for migrating customers to online ordering through ProMed's website. It identifies 6 target customer segments and outlines strategies, goals, and tactics for each segment based on their current level of online ordering. The segments range from new customers with no web use to existing customers who conduct 75% or more of their orders online already. The overall goal is to increase online ordering and reduce costs while providing customers with a better experience.

Presentation given 9/11/2010 at SharePoint Saturday East Bay in San Ramon, California. The majority of a migration effort has nothing to do with the actual technical move of content and bits, but is a planning activity. This presentation walks through 11 areas of focus, sharing best practices.

Christian Buckley is the Director of Product Evangelism at Axceler. He has extensive experience with Microsoft technologies such as SharePoint and has worked for Microsoft and other companies. He is the author of several books on software configuration management and SharePoint. When planning a SharePoint migration, it is important to understand customizations on the source system, plan the migration schedule and type of migration, plan for file shares and content migration, and plan taxonomy, metadata and tagging strategies. Not doing proper planning can lead to issues with content being migrated or found.

Learn * What makes SharePoint Different * Key features for intranets * Governance Particulars * Migration * Security, Compliance and Privacy

Travel Marketing Conference 2014 presentation by Thomas Whittam from Ayima on SEO & Content Location. 1) How to increase traffic by restructuring your website 2) Shifting onsite resources to boost authority and product visibility 3) Making sure when your site moves your traffic and sales follow

This document outlines the steps for three types of website migrations: server-to-server, website redesigns, and domain name changes. It provides details on moving a site between web hosts or servers while preserving search engine rankings. Key steps include creating a new site, testing it, switching DNS records, and redirecting the old site URLs. Proper planning like setting up redirects and preserving page names can help migrations go smoothly.

Online discussions can be a rich source of data for researchers in the humanities and social sciences. In this workshop, participants will learn how to use Google Sheets to push online discussion board data into Google Analytics, where it can be analysed. The session will also demonstrate how to use TAGS, the widely-used script for archiving Twitter data. Participants can bring their own laptops if they wish; there will also be desktop PCs for use. Please note: if you’re not staff or student at the University of Edinburgh, you will need to obtain a temporary login from the registration desk in advance.

This document summarizes and compares 8 free and paid keyword research tools: Wordtracker, Ubersuggest, SEO Book, WordPot, Moz, Raven Tools, KeywordSpy, and SEMRush. It provides details on the features and functionality of each tool, including the number of keywords that can be tracked, pricing, data sources, and analysis available. The free tools generally allow searching of single keywords and have limitations on result volumes, while the paid tools provide more robust competitive analyses and tracking of hundreds of keywords.

If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.

Want to learn more about Keyword Research? Here's your chance! Check out this link: http://coschedule.com/blog/latent-semantic-indexing/

An integrated approach to using different search,, social and display platforms for increasing sales to an e-commerce site

Quora is a question-and-answer website founded in 2009 by former Facebook employees. It allows users to ask questions and have them answered by other users. Over time, Quora has grown significantly in users and features. It now has millions of users and has expanded into mobile apps and a blogging platform. Quora faces competition from other Q&A sites but differentiates itself through its community-driven approach to improving content quality. The company has raised over $150 million from investors and is exploring monetization options like targeted advertising.

Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.

This is an illustrated history of blackhat search engine optimization from 1995 to 2015. A special thanks to archive.org for archiving all of these websites!

Vibes Communication is one of the best digital marketing agency in Noida. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.in

I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki. The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.

Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation

In this presentation, I discuss using Google+ as a marketing channel. I take a close look at the opportunities available for businesses and brands to utilize the social network to increase awareness, visibility, build community and establish authority.

This document contains slides from a presentation on search engine optimization (SEO). The slides cover several topics related to SEO, including how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. The presentation was created by SEOMoz and is intended to educate people who are new to teaching SEO. It provides an overview of important SEO concepts and recommendations for best practices.

The document provides an SEO audit of Shepherd Neame's website with recommendations for improvement. It finds that the site has lost visibility for local pub keywords due to Google's algorithm changes. An audit of the site found discrepancies in the number of indexed pages compared to pages found by crawling tools. Issues identified include duplicate page titles and meta descriptions from search result pages, as well as 178 blog listing pages with identical content. Recommendations are given around improving the XML sitemap, addressing duplicate content, optimizing page speed, and fixing broken page references.

This document contains slides from a presentation on search engine optimization (SEO). The presentation covers the major topics of how search engines work, building accessible websites, conducting keyword research, link building strategies, and social media. It discusses key algorithmic factors for rankings like PageRank and link analysis tools. The goal is to help attendees understand the major engines and how to build successful websites through SEO best practices.

This slide presentation covers search engine optimization (SEO) and how to build successful websites. It discusses the major search engines and their algorithms, how to make websites search engine friendly, conducting keyword research, link building strategies, and how social media influences the web. The presentation focuses on how search engines work, building accessible websites, conducting keyword research, and link building strategies. It provides information on crawling, indexing, PageRank, and other algorithmic factors that impact search engine rankings.