Driving In-Store Sales with Real-Time Personalization. #h2ony - Powered by the open source machine learning software H2O.ai. Contributors welcome at: https://github.com/h2oai - To view videos on H2O open source machine learning software, go to: https://www.youtube.com/user/0xdata
This document discusses how tag management can help tame the "digital marketing beast" of disorganized tags that slow marketing teams and drive up costs. It presents tag management as a solution that allows marketers to integrate all marketing solutions through a single interface, increasing agility, reducing IT burdens, and unlocking revenue opportunities. Examples are given of companies like Ancestry.com and Citrix that saw significant benefits through faster deployment, increased productivity, and earlier campaigns using tag management. The future of marketing is predicted to include greater unification of data and personalization enabled by solutions like tag management.
Andrei Lopatenko discussed how search engines, recommendations, and conversational interfaces can be improved to enhance customer experience and drive business revenues. Key investments include building a high-quality engineering team with diverse skills, establishing strong business relationships, developing an experimentation platform, and implementing a continuous improvement process to evaluate and update all aspects of the system. The goal is to create a science-driven culture focused on continuously measuring metrics and making data-backed improvements.
Presentation from NRF 2019 Retail's Big Show Jude Reter, VP of Digital Experiences, Express Ed Gleich, SVP of Marketing, Little Caesars Alex Price, Global VP of Alliances, Channels and Strategy, JDA Software Kent Savage, Founder and CEO, Apex Supply Chain Technologies
This document discusses TravelBird's efforts to build a personalized offering for its customers by developing a personalization platform. It analyzes 500 million customer interactions over 2.5 years to create scores for recommending daily deals. Offers are ranked for each recipient using collaborative filtering like Netflix. The platform considers attributes like customer interests, diversity, timing, and similarity between offers. Testing improves the models, with over 10 tests and 50 code releases per week. Continuous monitoring and improvement ensures high engagement and conversion through personalized communications at optimal times.
Presentation from NRF 2019 Retail's Big Show David Berry, Leader of Business Intelligence Global Custom Commerce, The Home Depot Jeff Huckaby, Global Segment Director, Retail and Consumer Goods, Tableau Chase Zieman, Director, Analytics Global Custom Commerce, The Home Depot
Today’s landscape requires Marketing leaders to stay informed on a daily basis and act with purposeful agility. With an adaptive, frequently updated look across all channels and budget performance, marketers can expose inefficiencies and seize opportunities faster than their competitors to drive real business results. Join our insights experts to see how they empower clients with a fully customized and automated dashboard so they can spend more time acting on data opposed to pulling it.