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DRIVING IN-STORE SALES
WITH REAL-TIME
Presented by
Cyril Nigg
PERSONALIZATION
Who is Catalina?
Personalized digital media
Drive CPG volume & ROI
In-store and online
We’re a data company…
2
26 Billion
Shopping Trips per Year
450K+
Checkout Lanes
280MM+
Unique Shopper IDs
2 Billion
UPC Scans per Day
Our in-store network
Retailer Problem - Circulars
100’s of promotions weekly
Millions of dollars spent
Average shopper buys <1%
Need a better way
3
My Favorite Deals
• Personalized Circulars –> Find relevant products
• One-to-one communication
• Delivered in-store prints, email, online
• Measurable results –> incremental sales
• Real-time Personalization in action!
4

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More Analysis, Less Implementation
Goal: Hands off execution
5
Three Elements to Success
6
DMP
Aggregation
API
h2o
POJO
Delivery
Monitoring
1 2
3
Real-time Personalization Execution
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• Data handling
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data prep
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• dates
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• No translation
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  • 1. DRIVING IN-STORE SALES WITH REAL-TIME Presented by Cyril Nigg PERSONALIZATION
  • 2. Who is Catalina? Personalized digital media Drive CPG volume & ROI In-store and online We’re a data company… 2 26 Billion Shopping Trips per Year 450K+ Checkout Lanes 280MM+ Unique Shopper IDs 2 Billion UPC Scans per Day Our in-store network
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