How To Unify Data with Bespoke Dashboards for True Insights

Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.

Hit a ceiling on your Amazon growth? If you’re on Amazon and not growing as quickly as Amazon is, odds are the problem isn't your advertising but your operations. Your operational strategy is AS IMPORTANT as your marketing strategy, but many brands don’t have one. In this webinar, you’ll hear from ex-Amazonians who specialize in business consulting and digital merchandising on Amazon. They will share their expertise on how to maximize profitability through retail operations, pricing, merchandising, inventory planning, catalog management and forecasting strategy.

In the current digital marketing environment, cross-device usage is at an all-time high, yet many advertisers still struggle with optimizing and converting mobile traffic in particular. As merchants graduate from merely having a mobile web site to true mobile fluency, their acquisition, conversion rate optimization, and customer retention strategies should follow suit. Our expert speakers will showcase the latest strategies that will help you not only acquire traffic effectively and efficiently but also optimize on-site experience and retention for long term scale and success.

During this session, we will explore how the addition of Reviews and Loyalty Programs can help enhance your email strategy. We will provide strategic insight on the importance of connecting your Loyalty Program to your email program, and dive into recommended tactics and strategies for brands to offer a more personalized user experience, increasing email conversions.

This document provides an overview of product feed optimizations for cross-channel strategies. It discusses best practices for optimizing product feeds for Google Shopping and social channels. Key topics covered include evolution of product feeds, feed management, best practices for cross-channel optimization, segmenting data using custom labels, and data governance and troubleshooting. The presentation emphasizes the importance of consistent, optimized product data across channels to improve performance and provides various tools and strategies for feed optimization, testing, and governance.

Demand forecasting, purchase order, inventory management, chargeback prevention, and more are all critical to your success as a first-party Vendor on the Marketplace. Discover how to create a holistic analysis of your brands’ catalog’s performance, the dynamic factors that affect sales and profitability, and how that aligns with Amazon’s ongoing purchase order process.

This document provides an overview of a webinar on mobile-first marketing. The webinar covers the benefits of mobile marketing and multiple mobile channels, acquiring customers across channels, messaging to drive conversions, and measuring performance. Key takeaways include the importance of a mobile-first approach as mobile usage increases, utilizing each channel's strengths, and integrating channels cohesively rather than viewing them as competing.

The Google Shopping auction is one of the toughest competitive environments in performance marketing – yet highly rewarding for those who can win it. The situation is made even more dynamic by Google's ever-evolving product strategy (keywords: full automation, walled garden) and Amazon's aggressive tactics designed to steal traffic away from this channel. What is coming next from these huge players, and what can you do about it? Here is a current analysis and forward-looking projections, plus tips on how to outmaneuver these lumbering giants.

As Amazon continues to dominate the industry, advertisers are aggressively refining their paid strategy. Join our exclusive session to learn how you can beat your competition and become market leaders on this ever-growing platform. We’ll guide you through the newest strategies in Amazon Advertising from Search to DSP and OTT in 2021.

This talk presented at SMX Munich 2021 explains how marketplaces are implemented in Google Shopping and then provides tactics for evaluating marketplaces like Amazon – or any large competitor – and identifying where it is safe to drive budget against them. --- Mike combines years of retail operations experience with domain expertise in digital marketing. He delivers highly relevant insights with a bias toward business outcomes rather than campaign outcomes. In retail, Mike has done everything from warehousing and delivery to purchasing and catalog management. In marketing, he has worked in paid acquisition with a special focus on Google Ads and executing digital maturity strategies. Mike has also managed software products in both campaign data visualization and campaign automation, in addition to leading numerous innovation projects.

The document provides information about an Amazon webinar on cultivating a high-growth Amazon business and using Amazon Brand Analytics data. The webinar agenda includes a Prime Day 2021 wrap-up, how to cultivate a high-growth Amazon business by integrating Amazon Brand Analytics data and upleveling operations, and a Q&A. It also discusses what total commerce control on Amazon looks like through automated workflows. The document then explains what insights can be gained from various Amazon Brand Analytics dashboards and reports, including sales and traffic trends, consumer behavior data, inventory planning, and seller/fulfillment performance metrics. It concludes with key takeaways about leveraging automation, combining selling channels, understanding Brand Analytics

Our experts will share proven methods to retain and reactivate your new customers by deploying loyalty tactics, enhancing post-purchase messaging, adapting to the new landscape, and more.

In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.

Tinuiti has tested, reiterated, and solved the best solution to leverage the full power of Smart Shopping: a WISE approach. Join us to learn our secret sauce and how this addition to your ecommerce strategy will secure your most efficient ROI.

This document provides an overview of a presentation by Marketo on driving marketing automation success through the revenue funnel. It discusses assessing an organization's marketing strategy and cross-functional alignment. It also covers evaluating the sales and marketing funnel, key performance indicators, and building a business case. The presentation provides examples of defining stages in the funnel from awareness to loyal customers and how to address throughput issues. It emphasizes using marketing automation to improve conversions at each stage of the process.

This document discusses Walmart's use of forecasting models and methods to predict sales. It describes both qualitative and quantitative forecasting techniques, including the Delphi technique, sales force opinions, regression analysis, exponential smoothing, and moving averages. The document outlines Walmart's sales forecasting process and system architecture, and shows how Big Data tools like Hadoop and Tableau are used to analyze sales data from multiple stores and visualize forecasts. The conclusion emphasizes how sales forecasting helps Walmart optimize operations, inventory, and staffing to meet customer demand and maximize profits.

The document discusses three case studies involving customer intelligence and marketing effectiveness services: 1. A luxury retailer case study where customer segmentation and profiling identified their most valuable customers to focus relationship management efforts. 2. A technology company case study where product association analysis and scoring identified accounts likely to purchase docking stations for targeted cross-selling. 3. A CPG company case study where regression modeling decomposed the impact of price, promotion, competition and cross-category effects on sales volumes, revealing promotion strategy optimizations.

Digital analytics provides insights into customer behaviors online to continually improve the customer experience and drive business outcomes. A complete digital analytics model includes measuring customer actions, reporting on performance, analyzing data through segmentation, testing optimizations, and improving practices based on learnings. Developing a measurement plan is the first step, defining objectives, goals, key performance indicators, targets, and data segments. The plan informs the infrastructure roadmap, implementation plan, activation plan, and maintenance process to evolve analytics over time. Holistic, active, and media-agnostic measurement approaches account for all relevant customer touchpoints across channels and devices.

The true value in your KPIs is understanding how they complete the bigger picture of the customer journeys that drive the most impact for your business.

Presentation by Daniel Smulevich, Analytics & Data Manager, Haymarket, delivered at the Digital Marketing Show 2014.

The document discusses how marketers can improve their digital campaigns through analytics. It argues that most marketers focus on reporting metrics rather than using analytics to improve campaigns. To achieve success, marketers must go beyond launch and measurement to continuously reflect on analytics data, react with changes, and repeat the process. Analytics now provide insights into user behavior that can be used to personalize experiences and optimize websites and campaigns for better performance and results over the long run.

Eliminate the use of inaccurate ‘last click’ attribution with OptimaHub MediaAttribution. Advertisers can use this tool to get an accurate marketing ROI across all channels and to optimise media spend accordingly.

My presentation from Digital Marketing Show 2014. #DMSLDN A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.

The document provides an overview of how to create a scalable and predictable digital marketing strategy. It discusses defining the sales funnel and key metrics, building the necessary infrastructure like CRM and marketing automation, testing top of funnel channels, optimizing conversion rates throughout the funnel via testing and iteration, focusing on retention and upselling/cross-selling existing customers, and how trends like the importance of video and pre-sales research impact digital marketing. The goal is to establish transparency and data-driven decision making to scale digital efforts predictably.

A Crash Course, Understand Metrics vs. analytics. find the right metrics for you. Measure full funnel impact. B2B marketers are being held to new levels of accountability in this data-driven and buyer-empowered era.

Business analytics presentation about LinkedIn's data and the EOI analytics framework to drive business value

This document discusses the importance of linking strategy to metrics for the British Council. It defines key terms like strategy, metrics, and KPIs. The document provides examples of different types of metrics that could be used by the British Council, including product, market, communication, and new product development metrics. It also discusses frameworks like the balanced scorecard that can be used to link strategic objectives to metrics across key areas like finance, customers, internal processes, and learning/growth. Overall, the document advocates for using the right metrics to measure strategy and ensure resources are focused on achieving organizational goals.

Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.

How CROSSMARK is rapidly deploying analytics solutions and driving better results with customers across the value chain.

A comprehensive Power point slide on Digital strategy and planning covering topics like Budget Forecasting, Data Visualization, Benchmarking, SWOT Analysis, KPIs and Analytics.

New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.

Real-time Single Customer View Create a single customer view of your prospects and customers with data from your website, mobile apps, social and phone calls. Use the out of the box dashboards to generate advanced and actionable insights based on your customer data.

Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.

The Definitive Guide to Data-Driven Attribution STEPS FOR GETTING STARTED WITH DATA-DRIVEN ATTRIBUTION

Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.

Presentation from Search London - July 2014. The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue. Here is a 3-step process to do that.