The document discusses how a librarian created a blog called "Simply Blogging" to improve communication between library staff, eliminate clutter, share tools and tips, promote online education opportunities, and teach staff new Web 2.0 skills like using iGoogle pages, instant messaging, and online calendars. The blog was easy to develop, allowed everyone to participate and administer it, and helped the library fulfill its goals of better communication, less clutter, sharing resources, and online learning.
Metronet is a nonprofit organization that started in 1980 to facilitate cooperation among libraries in the Minneapolis-Saint Paul area. It provides various programs and services to support libraries, including History Day activities, online learning programs, professional development for teachers and librarians, and an annual information literacy conference.
This document provides a summary of various free online tools that can be used for education purposes, including for creating quizzes, flashcards, word games, image generators, and conducting polls. It notes that many of these tools require creating a user account, have limited free features, or have age restrictions. Examples of specific tools are given for each category.
The document introduces the Metronet Information Literacy Initiative, which aims to teach skills for finding, evaluating, and using information responsibly. Metronet is a library system serving Minnesota that focuses on continuing education. The initiative promotes 21st century skills like communication, collaboration, and problem solving using both traditional and new technologies. Information literacy is described as the ability to recognize information needs and locate, evaluate, and apply information effectively, which is key to success in academics, careers, and lifelong learning.
Pinterest is a visual bookmarking tool that allows users to curate content by creating virtual cork boards called boards and pinning images, links and videos to the boards to organize around topics. Members can like and re-pin pins from other members and search for new pins to add to their boards from Pinterest. Teachers can use Pinterest for lesson planning, collecting resources for student projects and collaborating with other teachers.
The document provides an agenda and background information for a workshop titled "Building Friends" put on by the Minnesota Association of Library Friends. The morning sessions will cover building and finding Friends groups. The afternoon will include panels on fundraising and keeping Friends groups active. The document also provides information on the Minnesota Association of Library Friends and the resources it offers to library Friends groups. It emphasizes the important roles Friends groups play in advocacy, fundraising, public relations, volunteering, and event planning for libraries.
WebJunction Minnesota (WJMN) is a portal for Minnesota library staff to connect, create, and learn through online courses, social networking, and shared content. Key features of WJMN include a blog, calendar of events, and course catalog on the front page. Members can personalize their experience by creating profiles, joining groups, and bookmarking content. WJMN aims to connect members by providing ways for them to share activities and interests, start discussions, and see what their friends are doing on the site. Members are encouraged to contribute by authoring articles, commenting, tagging content, and volunteering to be featured on the site.
This document summarizes a webinar on the secrets of successful content marketing. It began with introductions of the speakers and provided tips for webinar attendees. The first speaker then discussed key aspects of effective content, including how-to tips, news, ideas, expert advice, and tying content to current events. Examples were given of both good and bad content. Statistics on commonly used B2B content marketing tactics were also presented. The benefits of content marketing to marketers were outlined. The second speaker discussed starting with customer knowledge, aligning content with the buying cycle, and content planning. The webinar concluded with a question and answer session.
These are my four favourite sales tools that have helped me close the biggest deals of my life. The tools have helped me speed up my sales cycle and close more deals faster. Check them out!
The document discusses the use of Web 2.0 technologies at the London School of Economics. Some key points include: 1) LSE aims to use Web 2.0 to improve promotion of events, support recruitment, encourage staff development, and engage more students. 2) A survey found that LSE students and graduates use sites like Facebook, LinkedIn, and blogs for career research and networking. 3) Potential Web 2.0 applications for LSE include marketing, building their brand, delivering services, sharing news and information, and getting feedback from stakeholders.
The document discusses the power of social media for increasing website traffic and engagement. It provides statistics on social media usage and an example of how one company increased unique website visitors by 23% over two months by regularly sharing content and building social networks on sites like Facebook and Twitter. The document then describes Design Sherpa as a turnkey social media marketing solution that develops and executes a complete program for a low monthly fee in order to generate higher search visibility, more traffic, leads, sales and referrals for design professionals.
The document discusses the power of social media for increasing website traffic and engagement. It provides statistics on social media usage and an example of how one company increased unique website visitors by 23% over two months by regularly sharing content and building social networks on sites like Facebook and Twitter. The document then describes Design Sherpa as a turnkey social media marketing solution that develops and executes a complete program for a low monthly fee in order to generate higher search visibility, more traffic, leads, sales and referrals for design professionals.
This presentation introduces various Web 2.0 tools for personal, professional, and classroom use. It details popular social media platforms like Facebook, Twitter, YouTube, and Google, describing how each can be used. The presentation also covers additional organizational and sharing tools including Doodle, Bit.ly, Delicious, Survey Monkey, Jing, Skype, Poll Everywhere, and SlideShare. The presenter encourages integrating these tools when appropriate but also stresses maintaining separate personal and professional online identities.
This document discusses a medical librarian's experience using various Web 2.0 tools. It provides examples of how RSS feeds, Google Calendar, blogging, wikis, podcasting, live chat, photo sharing, social bookmarking, and social networking can be used. The librarian shares the Web 2.0 tools they use daily, as well as questions to consider before and after embracing these tools, and tips for using them.
Here are the key steps I would take to optimize this display advertising campaign: 1. Analyze campaign performance at the ad group and keyword level to identify top and bottom performing elements. Pause low performing ad groups and keywords to optimize budget allocation. 2. Test new creative concepts (images, headlines, descriptions) for underperforming ad groups to improve click-through and conversion rates. 3. Expand targeted keyword list by adding relevant long-tail keywords. Remove broad match keywords to improve ad relevance. 4. Consider re-targeting website visitors who engaged but did not convert to improve conversion rates. 5. Monitor campaign metrics like CTR, CPC, CPA over time and adjust bids/