SlideShare a Scribd company logo
What is Social Media?
    And does it matter?
About Me
Director, Metronet
• Librarian
• Project Manager for 23
   Things On a Stick/More
   Things On a Stick

Prior to Metronet
• Consultant to libraries on
   special projects
• Worked with various MN non-
   profits
Why Me
The social me


                                   Minn23 on Delicious

 @annws
                                  Nings (Social Networks)



http://anncomments.blogspot.com

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The document introduces the Metronet Information Literacy Initiative (MILI), which aims to influence how teachers teach the research process and encourage collaboration between teachers and librarians. MILI will focus on the three Rs: research process, reliable resources, and responsible use of information. It will provide guidance on conducting effective research using a defined process, identifying reliable resources in various formats, and promoting the responsible use of information and technology. The goal is to improve student and teacher research skills and incorporate information literacy into curriculums through collaborative projects.

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This document provides an introduction to the Metronet Information Literacy Initiative (MILI), which aims to improve information literacy skills among students and teachers. MILI focuses on developing skills in research, identifying reliable resources, and responsible use of information. It emphasizes using a process approach to research and incorporating 21st century skills. MILI will provide professional development for teachers and librarians to help students develop these skills and prepare for further education and careers. Key aspects of MILI include improving research abilities, evaluating various resource formats, understanding issues like plagiarism, and encouraging critical thinking and collaboration.

More…
Wikis




          http://metronetpresentations.pbworks.com/
In the beginning of the Web

•   Static Web sites
•   Source of information/simple answers
•   Limited media--photos & illustrations
•   One-way communication
•   Needed design & coding skills
•   Access to a server


                                     Image: 'Macintosh SE'
                                     www.flickr.com/photos/51512551@N00/3359491617
In Web 2.0
•   Social & Interactive
•   User-generated content
•   Encourages & facilitates communication
•   Collaborative
•   Tools for productivity & online “cloud” of apps
•   Tools for creation & communication
•   Hosted services
The new social Web 2.0 tools to make it
                         easier
    •   Communicate
    •   Create
    •   Collaborate
    •   Connect




Image: 'motion gears -team force'
www.flickr.com/photos/17258892@N05/2588347668

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This document describes a collaboration between Metronet, MELSA, and Minnesota History Day to hold an event called "History Day @ your library" that aims to: 1) Introduce teachers, librarians, and students participating in History Day to library resources in the Twin Cities area. 2) Help teachers teach research skills and help librarians understand History Day. 3) The all-day event includes keynote speakers and breakout sessions on researching, finding reliable sources, and responsible use of information. The goal is to improve connections between libraries and History Day students.

What Is Social Media?
Social media is people
  using tools (blogs video)
  and sites (facebook
  twitter) to create and
  share content. It is the
  new way to connect and
  converse online.
Why It Matters
• Changing how people communicate, create, & interact
• Word-of-mouth via these tools is powerful
• It’s affordable

And….
• Everybody’s doing it…and not just who you think
78% of people are reading
                                     blogs, an increase from 66%
                                     in the previous study




  48% of the people surveyed
  listen to podcasts

Image: 'Gathered for the IHR
Headphone Roundup'
www.flickr.com/photos/95601478@N00
/193617487
                                       Image: 'Morning in the Spengler household'
                                       www.flickr.com/photos/74105777@N00/78600196
83% of people are
           watching online
               video




                                                     57% of internet users
                                                     are members of social
                                                     networks
                                                Image: 'My social network'
mage: 'online video ecology; in a grid'         www.flickr.com/photos/49503019876@N01/1804295568
www.flickr.com/photos/63313714@N00/3256724981
                                                Data Source: Universal McCann- Power To The People - Wave3. March 2008

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It is Expected…
All organizations are expected to be part
  of the online community.

Build your online presence & identity as
 a credible expert person/organization.

                         Image: 'Blue Mountain Center (September 2007)'
                         www.flickr.com/photos/73218431@N00/1693341532
Social Media for Bremer Bank
Some of the Tools
   Today’s Tools                                Other Tools
   • Blogging                                   •   Podcasts
   • Microblogging                              •   TodaysMeet
                                                •   Social Bookmarking
   • Social networks
                                                •   Event/calendar sites
   • Video sharing                              •   Screencasting
   • Photo/Video sharing                        •   & thousands more
   • Wikis                                      •   http://www.go2web20.net/



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www.flickr.com/photos/73645804@N00/2475349116

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Blogs
      • Regularly updated Web sites that usually contain links
        and comments
      • Accepted as a source of news, information, & other
        content
      • Allow interaction through comments
      • Sort of the new Web newsletter--but anyone & everyone
        can have one
      • Most recent posts first
      • More than 1,000,000 posts to blogs each day

Image: 'We â™ blog'
              ¥
www.flickr.com/photos/11583872@N00/167783571
Ways to Use Blogs
•   Update frequently with
    hyperlinks to deeper info and
    resources
•   Provide news & information to
    constituents                     http://redcrosspdx.blogspot.com/

•   Involve staff and take
    advantage of their info &
    expertise
•   Recruit & involve volunteers
•   Document volunteer
    contributions
•   Keep constituents informed       http://www.tsa.gov/blog
•   As a place for constituents to
    comment and contribute
•   Report back from an event
•   Testimonials from clients,
    volunteers, donors…
Doing It Right

                                                 •   Establish an identity
                                                 •   Update frequently
                                                 •   Friendly tone
                                                 •   Authentic
                                                 •   Informative
                                                 •   Encourage comments
                                                 •   Be responsive to
                                                     comments
Image: 'Right Button'
www.flickr.com/photos/35468141611@N01/85977206
耀
Popular Blogging Tools



http://www.blogger.com/   http://wordpress.org/




http://www.typepad.com/   http://www.tumblr.com/

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Twitter

• IM/Micro-blogging tool that asks one simple
  question - What are you doing right now?
• Posts are 140 characters
• You follow your friends
• Read/Tweet on IM, mobile text, or the Web
Ways to Use Twitter
          •   Stay connected at conference to find
              better sessions
          •   Follow others at conferences with #
          •   Industry gossip
          •   Pointers to resources, blog posts
          •   Drive traffic web page/blog or
              comments
          •   Ask a question, get an answer
          •   Get referrals for products, locations,
              movies, whatever
          •   Ad hoc collaborations
          •   Sending reports in an emergency
          •   Getting/sending news
What to Tweet
       • Announce a new blog entry
       • Random facts about
         organization or cause
       • Research releases
       • Event reminders
       • Breaking news
       • Reply to others’ Tweets
       • Re-tweet interesting tweets
Good Tweets

                                                • Informative
                                                • Useful news
                                                • Entertaining
                                                • Make sense in 140
                                                  characters
                                                • Ask
                                                • Answer
                                                • Share


Image: 'Tweet and Toot Cover'
www.flickr.com/photos/45097561@N00/2902947614

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      Online Communities of people who share interests
       and/or activities, or who are interested in
       exploring the interests and activities of others.

      People may visit a lot of sites, but for many, their
       social network is their online life.

         From Wikipedia

Image: 'Communication'
www.flickr.com/photos/44586678@N00/1459055735
Popular Social Network Sites
• Features like Facebook/MySpace with your pet as the focus
• Games, prizes, sharing….
Nings



• Focus around one interest or topic
• Can be open or invite only
• Users have same options--posting, email, blogs, updates, etc.--
  as in other networks
• Ning.com

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Ways to Use Social Networks
      • Establish a simple Web presence
      • Promote specific actions or petitions
      • Consolidate existing, unofficial social networks related
        to your organization
      • Connect supporters already using social networks
      • Encourage & respond to feedback quickly
      • Informal outreach & communication

Image: 'my friendwheel'
www.flickr.com/photos/40571485@N00/658281511
Image Sharing
               Video & Photos
• Sites that allow users to upload and organize
  photos or videos
• Users can share their photos and videos with
  only people they choose or with the world
• Viewers can comment on photos/videos
• Users have (some) control over how photos and
  videos are used
                              Image: 'Scrapbook page, 1986'
                              www.flickr.com/photos/31794493@N00/3260237814
The Big Two
Other Photo/Video Sites


www.vimeo.com
                               http://blip.tv/


                          Even more
                          • Shutterfly
                          • Snapfish
http://photobucket.com/
                          • Kodak Gallery
                          • SmugMug

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Ways to Use Photo/Video Sharing
• Share organization/staff
  photos
• Create slide shows to embed
  elsewhere
• Share conference keynotes
• Host photos for use in
  newsletters and other
  publications
• Find others’ photos for your
  use (Creative Commons)
Wikis
A wiki is a collection of Web pages designed to
  enable anyone with access to contribute or
  modify content.

Wikis are often used to create collaborative Web
 sites and to power community websites.

 From Wikipedia


                              Image: 'Where to Find a Good Wiki'
                              www.flickr.com/photos/37996646802@N01/1627257
Characteristics of a Wiki
• Collaborative--members can upload, edit,
  comment
• Multimedia--embed photos, videos, slide shows,
  podcasts
• Multiple pages with navigation features
• Public or private
• No HTML knowledge required (usually)
                             Image: 'Wiki'
                             www.flickr.com/photos/35237092540@N01/3275981110
Ways to Use Wikis
         • Collaboration--proposals,
           curriculum, documents…
         • Project management
           —conference, event,
           fundraising…
         • Web page
         • Deliver content for CE or
           other event
         • Knowledge base for staff,
           practioners, others
         • Intranet for staff—policies,
           procedures, schedules…

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The document provides biographical information about the author Harun Yahya and an overview of his works. It states that Harun Yahya writes under a pen name and was born in Ankara in 1956, studying arts and philosophy at university. It notes that since the 1980s he has published many books on political, scientific, and faith-related issues that have helped people strengthen or better understand their faith. The document emphasizes that Harun Yahya's books aim to encourage thoughtful consideration of faith and refute anti-religious ideologies using evidence-based arguments.

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Wiki Tools


 http://pbworks.com/
                                     http://www.wetpaint.com/




http://www.wikispaces.com/          http://tinyurl.com/63vvq
Image: 'Puzzle'
www.flickr.com/photos/95148379@N00/2982166215
Similarities of the Social Tools
•   Promote communication
•   Interactive
•   Collaborative
•   User-generated content
•   Can embed results in other
    tools--blog, Web sites…
•   Easy to learn
•   Easy to use
•   Ever-evolving
•   Free for at least basic
    features

                                 Image: 'Puzzle'
                                 www.flickr.com/photos/95148379@N00/2982163921
Rules of Social Media
    • You can’t control the conversation; be willing to
      give up control
    • Listen to your constituents
    • Get involved--build relationships
    • Ask questions to encourage engagement
    • Be honest & be authentic; no made up names or
      profiles
    • Think long term--it’s a commitment
Image: 'Puzzle'
www.flickr.com/photos/95148379@N00/2983020562

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Social Media is Not for You if…
•   You think it’s a waste of time
•   The Internet in general is a mystery
•   You don’t already have a dynamic Web presence
•   You don’t know why you would use it
•   You don’t have a lot to say about your organization
•   You expect immediate results
•   You can’t commit the time & energy it will take
•   You don’t like change
Getting Started in Social Media
The Key
  You can't understand the social media tools and
    sites like Twitter, Facebook, and blogging just by
    reading articles or reports about them….




Image: 'Login'
www.flickr.com/photos/13957977@N02/2460905893
耀
You need to Participate
    •     Read blogs
    •     Create a blog
    •     Join Twitter to follow people & tweet
    •     Join a social network & participate
    •     Explore photo & video sites
    •     Upload your photos
    •     Make stuff w/photos
    •     Explore & edit a wiki
Image: 'weekend07_04.jpg'
www.flickr.com/photos/67561937@N00/505772429

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Logroño

El documento menciona varios lugares y monumentos importantes de la ciudad de Logroño, como la Torre Blanca, la Fuente de los Ilustres, la Gran Vía, la Fuente de Trevi, la Catedral de la Redonda, la Iglesia de San Bartolomé, la Fuente del Peregrino, la Puerta del Nueve Centenario, la Puerta del Ebro, la Puerta Sur, el Monumento a Espartero, el Parque de Gallarza, la Calle Ruavieja donde antes estaba el Liceo, el Mercado Medieval, el Mercado

各顯神通
各顯神通各顯神通
各顯神通

交通工具的積極運用!

Marketing Digital e Redes Sociais
Marketing Digital e Redes SociaisMarketing Digital e Redes Sociais
Marketing Digital e Redes Sociais

Palestra de Marketing Digital e Redes Sociais da Konfide

marketing digitalredes sociais
Start with a Personal Interest
    • Read & comment on blogs that cover
      your hobby
    • Browse photo sites as you plan your
      vacation
    • Watch YouTube and read the
      comments
    • Set-up a wiki to play

Image: 'looking up'
www.flickr.com/photos/53611153@N00/255775613
Do 23 Things On a Stick




 http://23thingsonastickblogspot.com

http://morethingsonastick.pbworks.com


   Easy way to play & learn.
Ready for next jump--
      organizational research & planning




Image: 'Faded Hop scotch set at my old elementary school'
www.flickr.com/photos/69831536@N00/411038015
Organizations don’t have to participate in
  every social media platform




Image: '234 social media marketing examples'
www.flickr.com/photos/31884970@N00/2909140600

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Pick 1 or 2
• Do your research
• Understand the
  tool’s strengths
• Understand its limits
• Set up accounts to
  participate
Start by Listening
• Search for keywords on Twitter, subscribe to
  search results with RSS, follow people
Find People to Follow
http://wefollow.com/
Search keywords to find
   people
• Nonprofits
• Minnesota
• Hunger
• Banker
Start following
Start tweeting
Facebook Research
• Are there others like you
  on Facebook?
• What are they doing?
  Groups, Pages, Causes?
• Do they have many
  fans?
• What are the
  discussions?

                              Image: 'Facebook HQ'
                              www.flickr.com/photos/87267387@N00/691552110
                              藳

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Once you are comfortable with the
      tools & communities

   You are ready to use them or advise
         others how to use them


                          Image: 'looking up'
                          www.flickr.com/photos/53611153@N00/255775613
Resources to Make It Happen

                                             • Willingness to try something new
                                             • Administration support
                                             • People who can write & engage
                                             • Time to plan, write, evaluate,
                                               adjust
                                             • Commitment to keep it going
                                             • And the biggest resource…




Image: 'bright paperclips'
www.flickr.com/photos/63943575@N00/9984261
Time, time & more time
     •      5 hours/week to start listening
     •      10 hours/week to participate
     •      10-15 hours/week to generate buzz
     •      20+ hours/week to build community
     •      May take anywhere from 3-6 months to see
            results
     Source Beth Kanter http://beth.typepad.com/



Image: 'Curioso elemento el tiempo'
www.flickr.com/photos/51597402@N00/2744390812
Make a Plan
                                                • What is your goal--what
                                                  do you want to happen &
                                                  when
                                                • Who is involved
                                                • Is everyone on board
                                                • Is someone in charge
                                                • Policies on who & what

Image: 'I have a plan. (186/365)'
www.flickr.com/photos/26582481@N08/3234624436

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flickrlast.fmyoutube
Who are you talking to?
                                              • Who is the audience you
                                                want to reach
                                              • Where is your audience--
                                                Facebook, Twitter, or
                                                somewhere else
                                              • What do you want to say
                                              • Who will say it
                                              • How will you say it
                                              • How often will you update

Image: 'Alphabet 05'
www.flickr.com/photos/49968232@N00/89097084
What Are You Saying?
• Audience-focused, not organization-focused
• Here are results from our work
• This is what it means to you/what you can do
   (send money, volunteer, contribute)
• This is what your money, volunteering,
  contribution means


                                         Image: 'BarCamp AMS 2005 Opening - 35'
                                         www.flickr.com/photos/35034347371@N01/54381130
Evaluate Regularly
                                               • What have we learned?
                                               • What is working?
                                               • Have we seen results?
                                               • Should we change
                                                 anything?
                                               • Do we still want to do
                                                 this?

Image: 'Pressure Gauge'
www.flickr.com/photos/58685748@N00/130693756
How will you measure results
                                                              Outputs are easy
                                                        • For blogs: how many views,
                                                          unique visits, time spent on
                                                          page, comments
                                                        • For Twitter: Followers, re-
                                                          tweets of your posts, replies
                                                        • For Facebook: Fans,
                                                          comments, discussions


Image: 'Free coiled tape measure healthy living stock
+photo+Creative+Commons'
www.flickr.com/photos/40645538@N00/3209939998

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Pinterest is one of the fastest growing social media sites. It has grown to over 103 million users and it has become one of the top 30 websites in the US within months of its debut. Join us to learn more about this exciting new site, including how to: " Get started pinning " Effectively use Pinterest as a tool for your library through ideas, best practices, and examples " Discuss some of the copyright issues with Pinterest

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The document provides an overview of best practices for using various social media platforms like Facebook, Twitter, LinkedIn, Pinterest, and Google+ to engage audiences and measure the return on investment of social media strategies. It also discusses how traditional media organizations are integrating social media into their journalism by encouraging more interaction and feedback from readers online. The large amount of data presented focuses on statistics about social media usage, tips for implementation, and examples of how different platforms can be leveraged for communication and engagement.

social media
Harder to Measure Impact
Did using social media make a difference?

 What were your goals?
 • More visibility?
 • Improved profile in
   community?
 • More volunteers?
 • Greater community
   engagement?
 • More donations?
                           Image: '27'
                           www.flickr.com/photos/86176561@N00/34493476
Jump In & Have Fun!




www.flickr.com/photos/88637726@N00/904035517
Metronet
Ann Walker Smalley
 651/646.0475
 ann@metronet.lib.mn.us
 @annws
 metrolibraries.net
 metronetpresentations.pbworks.com

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Social Media for Bremer Bank

  • 1. What is Social Media? And does it matter?
  • 2. About Me Director, Metronet • Librarian • Project Manager for 23 Things On a Stick/More Things On a Stick Prior to Metronet • Consultant to libraries on special projects • Worked with various MN non- profits
  • 4. The social me Minn23 on Delicious @annws Nings (Social Networks) http://anncomments.blogspot.com
  • 5. More… Wikis http://metronetpresentations.pbworks.com/
  • 6. In the beginning of the Web • Static Web sites • Source of information/simple answers • Limited media--photos & illustrations • One-way communication • Needed design & coding skills • Access to a server Image: 'Macintosh SE' www.flickr.com/photos/51512551@N00/3359491617
  • 7. In Web 2.0 • Social & Interactive • User-generated content • Encourages & facilitates communication • Collaborative • Tools for productivity & online “cloud” of apps • Tools for creation & communication • Hosted services
  • 8. The new social Web 2.0 tools to make it easier • Communicate • Create • Collaborate • Connect Image: 'motion gears -team force' www.flickr.com/photos/17258892@N05/2588347668
  • 9. What Is Social Media? Social media is people using tools (blogs video) and sites (facebook twitter) to create and share content. It is the new way to connect and converse online.
  • 10. Why It Matters • Changing how people communicate, create, & interact • Word-of-mouth via these tools is powerful • It’s affordable And…. • Everybody’s doing it…and not just who you think
  • 11. 78% of people are reading blogs, an increase from 66% in the previous study 48% of the people surveyed listen to podcasts Image: 'Gathered for the IHR Headphone Roundup' www.flickr.com/photos/95601478@N00 /193617487 Image: 'Morning in the Spengler household' www.flickr.com/photos/74105777@N00/78600196
  • 12. 83% of people are watching online video 57% of internet users are members of social networks Image: 'My social network' mage: 'online video ecology; in a grid' www.flickr.com/photos/49503019876@N01/1804295568 www.flickr.com/photos/63313714@N00/3256724981 Data Source: Universal McCann- Power To The People - Wave3. March 2008
  • 14. It is Expected… All organizations are expected to be part of the online community. Build your online presence & identity as a credible expert person/organization. Image: 'Blue Mountain Center (September 2007)' www.flickr.com/photos/73218431@N00/1693341532
  • 16. Some of the Tools Today’s Tools Other Tools • Blogging • Podcasts • Microblogging • TodaysMeet • Social Bookmarking • Social networks • Event/calendar sites • Video sharing • Screencasting • Photo/Video sharing • & thousands more • Wikis • http://www.go2web20.net/ Image: 'Pablo's cubism period began at three' www.flickr.com/photos/73645804@N00/2475349116
  • 17. Blogs • Regularly updated Web sites that usually contain links and comments • Accepted as a source of news, information, & other content • Allow interaction through comments • Sort of the new Web newsletter--but anyone & everyone can have one • Most recent posts first • More than 1,000,000 posts to blogs each day Image: 'We â™ blog' ¥ www.flickr.com/photos/11583872@N00/167783571
  • 18. Ways to Use Blogs • Update frequently with hyperlinks to deeper info and resources • Provide news & information to constituents http://redcrosspdx.blogspot.com/ • Involve staff and take advantage of their info & expertise • Recruit & involve volunteers • Document volunteer contributions • Keep constituents informed http://www.tsa.gov/blog • As a place for constituents to comment and contribute • Report back from an event • Testimonials from clients, volunteers, donors…
  • 19. Doing It Right • Establish an identity • Update frequently • Friendly tone • Authentic • Informative • Encourage comments • Be responsive to comments Image: 'Right Button' www.flickr.com/photos/35468141611@N01/85977206 耀
  • 20. Popular Blogging Tools http://www.blogger.com/ http://wordpress.org/ http://www.typepad.com/ http://www.tumblr.com/
  • 21. Twitter • IM/Micro-blogging tool that asks one simple question - What are you doing right now? • Posts are 140 characters • You follow your friends • Read/Tweet on IM, mobile text, or the Web
  • 22. Ways to Use Twitter • Stay connected at conference to find better sessions • Follow others at conferences with # • Industry gossip • Pointers to resources, blog posts • Drive traffic web page/blog or comments • Ask a question, get an answer • Get referrals for products, locations, movies, whatever • Ad hoc collaborations • Sending reports in an emergency • Getting/sending news
  • 23. What to Tweet • Announce a new blog entry • Random facts about organization or cause • Research releases • Event reminders • Breaking news • Reply to others’ Tweets • Re-tweet interesting tweets
  • 24. Good Tweets • Informative • Useful news • Entertaining • Make sense in 140 characters • Ask • Answer • Share Image: 'Tweet and Toot Cover' www.flickr.com/photos/45097561@N00/2902947614
  • 25. Social Networks Online Communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. People may visit a lot of sites, but for many, their social network is their online life. From Wikipedia Image: 'Communication' www.flickr.com/photos/44586678@N00/1459055735
  • 27. • Features like Facebook/MySpace with your pet as the focus • Games, prizes, sharing….
  • 28. Nings • Focus around one interest or topic • Can be open or invite only • Users have same options--posting, email, blogs, updates, etc.-- as in other networks • Ning.com
  • 29. Ways to Use Social Networks • Establish a simple Web presence • Promote specific actions or petitions • Consolidate existing, unofficial social networks related to your organization • Connect supporters already using social networks • Encourage & respond to feedback quickly • Informal outreach & communication Image: 'my friendwheel' www.flickr.com/photos/40571485@N00/658281511
  • 30. Image Sharing Video & Photos • Sites that allow users to upload and organize photos or videos • Users can share their photos and videos with only people they choose or with the world • Viewers can comment on photos/videos • Users have (some) control over how photos and videos are used Image: 'Scrapbook page, 1986' www.flickr.com/photos/31794493@N00/3260237814
  • 32. Other Photo/Video Sites www.vimeo.com http://blip.tv/ Even more • Shutterfly • Snapfish http://photobucket.com/ • Kodak Gallery • SmugMug
  • 33. Ways to Use Photo/Video Sharing • Share organization/staff photos • Create slide shows to embed elsewhere • Share conference keynotes • Host photos for use in newsletters and other publications • Find others’ photos for your use (Creative Commons)
  • 34. Wikis A wiki is a collection of Web pages designed to enable anyone with access to contribute or modify content. Wikis are often used to create collaborative Web sites and to power community websites. From Wikipedia Image: 'Where to Find a Good Wiki' www.flickr.com/photos/37996646802@N01/1627257
  • 35. Characteristics of a Wiki • Collaborative--members can upload, edit, comment • Multimedia--embed photos, videos, slide shows, podcasts • Multiple pages with navigation features • Public or private • No HTML knowledge required (usually) Image: 'Wiki' www.flickr.com/photos/35237092540@N01/3275981110
  • 36. Ways to Use Wikis • Collaboration--proposals, curriculum, documents… • Project management —conference, event, fundraising… • Web page • Deliver content for CE or other event • Knowledge base for staff, practioners, others • Intranet for staff—policies, procedures, schedules…
  • 37. Wiki Tools http://pbworks.com/ http://www.wetpaint.com/ http://www.wikispaces.com/ http://tinyurl.com/63vvq
  • 39. Similarities of the Social Tools • Promote communication • Interactive • Collaborative • User-generated content • Can embed results in other tools--blog, Web sites… • Easy to learn • Easy to use • Ever-evolving • Free for at least basic features Image: 'Puzzle' www.flickr.com/photos/95148379@N00/2982163921
  • 40. Rules of Social Media • You can’t control the conversation; be willing to give up control • Listen to your constituents • Get involved--build relationships • Ask questions to encourage engagement • Be honest & be authentic; no made up names or profiles • Think long term--it’s a commitment Image: 'Puzzle' www.flickr.com/photos/95148379@N00/2983020562
  • 41. Social Media is Not for You if… • You think it’s a waste of time • The Internet in general is a mystery • You don’t already have a dynamic Web presence • You don’t know why you would use it • You don’t have a lot to say about your organization • You expect immediate results • You can’t commit the time & energy it will take • You don’t like change
  • 42. Getting Started in Social Media
  • 43. The Key You can't understand the social media tools and sites like Twitter, Facebook, and blogging just by reading articles or reports about them…. Image: 'Login' www.flickr.com/photos/13957977@N02/2460905893 耀
  • 44. You need to Participate • Read blogs • Create a blog • Join Twitter to follow people & tweet • Join a social network & participate • Explore photo & video sites • Upload your photos • Make stuff w/photos • Explore & edit a wiki Image: 'weekend07_04.jpg' www.flickr.com/photos/67561937@N00/505772429
  • 45. Start with a Personal Interest • Read & comment on blogs that cover your hobby • Browse photo sites as you plan your vacation • Watch YouTube and read the comments • Set-up a wiki to play Image: 'looking up' www.flickr.com/photos/53611153@N00/255775613
  • 46. Do 23 Things On a Stick http://23thingsonastickblogspot.com http://morethingsonastick.pbworks.com Easy way to play & learn.
  • 47. Ready for next jump-- organizational research & planning Image: 'Faded Hop scotch set at my old elementary school' www.flickr.com/photos/69831536@N00/411038015
  • 48. Organizations don’t have to participate in every social media platform Image: '234 social media marketing examples' www.flickr.com/photos/31884970@N00/2909140600
  • 49. Pick 1 or 2 • Do your research • Understand the tool’s strengths • Understand its limits • Set up accounts to participate
  • 50. Start by Listening • Search for keywords on Twitter, subscribe to search results with RSS, follow people
  • 51. Find People to Follow http://wefollow.com/ Search keywords to find people • Nonprofits • Minnesota • Hunger • Banker Start following Start tweeting
  • 52. Facebook Research • Are there others like you on Facebook? • What are they doing? Groups, Pages, Causes? • Do they have many fans? • What are the discussions? Image: 'Facebook HQ' www.flickr.com/photos/87267387@N00/691552110 藳
  • 53. Once you are comfortable with the tools & communities You are ready to use them or advise others how to use them Image: 'looking up' www.flickr.com/photos/53611153@N00/255775613
  • 54. Resources to Make It Happen • Willingness to try something new • Administration support • People who can write & engage • Time to plan, write, evaluate, adjust • Commitment to keep it going • And the biggest resource… Image: 'bright paperclips' www.flickr.com/photos/63943575@N00/9984261
  • 55. Time, time & more time • 5 hours/week to start listening • 10 hours/week to participate • 10-15 hours/week to generate buzz • 20+ hours/week to build community • May take anywhere from 3-6 months to see results Source Beth Kanter http://beth.typepad.com/ Image: 'Curioso elemento el tiempo' www.flickr.com/photos/51597402@N00/2744390812
  • 56. Make a Plan • What is your goal--what do you want to happen & when • Who is involved • Is everyone on board • Is someone in charge • Policies on who & what Image: 'I have a plan. (186/365)' www.flickr.com/photos/26582481@N08/3234624436
  • 57. Who are you talking to? • Who is the audience you want to reach • Where is your audience-- Facebook, Twitter, or somewhere else • What do you want to say • Who will say it • How will you say it • How often will you update Image: 'Alphabet 05' www.flickr.com/photos/49968232@N00/89097084
  • 58. What Are You Saying? • Audience-focused, not organization-focused • Here are results from our work • This is what it means to you/what you can do (send money, volunteer, contribute) • This is what your money, volunteering, contribution means Image: 'BarCamp AMS 2005 Opening - 35' www.flickr.com/photos/35034347371@N01/54381130
  • 59. Evaluate Regularly • What have we learned? • What is working? • Have we seen results? • Should we change anything? • Do we still want to do this? Image: 'Pressure Gauge' www.flickr.com/photos/58685748@N00/130693756
  • 60. How will you measure results Outputs are easy • For blogs: how many views, unique visits, time spent on page, comments • For Twitter: Followers, re- tweets of your posts, replies • For Facebook: Fans, comments, discussions Image: 'Free coiled tape measure healthy living stock +photo+Creative+Commons' www.flickr.com/photos/40645538@N00/3209939998
  • 61. Harder to Measure Impact Did using social media make a difference? What were your goals? • More visibility? • Improved profile in community? • More volunteers? • Greater community engagement? • More donations? Image: '27' www.flickr.com/photos/86176561@N00/34493476
  • 62. Jump In & Have Fun! www.flickr.com/photos/88637726@N00/904035517
  • 63. Metronet Ann Walker Smalley 651/646.0475 ann@metronet.lib.mn.us @annws metrolibraries.net metronetpresentations.pbworks.com