AMPed SEO with Mike Arnesen & SEMpdx

The document discusses different ways that AMP (Accelerated Mobile Pages) content can be used within progressive web apps. It describes AMP as a progressive web app by itself through the use of features like the service worker registration. It also explores using AMP pages within progressive web apps by rendering AMP content in a shadow DOM to avoid performance issues. The document provides examples of how AMP content could be fetched and displayed within a progressive web app for navigation. It emphasizes that AMP aims to provide ultra-portable, embeddable content units that can enhance progressive web apps.

A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.

Introduce Google AMP (Accelerated Mobile Pages) and how to implement Topic - Google AMP is? - Benefits - Concern Point - 3 core components - How Convert HTML TO AMP HTML

Check out more on my blog at: https://www.mcbeev.com/ Azure App Services are basically the de facto standard as the best possible way to deploy and host a .Net Framework or .Net Core application, period. You can argue with me until you are blue in the face about other hosting methods or platforms, but you would still be wrong. However, utilizing an Azure App Service as your hosting method is not the same as utilizing standard IIS, especially when it comes to optimization. During the session we will deploy a .Net Core MVC application to Azure, determine an initial baseline for performance, and then walk through how to configure various properties and server-side configurations that make that site blazing fast.

AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings. You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.

This document introduces Accelerated Mobile Pages (AMP). It discusses how AMP addresses the problems of slow mobile page speeds and inconsistent user experiences by making pages load near-instantly. AMP uses HTML, CSS and JavaScript to simplify pages and optimize resources. The AMP cache hosted by Google further improves speeds by serving validated AMP pages from a global proxy. In summary, AMP aims to make mobile pages fast, easy to implement and embrace open web standards.

An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.

Creating Google AMP Pages allows websites to load faster on mobile and desktop. AMP (Accelerated Mobile Pages) requires rewriting pages in HTML, CSS, and JavaScript to meet speed requirements. Websites create AMP versions of pages that are validated and cached by Google. When users search on mobile, AMP versions may load up to 10x faster than regular pages. AMP works best for static content like news articles and blogs but may not be needed if pages already load quickly. Websites must maintain original and AMP versions of pages and add metadata to link between them.

The document discusses Accelerated Mobile Pages (AMP), an open-source initiative started by Google and Twitter to improve the mobile web experience. It provides an overview of AMP, including its origins, how AMP HTML pages are structured, how site speeds are improved, potential search engine results page impacts, client usage scenarios, supported advertisements, and limitations. A live demo of an AMP page is also included.

1. What is AMP 2. Why should you care about AMP 3. The AMP way of doing things 4. How to get started with AMP 5. Additional resources

Rowan Merewood Developer Advocate Google Accelerated Mobile Pages (AMP) HTML delivers outstanding page-load performance for users browsing content on the mobile web, which is hugely important on limited or flaky networks. Progressive Web Apps deliver reliable performance for re-visits to sites thanks to Service Workers and allows unprecedented engagement via push notifications and Add To Homescreen. AMP gets content in front of users fast – PWAs enable rich experiences and engagement. What if I told you there’s a way to utilize the unique power of both? To build a web experience that loads in an instant and upgrades you to maximum interactivity and engagement? We’re making it happen. Come to learn how.

Principles of AMPhtml within TYPO3 CMS built by an example of b13.com. From NeosCon 2019 on May 11th, 2019 by @bennimack

This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.

What are the ways that startups can leverage the benefits that progressive web apps allow these days? In this talk, I covered some of the startups best practices and how entrepreneurs can take advantage from the capabilities that PWAs give them.

Quick Fact: Google gives the higher ranking to the websites that meet the AMP requirement. As it provides better mobile experience to the users.

Accelerated Mobile Pages (AMP) is a new web standard created by Google that aims to provide faster loading mobile web pages. Websites that comply with AMP standards and create separate AMP versions of their pages may see benefits like higher search rankings and increased conversion rates on mobile searches. However, AMP also tightly restricts the technologies used, requiring special iframes and prohibiting custom JavaScript. While AMP could sincerely aim to improve the mobile web experience, it may also be Google's attempt to respond to competitors and exert more control over web standards. Overall, supporting AMP is recommended given its current importance to mobile search.

Learn about semantic search and, most importantly, how to facilitate it! My talk at SearchFest will dive deep into the implementation angle so that marketers and developers can not only learn about why structured data is important, but how to implement it on their sites using microdata and/or JSON-LD.

The document discusses search entity analytics and semantic analytics. It describes how search engines and analytics should focus more on entities rather than strings. It presents an approach to entity analytics using tag management and JSON-LD to analyze entity performance and optimization. The talk encourages moving beyond traditional SEO to focus on entity analysis and performance since entities are critical.

Coming to you, straight from #SMX West 2013, my presentation on Authorship and AuthorRank. "From Authorship to Authority: A journey to quality search results"

Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. In my talk from MozCon 2016, I delivered 29 rapid-fire tips intended to empower marketers to overcome the insurmountable odds and circumnavigate road blocks using this incredibly powerful marketing tool.

Check out my presentation from State of Seach 2015 in Dallas, Texas on "Punk Rock SEO". Want to reach a more in-depth blog post after you click through the slides? Check out the blog post version of this presentation here: http://www.upbuild.io/blog/punk-rock-seo/

Link building is hard work, especially on limited resources. Mike will go over how to use tools, automation, and relationships to build links with minimal resources.

mozCon 2014 - Learn about Google Shopping with a presentation for non-PPC marketing. Technical difficulties, a little history and some similarities with SEO to achieve success. PDF download has annotations.

This document provides instructions and guidelines for using the Toad for Oracle software, including details about new features, installation and administration instructions, tutorials for key Toad features like the PL/SQL Debugger and SQL*Loader, and how to perform common tasks like connecting to databases and comparing schemas. It also contains reference information about Toad options, menus, toolbars, and other aspects of the user interface.

DHI-WASY Aktuell 2/13, Hochwasser, MIKE by DHI, THE ACADEMY by DHI, FLOOD TOOLBOX, FEFLOW

The document discusses Oracle Enterprise Manager security and access control. It provides guidance on organizing targets by support team to separate access for different teams. It also describes allowing read-only access for applications to view database performance through roles, named credentials, and restricting privileges. Fine-grained database privileges are also introduced to restrict access at the page and feature level.

This document discusses how a company used data from Google AdWords campaigns to improve targeting for UNICEF and Arlanda Express clients. They ingested audience insights into a proprietary data management platform (DMP) to refine user profiles, then pushed this data back to AdWords to improve remarketing lists and campaign performance. For UNICEF, they saw an 8x increase in conversion rate and 1037% increase in ROI. For Arlanda Express, generic keywords saw a 302% increase in click-through rate and 83% decrease in cost-per-acquisition. The company then applied this approach to Facebook using similar techniques to rewrite pixel tracking code and ingest DMP data, seeing a 2.3x increase in conversion rate

This document summarizes a presentation about how search engine ranking factors have changed and will continue to change over time. It discusses how factors like user signals, content relevance, and machine learning have become more important than traditional SEO tactics. It also notes that while ranking factors are always evolving, some basic technical fundamentals like site architecture, relevant links, and page speed remain important. Industries also have different ranking factor priorities based on typical user intentions within those categories. The overall message is that SEO requires adapting to changes and focusing on creating unique, relevant high-quality content.

This document provides guidance on how to conduct workplace accident investigations. It defines what constitutes an accident and incident, and explains why it is important to investigate both. The main steps of an investigation are developing an investigation plan in advance, assembling an investigation kit, immediately investigating all incidents and accidents by collecting facts, interviewing witnesses, and writing a report. A key part of the investigation is determining the root causes through techniques like the "five whys." Identifying root causes can help prevent future occurrences and meet regulatory requirements.

East Coast Oracle Users Group 2015 - Oracle Enterprise Manager 12c security framework can be quite overwhelming for the EM administrator. It's often hard to understand how the components interact and how to best leverage them for your organization. Learn how to take advantage of Enterprise Manager roles, groups and named credentials to properly grant permissions and privileges to users. Utilizing EM privileges, we'll show how you can safely grant access to application teams and developers, without the worry of changes being made.

The document discusses social media and its importance for non-profits. It defines social media as people sharing content online, like opinions and experiences, which functions like word-of-mouth marketing. It notes the massive growth of social media and internet users. For non-profits, social media can help with goals like increasing awareness, website traffic, and exposure to donors. It supports branding and can drive more traffic and potential donors when used effectively.

Justin Ferriman of LearnDash and Ross Johnson of Project Panorama discuss starting a premium WordPress plugin business.

A presentation to TechHatch's 2013 class in Richmond, VA. We discussed methodologies to measure their websites and apps with audience segmentation, conversion rate optimization, and A/B testing tools.

This document discusses myths and best practices related to pay-per-click (PPC) advertising and landing pages. It addresses three myths: 1) that a landing page is always a single page, when sometimes a multi-page path is better, 2) that Flash content on landing pages is always bad, when used properly it can increase engagement and conversion, and 3) that multivariate testing is always better than A/B testing, when each approach has pros and cons depending on the situation. The document emphasizes testing landing page variations strategically on a small scale first before attempting complex multivariate testing.

The document discusses various ways to automate Google AdWords accounts, including using Google's built-in automated bid strategies, creating automated rules, and developing custom scripts. It provides examples of bid strategies, rules for pausing low quality keywords and notifying of position drops, and describes how AdWords scripts can automate complex tasks or integrate with external data sources. Developing scripts is presented as a powerful way to preserve proprietary automation while gaining benefits like running tasks frequently and integrating with other systems.

The document discusses optimizing content for the search engine sales funnel. It explains that content should be optimized for different stages of the funnel, including initial research, product research, and consideration of specific brands. Content types should include text, videos, and pages focused on categories, products, and competitors. Proper keyword coverage across content types can improve search visibility.

In 2016, mobile internet usage exceeded desktop for the first time! With over 50% of users on mobile, is your web app optimized for them? Let’s learn about Accelerated Mobile Pages, how AMP address mobile user challenges and build a valid AMP app together! http://nodevember.org/speaker/Lisa%20Huang

The document is a slide presentation about AMP (Accelerated Mobile Pages) that discusses: - Mobile web challenges like slow devices and networks where JavaScript does heavy lifting. - How AMP addresses these with techniques like inlined CSS, prioritized resource loading, and async JavaScript to make pages load instantly. - Examples of companies that use AMP and the types of content it works for. - How AMP can be used as an entry point or data source to build progressive web apps with features like service workers for offline use.

Instant Mobile Web presentation for Silicon Valley Code Camp 2017. Session: https://www.siliconvalley-codecamp.com/Session/2017/instant-mobile-web-an-accelerated-mobile-pages-primer

Native apps account for 3 out of 4 minutes people spent on mobile. However, SEO practices are still largely focused on optimizing mobile websites, leaving app content out of this critical channel for content discovery and consumption. This is the presentation for the webinar: Mastering Mobile SEO for Your Website and Native App Content. You can watch the recording at: https://www2.branch.io/LongtailMobileSEOWebinar_LP-OnDemandRegistration.html The presenters are Branch CEO Alex Austin and mobil SEO expert Emily Grossman. Topics include: -The broken app content discovery through search -Applicable strategies to boost SEO ranking for your app content -Best practices to optimize your mobile website SEO -How to optimize the web-to-app flow to maximize ROI What you need to know about app indexing, AMP, and Instant Apps

Google will begin indexing the mobile version of webpages instead of the desktop version. This means sites need to ensure their mobile content matches their desktop content. Over 50% of searches are done on mobile, so sites with truncated or missing mobile content may be impacted. The document provides tips on making content consistent, technical details to check like structured data, and considerations around implementing Accelerated Mobile Pages (AMP) for mobile optimization.

How has mobile marketing changed in the past year and how should your business react to best prepare for 2017 and beyond? Emily will discuss the what future holds for mobile optimization and how to rise above the rest of the pack in a mobile-first world.

Presented at Web Directions Code, Melbourne If you have a website—particularly one that generates revenue for your organization—you need a Progressive Web App. So where do you begin? How do you decide which features of a Progressive Web App make sense for your users? What tools can make the process easier (or harder)? In this practical session, Jason will guide you through the key design decisions you’ll need to make about your Progressive Web App and how those decisions impact the scope of your project. He'll also teach you how to avoid common pitfalls and help you take full advantage of Progressive Web App technology.

This document provides an overview of search engine optimization (SEO) techniques for climbing to the top of Google search results in 2017. It discusses the spectrum of SEO sophistication and emphasizes that SEO is a journey of making small incremental improvements over time rather than needing to know everything at once. Specific techniques mentioned include keyword research, optimizing page speed and images, becoming mobile-friendly, using SEO plugins like Yoast, and creating quality content. The goal is to understand how Google presents information and optimize websites accordingly.

The document discusses key social media and SEO trends for 2017. Some of the major trends highlighted include increased focus on mobile experiences for search and social media, including richer content like videos and camera effects; new messaging features and virtual reality apps from Facebook; and the growing importance of voice search through digital assistants like Google Assistant. The document provides advice on optimizing websites and content for these emerging trends.

Progressive enhancement sounds practical, but not for your current project, right? Good news: you’re wrong! In this session, Aaron will debunk the myths that often preclude individuals and organizations from embracing progressive enhancement and demonstrate solid techniques for applying progressive enhancement in your work. By the end of this session, you’ll walk away with * a better sense of the devices people are using to access the Web, * a framework for envisioning experience as a continuum, and * a solid understanding of how to improve the accessibility and reach of your Web projects. Come find out why progressive enhancement isn’t just for “content” sites (whatever those are).

This document summarizes a talk given by Chris Heilmann at ForwardJS in 2015. Heilmann discusses the state of web development technologies and how developers have focused too much on experimental features that are not ready for production use. This has led to a fragmented web where browsers implement features differently. He argues developers should focus on standardizing and improving existing web standards rather than constantly introducing new technologies. ES6 is highlighted as a priority for improving existing JavaScript.

AMP — Accelerated Mobile Pages — is no longer an up-and-coming experimental project. It’s now integrated into Google’s regular results and its use has expanded far beyond publishers; it is now being deployed by retailers and others. Whether you’re just getting started with AMP or are looking to get more from your existing AMP efforts, this session explores the latest developments and what you should do to take advantage of them.

The document discusses progressive web apps (PWAs) and outlines key considerations for creating a PWA. It addresses questions around what a PWA is, how to make a website feel like an app, offline functionality, push notifications, and creating a roadmap. Examples from companies that implemented PWAs successfully are provided. The conclusion recommends developing a progressive roadmap that starts with baseline PWA features and builds out functionality over time based on priorities and initiatives.

This document provides an overview of how startups can leverage Amazon Web Services (AWS) to build and scale their applications. It discusses how startups benefit from the same infrastructure, security, scalability and affordability as major companies that use AWS. Case studies are presented of Dropbox, Instagram and Pinterest successfully using AWS to power their growth. Key lessons from these companies emphasize keeping products simple, leveraging AWS services to minimize operational burden, and using AWS auto-scaling and reserved instances to reduce costs. The presentation introduces the new AWS Activate program which provides benefits and support packages to help startups get started and grow using AWS.

The announcement of a Google Mobile-first index is adding more fuel to the mobile fire (and we don't just mean the Galaxy Note 7). It is more crucial than ever for marketers and businesses to embrace mobile now!

There are a number of options when going mobile, and it's not slowing down. Why choose one over the other? What are the strengths and pitfalls? What's right for your customers and users? We'll go over each option, with examples of how you can come to the right strategy around your mobile offerings.

My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!

Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.

Mariya Moeva, Product Manager at Google, discusses the future of the web and the important roles privacy, speed, and fostering quality user experiences have to play in it. Learn about tools like AMP, Site Kit and Web Stories for WordPress that you can use to assess and advance the performance of your WordPress site.

Scope of this paper is to focus on Accelerated Mobile Pages a project brought by Google and its infinite possible use cases in this mobile-first era. In my paper, I have given emphasis on areas such as publishing articles, implementing news broadcast in storytelling format and Direct Email engagement via Accelerated Mobile Pages. As Accelerated Mobile Pages is an open source technology and it works on the browser it can be used by anyone on any device regardless of hardware and OS compatibilities. Date Ganesh Revji | Darvesh Raviraj Narsing | Mayuri Dendge"Accelerated Mobile Pages (AMP)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15821.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15821/accelerated-mobile-pages-amp/date-ganesh-revji

Check out my slides from SMX Advanced 2018 for a deep dive into the various methods of implementation for structured data, taking SEO into the future with Machine-Readable Entity IDs (MREIDs), and more!

Behold! The slide deck from my GTM talk at SearchLove London 2017. Quick description: Let's face it - being able to track and analyze your top pages, bounce rates, form submissions, and the like is pretty low-level stuff. It's almost 2018, so it's time to increase your Google Tag Manager proficiency to get the most of your Analytics configuration. In this session, Mike will geek out on GTM, show you how to track progress through forms and pinpoint friction points, explain how to set up user interactions to fire virtual page views for more granular intelligence, fix cross and subdomain tracking issues, and more.

If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.

Semantic markup and structured data are awesome, but what it we could make those things even more awesome that we ever imagined? Well, what if I told you we could use tag management tools to track the performance and ROI of structured data? What if I told you, you could start pushing out semantic markup so that your site could earn rich snippets without ever having to actually go into your source code and apply microdata? Well you can! Check out my session at SMX West 2015 to find out how!

Here is my presentation from SMX Social Media Marketing (2014). With Facebook’s Open Graph, sites and apps share information about users so that offers, features and services can be tailored to each individual’s interests – even if that person never visited the site before. You’ll leave this session knowing how to use Open Graph to improve and optimize your content for better sharing.

As part of the panel on "25 Smart Examples of Structured Data You Can Use", I'm presenting ways you can implement and track (a commonly overlooked piece) structured data and semantic markup. This is a preview! The whole thing will be live on October 1st.

My presentation from Under the Hood: Advanced Markup for SEO & Social Media. Full deck will be uploaded tonight.

The document discusses eCommerce SEO best practices for site architecture, content, duplicate content issues, structured data, social media integration, site speed, and analytics. It provides tips for using flat site structures, meaningful URLs, content on category pages, canonicalization, XML sitemaps, responsive design, and Google Analytics tagging to improve search engine optimization for eCommerce websites.

Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York. I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.

The modern web is multi-platform. Brands interested in providing site experiences that delight customers need to have sites that display flawlessly and are highly useful on desktops, phones, and tablets; experienced digital marketers know this, savvy users know this, and the web's leading search engines know this. As we blaze through 2013, your mobile experience plays more and more into how your website performs in mobile search. Don't be left behind and relegated to the bottom of the search results for your valuable keywords. Make sure that search engines rank your site where it belongs so your mobile audience can find you at the important stages of their journeys. In the first ever SwellPath Presents, our Senior SEO Analyst, Mike Arnesen, will teach why mobile SEO is more important than ever, dive into the different takes on mobile SEO, and outline how you can build a mobile experience that is nothing less than SEO perfection.

Behold, my deck from my 4/16 Mozinar for SEOmoz! Very soon, Google AuthorRank will no longer be the "next big thing in search," but the "current big thing" in search. Mike Arnesen will go over specific tactics that you can use to boost your AuthorRank as an individual agent, help enterprise-level sites benefit from AuthorRank, sell the idea into your clients and/or bosses, and creative use-cases from the trenches at SwellPath. This advanced foray into AuthorRank building assumes familiarity with Google Authorship.

Learn how to turn up the Awesome on your SEM with Google Authorship and Google+. Full deck up tonight.

From Authorship to Authority: Why Claiming Your Identity Matters. My presentation from SMX East 2012. #Author2Authority

This is a powerpoint that features Microsoft Teams Devices and everything that is new including updates to its software and devices for May 2024

Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.

Stream processing is a crucial component of modern data infrastructure, but constructing an efficient and scalable stream processing system can be challenging. Decoupling compute and storage architecture has emerged as an effective solution to these challenges, but it can introduce high latency issues, especially when dealing with complex continuous queries that necessitate managing extra-large internal states. In this talk, we focus on addressing the high latency issues associated with S3 storage in stream processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of S3 latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing. Throughout the talk, we will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of S3 latency on stream processing. By the end of the talk, attendees will have gained insights into how to optimize their stream processing systems for reduced latency and improved cost-efficiency.

To help you choose the best DiskWarrior alternative, we've compiled a comparison table summarizing the features, pros, cons, and pricing of six alternatives.

Blockchain technology is transforming industries and reshaping the way we conduct business, manage data, and secure transactions. Whether you're new to blockchain or looking to deepen your knowledge, our guidebook, "Blockchain for Dummies", is your ultimate resource.

Solar Storms (Geo Magnetic Storms) are the motion of accelerated charged particles in the solar environment with high velocities due to the coronal mass ejection (CME).