Going All-In On AMP

This document summarizes key points from a presentation about optimizing marketing channels and measuring success across the customer journey. It discusses how the customer journey has evolved, understanding audiences and their media behaviors. It also covers search engine optimization factors, optimizing websites for users and search, planning content by customer stage, saturating channels through social media and local listings. Measuring success is discussed in terms of attributions across channels and measuring the full conversion funnel rather than just annual results. The presentation emphasizes understanding the customer journey and establishing KPIs to measure performance at each stage.

In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences. This webinar covered the following: How customer experiences are even more important in the post-covid world 2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities Adapt an SEO-First approach to deliver a customer-focused page experience Case studies and best practices

COVID-19 has disrupted our world like nothing we have seen before, and the response requires some reflection, planning, and aggressive execution. Milestone has developed and begun implementing the COVID-19 Crisis-Recovery-Growth strategy and wants to share it with the community. In this presentation, Milestone’s CEO Anil Aggarwal and VP of Marketing Erik Newton discuss insights on how to overcome the business impact of COVID-19. We will cover: — Phased tactics within local, organic, social, and paid media. — Recommendations for gathering customer insights, adjusting content, mobile, and clickability. — Moving to omnichannel measurement and offer packaging and scaling back up. — What is the current state of voice search, entity search and where it is growing. — Top tips to create AMP and FAQ pages for conversational content and voice search. — How major verticals – tech, banks, auto, hotels, and retailers – are capitalizing on these technologies to increase growth and sales. — Successful case studies and practical tips to upgrade your digital assets and use BERT to your advantage.

This document discusses digital marketing trends for 2022 that will impact businesses. It covers topics like consumer trends showing people prioritizing discovery, health, volunteering and education. Search trends are evolving to focus more on relevancy, experience and desire. Local search success depends increasingly on expertise, authority and trust. The presentation emphasizes the importance of digital experience and desire, including stitching together an omnichannel customer experience through approaches like conversational search and commerce. It provides a framework and considerations for an effective 2022 digital strategy.

Visionary leader, author, former Joie de Vivre founder and CEO and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. In this webinar recap you can learn the tips discussed on leadership and the mindset required for creating amazing experiences. The content was holistic and covered a number of interesting topics: • Creating an organization culture which helps you thrive during the downturn • How create unique experiences for your customers • Leadership must-haves to help build authentic connections • Skills that are most valuable today: ownership, communication, problem solving • What can you do to add value to your personal careers during a down economy Chip has helped change many people change the way they think about their jobs and helped businesses world over.

Modern architecture of Laravel for eCommerce enables businesses to stay ahead of curve. Choose Laravel framework to build feature-rich eCommerce Store in 2022.

Milestone, Digital Presence Cloud. Trends that impacted 2018. Search experience - Organic, Social & Paid.

Often we attend a training class (e.g. an agile bootcamp) and we are told to "go forth and be awesome." Well, if you are trying to form high-performing product delivery teams, there's a ton to learn and a ton of things to #suckless at, so it takes practice. This session is all about using Deliberate Practice to improve our skills.

The document discusses the key elements of an effective web strategy, including focusing on the user experience, aligning with business objectives and requirements, and utilizing appropriate tools and technology. An effective web strategy is defined as a long-term iterative process that maps business goals to online initiatives using SEO, design, messaging and content to position a brand online. User experience, business needs, and tools such as timelines and human capital are identified as important elements to consider.

Apple’s Siri, Amazon Echo, Microsoft Cortana and Google Home are accelerating the use of voice search. That means forward-thinking SEOs must prepare now for a future where voice search and virtual assistants play a significant — and in some cases, principal — role in content discovery and conversions. This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future when half or more of all queries will be spoken.

The document discusses optimizing content for voice search and virtual assistants. It provides 7 steps to optimize for voice search, including designing conversational content, technology factors like page speed and HTTPS, domain authority, local rankings, creating actions and skills, automating FAQs using AI, and tracking analytics. It emphasizes the importance of creating content for every stage of the customer journey, from informational to navigational to transactional intent. Technical must-haves for voice search include page speed, HTTPS, AMP/PWA, and domain authority. Analytics are also important to track voice search queries, clicks, and actual conversations with chatbots.

• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.

It is difficult for companies to quantify returns on digital investments for several reasons. C-suite executives are often unfamiliar with metrics like click-through rates and sentiment analysis that are used to measure digital performance. The rapidly changing tech landscape also makes long-term decision making challenging. Only 19% of companies create formal business cases for digital projects, and half of CMOs can't show the impact of social media on their businesses. To address this, companies should segment digital investments into categories like maintenance, emerging technologies, and transformative initiatives, and employ tailored measurement approaches for each.

Benu Aggarwal grew Milestone Internet Marketing from her living room to four global offices with 300 employees, learn the curves in the road that led her to become a hospitality digital marketing leader. Benu fought her way to the top in a male dominated industry- learn her professional tips for success and what she does not allow to stand in her way of being the best. Additionally, hear how she prioritizes the growing life and work demands that face entrepreneurs today. Learn directly from an entrepreneur the keys to be successful personally and professionally

The document discusses developing a social media strategy for a telecom provider based on current social trends. It outlines how people are increasingly trusting opinions from strangers online over traditional institutions. This means brands must participate in the social web through compelling content, conversations, and collaborating with customers. The document provides examples of how BBC and other companies have benefited from social media strategies, and presents a framework called POST for defining objectives, strategy, technology and approach for a social strategy.

Are you interested in leveraging social media as part of your lean launch startup? Do you understand how to tie social media marketing into your overall business strategy goals? Learn more about social media strategy, social media marketing, social listening, editorial / content calendars, and great tools for managing your data and analytics.

This document discusses Google's Accelerated Mobile Pages (AMP) project and provides a roadmap for implementing AMP on a website. It begins with an overview of AMP and its benefits like faster page loads and increased visibility in search results. It then outlines a three step roadmap: 1) building the business case for AMP, 2) setting goals for priorities and analytics, and 3) maintaining AMP page health. Key resources for creating AMP pages like templates, components and validation tools are also reviewed. The presentation concludes by highlighting additional AMP resources and thanking the audience.

Jacob Lial from Greenlane Search Marketing presents on AMP (Accelerated Mobile Pages) - December 2015. Learn about what AMP means to SEO, Google, and mobile site improvements to benefit your users. Visit ampproject.org to learn more about Google's big 2016 focus.

Accelerated Mobile Pages (AMP) is a framework for building web pages that are optimized for mobile devices. It addresses issues like slow load times and poor user experiences on mobile by simplifying pages and parallelizing resource loading. AMP pages use HTML, CSS and JavaScript to load quickly. They are cached globally through Google's AMP Cache for fast delivery. Publishers can easily implement AMP pages and monetize them while embracing an open web.

This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.

Accelerated Mobile Pages (AMP) & How it will Impact your Business - SEO, Traffic, Visibility, Ad Revenue & others

AMP is coming to improve the mobile web. Big time. There are many aspect to a great user experience on sites. In order to improve the speed of the media websites on mobile and the monetization, we needed few things: 1. Fast pages. Fast to load, fast to display, saving bandwidth when possible. 2. Easy for the developers and companies to create. Only based on known and widely used technologies. 3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices 4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone. In these slides, we will cover AMP and what it can do for you.

Quick Fact: Google gives the higher ranking to the websites that meet the AMP requirement. As it provides better mobile experience to the users.

- Technical SEO - What is AMP & benefit? - Difference to mobile site? AMP tester. - What is AMP stories? - Page speed importance - Site improvement with AMP - AMP SEO - WordPress plugins

Here's a "new visual storytelling format" has launched by Google called accelerated mobile pages stories.

What is AMP? Why should I learn what it offers? And how can I take advantage of it in WordPress? This deck was used to guide a discussion about these topics at the awesome PDX WP Meetup on August 5th, 2019.

Why website performance matters, and what is the business cost of not improving your page speed. Part two is looking at the AMP project, including AMP stories and AMP email

The document discusses Accelerated Mobile Pages (AMP), an open-source initiative started by Google and Twitter to improve the mobile web experience. It provides an overview of AMP, including its origins, how AMP HTML pages are structured, how site speeds are improved, potential search engine results page impacts, client usage scenarios, supported advertisements, and limitations. A live demo of an AMP page is also included.

AMP provides a great user experience across many platforms. So let's implement AMP. Walk through below steps to enable AMP for your website.

This document discusses strategies for improving the performance of single-page applications (SPAs). It notes that SPAs can provide a more native-like user experience compared to traditional multi-page applications. The document outlines several ways to enhance SPA performance, including optimizing APIs, reducing payload size, enabling HTTP/2 and offline functionality. It also discusses techniques for measuring and monitoring performance using tools like the Chrome DevTools and performance metrics. The key message is that performance must be measured to be improved.