Understanding Social Media
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The document discusses social media and its importance for non-profits. It defines social media as people sharing content online, like opinions and experiences, which functions like word-of-mouth marketing. It notes the massive growth of social media and internet users. For non-profits, social media can help with goals like increasing awareness, website traffic, and exposure to donors. It supports branding and can drive more traffic and potential donors when used effectively.
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Understanding Social Media
- 1. Understanding Social Media National Safe Place Webinar Series April 15, 2009
- 2. What is it? What is social media? Who is doing it and how are they different? What are they doing and where?
- 3. Social media is people sharing stuff online. (Any type of content, opinions, insights, experiences, perspectives, media videos, images) At its core: Word-of-Mouth Marketing. Just think of it as recommending things to your friends A Definition
- 4. What is it, really? Personal Communications Blogs Microblogs Podcasts (Audio & Video) Social Networking Social Bookmarking Media Sharing Virtual Worlds Collaborative Tools
- 5. Why Does It Matter? INTERNET 1.17 billion users 69% of Americans Social Media up 668% BLOGGING 12 million American bloggers 57 million American readers
- 6. SOCIAL NETWORKING If MySpace were a country, it would be the 8 th Largest in the world (Todd And) Why Does It Matter?
- 7. Why Does It Matter To Non-Profits? Goals of Online Marketing Expose your message to key audiences Increase website traffic Exposure to donors Grow awareness Promote positive brand association Business development & networking Social Media Payoff Supports branding and mindshare goals Drives traffic from multiple sources Bolsters search engine marketing optimization More traffic can means more exposure and more donors Creates conversation
- 8. Email Instant Messaging Text Messaging Personal Communications
- 9. Blogs Personal Journals Thought Leadership Commentary Straight News A Beautiful Blend
- 10. Microblogging Not Just Quick Statements Mirrors Real Conversations Dialogue or Multi-logue Quickly Instigate A Firestorm
- 11. Postcasts & Web-TV Offer Traditional Media Opportunity Dynamic and Engaging Loyal Audiences Web TV – A Top Trend for 2009
- 12. Social Networking Sites MySpace Facebook Niche & Industry Micro Communities
- 13. Social Bookmarking News Sites Digg StumbleUpon Reddit Bookmarking Sites del.icio.us
- 14. File Sharing & Collaboration YouTube Flickr Wikipedia Yahoo! Answers Yelp
- 15. Principles of Karmic Communication Participate and Learn Make friends with community elders Understand and respect community mores Lead with altruism, come bearing gifts Discover a community need Learn the linguistics Value and cultivate relationships Leverage appropriately … over time (Source: Rob Key, Converseon)
- 16. What Do I Do Now? Participate Sign up Sign in Grow your network (I’ll be your friend) Become one of our influencers It’s all about CREDIBILITY
- 17. Participate Meaningfully >> Credibility >> Influence What Do I Do Now?
- 18. David Finch Social Media Manager Doe-Anderson Louisville, KY Twitter: @davidfinch www.davidsfinch.com www.smclouisville.org www.socialmediaexplorer.com Let’s Connect