A basic overview of Accelerated Mobile Pages, Instant Articles and Apple News technologies - along with the steps on enabling and configuring AMP on a WordPress website. This talk was initially presented at the Melbourne SEO Meetup on the 1st of March 2016.
Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
Is it too early to begin thinking about Google AMP outside of the Google news carousel? I’ll take you through the commons pitfalls of AMP and some of the results publishers are seeing.
AMP is coming to improve the mobile web. Big time. There are many aspect to a great user experience on sites. In order to improve the speed of the media websites on mobile and the monetization, we needed few things: 1. Fast pages. Fast to load, fast to display, saving bandwidth when possible. 2. Easy for the developers and companies to create. Only based on known and widely used technologies. 3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices 4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone. In these slides, we will cover AMP and what it can do for you.
AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings. You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.
1. What is AMP 2. Why should you care about AMP 3. The AMP way of doing things 4. How to get started with AMP 5. Additional resources
A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.
The document discusses different ways that AMP (Accelerated Mobile Pages) content can be used within progressive web apps. It describes AMP as a progressive web app by itself through the use of features like the service worker registration. It also explores using AMP pages within progressive web apps by rendering AMP content in a shadow DOM to avoid performance issues. The document provides examples of how AMP content could be fetched and displayed within a progressive web app for navigation. It emphasizes that AMP aims to provide ultra-portable, embeddable content units that can enhance progressive web apps.
Quick Fact: Google gives the higher ranking to the websites that meet the AMP requirement. As it provides better mobile experience to the users.
Principles of AMPhtml within TYPO3 CMS built by an example of b13.com. From NeosCon 2019 on May 11th, 2019 by @bennimack
Creating Google AMP Pages allows websites to load faster on mobile and desktop. AMP (Accelerated Mobile Pages) requires rewriting pages in HTML, CSS, and JavaScript to meet speed requirements. Websites create AMP versions of pages that are validated and cached by Google. When users search on mobile, AMP versions may load up to 10x faster than regular pages. AMP works best for static content like news articles and blogs but may not be needed if pages already load quickly. Websites must maintain original and AMP versions of pages and add metadata to link between them.
Accelerated Mobile Pages (AMP) is a framework for building web pages that are optimized for mobile devices. It addresses issues like slow load times and poor user experiences on mobile by simplifying pages and parallelizing resource loading. AMP pages use HTML, CSS and JavaScript to load quickly. They are cached globally through Google's AMP Cache for fast delivery. Publishers can easily implement AMP pages and monetize them while embracing an open web.
The document discusses Accelerated Mobile Pages (AMP), an open-source initiative started by Google and Twitter to improve the mobile web experience. It provides an overview of AMP, including its origins, how AMP HTML pages are structured, how site speeds are improved, potential search engine results page impacts, client usage scenarios, supported advertisements, and limitations. A live demo of an AMP page is also included.
This talk was designed to give the developer the basics of the AMP technology. The talk offers the pros and cons of the technology as well as a technical overview of the structure of an AMP pages. The information covers several tools and integration with popular CMS and how to implement AMP in the development testing and build process.
An overview of Accelerated Mobile Pages Project. See how you can leverage this important open source project today in production and improve your sites' performance and the happiness of your users.
The document discusses Accelerated Mobile Pages (AMP), which is a framework for building mobile-optimized content that loads instantly. It describes the key components of AMP including AMP HTML, AMP JS, and the Google AMP Cache. It also outlines how to integrate AMP into a Drupal 8 site using various AMP modules and libraries. The benefits of AMP include faster load times and improved mobile search rankings, while drawbacks include limited functionality and the need to implement AMP-compatible code.
What is AMP and why should you care about it? This presentation will give an overview of the AMP specifications and what are its benefits. This will include case study examples. Next, I’ll discuss the challenges of implementing AMP, AMP and Gutenberg, and AMP themes/plugins.
This document contains links to reference slides from an Envato talk on November 6th, 2015. It discusses basic structured content, the difference between search queries and keywords, why "good unique content" needs to change. It also mentions the future of search engine results pages and how they may become more like personal assistants that can understand the world, the user, and provide contextual answers instead of search engine result pages for voice searches.
This talk was originally delivered at the Melbourne WordPress Developer Meetup in July 2016. Rather than the common talks on hardening and prevention, this presentation covered how you can identify a WordPress website is compromised, and some of the early warning signs.
This presentation covers the basic security topics that those building or hosting your own WordPress website should be aware of. Security is an incredibly broad topic, this is targeted at those who want to hit the ground running.
WordPress SEO Tips from a talk given at the Melbourne SEO Meetup in April 2016. It was delivered in person, and also via a webinar via an SEMrush online event.
The slide deck from an introduction to WordPress SEO, covering basic search engine optimization, onsite and offsite factors, keyword/topic and content strategy, WordPress SEO by Yoast and a few recommendations to help people learn more about SEO in general.
The document outlines steps for analyzing SEO insights and reporting metrics to stakeholders. It discusses collecting data from Google Analytics and SEMRush on key performance indicators like traffic, keywords, and conversions. The data is merged into a Google Sheet where pivot tables, index/match functions, and formatting are used to create a readable report. Insights from the data include top performing pages and the types of content new users engage with. A strategy is proposed to create more beginner tutorials based on these findings to increase goals around traffic and conversions.
WordPress security tips for marketing operations and developers. Originally delivered at the Big Digital Adelaide 2016 Conference.
This document outlines a content marketing formula for achieving return on investment (ROI). The formula consists of 3 parts: 1) developing a 10x content idea that exceeds anything already available on the topic, 2) hustling through commitment, investment of time/money, and technical skills to create content others won't, and 3) launching the content through various distribution channels to reach the target audience. Examples of developing unique content ideas and distributing content are provided. The document stresses finding underserved topics and distributing widely to achieve ROI through customer loyalty and high-quality backlinks.