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Accelerated		Mobile	Pages,	
Instant	Ar4cles	and	Apple	News	
@chrisburgess	 chrisburgess.com.au
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP)
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Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.

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AMP - Accelerated Mobile Pages
AMP - Accelerated Mobile PagesAMP - Accelerated Mobile Pages
AMP - Accelerated Mobile Pages

AMP is coming to improve the mobile web. Big time. There are many aspect to a great user experience on sites. In order to improve the speed of the media websites on mobile and the monetization, we needed few things: 1. Fast pages. Fast to load, fast to display, saving bandwidth when possible. 2. Easy for the developers and companies to create. Only based on known and widely used technologies. 3. Mobile Friendly: they should respect a standard and thanks to this standard, pages would be automatically optimized for mobile devices 4. Embrace the open web: non-proprietary technology, open source, available to anyone to use and improve. It should not only help for search engines, but for everyone. In these slides, we will cover AMP and what it can do for you.

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Why?
Ref:	hCp://hCparchive.org/trends.php

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AMP is an open spec for lightweight, mobile-friendly pages. You can use it as the mobile view on your site, and having it enabled actually allows the AMP version of your page to be used by Google for search previews and in other places on their platform. In addition, many SEO experts recommend adopting AMP as Google is likely to reward those who do in terms of rankings. You will learn why AMP is important, how to easily add it to your WordPress site, and different techniques you can use to customize it to your specific needs.

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A brief guide to how Google's new Accelerated Mobile Pages (aka AMP) are displayed and navigated. Includes details on the fundamental change to how Google AMP pages differ to ‘normal’ search results.

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Ref:	hCps://en.m.wikipedia.org/wiki/List_of_Google_products	
Google	Accelerated	Mobile	Pages	(AMP)	–	an	open	
source	project	and	service	to	accelerate	content	on	
mobile	devices.
Enabling	AMP	on	a	WordPress	Website
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Creating Google AMP Pages allows websites to load faster on mobile and desktop. AMP (Accelerated Mobile Pages) requires rewriting pages in HTML, CSS, and JavaScript to meet speed requirements. Websites create AMP versions of pages that are validated and cached by Google. When users search on mobile, AMP versions may load up to 10x faster than regular pages. AMP works best for static content like news articles and blogs but may not be needed if pages already load quickly. Websites must maintain original and AMP versions of pages and add metadata to link between them.

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Accelerated Mobile Pages (AMP) is a framework for building web pages that are optimized for mobile devices. It addresses issues like slow load times and poor user experiences on mobile by simplifying pages and parallelizing resource loading. AMP pages use HTML, CSS and JavaScript to load quickly. They are cached globally through Google's AMP Cache for fast delivery. Publishers can easily implement AMP pages and monetize them while embracing an open web.

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The document discusses Accelerated Mobile Pages (AMP), an open-source initiative started by Google and Twitter to improve the mobile web experience. It provides an overview of AMP, including its origins, how AMP HTML pages are structured, how site speeds are improved, potential search engine results page impacts, client usage scenarios, supported advertisements, and limitations. A live demo of an AMP page is also included.

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http://www.example.com/page-url/amp/
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3	Core	AMP	Components	
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•  AMP	JS	
•  Google	AMP	Cache

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The document discusses Accelerated Mobile Pages (AMP), which is a framework for building mobile-optimized content that loads instantly. It describes the key components of AMP including AMP HTML, AMP JS, and the Google AMP Cache. It also outlines how to integrate AMP into a Drupal 8 site using various AMP modules and libraries. The benefits of AMP include faster load times and improved mobile search rankings, while drawbacks include limited functionality and the need to implement AMP-compatible code.

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Accelerated Mobile Pages (AMP)
AMP	Rules	
•  Allow	only	asynchronous	scripts	
•  Size	all	resources	sta4cally	
•  Don’t	let	extension	mechanisms	block	rendering	
•  Keep	all	third-party	JavaScript	out	of	the	cri4cal	
path	
•  All	CSS	must	be	inline	and	size-bound	
•  Font	triggering	must	be	efficient	
•  Minimize	style	recalcula4ons	
•  Only	run	GPU-accelerated	anima4ons	
•  Priori4ze	resource	loading	
Reference:	hCps://www.ampproject.org/docs/get_started/technical_overview.html
#development=1
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Accelerated Mobile Pages (AMP)
“If	we	had	two	ar-cles	that	from	a	signaling	perspec-ve	scored	
the	same	in	all	other	characteris-cs	but	for	speed,	then	yes	we	
will	give	an	emphasis	to	the	one	with	speed	because	that	is	
what	users	find	compelling.”	
	
Richard	Gingras,	senior	director,	news	and	social	products	at	
Google	
Ref:	hCp://searchengineland.com/google-to-launch-amp-in-search-results-february-24-2016-242902
Further	Reading	
•  hCps://www.ampproject.org/	
•  hCps://github.com/ampproject/amphtml	
•  hCps://yoast.com/sefng-up-wordpress-for-
amp-accelerated-mobile-pages/	
•  hCp://www.sitepoint.com/an-introduc4on-to-
googles-accelerated-mobile-pages-amp/	
•  hCp://webdesign.tutsplus.com/ar4cles/amp-
project-will-it-make-your-sites-faster--cms-25853	
•  hCps://instantar4cles.i.com	
•  hCps://developer.apple.com/news-publisher/
Thanks!	J	
@chrisburgess	 chrisburgess.com.au

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