Webinar #5: Mobile indsigter og trends ft. Google

The document provides an agenda and summary for a talk on how the physical world is meeting the web through various technologies. The topics discussed include mobile and IoT, the Physical Web, Progressive Web Apps, and connecting through web APIs. Specific emerging APIs that allow access to device sensors and hardware are demonstrated, such as ambient light detection, web Bluetooth, and web audio. The talk aims to show how the web is becoming a universal platform to enable new experiences at the intersection of the digital and physical worlds.

Talk at Smashing Conf - 7th Feb 2018 (Video - https://vimeo.com/254703766) Explores some of the issues that 3rd-party tags introduce when we add them to our sites, some ways of measuring the impact, and challenges we still have

Talk delivered in New York, Sep 19, 2016 during an O'Reilly meetup before Velocity Conference about Web Performance and Images, including HTTP Client Hints and new Image Formats

This talk at the 2018 performance.now() conference (Amsterdam) walks through a brief history of UX and web performance research, highlighting landmark studies that helped connect the dots between performance and user experience. I also demystify the current state of performance metrics and help you understand what you need to focus on for your site and your users.

This document discusses optimizing mobile and web performance through testing, analyzing, and improving the delivery of content such as images, videos, and text. It provides an overview of common tools for testing performance, such as WebPageTest and Video Optimizer. It then covers best practices for optimizing different types of content, including compressing text and images, using responsive images, lazy loading images, optimizing video quality and formats, and configuring video streaming and delivery. The goal is to understand current performance and make targeted improvements to provide fast, high-quality experiences for users on mobile.

Slides from my talk at WebPerfDays Amsterdam, Nov 2018 on how Misguided improved the speed of their website and some of he business gains

Martin Flack of Akamai discusses how a content delivery network (CDN) can help accelerate and secure internet of things (IoT) devices and traffic. A CDN can handle IoT device traffic by routing around problems, minimizing delay and loss. It provides traffic management, load balancing, and caching of IoT data and software to improve performance. Edges in the CDN network are positioned close to devices and backends to optimize routing of IoT data and requests.

My slides from M-commerce Event 2015 (mcommerce-event.nl). About why we need to start designing for performance as your visitors don't like to wait online... For you, as a business owner, a speed(y) way to design & xperiment with at your own website

This document discusses using an event-driven microservices architecture with messaging to build applications for the Utah Department of Alcohol Control. It outlines some issues with an initial REST-based approach, such as tight coupling and lack of scalability. The document then presents an alternative event-driven approach using messaging to decouple services and allow independent scaling. It highlights benefits like resilience and reduced network costs, as well as considerations for using an event-driven style.

Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet. In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply. This presentation builds upon Dave’s “Optimization for Mobile” chapter in Smashing Magazine’s “The Mobile Book.” This talk was given at HighEdWeb Florida.

A presentation given by Gilt Principal Software Engineer Evan Coyne Maloney at the ioSoho meetup group, August 2014.

Mobile and web performance is critical for user experience. Testing tools like WebPageTest and Video Optimizer can identify optimization opportunities such as slow delivery speeds, large files, and inefficient content. Key best practices include using content delivery networks to cache content globally, compressing text and images, resizing images appropriately, and choosing optimal video bitrates. Adhering to these performance best practices can significantly improve load times and user engagement.

Page speed is increasingly important for websites. Performance is User Experience and not only a Development Issue. Performance is a process and starts in conception and design.

The document discusses progressive web apps (PWAs) and outlines key considerations for creating a PWA. It addresses questions around what a PWA is, how to make a website feel like an app, offline functionality, push notifications, and creating a roadmap. Examples from companies that implemented PWAs successfully are provided. The conclusion recommends developing a progressive roadmap that starts with baseline PWA features and builds out functionality over time based on priorities and initiatives.

- Automating performance tests through continuous integration can provide direct feedback on performance changes after code releases and infrastructure changes. It allows performance issues to be detected and addressed earlier. - Key best practices include starting with a single important test scenario, focusing on robustness over realism, visualizing trend data over time, and analyzing results to update thresholds and catch regressions. - The goal is to continuously monitor performance through the pipeline and in production to better understand impacts of changes and flag any performance issues for further investigation. Automated tests complement but do not replace thorough acceptance testing.

Automating mobile tests for Gilt's iOS app presented many challenges. While Appium provided a way to write cross-platform tests, implementing full accessibility and mocking complex infrastructure required significant effort. Getting developer buy-in was also difficult as testing was seen as extra work rather than integral to the development process. Overall, mobile testing faced cultural hurdles compared to web.

This document discusses optimizing mobile performance. It recommends testing performance with tools like WebPageTest and Video Optimizer. It then provides tips for optimizing content delivery such as compressing text, resizing and compressing images, preloading video correctly, and starting video streams at a low bitrate for faster loading. The document stresses the importance of mobile performance and outlines best practices.

Slides from my session at StartupBootcamp Smart City & Living program... You never get a second chance to make a first impression. The same goes for online, where the decision to bounce is often made in the first 2 seconds, and Google will lower your ranking if your site is too slow... This talks is about why startups should care about speed when building product, how to improve design with speed and how to measure & optimize speed and beat the (corporate) competition...

Great design needs great insights based on qualitative and quantitative data. And you need to use a/b testing to validate the end result. As 70% of a/b tests have no or negative results, the chance of impactless design is to too high for you not to a/b test.

My slides from DrupalJam 2014... About why users abandon your website and best practices to align content and speed to create a fast user experience, and continue to keep it aligned for every release

De hedendaagse consument is verwend. Bezoekers verwachten een makkelijke en snelle website waarin het reisaanbod overzichtelijk en snel toegankelijk is. Recent onderzoek van ondermeer Forrester en Aberdeen Groep toont aan dat een website met pagina’s langzamer dan 3 seconden het risico loopt dat meer dan 40% van uw bezoekers uw website vroegtijdig verlaten. Spitsuur op jouw website voor vertragingen kan zorgen, met de kans dat meer dan 75% van de bezoekers wegslikt naar een concurrent. 
In jouw reisorganisatie besteed je dan ook veel tijd en geld aan het creëren van een zo volledig mogelijk beeld van het profiel van de bezoeker. De Web Analytics oplossing staat hierin vaak centraal bij het inzichtelijk maken en sturen van het bezoek van de gebruikers op de site. Vaak wordt vergeten dat een goede werking en kwaliteit van een website een minstens even bepalende factor kunnen zijn in een succesvolle conversie van bezoeker naar klant. Aan de hand van praktijkvoorbeelden zullen we u niet alleen laten zien hoe de resultaten van A/B performance testen een directe koppeling leggen tussen site performance en omzet en loyaliteit van de bezoeker, maar ook welke aspecten de performance van uw website kunnen beïnvloeden en hoe u deze kunt opsporen. Tevens hoe u performance aspecten eenvoudig kunt kwantificeren EN relateren aan verloren conversie op uw website.

Slides from M-commerce Event 2014. 99% of consumers' time is spend on other websites than yours. And when luck happens and they visit to buy something you better make sure it performs and works. This talk will dive into the delicate balance between speed, usability and content and provides best practices to create a mobile user experience that's ready for fast conversion.

If you are working on a serious project, you want it to scale. The thing about scale is, you only focus on it once you really need it. I’m the CTO of an soccer social network based in Brazil. To put it mildly, soccer is big in my country. This summer, we focused our marketing on the World Cup, preparing our application to support as many users as possible. To do that, we had to benchmark and improve, but how could we load test? What tool should we use? Those are just some questions that I'll go through in this talk, that will show youhot to address this challenge so stress test you app.

My presentation at the Zycko breakfast session... About why your users don't like to wait and why you should care as a site owner. This presentation covers the importance of perception of speed, navigation and how to do proper performance monitoring...

This document discusses improving mobile performance and measuring impact. It addresses growing mobile traffic and the need to improve the user experience on mobile. It covers testing site speed, optimizing ads for mobile, and attributing conversions across devices and touchpoints to understand mobile's impact. Attribution is important as 30% more conversions are now attributed to mobile. The document provides resources for testing, benchmarks, and understanding how to measure store visits from mobile.

D’après Forrester, seulement 1% des consommateurs français considèrent que les marques délivrent une bonne expérience client quand, à titre de comparaison, 14% des consommateurs anglais se disent satisfaits. Les français sont aujourd’hui largement “mobile first” avec 75% du temps passé en ligne sur mobile or ils sont toujours plus exigeants, impatients et curieux. Comment faire pour améliorer l’expérience digitale sur mobile ? Pour Google la réponse repose sur une expérience app-like sur le web. Loïc de Saint-Andrieu, Head of Customer Experience FR @Google

Web performance optimisation has been gaining ground and is slowly getting more of its deserved recognition. Nevertheless, much of our time on the web is still used up by waiting. To decrease our wait time and improve the web’s overall performance, this integral part of user experience needs further promotion. Waiting and the perception of time itself, is reason enough to explore some of the psychological effects time has on our users, too. Passing time also plays a big role in the evolution of technologies. Through the history of HTTP we have reached the latest version as HTTP/2, which will turn some of our existing web performance best practices on their head and into the new anti-patterns of today.

The document discusses various tools and techniques for optimizing mobile and web performance, including testing sites using tools like WebPageTest and Video Optimizer, optimizing delivery of content like images, videos and text through techniques like compression and CDNs, and best practices for mobile video streaming to reduce startup delays and prevent stalls. Common issues covered include large file sizes, unnecessary connections, and choosing video streams appropriate for available bandwidth.

Slides from my session at Multichannel Conference 2015... You never get a second chance to make a first impression. The same goes for online, where the decision to bounce is often made in the first 2 seconds, and Google will lower your ranking if your site is too slow... This talks is about why we should care about speed, how to improve design with speed and how to measure & optimize speed...

In an evolving market where expectations are high for performance and quality, performance engineers and project leaders need to be able to automate their performance tests without being impacted by maintenance costs. In agile and DevOps approaches, testers have to test more in less time, so automation is also a critical component for a quick, machine-driven software pipeline build. But how do you avoid extra work when automatically handling scenario updates? Join this web seminar to discover how you can deliver efficient regression and report on realistic UX during functional and nonfunctional testing activities. You’ll also see a demonstration of the integration between NeoLoad and Ranorex.

From Prototype to Production: How to take the leap in IoT... and stick the landing A field-tested, production-ready IoT prototype is both an enormous milestone and the beginning of a brand new challenge, one that requires new skills, new tools, new partners, and a keen eye for both danger and opportunity. As CTO of cloud-connectivity pioneer Soracom, Kenta Yasukawa has helped customers around the world manage the tricky transition from prototype to production. This session will examine real-world use cases across industries to to show how to achieve success at scale. From managing certificates in Shenzhen to capping connectivity cost in California, today's cloud offers more opportunities than ever to break through the hardware, software and connectivity dependencies unique to IoT.

How we used Customer Development at Dataloop.IO to get our initial customers and traction in the crowded monitoring space. Presentation from Hacker News London Meetup - 9th October 2014

The document discusses performance testing for betting operators during seasonal spikes like the Grand National horse race. It recommends: 1) Analyzing user data and server logs to understand realistic user journeys and volumetric requirements. 2) Designing test scripts that mimic end users' actions and sports updates using customized load profiles. 3) Executing performance tests on web and mobile applications to ensure 99.9% uptime, quick responses and loading times during high-traffic events.

Stop gambling with your application performance. Know how continuous testing processes and strategies can help you deliver better app performance during Grand National and Seasonal spikes.

Slides from my session at Shoppingtoday 2015, a 5 step approach to get your site fast and ready for peak volumes for your customers during the holidays season...

The mix of ever-smarter mobile devices and the constant connectivity of wireless networks have changed the way users access applications—and the way we develop and test them. Deployed applications deliver different content and functionality depending on whether the user is accessing them via a browser, smartphone, or tablet. And applications are accessed over myriad network configurations, including wireless and mobile networks. Brad Stoner presents an in-depth look at performance testing challenges for mobile applications including recording from devices, playing back device-specific requests, and accounting for variances in users’ geographical locations. Discover some of the best mobile performance testing approaches such as emulating mobile networks with varying connection speeds, packet loss, and latency during load tests. Find out when to use real devices vs. emulators to ensure high mobile application performance delivery to all end-users, at all times—on any device or network.

This document provides an introduction to progressive web apps (PWAs). It discusses the history of web technologies from HTML and HTTP in the early 1990s to more recent developments like service workers, push notifications, and web app manifests that enable PWAs. Features of PWAs are described like reliability, performance, engagement, and integration with the operating system. Case studies are presented showing the benefits some companies have seen from implementing PWAs.

Har du masser af besøgende på din webshop, men kniber det med at få dem til at købe? Se med i dette webinar, hvor du får 9 gode råd, der kan hjælpe dig med at omdanne besøgende til kunder.

Har du svært ved at danne dig et overblik over, hvad du rent faktisk får ud af din markedsføringsindsats, og er du i tvivl om, hvad dine penge egentlig går til? I dette webinar får du indsigt i, hvordan du bruger Google Analytics til at se nærmere på, hvordan dine kunder interagerer med dit website og dine kampagner - og ikke mindst hvor dine kunder kommer fra. Derudover får du en række smarte tricks du kan bruge, når du skal have sat din Google Analytics op.

Én ting er sikkert: digital marketing udvikler sig hurtigt og hele tiden. Det er derfor ikke bare vigtigt at følge med strømmen, det er også en rigtig god idé at være et skridt foran. Følg med, når Casper tager de langsynede briller på og fortæller dig, hvad du skal holde fokus på i 2019, hvis du vil stå stærkt online.

Få 8 konkrete tips til, hvordan du kan arbejde målrettet med din branding på de digitale kanaler.

Den 3. oktober kl. 10.30 afholdt Compells Casper Theilgaard webinar med fokus på sociale (og betalte) medier for B2B virksomheder. Bliv bl.a. klogere på, hvordan du bruger Facebook, LinkedIn og Instagram til at udvikle din forretning samt opbygge og pleje dine forretningsrelationer. Du kan se eller gense slides fra webinaret her.

Oplæg holdt af Anja den 27. juni 2017 for Erfa-netværk, Erhverv Skanderborg.

Seo og kommunikation - Erhverv Skanderborg

Slides fra Bjarkes oplæg til Succes Online Summit i Aarhus den 29. maj 2017. Google Analytics (digital ledelse for SMV). Som online virksomhed indsamler du store mængder data. Data er guld - særligt for dig som leder. På denne breakout lærer du, hvordan du kan bruge den data du allerede indsamler online til at skabe viden, indsigt og målbare resultater. Du finder ud af, hvordan webanalyse kan hjælpe dig til at prioritere din online indsats og får mest muligt ud af dit marketingbudget.

Compell Webinar #7 – Tænk mere mobil eller bliv ved med at tabe med din annoncering. Webinaret blev afholdt den 9. marts 2017.

Introduktion til Compell og online marketing v. Bjarke Bekhøj Keywords: Online marketing - de største trends i 2017 Fokus på kunderelationer 'What happens in a 2016 internet minute?' De gamle mediers død Er du relevant? Global konkurrence Hvad bør du fokusere på i 2017?

Varier - Google marketing: Understanding consumers shopping for Furniture. Slides blev brugt i forbindelse med Varier Retailer Marketing Academy #2. 01.12.16.

Google Marketing for Retailers - Varier Retailer Marketing Academy #2. Webinaret blev afholdt den 1.12.16.

This webinar discusses using Facebook for retailers. The agenda includes an introduction, overview of digital marketing and Facebook, and how retailers can use Facebook. Key points include: - Facebook is recommended because it has the most users and is a good advertising and business platform. - Retailers should create a Facebook page, post regular updates about products, discounts, and other relevant content. They should also use the page to communicate directly with customers. - Advertising on Facebook allows retailers to promote their page and products to all Facebook users locally or globally with budgets starting at $1 per day. Setting up ads involves choosing an audience, ad content, and allows measuring results to optimize campaigns.

Compell – Matchmaking konference 2016

Compell webinar #6 - Bliv klar til Black Friday. Afholdt den 30. september 2016.

AdWords kursus 2 - Afslutning

I denne udgave af Risk er der krig i Europa.

AdWords undervisning modul 1

Sociale medier i små virksomheder - Oplæg v/ Bjarke Bekhøj på Dokk1 den 30. august 2016.

Succes online modul 4 - sociale medier og email-marketing

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus. Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

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