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Dee Sadler | ACP, UGM, ACI, UX Geek
Senior Design Manager | IBM Watson Health
dee.sadler@ibm.com
@DeeSadler
UX Process Demystified
What is User 

Experience Design?
"User experience" encompasses all aspects
of the end-user's interaction with the
company, its services, and its products.
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UX in general is made up of 4-5 unique
roles and ideas
Discovery Phase: UX Researcher, Strategist
▪ Strategy and content: Data analysis, competitor analysis, customer analysis, personas, journey
mapping, initial focus groups, user testing…
Design Phase: Interaction Designer
▪ Wireframing and prototyping: Co-design sessions, IA, task flows, creating the why and how of
the interaction, based on the user research. Help with user testing.
Develop: UI Designer
▪Execution and analytics: The lay out based on the wires. Defining the standards and design
patterns, style guides, spec docs and assets for the developers.
▪ Visual Design look and feel, animation, adaption to all screens and devices…
Deploy: UI Developer, Front-end designer/developer
▪ HTML, CSS, working with the developers
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What does the UX process look like... really?
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What does the UX process look like... really?

If you've ever wondered, what is the UX process is and what are the deliverables for User Experience design. In other words, what does UX really looks like, this deck will provide a very defined process and has actual work product to give examples.

ui mockupswireframesuser experience design
UI/UX Design in Agile process
UI/UX Design in Agile process  UI/UX Design in Agile process
UI/UX Design in Agile process

Topic: UI/UX DESIGN IN AGILE PROCESS Why do we integrate design into our Agile process? As we all know, the Agile Manifesto is well-received and successfully adopted as it is today thanks to the 12 underpinning principles. While “good design” is one main reason that “enhances agility”, “Agile processes promote sustainable development”. At Axon Active, it’s important for us to do everything Agile and work with one another collaboratively in Collaboration Model. It gets people on the same page, makes everyone engage more with the product, encourages them to share more creative ideas, and gives them the flexibility they need to improve themselves. Indeed, Designers and Developers can collaborate more closely and effectively, and subsequently integrating design into Agile process will yield numerous benefits. For that reason, Scrum Breakfast Da Nang this October will be the very chance for you to learn: • How to successfully integrate design into Agile process in practice • How different Collaboration Model is from traditional model • The benefits of Collaboration Model when done correctly

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UX Process — From Idea To Implementation
UX Process — From Idea To ImplementationUX Process — From Idea To Implementation
UX Process — From Idea To Implementation

My UX Process slides from my talk at Code On The Beach. This is a vague overlook into the user experience process of design when building digital products

digital productsdesignuser experience
5
RESEARCH
VISUAL
INTERACTION
UI DESIGN
ANALYSIS
PERSONAS
WIREFRAMES
SPEC DOCUMENT
MOCKUPS
COMPONENTS
ASSETS
PROTOTYPING
PROTOTYPES
FOR TESTING
INTERVIEWS
MAPPING
MILESTONE OCCURANCE
AVERAGE
LESS
MORE
GREATER
INFORMATION ARCHITECTURE
INITIAL MEETING
NEEDS ASSESSMENT
USABILITY TESTING
BACK END WORK
COMPONETS
UI
STYLES
PAGE ELEMENTS
FINISHED
PRODUCT
PROTOTYPES
FOR TESTING
USABILITY TESTING
PROTOTYPES
FOR TESTING
USABILITY TESTING
RINSE/ REPEAT
VISUAL STYLE GUIDE
READJUSTMENT
Initial Contact Research Usability
Testing
Interaction
Design
Visual
Design
UI
Design Development
PHASEIMPORTANCEMILESTONES INVOLVEMENT
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Strategy
Analysis
Competitive/Comparative
DISCOVER/STRATEGY
Experience or
Journey Map
DISCOVER/STRATEGY
Heuristic
Evaluation
DISCOVER/STRATEGY
Personas/
Behaviors
DISCOVER/STRATEGY
Stakeholder
Interview
DISCOVER/STRATEGY
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Look at UI/UX Design Process
Look at UI/UX Design ProcessLook at UI/UX Design Process
Look at UI/UX Design Process

It has Modern UI /UX Design Process. Like from - Hand-holding customers for every feature - Identifying the key design challenge - Stepping into the shoes of the user - Designing the Information Architecture and wireframing - Nailing the visual design

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Designing Better Applications, Website and Intranets
Designing Better Applications, Website and IntranetsDesigning Better Applications, Website and Intranets
Designing Better Applications, Website and Intranets

Creating great websites and applications is hard work. There are so many aspects to juggle; so much complexity to control. You have to understand the needs of your users, get buy-in from stakeholders, organize lots of content and create an intuitive interface. This is no small order. Fortunately, nForm has created a simple resource to pass on a little of what we’ve learned about planning for great design. Our User Experience Cards feature tried-and-true methods for designing better interactive products of all kinds--from online stores to corporate intranets to mobile apps. Learn about why these methods are needed, how they can help you achieve success, and how you can use the User Experience Cards to plan your own projects.

user experience designweb designusability
UI/UX presentation by Roshan Karunarathna
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The presentation I used in the two sessions I did on introduction to UI/UX Engineering for undergraduate students in the Vavuniya Campus of the University of Jaffna and the Trincomalee Campus, Eastern University.

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9
UX Process
Understand the user
11
UX Process

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UX INTERVIEWS is a series of short interview sessions – with senior UX practitioners and Service Design Thinkers. Please let me know if you are free to provide your input, too. I will send you a quick survey with new questions.

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Understanding Product Design UX / UI / v.3
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Understanding Product Design UX / UI / v.3

The document provides an overview of the product design process from understanding the problem, ideating solutions, designing and testing, establishing visual design and style, and user testing. It emphasizes the importance of understanding users through personas and user journeys before coming up with solutions. Various tools are suggested for wireframing, prototyping, and testing designs with users. The key takeaways stress designing for user flows rather than screens, sharing ideas early for feedback, and making incremental improvements based on testing.

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What is UX Developer
What is UX DeveloperWhat is UX Developer
What is UX Developer

These slides cover basic information about UX Development and skills required for UX Developer Visit Us http://brillinfosystems.com/ui-ux-development

#uxdeveloper#uxdevelopment#uxvsui
HOUSEHOLD INCOME: $48,000
TAX FORM: 1040
PRODUCT: Retail/Assist
CLIENT STATUS: 2 years
AGE: 26
OCCUPATION: Part-time server,
part-time receptionist
LOCATION: Ft. Worth, TX
MARITAL STATUS: Married
DEPENDENTS: 1
HOMELIFE: Married, 1 young child, owns
modest home. Husband employed full-time.
EDUCATION: Some college
HOBBIES: Being a mom, likes to visit flea and
vintage markets, cooking
BEHAVIORS
(social, email, word processing, searching)
to do her own taxes.
GOALS
by a professional
professional prepare her taxes next year.
money for next year. Wants to be able to
have tax prep fees taken out of her refund
“With my life changes, I’m
concerned. I don’t know how to
do my taxes. H&R Block can
make it easy for me.”
Antonia and Greg have a 16-month-old and recently
purchased a modest home. Antonia loves coming to her own
home each day. Antonia believes that you must work hard to
get by in life. She thinks that a happy family equals a happy
life. She has never had much disposable income, and this is
combined income to ease financial strain. She enjoys
time, Antonia enjoys going out to the local flea markets looking
for toys and fun items for her home.
Antonia and her husband agree that all of
their life changes make it too
stressful to tackle taxes on their
making mistakes and needs
the security a professional
can provide when it comes to
concerned about getting the
best refund possible, as they
could use the money.
AntoniaMarried,
One Child
UX RETAIL PERSONAS
H&R Block proprietary and confidential. All rights reserved.
13
UX Process
15
Comparative /Competitive Analysis
User Feedback
16

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Tampa UX November 2014 Meetup
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Ux/ui Design Solution Services
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Ux/ui Design Solution Services

This document discusses UI/UX design services from Deorwine Infotech. UI/UX design combines structure, content, and user experience to help businesses achieve their goals. Deorwine helps startups and companies define new visions and customer experiences through UI/UX engineering. They offer services like website design, responsive design, mobile app design, and more. Deorwine is dedicated to solving UI/UX problems and creating outstanding user experiences to elevate businesses.

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Product Design and UX / UI Design Process in Digital Product Development
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Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.

designuxui/ux
Roadmaps
INTERATION 1
STAKE HOLDER INTERVIEWS
ADMIN
DESIGN
COMPARITIVE ANALYIS
TASK ORGANIZATION
DESIGN PLAN
DESIGN REVIEWS / DEMOS
INFORMATION ARCHITECTURE
WIREFRAMES
SPEC DOCUMENT
VISUAL STYLE GUIDE
INTERATION 2 INTERATION 3 INTERATION 4 INTERATION 5 INTERATION 6 INTERATION 7 INTERATION 8 INTERATION 9INTERATION 0
12/11 - 12/24 12/25 - 1/07 1/08 - 1/21 1/22 - 2/04 2/05 - 2/18 2/19 - 3/04 3/05 - 3/18 3/19 - 4/01 4/02 - 4/1511/27 - 12/10
SECURE DEVELOPMENT SERVER / DB
DEV
CMS PLATFORM
SITE ADMIN / DEVELOPMENT
APPLY CSS / DEPLOY
CONTENT
LOCATE EXISTING EXAMPLES
CATALOG EXISTING STANDARDS
STERILIZE EXISTING EXAMPLES
STORE CONTENT / FINALIZE
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18
• Word
• Axure
• Visio/Omnigraffle
• PowerPoint/Keynote
• Balsamic
• mime
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Tools
Research
RESEARCH/VALIDATION
Quantitative/Qualitative
Research
RESEARCH/VALIDATION
Contextual Inquiry RESEARCH/VALIDATION
User Interviews
RESEARCH/VALIDATION
Card Sorting RESEARCH/VALIDATION
Surveys
RESEARCH/VALIDATION
Usability Testing
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UX techniquesUX techniques
UX techniques

The document discusses the value of user experience (UX) design and provides an overview of the UX design process. It notes that poor UX cost Expedia $12 million in lost sales in 2010. Good UX increased Macy's sales by $15 million in the first month and $300 million in the first year. The key steps of UX design include stakeholder meetings, card sorting, interviews, analysis, research through methods like contextual inquiry and surveys, solution design including personas and wireframes, and testing through paper prototypes, usability tests, and multi-variant testing. The document is authored by Sunny Kumar, UX Director at Grand Union.

ux techniquesuser experienceux
Why user experience design fails.
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Why user experience design fails.

This was a presentation made to Refresh Boyne in which Patrick discusses why User Experience design can fail. How not to engage with UX teams. Too often UX is done last or it's a rubber stamp step - especially around accessibility. That's when it fails. Patrick will show how to get it right.

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UX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature AnalysisUX Lesson 4: Task & Feature Analysis
UX Lesson 4: Task & Feature Analysis

The document discusses the process of task and feature analysis in user experience design. It explains that task analysis defines what users need to do and how they should do it. The steps are to break tasks down into detailed subtasks from the user's perspective and identify potential points of frustration. Creating a user flow diagram can reveal the hidden complexity of tasks. Feature analysis involves mapping out all user requirements and prioritizing them as essential, simple, complex, or nice to have. The document provides exercises for analyzing the tasks and user flows of booking a hotel room on different websites.

uxuser experienceagency
21
Review Current State
Dashboard concentrates on Primary number and usage. If more
numbers are available, there should also be a way to access or
change number from Dashboard.
Total Due, and Pay Bill are #1 for calls to care, and complaints in
the App store. Bring it front and center. First thing they see.
Inconsistent bolding, and colors compared to other pages.
Accordian is dated and how the inside functions is too similar to
website, which doesn’t function as responsive, and app, if an
app, should have a better look and feel for viewing.
Fonts are not the same throughout the app. Bold, font family,
sizing, colors are all different.
Looks nothing like the rest of the app. Doesn’t feel a part of the
same app.
Double menus, which are also inconsistent.
Again, the 2nd menu looks nothing like the other page.
Coverage page has inconsistent spacing, font sizing and colors.
Select a store: The use of“Sprint Store”means nothing to the
user. Icon usage and coloring is inconsistent.
Icons are color, while other pages are grey. Size is also different.
Inconsistent icon usage.
Not sure the correct design pattern of a toggle is right here. For
the iPhone, perhaps a check is better.
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Sprint 12:45 PM 100%
Total Due
10/21/15
Manage Devices
Pay Bill$152.96
816-289-3419
Usage Summary Details +
Support
Store Shop Locator
News Manage Network
22
Task Analysis
CONCEPTING
Concepting
Brainstorming
CONCEPTING
User Flow
CONCEPTING
Storyboarding
CONCEPTING
Design Ideation
Sessions
CONCEPTING
Site Map
CONCEPTING
Affinity
Diagramming
CONCEPTING
23
24

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Usability has been one of the ‘non-functional’ requirements in software architecture for a long time now. However, just because you and your team can use your software with your eyes closed does not mean your users can or will. Usability is a very small subset of User Experience (UX) design and an increasing number of companies in Australia and overseas is paying more attention to this growing field. Contrary to popular belief, UX design is not a ‘black art’ that only the creative or artistic types can do. It’s not a single discipline or role that’s assigned to one person or team either. In fact, it’s an attitude that everyone involved in the project needs to acquire. Hence, it’s something that everyone needs to learn to make products that people actually want to use. This is especially true in the case of software architects who have so much say and stake on the final product. The User-Centred Design Process User-centred design (UCD) is the concept of designing and developing a system around the user to fit the user and business needs instead of the other way round. Just like everything in software development, user-centred design also has some standard processes that can be followed to ensure that the software we build meets the needs of the users and the business. We will look at what the UCD process is and how it can be integrated into our existing software development methodologies and timelines. We will present several techniques in the different stages of the process that you can use straightaway whatever phase you are in your project. UX design principles we can’t live without We will look at some of the top UX design principles that we can’t live without in our trade. These principles can (and should) be applied by anyone who is involved in software development. We will show you why these principles work and how they can help you get immediate improvements in the UX that your product offers.

user experienceguidelines
User Experience Process
User Experience Process User Experience Process
User Experience Process

To fully understand a customer, user, product or service experience, Sultan Shalakhti uses the framework of its End-to-End Experience framework. This framework includes a customer experience lifecycle and user experience lifecycle which maps the journey of an end-to-end experience – from initially learning about the product or service through all Experience Points including aware, explore, compare, purchase, out-of-box, set up, use, maintain, upgrade and recycle.

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Design by Numbers: A Data-Driven UX Process
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Design by Numbers: A Data-Driven UX Process

This document discusses a data-driven UX process that uses both qualitative and quantitative metrics. It presents the HEART framework for defining UX goals and metrics around Happiness, Engagement, Adoption, Retention, and Task Success. An example is provided of applying this process to an advanced search feature, where initial user interviews and testing revealed discrepancies between stated importance and actual usage. Prototypes were developed and tested, with metrics like SUS scores and error rates measured before and after to evaluate improvements. The process emphasizes continuously defining and refining goals, collecting both baseline and comparative metrics over time, and using data to inform iterative design changes.

Empathy Mapping
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Yann Arthus-Bertrand is a French photographer and environmentalist known for his aerial photography project "Earth from Above". He began his career taking photos of animals but became interested in aerial photography. For his photos, he uses helicopters or other aircraft to capture images from varying altitudes as low as 20 meters. To plan shoots, he works with scientists in different countries to identify important locations while obtaining necessary permits. Flights require good weather and funding. His photos are carefully logged, processed, and archived with descriptive captions to educate viewers about environmental issues.

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Time lanndscape (1965 actual), alan sonfist
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Time lanndscape (1965 actual), alan sonfist

El documento analiza la obra de varios artistas pioneros del Land art como Alan Sonfist, Mary Beth Edelson y el colectivo Platform. Sonfist propuso reconstruir el paisaje original de Nueva York antes de la colonización. Edelson cuestionó las concepciones dominantes sobre la naturaleza desde una perspectiva feminista. Platform diseñó el proyecto Still Waters para rehabilitar y crear conciencia sobre los ríos subterráneos de Londres.

Adobe Tools for UX Designers
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The document discusses the UX design process and the tools that can be used at each stage, including concept/discover, design, prototype, validate, and deliver/deploy. For the concept/discover stage, deliverables include UX plans, information architecture diagrams, personas, and research findings. Common tools mentioned include Illustrator, InDesign, Photoshop, Muse, Edge Animate, and prototyping tools.

adobeuxinteraction
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Tools
• Azure
• Adobe Creative Cloud (Edge Animate,
Muse, Dreamweaver, InDesign, Illustrator)
• UXPin
• InVisionApp
• Omnigraffle/Visio
• Sketch
• Affinity Designer
• Balsamiq
• Anything to get the idea across to the
stakeholder and the developers of the
interactions needed.
Interaction
Sketching
INTERACTION
Annotated
Wireframes
INTERACTION
1
2
3 4
5
Comparative/
Competitive
Analysis
INTERACTION
Low Fidelity
Wireframes
INTERACTION
Paper
Prototypes
INTERACTION
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uxuimobile
Mobile Case Study
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Mobile Case Study

The document describes how a mobile app called Sprint Zone was developed to save a company millions by improving the customer experience. The app identified the top reasons for customer calls and used diagnostics, tutorials, and account management tools to address many issues proactively. Over multiple iterations, it reduced call center volumes and costs while enhancing self-service options. The design process involved mapping customer journeys, defining personas and scenarios, and improving the interface based on data and usability testing.

Negotiating Your UX Career. Presented at UXPA2015
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Flows
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Flows

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Andy goldsworthy
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Andy goldsworthy

This document discusses Scottish artist Andy Goldsworthy and his ephemeral land artworks that incorporate natural materials like leaves, ice, and stones. As a temporary or ephemeral artist, Goldsworthy's sculptures exist only as long as the natural elements allow, using textures, lines, shapes and other elements of art to transform the landscape into artworks that eventually return to nature. The document encourages analyzing one of Goldsworthy's video clips in terms of how it employs elements of art like texture, form, and line.

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UX 101: Making Great Human Experiences at Pittsburgh PodCamp 9
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Carol Smith provides the tools you need to get started doing User Experience (UX) work right away. She introduces three quick and inexpensive UX research methods that will provide you with rich information about users and designs: interviews; card sorting; and usability testing. You'll learn how this work will influence your design and ways to effectively share and communicate what has been learned to increase stakeholders understandings of customers.

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Style Guides
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WHITESPACE
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Paul Cézanne was a Post-Impressionist French painter born in 1839 who came from a wealthy family. He befriended Émile Zola and Camille Pissarro, both of whom influenced his artistic development. Cézanne's work progressed from early Romantic pieces to Impressionist-style works under Pissarro's tutelage. His later pieces featuring flattened perspectives and abstracted forms helped pioneer Cubism and profoundly influenced artists like Picasso and Matisse. Cézanne is now regarded as forming the crucial bridge between Impressionism and the revolutionary new artistic movements of the early 20th century.

paul cézanne
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LinkedIn
www.linkedin.com/in/deesadler/
Twitter
twitter.com/deesadler.com
Contact
dee.sadler@ibm
dee@aboxofpixels.com
http://aboxofpixels.com
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Skype
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UX Process

  • 1. Dee Sadler | ACP, UGM, ACI, UX Geek Senior Design Manager | IBM Watson Health dee.sadler@ibm.com @DeeSadler UX Process Demystified
  • 2. What is User 
 Experience Design? "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. 2
  • 3. 3
  • 4. UX in general is made up of 4-5 unique roles and ideas Discovery Phase: UX Researcher, Strategist ▪ Strategy and content: Data analysis, competitor analysis, customer analysis, personas, journey mapping, initial focus groups, user testing… Design Phase: Interaction Designer ▪ Wireframing and prototyping: Co-design sessions, IA, task flows, creating the why and how of the interaction, based on the user research. Help with user testing. Develop: UI Designer ▪Execution and analytics: The lay out based on the wires. Defining the standards and design patterns, style guides, spec docs and assets for the developers. ▪ Visual Design look and feel, animation, adaption to all screens and devices… Deploy: UI Developer, Front-end designer/developer ▪ HTML, CSS, working with the developers 4
  • 5. 5
  • 6. RESEARCH VISUAL INTERACTION UI DESIGN ANALYSIS PERSONAS WIREFRAMES SPEC DOCUMENT MOCKUPS COMPONENTS ASSETS PROTOTYPING PROTOTYPES FOR TESTING INTERVIEWS MAPPING MILESTONE OCCURANCE AVERAGE LESS MORE GREATER INFORMATION ARCHITECTURE INITIAL MEETING NEEDS ASSESSMENT USABILITY TESTING BACK END WORK COMPONETS UI STYLES PAGE ELEMENTS FINISHED PRODUCT PROTOTYPES FOR TESTING USABILITY TESTING PROTOTYPES FOR TESTING USABILITY TESTING RINSE/ REPEAT VISUAL STYLE GUIDE READJUSTMENT Initial Contact Research Usability Testing Interaction Design Visual Design UI Design Development PHASEIMPORTANCEMILESTONES INVOLVEMENT 6
  • 7. 7
  • 9. 9
  • 13. HOUSEHOLD INCOME: $48,000 TAX FORM: 1040 PRODUCT: Retail/Assist CLIENT STATUS: 2 years AGE: 26 OCCUPATION: Part-time server, part-time receptionist LOCATION: Ft. Worth, TX MARITAL STATUS: Married DEPENDENTS: 1 HOMELIFE: Married, 1 young child, owns modest home. Husband employed full-time. EDUCATION: Some college HOBBIES: Being a mom, likes to visit flea and vintage markets, cooking BEHAVIORS (social, email, word processing, searching) to do her own taxes. GOALS by a professional professional prepare her taxes next year. money for next year. Wants to be able to have tax prep fees taken out of her refund “With my life changes, I’m concerned. I don’t know how to do my taxes. H&R Block can make it easy for me.” Antonia and Greg have a 16-month-old and recently purchased a modest home. Antonia loves coming to her own home each day. Antonia believes that you must work hard to get by in life. She thinks that a happy family equals a happy life. She has never had much disposable income, and this is combined income to ease financial strain. She enjoys time, Antonia enjoys going out to the local flea markets looking for toys and fun items for her home. Antonia and her husband agree that all of their life changes make it too stressful to tackle taxes on their making mistakes and needs the security a professional can provide when it comes to concerned about getting the best refund possible, as they could use the money. AntoniaMarried, One Child UX RETAIL PERSONAS H&R Block proprietary and confidential. All rights reserved. 13
  • 17. Roadmaps INTERATION 1 STAKE HOLDER INTERVIEWS ADMIN DESIGN COMPARITIVE ANALYIS TASK ORGANIZATION DESIGN PLAN DESIGN REVIEWS / DEMOS INFORMATION ARCHITECTURE WIREFRAMES SPEC DOCUMENT VISUAL STYLE GUIDE INTERATION 2 INTERATION 3 INTERATION 4 INTERATION 5 INTERATION 6 INTERATION 7 INTERATION 8 INTERATION 9INTERATION 0 12/11 - 12/24 12/25 - 1/07 1/08 - 1/21 1/22 - 2/04 2/05 - 2/18 2/19 - 3/04 3/05 - 3/18 3/19 - 4/01 4/02 - 4/1511/27 - 12/10 SECURE DEVELOPMENT SERVER / DB DEV CMS PLATFORM SITE ADMIN / DEVELOPMENT APPLY CSS / DEPLOY CONTENT LOCATE EXISTING EXAMPLES CATALOG EXISTING STANDARDS STERILIZE EXISTING EXAMPLES STORE CONTENT / FINALIZE 17
  • 18. 18
  • 19. • Word • Axure • Visio/Omnigraffle • PowerPoint/Keynote • Balsamic • mime 19 Tools
  • 20. Research RESEARCH/VALIDATION Quantitative/Qualitative Research RESEARCH/VALIDATION Contextual Inquiry RESEARCH/VALIDATION User Interviews RESEARCH/VALIDATION Card Sorting RESEARCH/VALIDATION Surveys RESEARCH/VALIDATION Usability Testing 20
  • 21. 21
  • 22. Review Current State Dashboard concentrates on Primary number and usage. If more numbers are available, there should also be a way to access or change number from Dashboard. Total Due, and Pay Bill are #1 for calls to care, and complaints in the App store. Bring it front and center. First thing they see. Inconsistent bolding, and colors compared to other pages. Accordian is dated and how the inside functions is too similar to website, which doesn’t function as responsive, and app, if an app, should have a better look and feel for viewing. Fonts are not the same throughout the app. Bold, font family, sizing, colors are all different. Looks nothing like the rest of the app. Doesn’t feel a part of the same app. Double menus, which are also inconsistent. Again, the 2nd menu looks nothing like the other page. Coverage page has inconsistent spacing, font sizing and colors. Select a store: The use of“Sprint Store”means nothing to the user. Icon usage and coloring is inconsistent. Icons are color, while other pages are grey. Size is also different. Inconsistent icon usage. Not sure the correct design pattern of a toggle is right here. For the iPhone, perhaps a check is better. 1 2 3 4 5 1 2 3 4 5 6 7 8 9 10 11 12 13 9 8 10 11 12 13 7 6 Sprint 12:45 PM 100% Total Due 10/21/15 Manage Devices Pay Bill$152.96 816-289-3419 Usage Summary Details + Support Store Shop Locator News Manage Network 22
  • 23. Task Analysis CONCEPTING Concepting Brainstorming CONCEPTING User Flow CONCEPTING Storyboarding CONCEPTING Design Ideation Sessions CONCEPTING Site Map CONCEPTING Affinity Diagramming CONCEPTING 23
  • 24. 24
  • 26. 26
  • 27. 27
  • 28. 28
  • 29. 29
  • 30. 3030 Tools • Azure • Adobe Creative Cloud (Edge Animate, Muse, Dreamweaver, InDesign, Illustrator) • UXPin • InVisionApp • Omnigraffle/Visio • Sketch • Affinity Designer • Balsamiq • Anything to get the idea across to the stakeholder and the developers of the interactions needed.
  • 32. 32
  • 36. Flows
  • 37. LOGOUTMY CARDS Enrollment Enrollment Email Verify Email Please provide and/or verify e-mail address and phone number to complete your enrollment in Online Bill Pay 01 User is not enrolled in Bill Payment BANK APP UX Uses FLows Check to Card Location Finder Direct Deposit Emerald Cash Rewards Bill Payment Emerald Advance Savings More LOGOUTBACK BACK Phone ENROLL ENROLL Email Verify Email Please provide and/or verify e-mail address and phone number to complete your enrollment in Online Bill Pay LOGOUT Phone Bill PaymentBACK CANCEL CANCEL SUBMIT HISTORY Make a Payment LOGOUT Success! You are now enrolled and can Use bill pay. OK Select a Payee Amount $ Manage Payees Date MM/DD/YYYY BANNER SPACE $426.58 SWIPE FOR BALANCE ‹‹ ‹‹ H&R Block Earliest Delivery date MM/DD/YYYY Username Password Remember Me Create an Account Forgot Username or Password Log In Locator Get Help Legal Member FDIC Card ending in 5333 Wireframes
  • 38. Visual Design/Viz.D Mockup VISUAL DESIGN Comparative/ Competitive Analysis VISUAL DESIGN High Fidelity Wireframes VISUAL DESIGN Style Guide VISUAL DESIGN 38
  • 41. $105,000 $97,438 TOTAL INCOME $105,000 TOTAL INCOME TAXABLE $92,438 TAXABLE $8,000 DEDUCTIONS $8,000 DEDUCTIONS Home AT&T 11:56 AM FEDERAL REFUND STATE REFUND $3,837 $0 $0 AT&T 11:56 AM FEDERAL REFUND STATE OWE $3,837 PERSONAL INFORMATION TAKE A PHOTO OF MY W-2 FILE RETURN FILE RETURN PERSONAL INFORMATION TAKE A PHOTO OF MY W-2 2014 Summary Search AT&T 11:56 AM State Information Check Return Status FIle Return Take a Photo of my W-2 Personal Information Rate this app Like us on Facebook Legal Privacy Policy STATE INFO MY INFO OTHER 41
  • 44. 44
  • 47. 47
  • 48. 48
  • 52. 52 What — Definition of Design Thinking Design thinking is an ideology supported by an accompanying process. A complete definition requires an understanding of both. Definition:The design-thinking ideology asserts that a hands-on, user-centric approach to problem solving can lead to innovation, and innovation can lead to differentiation and a competitive advantage.This hands-on, user- centric approach is defined by the design- thinking process and comprises 6 distinct phases, as defined and illustrated below.
  • 53. 53
  • 54. IBM Design Thinking Sophie de Bonis, Sandra Belfils A new Era at IBM
  • 56. 56
  • 60. How to make UX Easier • Identify your users • Remember the 80/20 rule when looking through data and catering to the user • Use task-based design - every function should be geared to helping them complete a task. Sense their intent when completing the task. • Keep it simple
  • 61. How to make UX Easier • Don't ignore platform UX • Large calls to action and easily clickable links are easy for mobile users to navigate • Get feedback early • Ensure your buttons and fields are size-appropriate. Platforms and fingers vary in size.
  • 62. How to make UX Easier • Standards - user interaction of interfaces, buttons swipes etc., and not reinventing the wheel.When OS standards are a part of the requirements. • Mobile specific touch - location, camera, social networks, other environmental factors • Designing for interruption • Design isn’t perfect - throw away wires and do more user testing!
  • 64. Resources: UXPin eBooks, UX mastery.com, usability.gov Thanks