What does the UX process look like... really?
- 2. UX PROCESS
UX PROCESS
UX Road Map
Information Gathering
User Needs & Expectations
Identify Key Persona(s)
High Level User Scenarios
User Experience Recommendations & Heuristics
Information Architecture
Wireframes, Mockups & Prototypes (Low Fi – Hi Fi)
Usability Testing
Implementation Team Collaboration & Consultation
UX Evangelization
- 3. Objectives
• Analyze
• Design
• Demo
• Build
• Test
• Deploy Scope
• Scope of System
• UX Scope
• XD Architect
• BA/PM
• Out of Scope
Project Road Map
Resources & RACI
• Allocation
• RACI Chart
Deliverables
• Roadmap for Deliverables
• Deliverables and their drivers
Design Principles
• User Experience Concept
- 8. What does UX look like in real life
UX Evanglization
Design Princiles
• User Experience Concept
World Ventures UX Training
- 13. Product Knowledge
• Hardware limitations & capabilities
• Software limitations & capabilities
• High-level desired outcomes
• Understand current product state
Business Needs
• Executive/Stakeholders
deliverables mandatories
• Comprehend business rules
User Insights
• Advocate for user needs
• Identify beneficial features
• Understand current user state
• User behavior & habits
Information GatheringInformation Gathering
- 19. User Needs
• Needed features
• System tasks based on users User Expectations
• Plausible suspicions
• Connect expectations with
reality
Identify
• Where is our system creating
new user patterns that need to
be embraced?
User Needs & Expectations
- 23. User Needs & Expectations User Research
Executive Summary
- 24. User Needs & Expectations User Focus Group Research
White Board Sessions
- 26. User Needs & Expectations Underwriters Labs
Usability Research
- 27. User Needs & Expectations Underwriters Labs
Usability Research
- 28. User Needs & Expectations
Final Recommendations & Report
Underwriters Labs
Usability Research
- 35. UX Recommendations
Current State
• What is the user doing now?
In Scope
• What solutions are we
providing?
Recommendations
• What insights can we offer?
• Identify pain points for
successful user outcomes
• Call out friction points to
improve usability
- 44. Wireframes created for Recommendations
UX Recommendations United Healthcare SFDC Usability
Audit & Recommendation
- 52. Wires, Mockups & Prototypes
Product
Knowledge
Customer Portal
Hi Fidelity Prototype
- 53. Wires, Mockups & Prototypes
Product
Knowledge
Customer Portal
Hi Fidelity Prototype
- 54. Wires, Mockups & Prototypes
Product
Knowledge
eCommerce User Flow
Home page
1 Click
Confirm page
1 Click post-payment
Recommended Path
5-6 Clicks to achieve
Confirm page
Change Subscription page
1 Click
Tax Attestation page
2 Clicks
Review page
1-2 Clicks
Check out page
1 Click
- 55. Wires, Mockups & Prototypes
Product
Knowledge
eCommerce Hi Fidelity
Mockups
Home page
Change Subscription page
- 56. Wires, Mockups & Prototypes
Product
Knowledge
Tax Attestation page
Review page
eCommerce Hi Fidelity
Mockups
- 57. Wires, Mockups & Prototypes
Product
Knowledge
Confirm page
Check out page
eCommerce Hi Fidelity
Mockups
- 58. USABILITY TESTING
Analytics
• Google Analytics
• Heat map
• Adobe Analytics
• Eye Tracker software
In-house Guerilla Testing
• Set up 10 laptops and let selected
colleagues sample the prototype,
and perform specificed tasks
• Watch users via screen sharing
Large-scale testing
• Extended periods of time
• Large user pools of data
• Randomized sampling
• In-person user interviews
• Focus groups
User-sourced testing
• Borrow a small sample group for
in-house testing
• Gather data via questionnaire
• Watch users via screen sharing