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THE UX
INTERVIEW
3 quick questions – 3 simple answers. One UX expert at a time.
N0��1 . MARC-OLIVER GERN . LONDON . 12 FEB . 2014

®
What is the future of the User Experience discipline?
More developers
will become (are)
really great at UX.

Noticeable transition
into Service Design.

Usability vs.
Branded
Interaction
Design

UX is a business
model, not just
strategy

New tools
(automated
testing, version
control, etc.)

API
Design
You are to oversee an Agile + UX project - what are the first three things you do?
Do this:

Learning
Loop

Learning
Loop

Experiment

Experiment

1 (Product) Milestone
(build-measure-learn)

Learning
Loop

Learning
Loop
Experiment

Learning
Loop

Experiment
Learning
Loop
Experiment
Step 1

Step 2

Step 3

Define UX Metrics

Sync design chunks with
development to match
velocity & prioritize

Establish 'testable'
design environment fast

No design takes longer than 1 to 2 weeks

Depending on project/product type and team size all needs to be adjusted
... because, most likely you face this:

Deplyoment Cadence

25+

Deployments

Design Iterations
Research, etc.
0
or ...

Deplyoment Cadence

25+

Design Iterations
Research, etc.

Deployments
0
Should be ...

Deplyoment Cadence

25+

0

Design Iterations
Research, etc.

Deployments
Should be ...

25+

ble
ya
lo

Deplyoment Cadence

ep
sd
ay
alw
r is
ste
a
M
0

Design Iterations
Research, etc.

Deployments

Al

table'
s
ays 'te
w
What is the one emerging technology that makes you excited about the future of UX?
Artificial Intelligence
(Artificial Selection, Testing)

Real-time Apps

Personalisation
Thank you.

UX Prototypes

Projects

Workshops

Speeches

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THE UX INTERVIEW – 3 Quick Questions. 3 Short Answers.